WO2019135826A1

WO2019135826A1 - Methods and systems for selectively skipping through media content

Info

Publication number: WO2019135826A1
Application number: PCT/US2018/058677
Authority: WO
Inventors: Bhumik Sanghavi
Original assignee: Sony Interactive Entertainment LLC
Current assignee: Sony Interactive Entertainment LLC
Priority date: 2018-01-04
Filing date: 2018-11-01
Publication date: 2019-07-11
Anticipated expiration: 2020-07-04
Also published as: CN111512635B; US20190208283A1; EP3735779A1; EP3735779B1; JP7065975B2; CN111512635A; JP2021509790A; US10931991B2; EP3735779A4

Abstract

The disclosure provides methods and systems for skipping unwanted portions of media content based on a crowdsourcing feedback model. The media content may include television programming content, video content, and audio content. The unwanted portions of media content include, for example, television commercials, opening and closing credits. An exemplary crowdsourcing feedback model involves receiving and processing a plurality of user seek information records. These records include time markers of the media content indicating when the users started and stopped fast forwarding or when the users started and stopped moving a scrub bar to jump from one portion of the content to another. When collected, the user seek information records are used to train a machine-learning system to calculate start and stop times of unwanted portions of media content. Once the start and stop times are calculated, user devices are enabled to automatically skip these unwanted portions.

Description

METHODS AND SYSTEMS FOR SELECTIVELY SKIPPING THROUGH MEDIA

CONTENT

TECHNICAL FIELD

[0001] This disclosure generally relates to media processing and, more

particularly, to methods and systems for selectively skipping through media content.

BACKGROUND

[0002] The approaches described in this section could be pursued, but are not necessarily approaches that have previously been conceived or pursued. Therefore, unless otherwise indicated, it should not be assumed that any of the approaches described in this section qualify as prior art merely by virtue of their inclusion in this section.

[0003] With the advent of Digital Video Recorder (DVR) and Video on Demand

(VOD) services, media content became available to television viewers to watch at any time. These services became a popular way to watch television programming content, such as television shows, news, videos, and movies, for millions of people.

Conventionally, television programming content broadcasted by providers includes numerous television commercials or other parts of video content, such opening credits, that can be deemed undesirable by some viewers. Many television viewers would prefer not to watch television commercials, especially when the television commercials interrupt the media content the television viewer is watching.

[0004] Existing ad skipping technology has a few shortcomings. First, traditional ad skipping technology requires consumer electronic devices or backend services to analyze the media stream and find reference points within the content to understand when a commercial starts and ends. This process can become increasingly difficult, especially when the content has multiple television commercials, while content differentiators remain the same. In addition, the traditional ad skipping technology is vulnerable to scaling. Yet scaling may pose digital rights management (DRM) issues.

[0005] Some conventional ad skipping methods are based on identifying a silent frame, increase in audio levels, a black frame, content markers, or other features to predict the beginning and end of television commercials. Such methods are often inefficient, especially when the content includes news or sports programming where the format of commercials can differ from conventional ad formats. In addition, the conventional methods are not scalable to low power devices that do not have sufficient processing bandwidth. Many client devices are unable to perform complex content processing to identify television commercial breaks, either because of software or hardware restrictions. Current server-side solutions have similar issues. Moreover, the conventional ad skipping technology is unable to skip other unwanted portions of content, such as opening and closing credits, introductory videos, and the like.

SUMMARY

[0006] This summary is provided to introduce a selection of concepts in a simplified form that are further described in the Detailed Description below. This summary is not intended to identify key features or essential features of the claimed subject matter, nor is it intended to be used as an aid in determining the scope of the claimed subject matter.

[0007] Generally, the present disclosure is directed to methods and systems for skipping unwanted portions of media content provided to users by DVR, catch-up television, or VOD services based on a crowdsourcing feedback model. The media content can include television programming content, video content, audio content, movies, television shows, television news, and the like. The unwanted portions of media content that can be skipped with this technology include, for example, television commercials, advertisements, opening credits, closing credits, title sequences, introductory videos, closing videos, and so forth. The crowdsourcing feedback model can involve receiving and processing a plurality of user seek information records.

These records include time markers of the media content indicating when the users have started and stopped fast forwarding or when the users have started and stopped moving a "scrub" bar to jump from one portion of the content to another. When collected, the user seek information records can be used to train a machine-learning (ML) system (or heuristic system) to calculate start and stop times of various unwanted portions of media content. According to various embodiments, once the start and stop times of unwanted portions of media content are determined, the user devices are enabled to automatically skip these unwanted portions for the benefit of users.

[0008] According to one aspect of the present disclosure, provided is a method for skipping one or more unwanted portions of a media content. An example method can include providing the media content to a plurality of users, enabling each of the users, individually, to control playing of the media content on a user device, obtaining a plurality of user seek information records associated with the playing of the media content from the plurality of users (each of the user seek information records including a first seek time marker and a second seek time marker), determining a start time and a stop time of at least one unwanted portion of the media content based on a plurality of the first seek time markers and a plurality of the second seek time markers, and providing a control widget of a graphical user interface for a user device of a selected user when the media content is played for the selected user. When the control widget is activated by the selected user, the at least one unwanted portion of the media content is skipped from the start time to the stop time.

[0009] In further embodiments, the method steps are stored on a machine- readable medium, comprising instructions, which when implemented by one or more processors perform the steps. In yet further example embodiments, hardware systems or devices can be adapted to perform the recited steps. Other features, examples, and embodiments are described below.

BRIEF DESCRIPTION OF THE DRAWINGS

[0010] Embodiments are illustrated by way of example, and not by limitation in the figures of the accompanying drawings, in which like references indicate similar elements.

[0011] FIG. 1 A shows an example system architecture for implementing methods and systems for skipping unwanted portions of media content, according to one example embodiment.

[0012] FIG. IB shows another example system architecture for implementing methods and systems for skipping unwanted portions of media content, according to another example embodiment.

[0013] FIG. 2 shows an example process flow diagram showing a method for skipping unwanted portions of media content, according to an example embodiment.

[0014] FIG. 3 is a diagrammatic representation of an example machine in the form of a computer system within which a set of instructions for the machine to perform any one or more of the methodologies discussed herein is executed.

[0015] FIG. 4 shows an example data record of start and stop (end) times associated with commercials present in a plurality of content items.

[0016] FIG. 5 shows an example graphical representation of machine-learning system distribution data records of start and stop times associated with various commercials or content items in accordance with certain embodiments.

DETAILED DESCRIPTION

[0017] The following detailed description includes references to the

accompanying drawings, which form a part of the detailed description. The drawings show illustrations in accordance with example embodiments. These example embodiments, which are also referred to herein as "examples," are described in enough detail to enable those skilled in the art to practice the present subject matter. The embodiments can be combined, other embodiments can be utilized, or structural, logical, and electrical changes can be made without departing from the scope of what is claimed. The following detailed description is therefore not to be taken in a limiting sense, and the scope is defined by the appended claims and their equivalents.

[0018] The present disclosure is directed to methods and systems for skipping unwanted portions of media content when the media content is presented to users. The term "media content" or simply "content" shall be construed to include any video, audio, gaming, or multimedia content. Some examples of the media content include television programming content, movies, television shows, television news, video clips, music, podcasts, audio books, computer games, and so forth. The term "unwanted portions of media content" shall be construed to include advertisements, including television advertisements and television commercials, as well as opening credits, closing credits, title sequences, introductions, introductory videos and the like. The media content can be pre-recorded and delivered to the users with various content delivery technologies such as DVR, catch-up television service, VOD service, or from a cloud-based or computer storage system, to name a few. The term "user" shall be construed to include an individual that consumes the media content presented to the user through a user device. The terms "user," "viewer," "consumer," and "customer" can be used interchangeably. The term "user device" shall be construed to include an electronic consumer device capable of presenting the media content to one or more users. Some examples of user devices include a mobile device, a smart phone, a cellular phone, a computer (e.g., a laptop computer, a desktop computer, a tablet computer, a netbook, a workstation, a home automation computer, and an in-vehicle computer), a television device, a display, a projector, a home cinema system, a multimedia system, an audio system, a game console, a gaming device, a television receiver, a cable modem, a set-top box, and the like.

[0019] As users are typically the best judges of the desirability of for the media content being served, the present technology for skipping unwanted portions of media content is based on a crowdsourcing feedback model. The crowdsourcing feedback model can collect certain records indicating user seek behavior and process this information with a heuristic, statistical, or machine-learning system. Particularly, the model can track when the users decided to move from one part of media content to another using, for example, a fast-forward feature, rewind feature, moving a seek bar or scrub bar, or any other method for manually skipping certain parts of the media content. Each user can seek information record that is collected from the user devices can include at least a first seek time marker and a second seek time marker that represent media content that was manually skipped. Each user seek information record can be associated with a particular media content. For example, the user seek information records can be uniquely indexed with a media asset identifier (ID).

[0020] When aggregated, two or more seek time markers from multiple users, start and stop times of unwanted portions of media content can be calculated by the heuristic, statistical, or machine-learning systems. The more seek time markers collected for a particular media content, the more accurately the start and stop times of unwanted portions can be calculated. In some embodiments, previews (i.e., thumbnail seek) can improve the user seek information records because the users are able to more accurately skip unwanted portions of the content.

[0021] Furthermore, the start and stop times can be used to automatically skip the unwanted portions when the media content is provided to the users. In other word s, user devices can be enabled to move from one part of a media content to another one based on the start and stop times in order to skip the unwanted portions based on the crowdsourced feedback. As the machine-learning (ML) system is trained based on the user seek information records, the start and stop times of unwanted portions can be determined more and more accurately.

[0022] Multiple variables can be used by the machine-learning system to identify precise start and stop times of unwanted portions. Variables may include a range in time from one-time marker to the next one. This approach can allow the technology to provide intelligent assumptions based on rules, such as "credits are typically less than 45 seconds long" or "an ad block typically is greater than 2 minutes."

[0023] As media content may include more than one unwanted portion of media content, the present technology can be capable of identifying start and stop times for all of those unwanted portions. It is relevant to distinguish how quickly a second user's content skip operation (e.g., fast forwarding or moving a scrub bar) is performed after a first user's content skip operation. If the second content skip operation is performed by the user substantially immediately after the first user's content skip operation, it can be presumed that these two operations are effectively one skip operation. When the skip operations stand apart in time, there is a presumption that there are two separate unwanted portions of media content that the user wanted to skip. As such, the present technology can record the duration of time since the last user seek. For example, if a minute has passed since the last seek, the system can determine that the current seek is a new seek for a new time marker. On the other hand, if only one or a few seconds have passed, the current user seek is likely a correction based on the previous seek for the same marker. Different variables for the machine-learning system may be associated with different weights.

[0024] Moreover, in some embodiments, the machine-learning system adds more data points to make its decision-making process more efficient. These data points can be associated with channel networks, types of TV shows, past machine learning, and so forth. For example, the machine-learning system can analyze how long commercials run for a specific show or specific network. News and sports programming may have erratic pattern which can train the machine-learning system to improve predictions.

[0025] In yet additional embodiments, the present technology can use the machine-learning system to identify start and stop times of unwanted portions of content in conjunction with video feed based markers. The video feed based markers are typically hidden markers or meta-data like markers provided with the content. In this scenario, the machine-learning system can be used to refine the timing of video feed based markers.

[0026] The present crowdsourcing feedback model for skipping unwanted content can be broken down into a data collection step (e.g., collecting user seek information records from two or more users), a refinement step (e.g., determining start and stop times of unwanted portions of media content by the machine-learning system), and obtaining feedback (e.g., collecting new user seek information records). This feedback loop can enable increasing the efficiency of the machine-learning system. The system can determine whether the user has taken advantage of the "skip ahead" feature and subsequently corrected time markers. In this scenario, the subsequent user seek information can be given a much greater weight, because this information is a direct user input for correcting the timing of the current start and stop times.

[0027] When the start and stop times are determined, user devices may provide users with an option to enable skipping of the unwanted portions. For example, a graphical user interface (GUI) of user devices may include a control widget (e.g., a soft button) to allow the users to skip unwanted portions of media content with just one click. The control widget can be shown dynamically on the user's device GUI to allow the users to skip the content when needed.

[0028] The present technology can be applied to more than skipping unwanted media content. For example, the system can generate a heat map of where people started watching certain media content, re-watched the content, or skipped some unwanted media content to watch the content they like. The heat map can be used in media content analysis or for billing purposes. In yet other embodiments, the present technology allows understanding and creating a highlight show-reel for the media content.

[0029] The following detailed description of embodiments includes references to the accompanying drawings, which form a part of the detailed description. Note, the features, structures, or characteristics of embodiments described herein may be combined in any suitable manner. In the instant description, numerous specific details are provided, such as examples of programming, software modules, user selections, network transactions, hardware modules, hardware circuits, hardware chips, and so forth, to provide a thorough understanding of embodiments. One skilled in the relevant art will recognize, however, that the embodiments can be practiced without one or more of the specific details, or with other methods, components, materials, and so forth. In other instances, well-known structures, materials, or operations are not shown or described in detail to avoid obscuring aspects of the disclosure.

[0030] Embodiments of this disclosure will now be presented with reference to accompanying drawings which show blocks, components, circuits, steps, operations, processes, algorithms, and the like. These elements may be implemented using electronic hardware, computer software, or any combination thereof. Whether such elements are implemented as hardware or software depends upon the particular application and design constraints imposed on the overall system. The electronic hardware includes one or more processors such as microprocessors, microcontrollers, Central Processing Units (CPUs), digital signal processors (DSPs), field programmable gate arrays (FPGAs), programmable logic devices (PLDs), state machines, gated logic, discrete hardware circuits, and other suitable hardware configured to perform various functions described throughout this disclosure. The processors may execute software, firmware, or middleware (collectively referred to as "software"). The term "software" shall be construed broadly to mean processor-executable instructions, instruction sets, code segments, program code, programs, subprograms, software components, applications, software applications, software packages, routines, subroutines, objects, executables, threads of execution, procedures, functions, and the like, whether referred to as software, firmware, middleware, microcode, hardware description language, or otherwise. If the functions described herein are implemented in software, the functions may be stored on or encoded as one or more instructions or code on a non-transitory computer-readable medium. Computer-readable media includes computer storage media. Storage media may be any available media that can be accessed by a computer. By way of example, and not limitation, such computer-readable media can include a random-access memory (RAM), a read-only memory (ROM), an electrically erasable programmable ROM (EEPROM), compact disk ROM (CD-ROM) or other optical disk storage, magnetic disk storage, solid state memory, or any other data storage devices, combinations of the aforementioned types of computer-readable media, or any other medium that can be used to store computer executable code in the form of instructions or data structures that can be accessed by a computer.

[0031] For purposes of this patent document, the terms "or" and "and" shall mean "and/or" unless stated otherwise or clearly intended otherwise by the context of their use. The term "a" shall mean "one or more" unless stated otherwise or where the use of "one or more" is clearly inappropriate. The terms "comprise," "comprising," "include," and "including" are interchangeable and not intended to be limiting. For example, the term "including" shall be interpreted to mean "including, but not limited to." The term "or" is used to refer to a nonexclusive "or," such that "A or B" includes "A but not B," "B but not A," and "A and B," unless otherwise indicated.

[0032] Referring now to the drawings, example embodiments are described. The drawings are schematic illustrations of idealized example embodiments. Thus, the example embodiments discussed herein should not be construed as limited to the particular illustrations presented herein, rather these example embodiments can include deviations and differ from the illustrations presented herein.

[0033] FIG. 1 A shows an example system architecture 100A for implementing methods and systems for skipping unwanted portions of media content. System architecture 100A includes one or more user devices 105 for use by a plurality of users. Some examples of user devices 105 include television devices, displays, computers, cable modems, television receivers, set-top boxes, or any combination thereof. User devices 105 are configured to present media content provided by one or more content providers 110. Content providers 110 can include television providers, media services, video services, and so forth. Within system architecture 100, content providers 110 can be implemented as one or more servers. As such, in a simple embodiment, content provider 110 is a television provider that broadcasts television programming to user devices 105 for watching by the users. User devices 105 include a user interface, such as a graphical user interface (GUI), enabling the user to control playing the media content delivered from the content provider 110. For example, the GUI may enable the users to start, pause, and stop playing the media content, and rewind or fast-forward the media content. For example, the GUI can include a seek bar or scrub bar enabling the users to jump from one part of the media content to another part by dragging or otherwise moving the seek or scrub bar. The GUI may also enable the users to perform other operations such as making user inputs, searching for media content, requesting media content, sharing media content, and so forth.

[0034] Still referring to FIG. 1A, system architecture 100A includes content storage 115 for recording or temporarily storing media content provided by content providers 110 for one or more users. In one example, content storage 115 is a DVR. In another example, content storage 115 is a catch-up service or VOD service. Accordingly, it should be understood that content storage 115 can be a part of user device 105 or a part of content provider 110 depending on a particular implementation.

[0035] System architecture 100A also includes a content skipping system 120, which can be implemented as a stand-alone server, virtual server, service, or be a part of or integrated with any of content provider 110, content storage 115, or user device 105. In various embodiments, content skipping system 120 is designed to implement one or more steps of a method for skipping unwanted portions of media content as disclosed herein. Particularly, content skipping system 120 may include a heuristic, statistical, or machine-learning system for collecting and processing user seek information. In various embodiments content skipping system 120 is also configured to determine start and stop times of unwanted portions of media content (e.g., television commercials or opening credits) based on a result of processing the user seek information. The start and stop times can then be used by the content skipping system 120 to enable user devices 105 to automatically skip the unwanted portions of media content. As the user seek

information is a form of a feedback aggregated from the plurality of users, in various embodiments, the unwanted portions of media content are determined by

crowdsourced efforts for each particular piece of media content. Moreover, each additional user can seek information record collected from one or more users may be used to train the machine-learning system of content skipping system 120. This can allow the system to determine the start and stop times more accurately for the benefit of all users.

[0036] The aforementioned elements of system architecture 100A are operatively connected to one another via one or more communications networks 125 as shown in FIG. 1 A. Communications networks 125 can be of any wires or wireless (radio or optical) communication means. For example, communications networks 125 include television cable networks, cellular networks, the Internet, Ethernet-based networks, satellite networks, and so forth. [0037] FIG. IB shows an example system architecture 100B for implementing methods and systems for skipping unwanted portions of media content. System architecture 100B is shown to illustrate certain high-level components of content skipping system 120.

[0038] As shown in FIG. IB, a user device 105, such as a smart TV can be operatively connected to various backend services. The various backend services include an ad processing engine 130 that provides commercials, a database 135 for storing data associated with commercials, an ad analyzer service 140 for tracking and analyzing content and commercials, a skip event data warehouse (database) 145 for storing individual start and stop markers associated with commercials, and an ad tuning machine-learning engine 150 for applying a machine-learning model to content and commercial related data to identify or refine start and stop times of commercials.

In some embodiments, ad analyzer service 140 can include a DVR or refer to a part of content storage 115.

[0039] Note, database 135, ad analyzer service 140, skip event data warehouse

145, and ad tuning machine-learning engine 150 can, collectively, constitute content skipping system 120 (or content skipping system 120 and content storage 115).

[0040] FIG. 2 shows an example process flow diagram showing a method 200 for skipping unwanted portions of media content, according to an example embodiment. Method 200 can be performed by processing logic that includes hardware (e.g., decision-making logic, dedicated logic, programmable logic, application-specific integrated circuit), software (such as software run on a general-purpose computer system or a dedicated machine), or a combination of both. In one example

embodiment, the processing logic refers to one or more elements of content skipping system 120 shown in FIG. 1.

[0041] Operations of method 200 recited below can be implemented in an order different than described and shown in the figure. Moreover, method 200 may have additional operations not shown herein, but which can be evident to those skilled in the art from the disclosure. Method 200 may also have fewer operations than shown in FIG. 2 and described below.

[0042] At operation 205, a media content is provided to a plurality of users. The media content can be provided by content storage 115 (e.g., DVR system or VOD system). As explained above, the media content may include television programming content or video content with one or more unwanted portions, such as commercial breaks or opening credits. As such, the media content can be streamed to the user devices from the DVR or VOD system.

[0043] At operation 210, content storage 115 or user devices 105 enable each of the users to individually control playing of the media content on user devices 105. For example, the users can operate control elements of a GUI provided by user devices 105 to search, request, and play certain media content. The users can also rewind, fast forward, or jump from one part of the media content to another part using a scrub bar. When the users rewind, fast forward, or operate the scrub bar, user devices 105 seek information records associated with the media content. Each of the user seek

information records includes a first seek time marker and a second seek time marker that represent time instances of the media content manually skipped by the users.

[0044] At operation 215, content skipping system 120 obtains a plurality of user seek information records associated with the playing of the same media content from the plurality of users. For example, the user seek information records can be stored in a database of the content skipping system 120. Each user seek information record can have a unique ID and be associated with an ID of media content. When the collection of information records associated with the same media content is obtained from the plurality of users, the user seek information records include a plurality of the first seek time markers and a plurality of the second seek time markers. FIG. 4 shows an example snippet 400 of user seek information records stored as JavaScript Object Notation (JSON) objects. As shown in FIG. 4, for each content item, such as a movie or TV show, there can be one or more records associated therewith to indicate user seek start (first) and stop (second) time markers.

[0045] Depending on a particular application, the first and second seek times may be defined differently. In one embodiment, the first seek time marker indicates a time of a media content when one of the users started moving the scrub bar of the GUI to jump from one part of the media content to another part of the media content, while the second seek time marker indicates a time of a media content when the user stopped moving the scrub bar of the graphical user interface to jump from one part of the media content to another part of the media content. In another embodiment, the first seek time marker indicates a time when one of the users initiated fast forwarding of the media content, while the second seek time marker indicates a time when the user stopped fast forwarding the media content.

[0046] At operation 220, content skipping system 120 determines a start time and a stop time of at least one unwanted portion of the media content based on the plurality of the first seek time markers and the plurality of the second seek time markers.

Content skipping system 120 can determine a single timing range for each unwanted portion of media content. The determination of the start time and the stop time of the unwanted portion is made using the machine-learning system. It is also important that the machine-learning system is trained for each media content based on the plurality of user seek information records. The training is based on the user seek information records obtained from two or more users. FIG. 5 shows an example graphical representation 500 of machine-learning system distribution records for determining start times and the stop times of unwanted content portions.

[0047] At operation 225, content skipping system 120 provides a control widget of a GUI for user device 105 of a selected user when the media content is played for the selected user. Moreover, when the control widget is activated by the selected user, the unwanted portion of the media content is skipped from the start time and up to the stop time, which are determined at operation 225. The method may further proceed back to operation 215 to repeat the operations 215 through 225 for the same or other selected users. Notably, the selected user is one of the plurality of users.

[0048] In additional embodiments, the plurality of user can seek information records associated with the same media content can also include a third seek time marker and a fourth seek time marker. Both the third seek time marker and the fourth seek time marker are created after the second seek time marker. The third seek time marker and the fourth seek time marker, collectively, indicate another (second) unwanted portion of media content manually identified by one or more users.

Respectively, the operations 215 through 225 are performed for the third seek time marker and the fourth seek time marker so as to precisely determine the start and stop times of the second unwanted portion of media content so as to enable the users or user devices 105 to automatically skip it.

[0049] In these embodiments, method 200 may also include the operations of calculating a period between the third seek time marker and the second seek marker and determining whether the period between the third seek time marker and the second seek marker is less than a predetermined value. If the period between the third seek time marker and the second seek marker is less than the predetermined value, content storage 115 or content skipping system 120 disables media content skipping for the media content between the third seek time marker and the fourth seek marker. Alternatively, if the period between the third seek time marker and the second seek marker is more than the predetermined value, content skipping system 120 determines (by the machine-learning system) a second start time and a second stop time of a second unwanted portion of the media content based on the third seek time marker and the fourth seek time marker such that the media content between the third seek time marker and the fourth seek marker can be skipped by the users. [0050] FIG. 3 shows a diagrammatic representation of a computing device for a machine in an example electronic form of a computer system 300, within which a set of instructions for causing the machine to perform any one or more of the methods discussed herein can be executed. In example embodiments, the machine operates as a standalone device, or it can be operatively connected or networked to other machines. In a networked deployment, the machine can operate in the capacity of a server, a client machine in a server-client network environment, or as a peer machine in a peer-to-peer (or distributed) network environment. The machine can be a personal computer (PC), tablet PC, laptop PC, desktop PC, server, television device, display, cable modem, set- top box, multimedia system, game console, gaming device, cellular telephone, smart phone, web appliance, network router, switch, or any machine capable of executing a set of instructions that specify actions to be taken by that machine. As such, machine shown in FIG. 3 can represent hardware implementation of user device 105, content skipping system 120, and content storage 115. Further, while only a single machine is illustrated, the term "machine" shall also be taken to include any collection of machines that separately or jointly execute a set (or multiple sets) of instructions to perform any one or more of the methodologies discussed herein.

[0051] The example computer system 300 includes a processor or multiple processors 305 (e.g., a central processing units (CPU), a graphics processing unit (GPU), or both), a main memory 310, and a static memory 315, which communicate with each other via a bus 320. Computer system 300 can further include a video display 325 (e.g., a LCD, projector). Computer system 300 also includes at least one input device 330, such as an alphanumeric input device (e.g., a keyboard, keypad, remote control, graphical user interface, etc.), a cursor control device (e.g., a mouse), a microphone, a digital camera, a video camera, and so forth. Computer system 300 also includes a disk drive unit 335, a signal generation device 340 (e.g., a speaker), and a network interface device 345. [0052] Drive unit 335 (also referred to as the disk drive unit 335) includes a machine-readable medium 350 (also referred to as a computer-readable medium 350), which stores one or more sets of instructions and data structures (e.g., instructions 355) embodying or utilized by any one or more of the methodologies or functions described herein. Instructions 355 can also reside, completely or at least partially, within the main memory 310 and/or the processors 305 during execution thereof by computer system 300. Main memory 310 and processors 305 also constitute machine-readable media.

[0053] Instructions 355 can further be transmitted or received over a

communications network 360 via network interface device 345 utilizing one or more transfer protocols (e.g., Hyper Text Transfer Protocol (HTTP), Serial, and Modbus). Communications network 360 includes the Internet, television network, local intranet, Personal Area Network (PAN) , Local Area Network (LAN), Wide Area Network (WAN), Metropolitan Area Network (MAN), virtual private network (VPN), storage area network (SAN), frame relay connection, Advanced Intelligent Network (AIN) connection, synchronous optical network (SONET) connection, Digital Data Service (DDS) connection, Digital Subscriber Line (DSL) connection, Ethernet connection, Integrated Services Digital Network (ISDN) line, cable modem, Asynchronous Transfer Mode (ATM) connection, or a Fiber Distributed Data Interface (FDDI) or Copper Distributed Data Interface (CDDI) connection. Furthermore, communications also includes links to any of a variety of wireless networks including Wireless Application Protocol (WAP), General Packet Radio Service (GPRS), Global System for Mobile Communication (GSM) , Code Division Multiple Access (CDMA) or Time Division Multiple Access (TDMA), cellular phone networks, Global Positioning System (GPS), cellular digital packet data (CDPD), Research in Motion, Limited (RIM) duplex paging network, Bluetooth radio, or an IEEE 802.11-based radio frequency network.

[0054] While machine-readable medium 350 is shown in an example

embodiment to be a single medium, the term "computer-readable medium" should be taken to include a single medium or multiple media (e.g., a centralized or distributed database, and/or associated caches and servers) that store the one or more sets of instructions. The term "computer-readable medium" shall also be taken to include any medium that is capable of storing, encoding, or carrying a set of instructions for execution by the machine and that causes the machine to perform any one or more of the methodologies of the present application, or that is capable of storing, encoding, or carrying data structures utilized by or associated with such a set of instructions. The term "computer-readable medium" shall accordingly be taken to include, but not be limited to, solid-state memories, optical and magnetic media. Such media can also include, without limitation, hard disks, floppy disks, flash memory cards, digital video disks, RAM, ROM, and the like.

[0055] The example embodiments described herein can be implemented in an operating environment comprising computer-executable instructions (e.g., software) installed on a computer, in hardware, or in a combination of software and hardware. The computer-executable instructions can be written in a computer programming language or can be embodied in firmware logic. If written in a programming language conforming to a recognized standard, such instructions can be executed on a variety of hardware platforms and for interfaces to a variety of operating systems. Although not limited thereto, computer software programs for implementing the present method can be written in any number of suitable programming languages such as, for example, Hypertext Markup Language (HTML), Dynamic HTML, XML, Extensible Stylesheet Language (XSL), Document Style Semantics and Specification Language (DSSSL), Cascading Style Sheets (CSS), Synchronized Multimedia Integration Language (SMIL), Wireless Markup Language (WML), Java™, Jini™, C, C++, C#, .NET, Adobe Flash, Perl, UNIX Shell, Visual Basic or Visual Basic Script, Virtual Reality Markup Language (VRML), ColdFusion™ or other compilers, assemblers, interpreters, or other computer languages or platforms. [0056] Thus, the methods and systems for skipping unwanted portions of media content are disclosed. Although embodiments have been described with reference to specific example embodiments, it will be evident that various modifications and changes can be made to these example embodiments without departing from the broader spirit and scope of the present application. Accordingly, the specification and drawings are to be regarded in an illustrative rather than a restrictive sense.

Claims

CLAIMS What is claimed is:

1. A method for skipping one or more unwanted portions of a media content, the method comprising:

providing the media content to a plurality of users;

enabling each of the users, individually, to control playing of the media content on a user device;

obtaining a plurality of user seek information records associated with the playing of the media content from the plurality of users, wherein each of the user seek information records includes a first seek time marker and a second seek time marker; determining a start time and a stop time of at least one unwanted portion of the media content based on a plurality of the first seek time markers and a plurality of the second seek time markers; and

providing a control widget of a graphical user interface for a user device of a selected user when the media content is played for the selected user, wherein when the control widget is activated by the selected user, the at least one unwanted portion of the media content is skipped from the start time and up to the stop time.

2. The method of claim 1, wherein the selected user is one of the plurality of users.

3. The method of claim 1, wherein the at least one unwanted portion of the media content includes an advertisement or commercial.

4. The method of claim 1, wherein the at least one unwanted portion of the media content includes a title sequence, opening credits, or closing credits of the media content.

5. The method of claim 1, wherein the determination of the start time and the stop time of the at least one unwanted portion of the media content is made using a machine-learning system.

6. The method of claim 5, wherein the machine-learning system is trained for each media content based on the plurality of user seek information records.

7. The method of claim 1, wherein the first seek time marker indicates a time of media content when one of the users started moving a scrub bar of the graphical user interface to jump from one part of the media content to another part of the media content; and

wherein the second seek time marker indicates a time of media content when the user stopped moving the scrub bar of the graphical user interface to jump from one part of the media content to another part of the media content.

8. The method of claim 1, wherein the first seek time marker indicates a time when one of the users initiated fast forwarding of the media content; and

wherein the second seek time marker indicates a time when the user stopped fast forwarding the media content.

9. The method of claim 1, wherein the providing of the media content comprises streaming the media content to the user devices from a digital video recorder (DVR).

10. The method of claim 1, wherein the providing of the media content comprises streaming the media content to the user devices from a video-on-demand (VOD) service or a catch-up video service.

11. The method of claim 1, wherein the plurality of user seek information records associated with the playing of the media content includes a third seek time marker and a fourth seek time marker, wherein both the third seek time marker and the fourth seek time marker are created after the second-time marker.

12. The method of claim 11, further comprising:

calculating a period between the third seek time marker and the second seek marker;

determining whether the period between the third seek time marker and the second seek marker is less than a predetermined value;

if the period between the third seek time marker and the second seek marker is less than the predetermined value, disabling media content skipping for the media content between the third seek time marker and the fourth seek marker; and

if the period between the third seek time marker and the second seek marker is more than the predetermined value, determining by a machine-learning system a second start time and a second stop time of a second unwanted portion of the media content based on the third seek time marker and the fourth seek time marker such that the media content between the third seek time marker and the fourth seek marker can be skipped by the users.

13. A system for skipping one or more unwanted portions of a media content, the system comprising at least one processor and a memory storing processor-executable codes, wherein the at least one processor is configured to implement the following operations upon executing the processor-executable codes:

provide the media content to a plurality of users;

enable each of the users to individually control playing of the media content on a user device;

obtain a plurality of user seek information records associated with the playing of the media content from the plurality of users, wherein each of the user seek information records includes a first seek time marker and a second seek time marker;

determine a start time and a stop time of at least one unwanted portion of the media content based on a plurality of the first seek time markers and a plurality of the second seek time markers; and

provide a control widget of a graphical user interface for a user device of a selected user when the media content is played for the selected user, wherein when the control widget is activated by the selected user, the at least one unwanted portion of the media content is skipped from the start time and up to the stop time.

14. The system of claim 13, further comprising a machine-learning system for the determining the start time and the stop time of the at least one unwanted portion of the media content.

15. The system of claim 14, wherein the machine-learning system is trained for each media content based on the plurality of user seek information records.

16. The system of claim 13, wherein the first seek time marker indicates a time of media content when one of the users started moving a scrub bar of the graphical user interface to jump from one part of the media content to another part of the media content; and

17. The system of claim 13, wherein the first seek time marker indicates a time when one of the users initiated fast forwarding of the media content; and

18. The system of claim 13, wherein the providing of the media content comprises streaming the media content to the user devices from a DVR.

19. The system of claim 13, wherein the providing of the media content comprises streaming the media content to the user devices from a VOD service or a catch-up video service.

20. A non-transitory processor-readable medium having instructions stored thereon, which when executed by one or more processors, cause the one or more processors to implement a method for skipping one or more unwanted portions of a media content, the method comprising:

providing the media content to a plurality of users;

enabling each of the users to individually control playing of the media content on a user device;