WO2013102422A1 - 一种移动团购方法、平台以及机器可读的存储介质 - Google Patents

一种移动团购方法、平台以及机器可读的存储介质 Download PDF

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Publication number
WO2013102422A1
WO2013102422A1 PCT/CN2012/087974 CN2012087974W WO2013102422A1 WO 2013102422 A1 WO2013102422 A1 WO 2013102422A1 CN 2012087974 W CN2012087974 W CN 2012087974W WO 2013102422 A1 WO2013102422 A1 WO 2013102422A1
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WIPO (PCT)
Prior art keywords
group
mobile user
mobile
invitation
platform
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
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PCT/CN2012/087974
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English (en)
French (fr)
Inventor
孙良
邓慧芳
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Tencent Technology Shenzhen Co Ltd
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Tencent Technology Shenzhen Co Ltd
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Application filed by Tencent Technology Shenzhen Co Ltd filed Critical Tencent Technology Shenzhen Co Ltd
Priority to BR112014001386A priority Critical patent/BR112014001386A2/pt
Priority to EP12864446.5A priority patent/EP2801945A4/en
Publication of WO2013102422A1 publication Critical patent/WO2013102422A1/zh
Priority to US14/196,792 priority patent/US20140188650A1/en
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0605—Pooling transaction partners, e.g. group buying or group selling

Definitions

  • the invention relates to group buying technology, in particular to a mobile group purchasing method and a mobile group buying platform. Background of the invention
  • Mobile group buying refers to an act of mobile users making group purchases through the mobile Internet.
  • group purchase refers to group shopping, that is, a kind of shopping method in which the users who know or do not know are united to increase the negotiation ability with the merchants, thereby obtaining the best price.
  • Embodiments of the present invention provide a mobile group purchase method, which can improve the accuracy of information push.
  • the embodiment of the invention also provides a mobile group purchasing platform, which can improve the accuracy of information pushing.
  • a mobile group buying method comprising:
  • the location-based service LBS platform receives a group request initiated by any mobile user; the LBS platform issues a group invitation to the mobile user whose geographic location meets the requirements, and records the mobile user accepting the invitation, when the recorded number of mobile users reaches the predetermined number After the threshold, the corresponding group purchase service will be launched.
  • a mobile group purchasing platform where the platform is a location-based service LBS platform, comprising: a transceiver module, configured to receive a group request initiated by any mobile user, and issue a group invitation to a mobile user whose geographic location meets the requirements;
  • the group purchase module is configured to record the mobile user accepting the invitation, and when the recorded number of mobile users reaches a predetermined threshold, the corresponding group purchase service is launched.
  • the technical solution provided by the embodiment of the present invention after the mobile user logs in to the LBS platform, if the required group purchase service is not found, the group request may be initiated, and accordingly, the LBS platform will invite other mobiles whose geographic location meets the requirements.
  • the user comes to group with the mobile user who initiated the request.
  • the corresponding group purchase service is launched, thereby realizing the corresponding group purchase service according to the actual needs of the mobile user, that is, the accuracy of the information push is improved;
  • the technical solution provided by the embodiment of the present invention is convenient to implement, and is convenient to popularize and popularize.
  • FIG. 1 is a flowchart of a mobile group purchasing method according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a mobile group purchasing platform according to an embodiment of the present invention
  • FIG. 3 is a schematic structural diagram of a mobile group purchasing platform according to an embodiment of the present invention. Mode for carrying out the invention
  • the existing mobile group purchases are mainly implemented as follows: Group purchase platform providers concentrate on offline resource development businesses, and negotiate group launch services. After seeing the group purchase service launched on the group purchase platform, mobile users choose whether to participate according to their own needs.
  • the above methods may have certain problems in practical applications. Since mobile users can only passively choose among the group purchase services that are launched, they cannot actively request the group purchase platform providers to launch corresponding group purchase services, and thus, The following situations: The mobile user has a group purchase demand, but the group purchase service is not provided on the group purchase platform, then the mobile user will not be able to carry out the group purchase, or the group purchase service is provided on the group purchase platform, but the geographical location does not meet the requirements. , the mobile user will also be unable to make this group purchase; that is, for For mobile users, the information pushed by the group buying platform is not accurate enough.
  • embodiments of the present invention provide a mobile group purchase solution, which is implemented based on a location based service (LBS) platform.
  • LBS location based service
  • LBS is a kind of geographic information obtained by a telecom mobile operator's radio communication network or external positioning method to obtain mobile users (mobile terminals), and provides services for mobile users with the support of the Geographic Information System (GIS) platform. Value-added business.
  • the radio communication network may be a Global System of Mobile communication (GSM) network or a Code Division Multiple Access (CDMA) network
  • the external positioning method may be a global positioning system (GPS, Global Positioning). System), etc.
  • the geographic location can be geographic coordinates or geodetic coordinates.
  • FIG. 1 is a flowchart of a mobile group purchasing method according to an embodiment of the present invention. As shown in Figure 1, the method includes the following steps:
  • Step 11 The LBS platform receives a group request initiated by any mobile user.
  • mobile user X is used to represent any mobile user requesting the group request.
  • the mobile terminal used by mobile user X can be mobile phone, mobile
  • PC Personal Digital Assistant
  • PDA Personal Digital Assistant
  • the mobile user X After the mobile user X registers and logs in to the LBS platform, it can first find out whether the required group purchase service already exists. If it already exists, there is no need to initiate a group request, thereby eliminating the subsequent process.
  • mobile user X can use the search function provided by the LBS platform.
  • Searching that is, inputting a search keyword
  • the LBS platform can display the retrieved group purchase service to the mobile user if the group purchase service matching the received search keyword can be retrieved.
  • mobile user X can directly participate in the group purchase, correspondingly, the LBS platform assists the mobile user X to complete the group purchase, including completing mobile payment, recording the payment, etc., and subsequently, the mobile user X can also enjoy the group purchase.
  • mobile payment refers to a commercial transaction realized by a mobile communication network using a mobile terminal as a carrier for a certain goods or services.
  • the mobile user X can initiate a group request, at least need to carry the business name and group purchase content, such as Beijing XX cinema, XX movie movie tickets, how to initiate no restrictions, such as LBS platform can be
  • the mobile user provides an initiation window for entering the merchant name and group purchase content, etc. After the input is completed, click to confirm and request to issue.
  • Step 12 The LBS platform sends a group invitation to the mobile users whose geographic location meets the requirements, and records the mobile users who accept the invitation. When the recorded number of mobile users reaches a predetermined threshold, the corresponding group purchase service is launched.
  • the LBS platform After receiving the group request initiated by the mobile user X, the LBS platform sends a group invitation to the mobile user who meets the geographical location requirements, at least the business name and the group purchase content need to be carried, and the mobile user accepting the invitation is recorded.
  • the LBS platform When the mobile user registers in the LBS platform, the LBS platform obtains its geographical location information and how to obtain it as an existing technology. Therefore, the LBS platform can easily find the mobile user whose geographical position meets the requirements, and is short inside the platform.
  • the message or broadcast method sends a group invitation to the found mobile user, which carries the business name and group purchase content. For mobile users who receive the invitation, if they are willing to participate in the group purchase, they can return an acknowledgement message to the LBS platform. Otherwise, they can return a negative message or return no message.
  • a mobile user with a geographic location can mean: Near the location of the business
  • the mobile user, the mobile user in the vicinity of the geographic location of the merchant may be a mobile user located in the same area as the merchant, such as a mobile user and a merchant in Haidian District, Beijing, or a mobile user whose distance from the merchant is less than a predetermined threshold. .
  • mobile user X may, after actively initiating a group request, issue a group invitation to the mobile users whose geographic location meets the requirements on the LBS platform.
  • the group invitation is sent to the friend through the ordinary short message or the short message interface provided by the LBS platform.
  • the business name and the group purchase content need to be carried. If the friend accepts the invitation, he will log in to the LBS platform to request to join the group purchase. If it is not registered, it needs to register first.
  • the LBS platform records the mobile users who actively request to join.
  • the LBS platform can negotiate the merchant to launch the corresponding group purchase service. If the invitation is only sent by the LBS platform, then the number of mobile users recorded is only the number of mobile users who have accepted the invitation from the LBS platform. If the mobile user X also sends an invitation while the LBS platform issues an invitation, the number of recorded mobile users refers to the number of mobile users who have accepted the invitation issued by the LBS platform plus the invitation of the mobile user X. The number of mobile users.
  • the group request further carries an expiration date information.
  • the specific implementation of step 12 may include: at each predetermined time point within the expiration date, the LBS platform respectively meets the requirements of the geographic location and does not accept The invited mobile user issues a group invitation and records the mobile user who accepts the invitation; meanwhile, the mobile user who actively requests to join the group purchase within the validity period of the record.
  • the LBS platform will notify the mobile user X, how to complete the group purchase as the existing technology; if the group fails, the LBS platform will also notify the mobile user X, and can ask the mobile user X how to deal with it later, for example, to abandon the group or To extend the expiration date, etc., if the mobile user X confirms that the expiration date is required, the LBS platform will continue to issue invitations and conduct Record.
  • the LBS platform can send a group invitation to the mobile user who meets the geographic location at a predetermined time on the day of the setting, and the mobile user accepting the invitation. Record, at the same time point on the next day, the LBS platform issues a group invitation to mobile users who meet the requirements and does not accept the invitation, and records the mobile users who accept the invitation, and so on; if 7 days later, the recorded
  • the mobile subscriber number (assuming that the mobile subscriber who received the invitation sent by the mobile subscriber X) reaches a predetermined threshold, then informs the mobile subscriber that the X group is successful.
  • the specific value of the above threshold may be determined according to actual needs.
  • mobile user X For mobile user X, it may also receive invitations from other mobile users or LBS platforms. After the mobile user X logs in to the LBS platform to see the invitation, it can return confirmation or denial messages according to its own needs.
  • the mobile user X after the mobile user X logs in to the LBS platform, it can share the business information of the user with other mobile users, including related texts, pictures and videos.
  • the mobile user X After registering and logging in on the LBS platform, they can pay attention to the information shared by each mobile user, the evaluations made by each mobile user after enjoying the group purchase, and other related information, so as to dig out the potential group purchase demand of the user. Promptly launch the corresponding group purchase service.
  • the introduction to the embodiment of the method shown in Fig. 1 has been completed. It can be seen that, by using the method provided by the embodiment, after the mobile user logs in to the LBS platform, if the required group purchase service cannot be found, the group request can be initiated actively, and accordingly, the LBS platform invites the other location to meet the requirements.
  • the mobile user organizes the group with the mobile user who initiated the request. Once the group is successful, the corresponding group purchase service is launched, thereby realizing the corresponding group purchase service according to the actual needs of the mobile user, that is, the accuracy of the information push is improved. .
  • the subscription mechanism may be further added, and the specific implementation manner is as follows: 1)
  • the LBS platform receives the group purchase demand information set by the mobile user X, and periodically searches for the group purchase service that matches the group purchase demand information and the geographic location of the mobile user X, and sends the retrieved group purchase service to the mobile user X.
  • the geographical location matching may mean that the address location of the merchant is near the geographical location of the mobile user X;
  • the LBS platform receives the group purchase service information that can be provided by the merchant, and periodically searches for the group purchase demand information that matches the information of the group purchase service that can be provided, and sends the retrieved group purchase demand information to the merchant, so that the merchant can timely Understand the latest needs of mobile users, and then launch the corresponding group purchase service in a timely manner. If there are more mobile users with a certain group purchase demand, then the group purchase service corresponding to the group purchase demand can be launched.
  • the above group purchase demand information and the group purchase service information that can be provided are composed of a series of keywords.
  • the above group purchase service and group purchase demand information can be sent by e-mail to the mailbox provided by the mobile user and the merchant when registering on the LBS platform, and the interval between each two e-mail transmissions may be determined according to actual needs. , for example, 24 hours.
  • FIG. 2 is a schematic structural diagram of a mobile group purchasing platform according to an embodiment of the present invention, where the platform is the LBS platform mentioned previously.
  • the mobile group purchasing platform includes: a transceiver module 21, configured to receive a group request initiated by any mobile user, and issue a group invitation to a mobile user whose geographic location meets the requirements;
  • the group purchase module 22 is configured to record the mobile user who accepts the invitation, and when the recorded number of mobile users reaches a predetermined threshold, the corresponding group purchase service is launched.
  • mobile user X is used to represent any mobile user requesting a group request.
  • the mobile group purchasing platform shown in FIG. 2 may further include a login registration module 23 for supporting each mobile user and merchant to register and log in on the platform.
  • the transceiver module 21 is further configured to receive a search keyword input by the mobile user that initiates the group request.
  • the group purchase module 22 may be further configured to perform a search based on the search keyword, and display the group purchase service matching the search keyword to the mobile user X. Subsequently, when the mobile user X participates in the group purchase, the mobile user X can be assisted to complete the group purchase, including completing the mobile payment, recording the payment, and supporting the mobile user X to evaluate the merchant after enjoying the group purchase.
  • the mobile user whose geographic location meets the requirements includes: a mobile user near the geographic location of the merchant, the mobile user near the geographic location of the merchant includes a mobile user located in the same area as the merchant or a mobile with a distance less than a predetermined threshold from the merchant user.
  • the group purchasing module 22 is further configured to: when recording the mobile user accepting the invitation, record the mobile user who actively requests to join the group purchase, and the mobile user who actively requests to join the group purchase is: accepting the mobile user X A friend of the mobile user X who is invited to the group invitation.
  • the group request may further carry an expiration date; at each predetermined time point within the expiration date, the group purchasing module separately sends a group invitation to the mobile user whose geographical position meets the requirements and does not accept the invitation, and accepts the invitation.
  • the mobile user makes a record, and at the same time, the mobile user who actively requests to join the group purchase within the validity period of the record.
  • the mobile group purchasing platform shown in FIG. 3 may further include:
  • the subscription module 24 is configured to receive the group purchase demand information set by the mobile user X, and periodically retrieve the group purchase that matches the group purchase demand information and the geographic location of the mobile user X.
  • the service sends the retrieved group purchase service to the mobile user X.
  • the subscription module 24 is further configured to receive the group purchase service information that can be provided by the merchant, and periodically retrieve the group purchase demand information that matches the group purchase service information that can be provided, and send the retrieved group purchase demand information to the Merchant.
  • the mobile group buying platform shown in Figure 3 also needs to have some other functions, such as supporting mobile users to share business information, and notifying mobile users of the success of the group.
  • the various modules of the LBS platform described above may be implemented by software (such as machine readable instructions stored in memory and executed by a processor), hardware (such as a processor of an application specific integrated circuit ASIC), or software and hardware, and implemented by the present invention.
  • software such as machine readable instructions stored in memory and executed by a processor
  • hardware such as a processor of an application specific integrated circuit ASIC
  • software and hardware and implemented by the present invention.
  • the example is not specifically limited.
  • the storage medium may be a magnetic disk, an optical disk, a read-only memory (ROM), or a random access memory (RAM).

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Description

一种移动团购方法、 平台以及机器可读的存储介质 技术领域
本发明涉及团购技术，特别涉及一种移动团购方法以及一种移动 团购平台。 发明背景
移动团购是指移动用户通过移动互联网进行团购的一种行为。 所谓 团购， 是指团体购物， 即认识或不认识的用户联合起来， 借此来加大与 商家的谈判能力， 从而求得最优价格的一种购物方式。 发明内容
本发明实施例提供一种移动团购方法，能够提高信息推送的准确度。 本发明实施例还提供一种移动团购平台， 能够提高信息推送的准确 度。
一种移动团购方法， 包括：
基于位置的服务 LBS平台接收任一移动用户发起的组团请求； 所述 LBS平台向地理位置符合要求的移动用户发出组团邀请，并对 接受邀请的移动用户进行记录， 当所记录的移动用户数达到预定阈值 后， 推出相应的团购服务。
一种移动团购平台， 所述平台为基于位置的服务 LBS平台， 包括： 收发模块， 用于接收任一移动用户发起的组团请求， 向地理位置符 合要求的移动用户发出组团邀请； 团购模块， 用于对接受邀请的移动用户进行记录， 当所记录的移动 用户数达到预定阈值后， 推出相应的团购服务。
可见， 采用本发明实施例提供的技术方案， 移动用户登录 LBS平台 后， 如果找不到所需的团购服务， 可主动发起组团请求， 相应地， LBS 平台会去邀请地理位置符合要求的其它移动用户来与发起请求的移动 用户进行组团， 一旦组团成功， 则推出相应的团购服务， 从而实现了根 据移动用户的实际需求有针对性地推出相应的团购服务， 即提高了信息 推送的准确度； 而且，本发明实施例提供的技术方案实现起来筒单方便， 便于普及和推广。 附图简要说明
图 1为本发明实施例提供的移动团购方法的流程图；
图 2为本发明实施例提供的移动团购平台的组成结构示意图； 图 3为本发明实施例提供的移动团购平台的组成结构示意图。 实施本发明的方式
现有移动团购的实现方式主要为： 团购平台提供商集中线下资源发 展商家， 协商推出团购服务， 移动用户在团购平台上看到所推出的团购 服务后， 根据自己的需求选择是否参与。
但是， 上述方式在实际应用中会存在一定的问题， 由于移动用户只 能被动地在所推出的团购服务中进行选择， 无法主动请求团购平台提供 商推出相应的团购服务， 因此， 就会导致出现以下情况： 移动用户有一 团购需求， 但团购平台上未提供相应的团购服务， 那么该移动用户就将 无法进行本次团购， 或者， 团购平台上提供了相应的团购服务， 但地理 位置不符合要求， 该移动用户也将无法进行本次团购； 也就是说， 对于 移动用户来说， 团购平台所推送的信息不够准确。
针对现有技术中存在的问题，本发明实施例提出一种移动团购方 案， 该方案基于基于位置的服务（LBS , Location Based Service ) 平 台实现。
LBS 是一种通过电信移动运营商的无线电通讯网络或外部定位 方式获取移动用户 （移动终端） 的地理位置信息， 在地理信息系统 ( GIS , Geographic Information System ) 平台的支持下， 为移动用户 提供服务的增值业务。 其中， 无线电通信网络可为全球移动通讯 ( GSM, Global System of Mobile communication ) 网给或码分多址 ( CDMA, Code Division Multiple Access ) 网络等， 外部定位方式可 为全球定位系统 （GPS , Global Positioning System ) 方式等， 地理位 置可为地理坐标或大地坐标等。
为使本发明的技术方案更加清楚、 明白， 以下参照附图并举实施 例， 对本发明所述方案作进一步地详细说明。
图 1为本发明实施例提供的移动团购方法的流程图。如图 1所示， 该方法包括以下步骤：
步骤 11 : LBS平台接收任一移动用户发起的组团请求。
为与后续出现的移动用户进行区别， 用移动用户 X来代表任一发起 组团请求的移动用户。 移动用户 X 所使用的移动终端可为手机、 移动
PC、 个人数字助理（PDA, Personal Digital Assistant )等， 移动用户 X 利用所使用的移动终端来与 LBS平台进行交互。
移动用户 X注册和登录 LBS平台后， 可首先查找是否已经存在所 需的团购服务， 如果已经存在， 则无需发起组团请求， 从而省去了后续 流程。
在实际应用中， 移动用户 X可利用 LBS平台提供的检索功能进行 检索， 即输入检索关键词， LBS平台接收到移动用户 X输入的检索关键 词后， 如果能够检索到与接收到的检索关键词相匹配的团购服务， 则将 检索到的团购服务显示给移动用户 X,移动用户 X可直接参与该次团购， 相应地， LBS平台协助移动用户 X完成该次团购， 包括完成移动支付、 对付费进行记录等， 后续， 移动用户 X还可在享受完该次团购后对商家 进行评价等。 其中， 移动支付是指交易双方为了某种货物或服务， 使用 移动终端作为载体， 通过移动通讯网络实现的商业交易。
如果不存在所需的团购服务， 移动用户 X可主动发起组团请求， 其 中至少需要携带有商家名称和团购内容， 如北京 X X电影院、 X X电影 的电影票，如何发起不作限制， 比如 LBS平台可为移动用户提供一个发 起窗口， 供其输入商家名称和团购内容等， 输入完毕后， 点击确认， 请 求发出。
步骤 12: LBS平台向地理位置符合要求的移动用户发出组团邀请， 并对接受邀请的移动用户进行记录， 当所记录的移动用户数达到预定阈 值后， 推出相应的团购服务。
LBS平台接收到移动用户 X主动发起的组团请求后，向地理位置符 合要求的移动用户发出组团邀请， 其中至少需要携带有商家名称和团购 内容， 并对接受邀请的移动用户进行记录。
当移动用户在 LBS平台中注册后， LBS平台会获取到其地理位置信 息， 如何获取为现有技术， 因此， LBS平台可以很容易地找出地理位置 符合要求的移动用户， 并通过平台内部短消息或广播方式向找出的移动 用户发出组团邀请， 其中携带有商家名称和团购内容等。 对于接收到该 邀请的移动用户，如果其愿意参与本次团购， 则可向 LBS平台返回确认 消息， 否则， 可返回否认消息或不返回任何消息。
地理位置符合要求的移动用户可以是指： 在商家的地理位置附近的 移动用户， 所述在商家的地理位置附近的移动用户可以是与商家位于同 一区域内的移动用户， 如移动用户和商家均在北京市海淀区， 或与商家 的距离小于预定阈值的移动用户等。
另夕卜，在实际应用中，用户可能会更希望和自己认识的人一起组团， 因此， 移动用户 X可在主动发起组团请求后， 在 LBS平台向地理位置 符合要求的移动用户发出组团邀请的同时， 通过普通的短消息或利用 LBS平台提供的短消息接口向自己的好友发出组团邀请， 同样， 其中至 少需要携带有商家名称和团购内容。 如果好友接受邀请， 即会登录 LBS 平台主动请求加入本次团购， 如果未注册， 需要先注册， LBS平台记录 这些主动请求加入的移动用户。
当所记录的移动用户数达到预定阈值时， 即满足组团条件或者说组 团成功时， LBS平台即可与商家协商推出相应的团购服务。如果仅由 LBS 平台发出邀请，那么所记录的移动用户数仅指接受了 LBS平台所发出的 邀请的移动用户数。 如果在 LBS平台发出邀请的同时， 移动用户 X也 会发出邀请，那么所记录的移动用户数则指接受了 LBS平台所发出的邀 请的移动用户数加上接受了移动用户 X所发出的邀请的移动用户数。
通常， 上述组团请求中还会进一步携带有一个有效期限信息， 相应 地， 步骤 12 的具体实现可包括： 在有效期限内的每个预定时间点上， LBS平台分别向地理位置符合要求且未接受邀请的移动用户发出组团邀 请， 并对接受邀请的移动用户进行记录； 同时， 记录有效期限内主动请 求加入本次团购的移动用户。
如果组团成功， LBS平台会通知移动用户 X, 后续如何完成团购为 现有技术； 如果组团失败， LBS平台也会通知移动用户 X, 并可询问移 动用户 X后续如何处理， 比如是要放弃组团还是要延长有效期限等， 如 果移动用户 X确认需要延长有效期限， LBS平台会继续发出邀请并进行 记录。
举例说明： 假设移动用户 X设置的有效期限为 7天， 那么， LBS平 台可在设置当天的某个预定时间点上向地理位置符合要求的移动用户 发出组团邀请， 并对接受邀请的移动用户进行记录， 在下一天同样的时 间点上， LBS平台向地理位置符合要求且未接受邀请的移动用户发出组 团邀请， 并对接受邀请的移动用户进行记录， 依次类推； 如果 7天结束 后， 所记录的移动用户数（假设包括接收了移动用户 X所发出的邀请的 移动用户）达到预定阈值， 则通知移动用户 X组团成功。
上述阈值的具体取值可根据实际需要而定。
对于移动用户 X来说， 其也可能会接收到其它移动用户或 LBS平 台发来的邀请， 移动用户 X登录 LBS平台看到邀请后， 可根据自身的 需求返回确认或否认消息。
另外， 移动用户 X登录 LBS平台后， 也可与其它移动用户分享身 边的商家信息， 包括相关文字、图片和视频等。对于商家来说，其在 LBS 平台上进行注册并登录后， 可随时关注各移动用户所分享的信息、 各移 动用户享受团购后所作的评价以及其它相关信息等， 挖掘出用户的潜在 团购需求， 及时推出相应的团购服务。
至此， 即完成了关于图 1所示方法实施例的介绍。 可以看出， 采用 该实施例提供的方法， 移动用户在登录 LBS平台后， 如果找不到所需的 团购服务， 可主动发起组团请求， 相应地， LBS平台会去邀请地理位置 符合要求的其它移动用户来与发起请求的移动用户进行组团， 一旦组团 成功， 则推出相应的团购服务， 从而实现了根据移动用户的实际需求有 针对性地推出相应的团购服务， 即提高了信息推送的准确度。
在图 1所示方法实施例的基础上， 还可进一步增加订阅机制， 具体 实现方式如下： 1 ) LBS平台接收移动用户 X设置的团购需求信息， 并周期性地检 索与所述团购需求信息以及移动用户 X的地理位置相匹配的团购服务， 将检索出的团购服务发送给移动用户 X, 以便移动用户 X及时了解到商 家所推出的最新的团购服务， 其中， 地理位置相匹配可以是指商家的地 址位置在移动用户 X的地理位置附近；
2 ) LBS 平台接收商家设置的能够提供的团购服务信息， 并周期性 地检索与所述能够提供的团购服务信息相匹配的团购需求信息， 将检索 出的团购需求信息发送给商家， 以便商家及时了解到移动用户的最新需 求， 进而及时推出相应的团购服务， 如有某一团购需求的移动用户数较 多， 那么则可推出与该团购需求相对应的团购服务。
通常， 上述团购需求信息和能够提供的团购服务信息均由一系列的 关键词组成。 另外， 上述团购服务和团购需求信息可以电子邮件的方式 发送到移动用户和商家在 LBS平台进行注册时所提供的邮箱内，每两次 电子邮件发送之间所间隔的时长可根据实际需要而定， 比如为 24小时。
通过订阅机制， 使得移动用户能够及时了解到商家所推出的最新的 团购服务， 并使得商家能够及时了解到移动用户的最新需求， 进而及时 推出相应的团购服务。
图 2为本发明实施例提供的移动团购平台的组成结构示意图， 该平 台即为之前所提到的 LBS平台。 如图 2所示， 该移动团购平台包括： 收发模块 21 , 用于接收任一移动用户发起的组团请求， 向地理位置 符合要求的移动用户发出组团邀请；
团购模块 22, 用于对接受邀请的移动用户进行记录， 当所记录的移 动用户数达到预定阈值后， 推出相应的团购服务。
同样地， 为与后续出现的移动用户进行区别， 用移动用户 X来代表 任一发起组团请求的移动用户。 3所示， 图 2所示的移动团购平台还可包括登录注册模块 23 , 用于支持 各移动用户及商家在平台上进行注册和登录。
其中，收发模块 21可进一步用于接收发起组团请求的移动用户输入 的检索关键词。
团购模块 22可进一步用于，根据所述检索关键词进行检索，如果检 索到与检索关键词相匹配的团购服务， 则显示给移动用户 X。 后续， 当 移动用户 X参与该次团购时，可协助移动用户 X完成该次团购， 包括完 成移动支付、 对付费进行记录， 以及支持移动用户 X在享受完该次团购 后对商家进行评价等。
上述组团请求和组团邀请中至少需要携带有商家名称和团购内容。 地理位置符合要求的移动用户包括： 在商家的地理位置附近的移动 用户， 所述在商家的地理位置附近的移动用户包括与商家位于同一区域 内的移动用户或与商家的距离小于预定阈值的移动用户。
团购模块 22还可进一步用于，在对接受邀请的移动用户进行记录的 同时， 记录主动请求加入本次团购的移动用户， 所述主动请求加入本次 团购的移动用户为：接受了移动用户 X发出的组团邀请的移动用户 X的 好友。
另外， 上述组团请求中还可进一步携带有有效期限； 在有效期限内 的每个预定时间点上， 团购模块分别向地理位置符合要求且未接受邀请 的移动用户发出组团邀请， 并对接受邀请的移动用户进行记录， 同时， 记录有效期限内主动请求加入本次团购的移动用户。
图 3所示移动团购平台中还可进一步包括：
订阅模块 24,用于接收移动用户 X设置的团购需求信息， 并周期性 地检索与所述团购需求信息以及移动用户 X 的地理位置相匹配的团购 服务， 将检索出的团购服务发送给移动用户 X。
订阅模块 24还可进一步用于，接收商家设置的能够提供的团购服务 信息， 并周期性地检索与所述能够提供的团购服务信息相匹配的团购需 求信息， 将检索出的团购需求信息发送给商家。
除以上功能外， 图 3所示移动团购平台还需要具备一些其它功能， 如支持移动用户分享商家信息、 将组团成功与否的结果通知给移动用户 等。
图 3所示移动团购平台的具体工作流程请参照图 1所示方法实施例 中的相应说明， 此处不再赘述。
上述 LBS平台的各个模块可以由软件（如存储在内存中并由处理器 来执行的机器可读指令）、 硬件 (如专用集成电路 ASIC的处理器 )或软 件硬件相结合来实现， 本发明实施例并不具体限定。
本领域普通技术人员可以理解， 实现上述实施例方法中的全部或部 分流程， 是可以通过计算机程序来指令相关的硬件来完成的， 所述的程 序可存储于一计算机可读取存储介质中， 该程序在执行时， 可包括如上 述各方法的实施例的流程。 其中， 所述的存储介质可为磁碟、 光盘、 只 读存储记忆体（ Read-Only Memory, ROM )或随机存储记忆体（ Random Access Memory, RAM )等。
以上所述仅为本发明的较佳实施例而已， 并不用以限制本发明。 凡 在本发明的精神和原则之内， 所作的任何修改、 等同替换、 改进等， 均 应包含在本发明保护的范围之内。

Claims

权利要求书
1、 一种移动团购方法， 其特征在于， 包括：
基于位置的服务 LBS平台接收任一移动用户发起的组团请求； 所述 LBS平台向地理位置符合要求的移动用户发出组团邀请，并对 接受邀请的移动用户进行记录， 当所记录的移动用户数达到预定阈值 后， 推出相应的团购服务。
2、 根据权利要求 1所述的方法， 其特征在于， 所述 LBS平台接收 任一移动用户发起的组团请求之前， 进一步包括：
各移动用户及商家在所述 LBS平台上进行注册和登录；
所述 LBS平台接收发起组团请求的移动用户输入的检索关键词，根 据所述检索关键词进行检索， 如果检索到与所述检索关键词相匹配的团 购服务， 则显示给所述发起组团请求的移动用户。
3、根据权利要求 1所述的方法， 其特征在于， 所述组团请求中至少 携带有商家名称和团购内容； 和 /或
所述组团邀请中至少携带有商家名称和团购内容。
4、根据权利要求 3所述的方法， 其特征在于， 所述地理位置符合要 求的移动用户包括： 在商家的地理位置附近的移动用户， 所述在商家的 地理位置附近的移动用户包括与商家位于同一区域内的移动用户或与 商家的距离小于预定阈值的移动用户。
5、根据权利要求 3所述的方法， 其特征在于， 在所述对接受邀请的 移动用户进行记录的同时， 进一步包括：
记录主动请求加入团购的移动用户；
所述主动请求加入所述团购的移动用户为： 接受了所述发起组团请 求的移动用户发出的组团邀请的移动用户。
6、根据权利要求 5所述的方法， 其特征在于， 所述组团请求中进一 步携带有有效期限；
所述 LBS平台向地理位置符合要求的移动用户发出组团邀请，并对 接受邀请的移动用户进行记录包括：
在所述有效期限内的每个预定时间点上，所述 LBS平台分别向地理 位置符合要求且未接受邀请的移动用户发出组团邀请， 并对接受邀请的 移动用户进行记录；
所述记录主动请求加入团购的移动用户包括： 记录所述有效期限内 主动请求加入所述团购的移动用户。
7、 根据权利要求 1 ~ 6中任一项所述的方法， 其特征在于， 该方法 进一步包括：
所述 LBS 平台接收所述发起组团请求的移动用户设置的团购需求 信息， 并周期性地检索与所述团购需求信息以及所述发起组团请求的移 动用户的地理位置相匹配的团购服务， 将检索出的团购服务发送给所述 发起组团请求的移动用户。
8、 根据权利要求 7所述的方法， 其特征在于， 该方法进一步包括： 所述 LBS平台接收商家设置的能够提供的团购服务信息，并周期性 地检索与所述能够提供的团购服务信息相匹配的团购需求信息， 将检索 出的团购需求信息发送给商家。
9、 一种移动团购平台， 其特征在于， 所述平台为基于位置的服务 LBS平台， 包括：
收发模块， 用于接收任一移动用户发起的组团请求， 向地理位置符 合要求的移动用户发出组团邀请；
团购模块， 用于对接受邀请的移动用户进行记录， 当所记录的移动 用户数达到预定阈值后， 推出相应的团购服务。
10、 根据权利要求 9所述的平台， 其特征在于， 进一步包括： 登录注册模块， 用于支持各移动用户及商家在所述平台上进行注册 和登录；
所述收发模块进一步用于， 接收发起组团请求的移动用户输入的检 索关键词；
所述团购模块进一步用于， 根据所述检索关键词进行检索， 如果检 索到与所述检索关键词相匹配的团购服务， 则显示给所述发起组团请求 的移动用户。
11、 根据权利要求 9所述的平台， 其特征在于， 所述组团请求中至 少携带有商家名称和团购内容； 和 /或
所述组团邀请中至少携带有商家名称和团购内容。
12、根据权利要求 11所述的平台， 其特征在于， 所述地理位置符合 要求的移动用户包括： 在商家的地理位置附近的移动用户， 所述在商家 的地理位置附近的移动用户包括与商家位于同一区域内的移动用户或 与商家的距离小于预定阈值的移动用户。
13、根据权利要求 11所述的平台， 其特征在于， 所述团购模块进一 步用于， 在对接受邀请的移动用户进行记录的同时， 记录主动请求加入 团购的移动用户， 所述主动请求加入团购的移动用户为： 接受了所述发 起组团请求的移动用户发出的组团邀请的移动用户。
14、根据权利要求 13所述的平台， 其特征在于， 所述组团请求中进 一步携带有有效期限；
在所述有效期限内的每个预定时间点上， 所述团购模块分别向地理 位置符合要求且未接受邀请的移动用户发出组团邀请， 并对接受邀请的 移动用户进行记录， 同时， 记录所述有效期限内主动请求加入所述团购 的移动用户。
15、 根据权利要求 9 ~ 14中任一项所述的平台， 其特征在于， 所述 平台中进一步包括：
订阅模块， 用于接收所述发起组团请求的移动用户设置的团购需求 信息， 并周期性地检索与所述团购需求信息以及所述发起组团请求的移 动用户的地理位置相匹配的团购服务， 将检索出的团购服务发送给所述 发起组团请求的移动用户。
16、根据权利要求 15所述的平台， 其特征在于， 所述订阅模块进一 步用于， 接收商家设置的能够提供的团购服务信息， 并周期性地检索与 所述能够提供的团购服务信息相匹配的团购需求信息， 将检索出的团购 需求信息发送给商家。
17、 一种机器可读的存储介质， 其特征在于， 其上存储有指令集合， 当该指令集合被执行时， 使得该机器可执行权利要求 1-8任一项所述的 移动团购方法。
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