WO2014124003A3 - Directing communications to semantic bundles of locations - Google Patents
Directing communications to semantic bundles of locations Download PDFInfo
- Publication number
- WO2014124003A3 WO2014124003A3 PCT/US2014/014869 US2014014869W WO2014124003A3 WO 2014124003 A3 WO2014124003 A3 WO 2014124003A3 US 2014014869 W US2014014869 W US 2014014869W WO 2014124003 A3 WO2014124003 A3 WO 2014124003A3
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- online content
- locations
- semantic
- recipient
- bundles
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Ceased
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
Landscapes
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Information Transfer Between Computers (AREA)
- Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
A system and a computer-implemented method of serving online content items using a semantic description of a feature that is common to a plurality of online content locations are provided. The method includes assigning one or more identifications based on the semantic descriptions to each of the plurality of online content locations using one or more features associated with a respective one of the online content locations, receiving a selection of one or more of the assigned identifications and a physical location of the associated online content locations, determining at least one of a physical location of an online content recipient, and an intended location of the online content recipient, and transmitting an online content item to the online content recipient when the online content recipient is within a specified distance from any of the selected online content locations.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| EP14749129.4A EP2954480A2 (en) | 2013-02-05 | 2014-02-05 | Directing communications to semantic bundles of locations |
| CN201480013783.5A CN105247559A (en) | 2013-02-05 | 2014-02-05 | Directing communications to semantic bundles of locations |
Applications Claiming Priority (4)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| US201361761038P | 2013-02-05 | 2013-02-05 | |
| US61/761,038 | 2013-02-05 | ||
| US14/143,670 | 2013-12-30 | ||
| US14/143,670 US20140222571A1 (en) | 2013-02-05 | 2013-12-30 | Directing communications to semantic bundles of locations |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| WO2014124003A2 WO2014124003A2 (en) | 2014-08-14 |
| WO2014124003A3 true WO2014124003A3 (en) | 2014-10-02 |
Family
ID=51260083
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| PCT/US2014/014869 Ceased WO2014124003A2 (en) | 2013-02-05 | 2014-02-05 | Directing communications to semantic bundles of locations |
Country Status (4)
| Country | Link |
|---|---|
| US (1) | US20140222571A1 (en) |
| EP (1) | EP2954480A2 (en) |
| CN (1) | CN105247559A (en) |
| WO (1) | WO2014124003A2 (en) |
Families Citing this family (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US9515984B1 (en) | 2013-11-19 | 2016-12-06 | El Toro.Com, Llc | Determining and utilizing one or more attributes of IP addresses |
| US10348842B1 (en) | 2013-11-19 | 2019-07-09 | El Toro.Com, Llc | Generating content based on a captured IP address associated with a visit to an electronic resource |
| US12463933B1 (en) | 2013-11-19 | 2025-11-04 | El Toro.Com, Llc | Generating content based on search instances |
| US10505893B1 (en) | 2013-11-19 | 2019-12-10 | El Toro.Com, Llc | Generating content based on search instances |
| US10333890B1 (en) | 2013-11-19 | 2019-06-25 | El Toro.Com, Llc | Determining IP addresses that are associated with physical locations with new occupants and providing advertisements tailored to new movers to one or more of those IP addresses |
| US20150215257A1 (en) * | 2014-01-26 | 2015-07-30 | Linda Allan Mosquera | Customizing communications |
| US10932118B1 (en) | 2018-05-25 | 2021-02-23 | El Toro.Com, Llc | Systems, methods, and apparatuses for providing content according to geolocation |
| CN110781657A (en) * | 2019-10-14 | 2020-02-11 | 百度在线网络技术(北京)有限公司 | Management method, device and equipment for navigation broadcasting |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR20080035089A (en) * | 2006-10-18 | 2008-04-23 | 야후! 인크. | Location based location information providing device and method |
| US20080297488A1 (en) * | 2000-09-29 | 2008-12-04 | International Business Machines Corporation | Method and system for providing directions for driving |
| US7698336B2 (en) * | 2006-10-26 | 2010-04-13 | Microsoft Corporation | Associating geographic-related information with objects |
| US20100257163A1 (en) * | 2009-04-06 | 2010-10-07 | Googie Inc. | Method for generating location targeted, keyword-triggered, ads and generating user recallable layer-based ads |
| US20110289090A1 (en) * | 2010-05-20 | 2011-11-24 | Google Inc. | Classifying locations for ad presentation |
Family Cites Families (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| AU5997901A (en) * | 2000-05-16 | 2001-11-26 | John Taschereau | Method and system for providing geographically targeted information and advertising |
| WO2008131448A1 (en) * | 2007-04-23 | 2008-10-30 | 1020, Inc. | Content allocation |
| US20100088179A1 (en) * | 2008-10-08 | 2010-04-08 | Desai Amit V | Systems and methods for providing advertisements with directions |
| US20140172573A1 (en) * | 2012-12-05 | 2014-06-19 | The Rubicon Project, Inc. | System and method for planning and allocating location-based advertising |
-
2013
- 2013-12-30 US US14/143,670 patent/US20140222571A1/en not_active Abandoned
-
2014
- 2014-02-05 CN CN201480013783.5A patent/CN105247559A/en not_active Withdrawn
- 2014-02-05 WO PCT/US2014/014869 patent/WO2014124003A2/en not_active Ceased
- 2014-02-05 EP EP14749129.4A patent/EP2954480A2/en not_active Withdrawn
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20080297488A1 (en) * | 2000-09-29 | 2008-12-04 | International Business Machines Corporation | Method and system for providing directions for driving |
| KR20080035089A (en) * | 2006-10-18 | 2008-04-23 | 야후! 인크. | Location based location information providing device and method |
| US7698336B2 (en) * | 2006-10-26 | 2010-04-13 | Microsoft Corporation | Associating geographic-related information with objects |
| US20100257163A1 (en) * | 2009-04-06 | 2010-10-07 | Googie Inc. | Method for generating location targeted, keyword-triggered, ads and generating user recallable layer-based ads |
| US20110289090A1 (en) * | 2010-05-20 | 2011-11-24 | Google Inc. | Classifying locations for ad presentation |
Also Published As
| Publication number | Publication date |
|---|---|
| EP2954480A2 (en) | 2015-12-16 |
| US20140222571A1 (en) | 2014-08-07 |
| WO2014124003A2 (en) | 2014-08-14 |
| CN105247559A (en) | 2016-01-13 |
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