EP2705485A4 - Cross-platform collection of advertising metrics - Google Patents

Cross-platform collection of advertising metrics

Info

Publication number: EP2705485A4
Authority: EP; European Patent Office
Prior art keywords: cross; advertising metrics; platform collection; platform; collection
Prior art date: 2011-05-06
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.): Withdrawn

Application number

EP12782562.8A

Other languages

German (de)

French (fr)

Other versions

EP2705485A2 (en

Inventor

Emil Ott Lau

Jake Kensington Dodd

Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)

KUBE-IT Inc

Original Assignee

Individual

Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)

2011-05-06

Filing date

2012-05-04

Publication date

2014-10-29

2012-05-04 Application filed by Individual filed Critical Individual

2014-03-12 Publication of EP2705485A2 publication Critical patent/EP2705485A2/en

2014-10-29 Publication of EP2705485A4 publication Critical patent/EP2705485A4/en

Status Withdrawn legal-status Critical Current

Links

Classifications

- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

Business, Economics & Management (AREA)
Strategic Management (AREA)
Engineering & Computer Science (AREA)
Accounting & Taxation (AREA)
Development Economics (AREA)
Finance (AREA)
Economics (AREA)
Game Theory and Decision Science (AREA)
Entrepreneurship & Innovation (AREA)
Marketing (AREA)
Physics & Mathematics (AREA)
General Business, Economics & Management (AREA)
General Physics & Mathematics (AREA)
Theoretical Computer Science (AREA)
Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Information Transfer Between Computers (AREA)
Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

EP12782562.8A 2011-05-06 2012-05-04 Cross-platform collection of advertising metrics Withdrawn EP2705485A4 (en)

Applications Claiming Priority (6)

Application Number	Priority Date	Filing Date	Title
US201161483206P	2011-05-06	2011-05-06
US201161483250P	2011-05-06	2011-05-06
US201161483222P	2011-05-06	2011-05-06
US201161511261P	2011-07-25	2011-07-25
US13/463,356 US20130036007A1 (en)	2011-05-06	2012-05-03	Cross-platform collection of advertising metrics
PCT/US2012/036537 WO2012154565A2 (en)	2011-05-06	2012-05-04	Cross-platform collection of advertising metrics

Publications (2)

Publication Number	Publication Date
EP2705485A2 EP2705485A2 (en)	2014-03-12
EP2705485A4 true EP2705485A4 (en)	2014-10-29

Family

ID=47139909

Family Applications (1)

Application Number	Title	Priority Date	Filing Date
EP12782562.8A Withdrawn EP2705485A4 (en)	2011-05-06	2012-05-04	Cross-platform collection of advertising metrics

Country Status (6)

Country	Link
US (1)	US20130036007A1 (en)
EP (1)	EP2705485A4 (en)
JP (1)	JP2014517965A (en)
CN (1)	CN104321795A (en)
CA (1)	CA2835333A1 (en)
WO (1)	WO2012154565A2 (en)

Families Citing this family (15)

* Cited by examiner, † Cited by third party
Publication number	Priority date	Publication date	Assignee	Title
US12212791B2 (en) *	2011-06-14	2025-01-28	Comcast Cable Communications, Llc	Metadata delivery system for rendering supplementary content
US9762967B2 (en)	2011-06-14	2017-09-12	Comcast Cable Communications, Llc	System and method for presenting content with time based metadata
US8867106B1 (en)	2012-03-12	2014-10-21	Peter Lancaster	Intelligent print recognition system and method
US9854280B2 (en) *	2012-07-10	2017-12-26	Time Warner Cable Enterprises Llc	Apparatus and methods for selective enforcement of secondary content viewing
US9430779B1 (en) *	2012-07-26	2016-08-30	Google Inc.	Determining visual attributes of content items
US8843987B2 (en) *	2012-08-23	2014-09-23	Time Warner Cable Enterprises Llc	Methods and apparatus that support addressable interactive applications
US10432996B2 (en)	2014-11-07	2019-10-01	Kube-It Inc.	Matching data objects to video content
US20160328740A1 (en) *	2015-05-07	2016-11-10	International Business Machines Corporation	Tracking rendered offline advertisement
CN106779855A (en) *	2016-12-22	2017-05-31	北京小度互娱科技有限公司	Advertisement fill method and device
US11301906B2 (en)	2020-03-03	2022-04-12	BrandActif Ltd.	Method and system for digital marketing and the provision of digital content
SG10202001898SA (en) *	2020-03-03	2021-01-28	Gerard Lancaster Peter	Method and system for digital marketing and the provision of digital content
US11593843B2 (en)	2020-03-02	2023-02-28	BrandActif Ltd.	Sponsor driven digital marketing for live television broadcast
US12321963B2 (en)	2020-03-03	2025-06-03	Brandactif, Ltd.	Method and system for digital marketing and the provision of digital content
US11854047B2 (en) *	2020-03-03	2023-12-26	BrandActif Ltd.	Method and system for digital marketing and the provision of digital content
JP7781996B1 (en)	2024-09-18	2025-12-08	株式会社ロイヤリティマーケティング	Information processing device, information processing method, and program

Citations (3)

* Cited by examiner, † Cited by third party
Publication number	Priority date	Publication date	Assignee	Title
US20040133468A1 (en) *	2002-04-12	2004-07-08	Varghese Kivin G.	Method and system for providing interactive adversing cross reference to related application
US20070055566A1 (en) *	2005-09-02	2007-03-08	Aws Convergence Technologies, Inc.	System, method, apparatus and computer media for user control of advertising
US20100162322A1 (en) *	2008-12-22	2010-06-24	Verizon Data Services Llc	Presenting advertisements with video program descriptions

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JPH0934821A (en) *	1995-07-19	1997-02-07	Fuji Xerox Co Ltd	Processing function management equipment for server
US7949565B1 (en) *	1998-12-03	2011-05-24	Prime Research Alliance E., Inc.	Privacy-protected advertising system
WO2002023444A1 (en) *	2000-09-15	2002-03-21	Mobliss, Inc.	System for conducting user-specific promotional campaigns using multiple communications device platforms
JP4290870B2 (en) *	2000-12-28	2009-07-08	日本電気株式会社	Information providing method, display control terminal device, information providing device, terminal device, and storage medium
US8281037B2 (en) *	2005-01-03	2012-10-02	Orb Networks, Inc.	System and method for delivering content to users on a network
US20110258049A1 (en) *	2005-09-14	2011-10-20	Jorey Ramer	Integrated Advertising System
US20090037949A1 (en) *	2007-02-22	2009-02-05	Birch James R	Integrated and synchronized cross platform delivery system
US8635106B2 (en) *	2007-07-11	2014-01-21	Yahoo! Inc.	System for targeting data to users on mobile devices
US8413181B2 (en) *	2007-12-13	2013-04-02	Time Warner Cable, Inc.	System and method for selecting and delivering ADS based on cross-platform activity
EP2297690A2 (en) *	2008-03-12	2011-03-23	Ads Onscreen Ltd.	Apparatus and method for targeted advertisement
US20100114717A1 (en) *	2008-11-03	2010-05-06	Google Inc.	Secondary content delivery system
US20100250348A1 (en) *	2009-03-25	2010-09-30	Microsoft Corporation	Platform or user sensitive advertising
US20110055012A1 (en) *	2009-09-03	2011-03-03	Disney Enterprises, Inc.	Cross-platform targeted advertisements
US20110246267A1 (en) *	2010-03-31	2011-10-06	Williams Gregory D	Systems and Methods for Attribution of a Conversion to an Impression Via a Demand Side Platform
US8538835B2 (en) *	2010-05-28	2013-09-17	Time Warner Cable Enterprises Llc	Methods and apparatus for supporting electronic requests for information and promotions on multiple device platforms in an integrated manner
US8700802B2 (en) *	2010-07-08	2014-04-15	InMobi Pte Ltd.	Method and system for providing advertising content suitable for multiple platforms
US20120022914A1 (en) *	2010-07-26	2012-01-26	Thomas Edward M	Web based System for collecting, storing, and distributing customer review/comment information, to aid with more informed decisions at the point of sale or service
US20130061261A1 (en) *	2010-11-11	2013-03-07	Andrew Pakula	Wireless promotional and information offer delivery system for use with interacting with broadcast, cable, broadband and out-of-home media, radio platforms and movie theaters

2012
- 2012-05-03 US US13/463,356 patent/US20130036007A1/en not_active Abandoned
- 2012-05-04 EP EP12782562.8A patent/EP2705485A4/en not_active Withdrawn
- 2012-05-04 WO PCT/US2012/036537 patent/WO2012154565A2/en not_active Ceased
- 2012-05-04 CA CA2835333A patent/CA2835333A1/en not_active Abandoned
- 2012-05-04 JP JP2014510376A patent/JP2014517965A/en active Pending
- 2012-05-04 CN CN201280033628.0A patent/CN104321795A/en active Pending

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number	Priority date	Publication date	Assignee	Title
US20040133468A1 (en) *	2002-04-12	2004-07-08	Varghese Kivin G.	Method and system for providing interactive adversing cross reference to related application
US20070055566A1 (en) *	2005-09-02	2007-03-08	Aws Convergence Technologies, Inc.	System, method, apparatus and computer media for user control of advertising
US20100162322A1 (en) *	2008-12-22	2010-06-24	Verizon Data Services Llc	Presenting advertisements with video program descriptions

Also Published As

Publication number	Publication date
WO2012154565A2 (en)	2012-11-15
WO2012154565A3 (en)	2013-02-21
EP2705485A2 (en)	2014-03-12
CA2835333A1 (en)	2012-11-15
JP2014517965A (en)	2014-07-24
US20130036007A1 (en)	2013-02-07
CN104321795A (en)	2015-01-28

Legal Events

Date	Code	Title	Description
2014-02-07	PUAI	Public reference made under article 153(3) epc to a published international application that has entered the european phase	Free format text: ORIGINAL CODE: 0009012
2014-03-12	17P	Request for examination filed	Effective date: 20131203
2014-03-12	AK	Designated contracting states	Kind code of ref document: A2 Designated state(s): AL AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HR HU IE IS IT LI LT LU LV MC MK MT NL NO PL PT RO RS SE SI SK SM TR
2014-08-13	DAX	Request for extension of the european patent (deleted)
2014-10-29	A4	Supplementary search report drawn up and despatched	Effective date: 20140925
2014-10-29	RIC1	Information provided on ipc code assigned before grant	Ipc: G06Q 30/02 20120101AFI20140919BHEP Ipc: G06Q 50/10 20120101ALI20140919BHEP
2015-01-21	RAP1	Party data changed (applicant data changed or rights of an application transferred)	Owner name: KUBE-IT INC.
2015-01-21	RIN1	Information on inventor provided before grant (corrected)	Inventor name: DODD, JAKE KENSINGTON Inventor name: LAU, EMIL OTT
2015-02-11	RIN1	Information on inventor provided before grant (corrected)	Inventor name: DODD, JAKE KENSINGTON Inventor name: LAU, EMIL OTT
2015-02-25	RIN1	Information on inventor provided before grant (corrected)	Inventor name: LAU, EMIL OTT Inventor name: DODD, JAKE KENSINGTON
2016-08-03	17Q	First examination report despatched	Effective date: 20160705
2017-02-17	STAA	Information on the status of an ep patent application or granted ep patent	Free format text: STATUS: THE APPLICATION IS DEEMED TO BE WITHDRAWN
2017-03-22	18D	Application deemed to be withdrawn	Effective date: 20161018

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