JP2000253355A - Broadcast receiving terminal device - Google Patents

Abstract

(57) [Summary] [PROBLEMS] To provide a broadcast receiving terminal device that enables a viewer to select and view necessary advertisement data when desired. SOLUTION: A receiving unit 101 receives advertisement data transmitted from a broadcasting station, stores the advertisement data in a storage device 102,
When there is an instruction of “advertisement display” from the input device 103,
The advertisement data is read from the storage device 102, and the advertisement data selected by the viewer is displayed on the display device 105.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to terrestrial broadcasting and CA.
The present invention relates to a broadcast receiving terminal device for receiving digital broadcasting such as TV and satellite broadcasting.

[0002]

2. Description of the Related Art At present, in terrestrial broadcasting using analog signals, particularly in broadcasting by a private broadcasting station, a sponsor pays for the advertisement (CM) before, during or after the program. It pays broadcasters for production and maintenance of the broadcast system. by this,
Viewers can usually watch the program for free.

[0003] While such advertisements provide product information in a broad sense, the target audience is often limited. However, in the current broadcasting system,
Since all viewers watching a certain program can see only the same advertisement at the same time, the efficiency of the advertisement cannot be said to be high for the sponsor of the program as the advertisement provider. In addition, there is a case where the viewer is forced to view product information that is not of interest at all.

[0004] In recent years, with the development of digital coding technology for video and audio, broadcasting using digital signals has begun in satellite broadcasting, terrestrial broadcasting, and CATV. In the broadcast using the digital signal, a plurality of programs are multiplexed and transmitted / received using one channel, or additional information is attached to video / audio data constituting the program, thereby displaying the contents of the program. It can be changed interactively and selectively.

In order to solve the problem of the advertising efficiency in broadcasting using analog signals, Japanese Patent Laid-Open No.
No. 79711 proposes a commercial information selection / reproduction method and a broadcasting system. This is not to make all viewers view the same advertisement at the same time. For example, information such as a viewer's family structure, age, and gender is stored in a broadcast receiver, and based on this information, By selecting and displaying the most effective CM for each,
Different advertisements can be provided for each viewer according to the tastes of the viewers, and program sponsors can be expected to improve the advertising effect. Also, for example,
If information on the viewer's residence area is stored in the broadcast receiver, it is possible to broadcast a detailed advertisement only for people living in a specific municipal government.

[0006]

However, viewers are not always forced to view unnecessary product information in a program. In some cases, you may want to get it. In such a case, according to the commercial information selecting / reproducing method and the broadcasting system described in Japanese Patent Application Laid-Open No. H10-79711, the broadcasting station determines the schedule for showing the advertisement to the viewer. Sometimes it was not possible to select the required advertisement and watch it.

In order to satisfy such demands for product information, paper-based advertisements such as newspaper and magazine advertisements, information magazines, and especially newspaper insertion advertisements when the area is to be finely limited are mainly used. Used. However, a paper medium has a low information transmission speed, and it is difficult to obtain the latest information.

The present invention has been made in view of the above problems, and provides a broadcast receiving terminal device capable of selecting and viewing required advertisement data when a viewer desires. The purpose is to:

[0009]

In order to solve this problem, a broadcast receiving terminal device according to the present invention (claim 1) comprises:
In a broadcast receiving terminal device for receiving and displaying digital broadcast program data, a receiving unit for receiving advertisement data transmitted from a broadcast station, a storage device for storing the received advertisement data, An input device to be selected and a control unit for reading advertisement data from the storage device in accordance with an input from the input device and displaying the advertisement data on a display device are provided.

A broadcast receiving terminal device according to the present invention (claim 2) is the broadcast receiving terminal device according to claim 1, wherein the broadcast receiving terminal device is preset for each of the broadcast receiving terminal devices. The apparatus further includes a terminal attribute storage unit that stores a terminal attribute value that specifies a user, wherein the control unit separates the video and audio information from the received advertisement data and restriction information for restricting a target audience. Then, only the advertisement data having the restriction information matching the stored terminal attribute value is stored in the storage device.

According to a third aspect of the present invention, in the broadcast receiving terminal device according to the second aspect, the control unit includes a terminal attribute value stored in the terminal attribute storage unit. Regardless, the received advertisement data is all stored in the storage device, and in response to the input from the input device, from the stored advertisement data, the video and audio information and the restriction information are separated and read out, Only the advertisement data having the restriction information matching the terminal attribute value is read out from the storage device and displayed on the display device.

[0012] In the broadcast receiving terminal device according to the present invention (claim 4), in the broadcast receiving terminal device according to claim 2 or 3, the control unit is configured to control the validity of advertisement data included in the restriction information. The expiration date information indicating the expiration date is read, and the advertisement data whose expiration date has passed is deleted from the storage device.

[0013] In the broadcast receiving terminal device according to the present invention (claim 5), in the broadcast receiving terminal device according to any one of claims 2 to 4, the control unit is configured so that the receiving unit is transmitted from a broadcast station. When deletion instruction data for instructing deletion of advertisement data is received, the designated advertisement data is deleted from the storage device.

[0014] In the broadcast receiving terminal device according to the present invention (claim 6), in the broadcast receiving terminal device according to any one of claims 2 to 5, the terminal attribute storage section is detachable, and In the terminal attribute storage unit, terminal attribute values for specifying a plurality of users of the broadcast receiving terminal device are separately stored.

[0015] In the broadcast receiving terminal device according to the present invention (claim 7), in the broadcast receiving terminal device according to any one of claims 1 to 6, the control unit may display a list of displayable advertisement data. The advertisement data is displayed on the display device, and the advertisement data selected from the list by the input device is read from the storage device and displayed on the display device.

[0016] In the broadcast receiving terminal device according to the present invention (claim 8), in the broadcast receiving terminal device according to any one of claims 1 to 6, the control unit may include only a predetermined order. The advertisement data is read from the storage device and displayed on the display device.

According to a ninth aspect of the present invention, there is provided the broadcast receiving terminal device according to the seventh or eighth aspect, wherein the control unit is stored in the storage device by the input device. When an instruction to delete a part of the advertisement data in the advertisement data is given, the designated advertisement data is not displayed on the display device.

[0018]

Embodiments of the present invention will be described below. (Embodiment 1) FIG. 1 is a configuration diagram showing an example of a broadcast receiving terminal device according to Embodiment 1 of the present invention. In the figure, reference numeral 101 denotes a receiving unit which receives video information and audio information of advertisement data transmitted from a broadcasting station. 10
Reference numeral 2 denotes a storage device that stores the advertisement data received by the receiving unit 101. Reference numeral 103 denotes an input device such as a remote control device. Reference numeral 104 denotes a control unit, which discriminates between program data and advertisement data, stores the advertisement data in the storage device 102,
The advertisement data to be displayed is determined according to the input from the input device 103, and the advertisement data is displayed. Reference numeral 105 denotes a display device, which displays a list of video and advertisement data of a program.

FIG. 2 is a diagram showing an example of the input device 103 in FIG. As shown, the advertisement display button 20
1, an up arrow button 202, a down arrow button 203, a decision button 204, an advertisement interrupt button 205, and an advertisement deletion button 206. Note that the input device 1
As 03, operation buttons equivalent to the buttons shown in FIG. 2 may be provided on the broadcast receiving terminal device itself instead of the remote control.

FIG. 3 is a diagram showing a display example of the advertisement data list. In the figure, A represents a cursor, and FIG.
The user moves by pressing the up arrow button 202 or the down arrow button 203. Here, the advertisement data is multiplexed and transmitted on a normal program broadcast, or is transmitted at a specific time such as early morning, with the normal program broadcast paused. For multiplexing of digital broadcast programs, for example, ISO /
The IEC MPEG2 system standard or the like is used. In the MPEG2 system standard, a packet ID is assigned to each medium (video, audio, data) included in each program, and the relationship between the program and the medium is determined by a program association table (PAT) or a program map table (PAT). PMT), and the advertisement data is transmitted as a video and audio packet stream.

FIG. 4 is a flowchart showing the operation of the control unit in FIG. The operation of the broadcast receiving terminal device according to the first embodiment configured as described above will be described with reference to FIGS. First, the receiving unit 101 multiplexes with a normal program broadcast or suspends a normal program broadcast at a specific time, and receives advertisement data transmitted from a broadcast station. Next, the control unit 104 determines that the data received by the receiving unit 101 is advertisement data, and causes the storage device 102 to store the advertisement data.

Next, when the power of the broadcast receiving terminal device is turned on (S1), the receiving unit 101 receives the program data, and the control unit 104 determines that the program data is not the advertising data. It is displayed on the display device 105 as it is (S
2). If there is no input from the input device 103, the display of the normal program is continued as it is (S3).

Next, when the advertisement display button 201 of the input device 103 is pressed (S3), the control unit 104 makes a list of advertisement data stored in the storage device 102 (FIG. 3).
(A)) is displayed on the display device 105 (S4), and a button input waiting state is set (S5). That is, up arrow button 2
02 or the down arrow button 203 is used to select the advertisement data.

Next, the up arrow button 2 of the input device 103
An arbitrary advertisement is selected by operating the cursor with the 02 or the down arrow button 203. More specifically, when the down arrow button 203 of the input device 103 is pressed (S6),
The current cursor position is the item "ABC Denki Wide TV"
, The cursor is not at the bottom item (S7), the cursor moves to the next lower item (S8), and after the display of FIG. 3B is displayed, the process returns to the button input waiting (S5). . Alternatively, when the up arrow button 202 is pressed in the state of FIG. 3A (S6), the cursor position is at the top (S9).
The cursor does not move, and the process returns to waiting for button input (S5).
When the up arrow button 202 of the input device 103 is pressed in the state of FIG. 3B (S6), the current cursor position is not the top item (S9), so the cursor is moved up by one. After moving to the item (S10) and displaying the display of FIG. 3A, the process returns to waiting for button input (S5). Further, as shown in FIG. 3C, when the down arrow button 203 is pressed when the cursor is at the bottom item (S6), the cursor position is at the bottom item (S7). The cursor does not move, and the process returns to waiting for button input (S5).

Next, after an arbitrary advertisement is selected, when the enter button 204 of the input device 103 is pressed (S6),
The display device 1 displays the video and audio information of the corresponding advertisement data.
05 is reproduced (S11). For example, when the decision button 204 is pressed in the state of FIG. 3B, an advertisement of “Satsukigaoka condominium” is reproduced.

Next, when the advertisement interruption button 205 of the input device 103 is pressed during the reproduction of the advertisement (S12), the reproduction of the advertisement data is interrupted, and the display returns to the advertisement list display (S4). In addition, when the reproduction time is set in advance in the reproduced advertisement data, when the reproduction time has elapsed (S1).
3) Even if the advertisement interruption button 205 is not pressed, the advertisement reproduction ends, and the display returns to the advertisement list display (S4).

Further, in a button input waiting state (S5),
When the advertisement deletion button 206 is pressed (S6), the control unit 1
04 deletes the item of the advertisement currently selected by the cursor from the advertisement list (S14), and displays the advertisement list (S14).
Return to 4). For example, when the advertisement deletion button 206 is pressed in the state of FIG. 3B, “Satsukigaoka condominium” is deleted from the list and displayed as shown in FIG. 3D. In order to delete the item of the advertisement from the advertisement list, the advertisement data may be deleted from the storage device 102, or the “deletion mark” may be added without deleting the advertisement data from the storage device 102. It is also possible to simply prevent the list from being displayed. Finally, when the advertisement display button 201 is pressed again in the button input waiting state (S5) (S6), the advertisement data display is terminated, and the display returns to the normal program display (S2).

Although FIG. 3 shows an example in which the number of advertisements can be displayed on one screen, if the number of advertisements is too large to be displayed on one screen, the arrow buttons 202 and 20 are used.
3 may be used for scroll display.

As described above, according to the first embodiment, the advertisement data transmitted from the broadcasting station is received and stored in the storage device, and when the instruction of “advertisement display” is given from the input device, the storage is performed. A list of advertisements stored in the device is displayed on the display device, an arbitrary advertisement is selected from the advertisement list using the arrow buttons of the input device, and the video and audio of the selected advertisement are reproduced on the display device. Therefore, when the viewer desires, the desired advertisement can be viewed. In addition, since the designated advertisement is not displayed in the list, it is possible to prevent an announced advertisement from appearing repeatedly in the list.

(Embodiment 2) FIG. 5 is a configuration diagram showing a configuration of a broadcast receiving terminal device according to Embodiment 2 of the present invention. In the figure, the same reference numerals as those in FIG. 1 indicate the same or corresponding parts. Reference numeral 506 denotes a terminal attribute storage unit, in which a residence area of a user of the broadcast receiving terminal device, a family structure, and the like are set in advance. This information setting may be performed by the user himself or by a broadcaster based on a survey at the time of the viewing contract.

Therefore, the control unit 104 controls the receiving unit 10
1, video information, audio information,
And the restriction information is separated, and the restriction information is compared with the information of the user of the broadcast receiving terminal device stored in the terminal attribute storage unit 506. If both conditions match, the advertisement data Is stored in the storage device 102. Note that, as in the first embodiment, a remote controller as shown in FIG. 2 is used as the input device 103.

FIG. 6 is a diagram showing a configuration example of advertisement data including restriction information. As shown in the figure, in the second embodiment, in addition to video and audio, information for limiting the audience of the advertisement (for example, restriction information such as a residential area and a family structure) is included in the advertisement data. Is transmitted as a data packet stream. The same ID (identification number) is assigned to the restriction information, the video information, and the audio information.
Here, the ID of the advertisement data is 38462. The ID of the advertisement data is for identifying the advertisement data, and is different from the packet ID for identifying the packet.

The restriction information can be described as private data in an audio or video packet stream. Either of the video information and the audio information may be missing, and the video information may be a moving image or a still image. FIG. 7 is a diagram illustrating a configuration example of the restriction information and the terminal attribute data in the advertisement data.

In the figure, (a) is an example of the restriction information, and the expiration date of the advertisement data of ID 38462 is 199.
It is September 30, 2008, indicating that the audience of this advertisement will be limited to households that live in Tokyo and have infants.
Similarly, (b) is also an example of the restriction information, and the ID is 3853.
The expiration date of the advertisement data of No. 9 is October 3, 1998, indicating that the audience of this advertisement is restricted to unmarried persons. (C) is an example of information (terminal attribute data) stored in the terminal attribute storage unit 506 in FIG. 5. The user of the broadcast receiving terminal device lives in Shinjuku-ku, Tokyo and is married. This means that there are infants and there are no elementary, junior high, or high school children.

FIG. 8 is a diagram showing a configuration example of the deletion instruction data. As shown in the figure, the deletion instruction data is an example of data for deleting a part of the advertisement data stored in the storage device 102 in FIG. 5 in accordance with an instruction from the broadcast station. The ID of the deletion instruction data itself is 38705, and the ID of the advertisement data to be deleted is 38539.

The operation of the broadcast receiving terminal device according to the second embodiment of the present invention configured as described above will be described with reference to FIGS. First, the receiving unit 101
Receives the advertisement data of ID 38462,
4 separates the restriction information shown in FIG. In addition, the control unit 104 stores the restriction information in FIG.
Is compared with the information (terminal attribute data) stored in the terminal attribute storage unit 506 shown in FIG. As a result, the restriction information of “living in Tokyo” and “there is an infant” matches.
02 is stored.

Next, the receiving unit 101 determines that the ID is 38539.
And the control unit 104 separates the restriction information shown in FIG. 7B from the advertisement data. The control unit 10
No. 4 compares the restriction information with the terminal attribute data shown in FIG. 7 (c), and the restriction information of “not married” does not match, so this advertisement data is discarded without being stored in the storage device 102. I do. In this way, the control unit 104 stores only the advertisement data that matches the conditions stored in the terminal attribute storage unit 506 in the storage device 102.

Here, when the advertisement display button 201 of the input device 103 is pressed, the control unit 104 reads the advertisement data list stored in the storage device 102, and displays the video and audio of the advertisement data at the beginning of the list. Display device 1
Play at 05.

Next, the down arrow button 2 of the input device 103
03 or the up arrow button 202 is pressed, the next or previous advertisement data in the list is displayed on the display device 10 respectively.
5 is played. Therefore, unlike the first embodiment, the viewer cannot specify the display order of each advertisement data, but on the contrary, there is an effect that all the advertisement data is exposed to the viewer.

The control unit 104 manages the expiration date included in the restriction information of each advertisement data stored in the storage device 102, and deletes the expired advertisement data from the storage device 102. .

Further, when the receiving unit 101 receives the deletion instruction data for instructing the deletion of the advertisement data as shown in FIG. 8, the control unit 104 stores the ID “3” in the storage device 102.
The presence of the advertisement data of 8539 is confirmed, and if it exists, the advertisement data is deleted from the storage device 102.

As described above, according to the second embodiment of the present invention, the restriction information transmitted together with the video information and the audio information of the advertisement is compared with the attribute value set for each broadcast receiving terminal device. The advertisement data is stored only in the broadcast receiving terminal device of the viewer intended by the advertisement provider, and the advertisement data can be displayed on the display device in accordance with an instruction from the input device. It is possible to view detailed advertisement data that matches personal information when desired.

Also, since the advertisement data whose expiration date has passed beforehand and the advertisement data specified by the broadcasting station even within the expiration date are deleted from the storage device, the latest information is always stored. Can be provided to viewers.

In the second embodiment, FIG.
And the restriction information of the advertisement data shown in (b), the terminal attribute data shown in (c), and the deletion instruction data shown in FIG. 8 are represented by characters, and these are represented by numerical values or encoded. It does not matter.

Also, in the second embodiment, the restriction information in the received advertisement data is compared with the stored terminal attribute data, and only when the condition is met, the advertisement data is stored. However, regardless of the stored terminal attribute data, all the advertisement data including the restriction information is stored, and when the advertisement list is displayed, the restriction information included in each advertisement data is compared with the terminal attribute data. However, the same effect as described above can be obtained even when only the advertisement data that meets the condition is set as the display target.

Further, the terminal attribute storage unit 506 is made detachable, and the terminal attribute storage unit storing personal information for each individual viewer is attached and used every time viewing is performed. Data can be selected for viewing.

[0047]

As is clear from the above description, the broadcast receiving terminal device according to the present invention (claim 1) receives advertisement data transmitted from a broadcast station, stores it in a storage device,
By displaying the specified advertisement data on the display device when the instruction of “advertisement display” is given from the input device, the viewer can select the desired advertisement data from the advertisement data when the viewer wants it, such as a newspaper or magazine advertisement. There is an effect that the user can select and view the information.

Further, according to the broadcast receiving terminal device of the present invention (claim 2), the broadcast receiving terminal device according to claim 1, wherein the restriction information added to the video and audio information of the advertisement and transmitted; By comparing the attribute values set for each receiving terminal device and storing the advertisement data only in the terminal device of the viewer intended by the advertisement provider, the viewer can obtain detailed advertisement data that matches his / her personal information. There is an effect that can be viewed.

Further, according to the broadcast receiving terminal device of the present invention (Claim 3), the broadcast receiving terminal device of the present invention is characterized in that the advertisement data including the restriction information is transmitted regardless of the stored terminal attribute data. At the time of storing all of the advertisements and displaying the advertisement list, the restriction information included in each advertisement data is compared with the terminal attribute data, and only the advertisement data that meets the condition is to be displayed, and the viewer There is an effect that the user can view detailed advertisement data that matches his / her personal information.

In the broadcast receiving terminal device according to the present invention (claim 4), the broadcast receiving terminal device according to claim 2 or 3 deletes, from the storage device, advertisement data whose expiration date has been set in advance. Therefore, there is an effect that the latest information can always be provided to the viewer.

According to a fifth aspect of the present invention, there is provided the broadcast receiving terminal device according to any one of the second to fourth aspects, wherein the advertisement data designated by the broadcast station is stored in the storage device. Since the information is deleted, the latest information can always be provided to the viewer.

A broadcast receiving terminal according to a sixth aspect of the present invention is the broadcast receiving terminal according to any one of the second to fifth aspects, wherein a portion for storing an attribute value for each broadcast receiving terminal is provided. By attaching and using a terminal attribute storage unit that is detachable and stores personal information for each individual viewer each time, there is an effect that more detailed advertisement data can be viewed on an individual basis.

The broadcast receiving terminal according to the present invention (Claim 7) is the broadcast receiving terminal according to any one of Claims 1 to 6, wherein:
Since the advertisement data can be displayed on the display device, there is an effect that the viewer can view desired advertisement data at a desired time.

The broadcast receiving terminal according to the present invention (claim 8) is the broadcast receiving terminal according to any one of claims 1 to 6, wherein
Since the advertisement data is read from the storage device and displayed on the display device, there is an effect that all the advertisement data is exposed to the viewer.

[0055] Further, the broadcast receiving terminal device according to the present invention (claim 9) is the broadcast receiving terminal device according to claim 7 or 8, wherein the advertisement data designated to be deleted by the input device is excluded from display objects. Therefore, there is an effect that it is possible to prevent the troublesome display of the advertisement that has been viewed.

[Brief description of the drawings]

FIG. 1 is a configuration diagram illustrating an example of a broadcast receiving terminal device according to a first embodiment of the present invention.

FIG. 2 is a diagram illustrating an example of the input device in FIG. 1;

FIG. 3 is a diagram showing a display example of an advertisement data list.

FIG. 4 is a flowchart illustrating an operation of a control unit in FIG. 1;

FIG. 5 is a configuration diagram illustrating an example of a broadcast receiving terminal device according to a second embodiment of the present invention.

FIG. 6 is a diagram illustrating a configuration example of advertisement data including restriction information.

FIG. 7 is a diagram illustrating a configuration example of restriction information and terminal attribute data in advertisement data.

FIG. 8 is a diagram illustrating a configuration example of deletion instruction data.

[Explanation of symbols]

 Reference Signs List 101 receiving unit 102 storage device 103 input device 104 control unit 105 display device 506 terminal attribute storage unit

Claims (9)

[Claims] 1. A broadcast receiving terminal device for receiving and displaying digital broadcast program data, comprising: a receiving unit for receiving advertisement data transmitted from a broadcast station; a storage device for storing the received advertisement data; A broadcast receiving terminal comprising: an input device for selecting arbitrary advertisement data; and a control unit for reading out the advertisement data from the storage device in response to an input from the input device and displaying the advertisement data on a display device. apparatus. 2. The terminal attribute storage unit according to claim 1, wherein a terminal attribute value for specifying a user of the broadcast receiving terminal device, which is preset for each of the broadcast receiving terminal devices, is stored. The control unit is further configured to separate and read out the video and audio information and the restriction information for restricting the audience from the received advertisement data, and read the restriction information that matches the stored terminal attribute value. The broadcast receiving terminal device stores only the advertisement data having the following in the storage device. 3. The broadcast receiving terminal device according to claim 2, wherein the control unit stores all the received advertisement data in the storage device regardless of the terminal attribute value stored in the terminal attribute storage unit. According to the input from the input device, video and audio information and the restriction information are read out separately from the stored advertisement data, and only the advertisement data having the restriction information matching the terminal attribute value is read out. A broadcast receiving terminal device which reads out from the storage device and displays it on a display device. 4. The broadcast receiving terminal device according to claim 2, wherein the control unit reads the expiration date information indicating the expiration date of the advertisement data, which is included in the restriction information, and reads the advertisement whose expiration date has passed. A broadcast receiving terminal device for deleting data from the storage device. 5. The broadcast receiving terminal device according to claim 2, wherein the control unit receives the deletion instruction data transmitted from the broadcast station and instructing deletion of the advertisement data. When
A broadcast receiving terminal device for deleting designated advertising data from a storage device. 6. The broadcast receiving terminal device according to claim 2, wherein the terminal attribute storage unit is detachable, and a plurality of use of the broadcast reception terminal device is performed in a plurality of terminal attribute storage units. A terminal attribute value for specifying a user is separately stored. 7. The broadcast receiving terminal device according to claim 1, wherein the control unit displays a list of displayable advertisement data on the display device, and uses the input device to select a list from the list. A broadcast receiving terminal device for reading selected advertisement data from the storage device and displaying the advertisement data on the display device. 8. The broadcast receiving terminal device according to claim 1, wherein the control unit reads the advertisement data from the storage device only in a predetermined order and displays the advertisement data on the display device. A broadcast receiving terminal device. 9. The broadcast receiving terminal device according to claim 7, wherein the control unit instructs the input unit to delete a part of the advertisement data in the advertisement data stored in the storage device. The broadcast receiving terminal device, when specified, prevents specified advertisement data from being displayed on the display device.