WO2023005339A1 - 搜索结果展示方法、装置、设备和介质 - Google Patents

搜索结果展示方法、装置、设备和介质 Download PDF

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Publication number
WO2023005339A1
WO2023005339A1 PCT/CN2022/092157 CN2022092157W WO2023005339A1 WO 2023005339 A1 WO2023005339 A1 WO 2023005339A1 CN 2022092157 W CN2022092157 W CN 2022092157W WO 2023005339 A1 WO2023005339 A1 WO 2023005339A1
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Prior art keywords
search
search result
target
search results
intent
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Ceased
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PCT/CN2022/092157
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English (en)
French (fr)
Inventor
朱丽萍
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Beijing ByteDance Network Technology Co Ltd
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Beijing ByteDance Network Technology Co Ltd
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Priority to EP22847953.1A priority Critical patent/EP4310697A4/en
Priority to JP2023566605A priority patent/JP7695050B2/ja
Publication of WO2023005339A1 publication Critical patent/WO2023005339A1/zh
Priority to US18/492,326 priority patent/US12386879B2/en
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • G06F16/43—Querying
    • G06F16/438—Presentation of query results
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • G06F16/43—Querying
    • G06F16/435—Filtering based on additional data, e.g. user or group profiles
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9538—Presentation of query results
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Recommending goods or services
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Electronic shopping [e-shopping] utilising user interfaces specially adapted for shopping

Definitions

  • the present disclosure relates to the field of computer technology, and in particular to a method, device, device and medium for displaying search results.
  • the current comprehensive search engine usually according to factors such as the correlation between search results and search words, the content quality of search results, etc., comprehensively sorts every single search result that meets the search conditions on the entire network, and then sorts each search result The results are presented to the user.
  • search results For general search terms with relatively general search intentions, the corresponding search results often cover multiple categories, and the user's search intention is usually one or several categories in the multiple categories. In this way, users are required to select and consume from various search results presented by the comprehensive search engine, which undoubtedly increases the difficulty for users to obtain the search results they want and reduces the efficiency of users' consumption of search results.
  • the present disclosure provides a search result display method, device, device and medium, which can reduce the difficulty for users to obtain the search results they want, and improve the user's ability to consume search results. efficiency.
  • the present disclosure provides a method for displaying search results, which includes:
  • search results related to each search intent in different regions on the search result page include key information representing the search intent and target multimedia content corresponding to the key information.
  • the present disclosure provides a device for displaying search results, which includes:
  • the search term receiving module is used to receive the search term, and the search term corresponds to multiple search intents;
  • the search result display module is used to display search results related to each search intention in different regions on the search result page; wherein, the search results include key information representing the search intention and target multimedia content corresponding to the key information.
  • the present disclosure provides a device for displaying search results, which includes:
  • the processor is configured to read executable instructions from the memory, and execute the executable instructions to implement the method for displaying search results described in the first aspect above.
  • the present disclosure provides a computer-readable storage medium, the storage medium stores a computer program, and when the computer program is executed by a processor, the processor implements the method for displaying search results described in the first aspect above.
  • the search result display method, device, device, and medium of the embodiments of the present disclosure displays the search results related to each search intent corresponding to the search word in different regions on the search result page, and the search results related to the search intent include tokens The key information of the search intent and the target multimedia content corresponding to the key information.
  • the user can see the search results of multiple search intents on the search result page at the same time, which improves the user's screening efficiency of the search results and increases the information content of the search result page.
  • each search result with the same search intent is displayed in the same area of the search result page, so that the user can continuously consume the search results corresponding to a certain search intent, and the efficiency of the user's consumption of the search results is improved.
  • FIG. 1 is a schematic flowchart of a method for displaying search results provided by an embodiment of the present disclosure
  • FIG. 2 is a schematic diagram of a search result page provided by an embodiment of the present disclosure
  • FIG. 3 is a schematic diagram of another search result page provided by an embodiment of the present disclosure.
  • FIG. 4 is a schematic diagram of another search result page provided by an embodiment of the present disclosure.
  • FIG. 5 is a schematic diagram of another search result page provided by an embodiment of the present disclosure.
  • FIG. 6 is a schematic diagram of another search result page provided by an embodiment of the present disclosure.
  • FIG. 7 is a schematic diagram of a topic page provided by an embodiment of the present disclosure.
  • FIG. 8 is a schematic diagram of a suspension layer page provided by an embodiment of the present disclosure.
  • FIG. 9 is a schematic diagram of another search result page provided by an embodiment of the present disclosure.
  • FIG. 10 is a schematic structural diagram of a search result display device provided by an embodiment of the present disclosure.
  • Fig. 11 is a schematic structural diagram of a device for displaying search results provided by an embodiment of the present disclosure.
  • the term “comprise” and its variations are open-ended, ie “including but not limited to”.
  • the term “based on” is “based at least in part on”.
  • the term “one embodiment” means “at least one embodiment”; the term “another embodiment” means “at least one further embodiment”; the term “some embodiments” means “at least some embodiments.” Relevant definitions of other terms will be given in the description below.
  • search engines often obtain all search results according to search terms, and then comprehensively measure and sort the search results based on various factors, and then present the sorted search results to users.
  • search term input by the user is a general search term
  • each search result fed back by the search engine is a mixed arrangement of search results of multiple search intents (or categories) corresponding to the search term. If the user wants to consume the search results of the search intent he is interested in, he needs to select and consume from all the search results, which makes the efficiency of the user's screening of the search results and the efficiency of consuming the search results very low.
  • embodiments of the present disclosure provide a search result display method, device, device, and medium to display search results with different search intentions (or categories) in different regions on the search result page for pan-search scenarios, so that
  • the information display density (that is, information content) in the search result page can be improved, and the screening efficiency and consumption efficiency of the search result can be improved.
  • the search result display method may be executed by an electronic device.
  • the electronic equipment may include but not limited to such as mobile phone, notebook computer, digital broadcast receiver, PDA (personal digital assistant), PAD (tablet computer), PMP (portable multimedia player), vehicle terminal (such as vehicle navigation terminal) , wearable devices, etc., and fixed terminals such as digital TVs, desktop computers, smart home devices, etc.
  • Fig. 1 shows a schematic flowchart of a method for displaying search results provided by an embodiment of the present disclosure.
  • the search result display method may include the following steps:
  • the search word is the content input by the user and based on which the search engine is required to execute the search operation and feed back the search results.
  • the search term may be a keyword or a short sentence.
  • Search intent also known as "user intent” refers to the main goal that a user wants to achieve when searching on a search engine.
  • the search intent is the search target covered by the search term.
  • the search intent is a multi-semantic item search intent or a multi-subject search intent.
  • the search intent of polysemous items refers to the search intent corresponding to each semantic item when the search term contains multiple semantic items.
  • the multi-theme search intent refers to the search intent corresponding to the scope or topic that can be involved when the search term is a general search term with general meaning.
  • the type of the search intent is specifically determined according to the type of the search term. For example, if the search term is a polysemous term, then the search intent is a polysemy term search intent; and if the search term is a general search term, then the search intent is a multi-theme search intent. For the process of determining the type of search intent by the search term and determining each search intent, refer to the related description of the server in the subsequent embodiments.
  • the electronic device may receive a search word entered by a user in a search page of a specific application program or a specific website.
  • the user can input information in any form of text, voice, and image in the search box on the search page, so that the electronic device uses the text corresponding to the information input by the user as the search word input by the user.
  • the user can input text information " ⁇ XX” in the search box on the search page, and the electronic device can use " ⁇ XX” as a search term to search for content related to " ⁇ XX" for the user.
  • the user can input the voice information " ⁇ XX" in the search box on the search page, and the electronic device can perform speech recognition processing on the voice information to obtain the search term " ⁇ XX", and then search for the user related information related to " ⁇ XX”. link content.
  • the user can enter an image with the text " ⁇ XX” or an image with the content of the screen " ⁇ XX” in the search box on the search page, and the electronic device can perform image text recognition processing or image content recognition processing on the image. , get the search term " ⁇ XX", and then search for the content associated with " ⁇ XX" for the user.
  • multiple candidate search words may also be displayed on the search page, and the user may select from the displayed candidate search words, so that the electronic device uses the candidate search words selected by the user as the search words.
  • the search page can display candidate search terms such as “dress”, “spring and summer clothing”, “wearing”, etc., and the user can select “dress”, so that the electronic device can use the "dress” selected by the user as the search term, Then search for the content associated with "dress” for the user.
  • candidate search terms such as "dress”, “spring and summer clothing”, “wearing”, etc.
  • the search term may be sent to the server.
  • the server may perform a search based on the search term to obtain various search results corresponding to the search term.
  • the server may also analyze the search term and/or the search results corresponding to the search term, and determine the type of search intent corresponding to the search term, each search intent, key information corresponding to each search intent, and corresponding key information The corresponding category of search results.
  • the key information here refers to information that can describe the corresponding search intent.
  • a thesaurus is preset in the server, and the thesaurus stores a plurality of words, a type of search intent corresponding to each word, and a specific search intent.
  • the server matches the search word with the words in the thesaurus, and determines the type of the search intent corresponding to the word with the highest matching degree as the type of the search intent corresponding to the search word, and determines the specific search intent corresponding to the word as the search intent Each search intent corresponding to the term.
  • the server classifies or aggregates the search results of the search words according to the determined search intentions, so as to obtain a type of search results corresponding to each search intention of the search words.
  • the setting of the above thesaurus can improve the search efficiency of the server.
  • the server first inquires whether the search term is a polysemous term according to professional term interpretation tools such as Wikipedia. If so, then determine the type of the search intent of the search term as a polysemous item search intent, and determine each semantic item of the search term as the search intent of the search term. Then, according to the determined search intentions, the search results corresponding to the search words are classified to obtain a category of search results corresponding to each search intention of the search words.
  • the search term is "Li XX", and there are polysemy items “poet Li XX”, “game character Li XX” and “song Li XX” in the encyclopedia, then "poet Li XX”, “game character Li XX” and “song ⁇ XX” are determined as the three search intents of the search term " ⁇ XX”.
  • the server determines that the search term is not a polysemous entry. Then, the server performs word matching for the search word from a pre-set thesaurus. Then, the server determines the type of the search intent corresponding to the word with the highest matching degree as the type of the search intent corresponding to the search term, and determines the specific search intent corresponding to the word as each search intent corresponding to the search term. Afterwards, the server classifies and aggregates the search results of the search words according to the determined search intentions, so as to obtain a type of search results corresponding to each search intention of the search words.
  • the combination of professional entry interpretation tools such as Encyclopedia and thesaurus mentioned above can improve the search efficiency of the server on the basis of reducing the workload of building the thesaurus.
  • the server does not preset a thesaurus, but analyzes the search term and its search results in real time to determine the search intention related information of the search term.
  • the server first queries the search terms based on professional entry interpretation tools such as Wikipedia. If found, then determine the type of search intent of the search term, each search intent, and a type of search result corresponding to each search intent in the same manner.
  • the server extracts keywords from all search results corresponding to the search words to obtain each keyword. And, the server screens out representative keywords (such as the number of search results corresponding to the keywords are large) and keywords with a certain degree of difference (such as low similarity between words) from each keyword, as the search result. Each search intent corresponding to the term. Then, the server classifies and aggregates all the search results of the search term according to the selected keywords to obtain a category of search results corresponding to each keyword of the search term.
  • the above method of extracting keywords may be directly extracting keywords from each search result; it may also be first extracting its core content from each search result, and then extracting keywords from the core content.
  • specific extraction methods are different for different search results. For example, for search results with a good web page structure, structured information can be directly extracted from the search results as keywords.
  • the corresponding search term when the search result is consumed may be determined as the keyword corresponding to the result.
  • keywords can be extracted through the self-learning of machine learning models.
  • the construction process of the thesaurus in each of the above embodiments may be the same as the above process of analyzing each search result to determine information related to the search intention.
  • the server may determine key information of a corresponding search intent according to a type of search result corresponding to the search intent. For example, if the search intent is "game character Li XX”, then the server may extract information from a category of search results for the search intent, and determine that the key information of the search intent is "XX game hero, assassin”. For another example, if a certain search intent of the search word "dress" is "dressing", the server can extract information from a category of search results for the search intent, and determine that the key information of the search intent is "spring and summer dresses". ".
  • the server may feed back multiple search intents of the determined search term, key information and search results corresponding to each search intent to the electronic device.
  • target search results related to each search intent in different regions on the search result page include key information representing the search intent and target multimedia content corresponding to the key information.
  • the search result page is a page for displaying final search feedback information.
  • the search feedback information may be each search result corresponding to the search term, or may be a target search result obtained after processing each search result.
  • the target multimedia content refers to one or more contents displayed on the search result page and obtained based on a type of search result related to the search intent.
  • the target multimedia content may be at least one of text, picture, audio and video.
  • the electronic device After the electronic device obtains multiple search intents of search terms fed back by the server, key information corresponding to each search intent, and a category of search results, it first generates corresponding key information based on a category of search results related to each search intent corresponding target multimedia content. Then, the electronic device combines the key information corresponding to each search intent and its target multimedia content into a target search result corresponding to the corresponding search intent. Finally, the target search results corresponding to each search intent are displayed on the search result page in different regions, that is, multiple regions are displayed on the search result page at the same time, and a target search result related to a search intent is displayed in one region.
  • Fig. 2 shows a schematic diagram of a search result page provided by an embodiment of the present disclosure.
  • the server determines that the three search intents of the search word " ⁇ XX” are "poet Li XX", "game character Li XX” and “song Li XX”. XX”, and get the key information and a category of search results corresponding to each search intent.
  • the electronic device 20 displays the search result page 21, and the upper area 210 of the search result page 21 displays the target search result corresponding to the search intent "Poet Li XX", and the target search result shows the key information of the search intent "Poet Li XX”.
  • the central area 220 of the search result page 21 displays the target search result corresponding to the search intent "game character Li XX", and the target search result shows the key information "XX game hero, assassin” 2201 and Its corresponding target multimedia content 2202 .
  • the target search result corresponding to the search intent "song Li XX” is displayed, and the key information "XXX's original song” 2301 and its corresponding search intent "song Li XX" are displayed in the target search result.
  • the target search results related to the search intent further include the quantity of a category of search results related to the corresponding search intent. That is, the target search result also includes statistical information of a type of search result related to the corresponding search intent, such as the number of search results, the number of users involved in consumption of the search results, and the like. In this way, information such as search heat and consumption heat of relevant search intentions can be reflected to a certain extent.
  • the upper area 210, the middle area 220, and the lower area 230 respectively display the search intents contained in a category of search results corresponding to "poet Li XX", "game character Li XX” and “song Li XX".
  • the number of results is "a total of 3982 related contents", “a total of 10W+ related contents” and "a total of 733+ related contents”.
  • the target multimedia content includes multimedia content preview information.
  • the multimedia content preview information refers to the information of previewing the target multimedia content
  • the multimedia content preview information is used to display the core information of the target multimedia content.
  • the target multimedia content may correspond to one or more search results in a category of search results related to the search intent.
  • These search results are files containing a lot of information one by one, so it is necessary to extract the core information to obtain each
  • the multimedia content preview information corresponding to each search result is combined to obtain the target multimedia content, which is displayed on the search result page.
  • the attributes of the key information of different search intentions are different, and the display forms of the multimedia content preview information may be different.
  • the preview information of its multimedia content may be a text title and/or a picture.
  • the attribute of the key information "XX game hero, assassin” of the search intent "game character Li XX” is a game
  • its multimedia content preview information may be the video cover of the game video.
  • the attribute of the key information "XXX's original song” of the search intent "Song Li XX” is a song
  • its multimedia content preview information may be the audio cover of the song audio.
  • the target multimedia content is screened and determined from search results related to the search intent based on the second set index value.
  • the second set index value refers to the evaluation results of some preset indexes.
  • These second set index values include at least one of attributes of key information, correlation between search results and search words, content quality of search results, and click-through rate of search results.
  • the attribute of the key information may be a category to which the key information belongs, for example, it may be characters, games, music, animals and plants, commodities, and the like.
  • the click-through rate of a search result reflects the consumption popularity of a search result.
  • the target multimedia content may contain multimedia content preview information of one or more search results in a category of search results related to the search intent, and the one or more search results are comprehensive rankings selected from a category of search results top search results.
  • the sorting factors considered when sorting the search results in one type of search results are at least one of attributes of key information, correlation between search results and search terms, content quality of search results, and click-through rate of search results.
  • the process of screening the search results may be: firstly select search results that are strongly related to the attribute of the key information from a category of search results. For example, when the key information is "XX game heroes, assassins”, select the search results related to game videos; when the key information is "famous poets of the XX Dynasty”, select the search results related to Li XX's encyclopedia information or famous poems Result; when the key information is "XXX's original song”, select the search results related to the song audio; when the key information is "spring and summer dresses”, select the search results related to dressing suggestions or dressing guides.
  • the search result is determined as the final screening results.
  • the information of the best quality search result related to the search intention can be presented in the target multimedia content, and the consumption efficiency of the search result can be further improved.
  • the search result display method provided by the present disclosure can display the search results related to each search intent corresponding to the search term in different regions on the search result page, and the search results related to the search intent include key information and key words that characterize the search intent.
  • the target multimedia content corresponding to the information In this way, the user can see the search results of multiple search intents on the search result page at the same time, which improves the user's screening efficiency of the search results and increases the information content of the search result page.
  • each search result with the same search intent is displayed in the same area of the search result page, so that the user can continuously consume the search results corresponding to a certain search intent, and the efficiency of the user's consumption of the search results is improved.
  • the target search results related to the search intent are displayed in the form of cards. That is, S120 includes: displaying a plurality of search result cards arranged in a preset direction on the search result page; wherein, one search result card displays a target search result related to the search intent.
  • the preset direction is a preset display arrangement direction of the search result cards, for example, it may be horizontal or vertical.
  • search result cards are used to display target search results related to the search intent, and different search result cards correspond to different display areas on the search result page.
  • multiple search result cards are arranged in a preset direction on the search result page. The user can switch and display different search result cards by sliding in a preset direction. In this way, target search results related to each search intent can be presented more flexibly.
  • one or more columns of search result cards are vertically arranged on the search result page, and the search result cards are switched and displayed by sliding along the vertical direction.
  • a search result page 31 is displayed on the electronic device 30
  • a column of search result cards 310 arranged vertically is displayed on the search result page 31 .
  • the two search result cards 310 shown in FIG. 3 are the search result cards corresponding to the key information "wearing spring and summer dresses” and the key information "100-yuan cheap dress video" of the search term "dress”. Due to the limited display screen, there are other search result cards that are not displayed. The user can slide up or down vertically on the search result page 31 to switch and display different search result cards.
  • a row of search result cards is horizontally arranged on the search result page, and each search result card can be switched and displayed by sliding along the horizontal direction.
  • a search result page 41 is displayed on the electronic device 40 , and a row of search result cards 410 arranged horizontally is displayed on the search result page 41 . Due to the limited display screen, there are other search result cards that are not displayed. The user can slide left or right horizontally on the search result page 41 to switch and display different search result cards.
  • the target search results related to each search intent are displayed in the search result page in order. That is, S120 includes: displaying, on the search result page, target search results related to each search intention in regions according to a first preset order.
  • the first preset order is a predetermined sort order.
  • the first preset order is determined based on the user's degree of attention to each search intent.
  • the degree of attention here refers to the degree of interest of the user in the search intent.
  • the degree of attention of each search intention can be determined according to the user's historical behavior data (such as historical search terms and historical consumption search results, etc.).
  • the electronic device determines a first preset order of each target search result according to the degree of attention of each search intent. Then, sort the target search results according to the first preset order. Finally, the sorted target search results are displayed on the search result page in order by region. In this way, the target search results that the user may be most interested in can be presented first, and the efficiency of screening and consumption of search results can be further improved.
  • the search result page further includes a plurality of search results corresponding to the search term.
  • the target search results related to each search intent and the search results corresponding to the search words are mixed and arranged on the search result page. That is, S120 includes: on the search result page, displaying target search results related to each search intent and multiple search results corresponding to the search words in a second preset order by region.
  • the second preset order is a predetermined sort order.
  • the second preset order is determined based on the user's attention to the search intention and the first set index value of the search result, the first set index value includes the correlation between the search result and the search term, At least one of the content quality of the search results and the click-through rate of the search results.
  • the electronic device may search for at least part of the target search result according to the degree of attention of the search intention corresponding to the target search result
  • the first set index value of the result determines the ranking value of the corresponding target search result.
  • the electronic device may determine the ranking value of the corresponding search result according to the user's attention degree of the search result corresponding to the search word and the first set index value.
  • the user's degree of attention to the search result is determined according to the user's degree of attention to the search intent corresponding to the search result.
  • the electronic device determines each target search result and a second preset order between each search result according to the ranking value of each target search result and the ranking value of each search result. Afterwards, the target search results and the search results are mixed and sorted according to the second preset order. Finally, the mixed and sorted target search results and each search result are displayed on the search result page in order according to the rule of displaying a target search result or a search result in a region. In this way, the search results or target search results that may be most interesting to the user can be presented first, and the efficiency of screening and consumption of search results can be further improved.
  • the search result page 51 of the electronic device 50 As shown in FIG. 5 , for the search term "dress”, three results are displayed in the search result page 51 of the electronic device 50, the first is the encyclopedia search result for the search term "dress”, and the second is the search result for the search intent.
  • the target search result for the key information "dresses in spring and summer” and the third item is the search result recommended by e-commerce for the search term "dress”.
  • target search results related to each search intent are displayed before each search result corresponding to the search term. That is, S120 includes: displaying multiple search results corresponding to the search term in the target area of the search result page; wherein, the target area is the display area after each area where the target search results related to each search intent are located.
  • the target search results corresponding to each search intention are displayed in the search result page in different regions, and after each target search result In the display area, each search result corresponding to the search term is displayed in different areas.
  • the search result page 61 of the electronic device 60 As shown in Figure 6, for the search term "dress”, three results are displayed on the search result page 61 of the electronic device 60, the first is the target search result for the key information of the search intention "dresses in spring and summer", the second is The second item is the target search result for the key information of the search intention "100 yuan cheap dress video”, and the third item is the encyclopedia search result for the search term "dress”.
  • interactive operation controls can also be displayed in the target search results. Controls such as "good”, “bad” and “share” in Figure 6.
  • the target search results related to the search intent further include a preset control, and the preset control is used to trigger display of each search result in a category of search results corresponding to the search intent.
  • a preset control of “click to expand to view more content of “ ⁇ XX(***)”” is displayed below the display area of each target search result.
  • a preset control of "see more” is displayed at the upper right corner of the display area of each target search result.
  • a new page displays more search results corresponding to the search intent. That is, after S120, when a trigger operation on the preset control is detected, the search result page is jumped to the topic page, and a category of search results related to the search intent corresponding to the preset control is displayed on the topic page.
  • the triggering operation may be a click operation, non-contact operations such as voice control, gesture control, and eye movement control.
  • the special page refers to a new page that displays a type of search results corresponding to a certain user intent.
  • the electronic device 30 detects that the user triggers an operation on the preset control in the target search result 310 of the key information of the search intention in the search result page 31 "wearing spring and summer dresses"
  • the The search result page 31 jumps to a special page for display, and its display effect is shown in FIG. 7 .
  • a special page 71 is displayed on the electronic device 70 , and the special page 71 displays multiple search results in a category of search results corresponding to the key information of the search intention "wearing spring and summer dresses".
  • more search results corresponding to the search intention are displayed by the floating layer page (the page in the floating window). That is, after S120, when a trigger operation on the preset control is detected, a floating layer page is created on the search result page, and a type of search result related to the search intent corresponding to the preset control is displayed on the floating layer page.
  • FIG. 8 when the electronic device 30 detects that the user triggers an operation on the preset control in the target search result 310 of the key information of the search intention in the search result page 31 "wearing spring and summer dresses", A floating layer page is created on the search result page 31 for display, and its display effect is shown in FIG. 8 .
  • a search result page 81 is displayed on the electronic device 80
  • a floating layer page 82 is displayed on the search result page 81.
  • the floating layer page 82 displays a corresponding key information of the search intention "spring and summer dresses”. Multiple search results in class search results. If the user needs to return to the search result page 81, it is only necessary to close the floating layer page 81, thereby further improving the efficiency of the user's consumption of search results to a certain extent.
  • more search results corresponding to the search intent are displayed in an extended manner on the search result page. That is, after S120, when a trigger operation on the preset control is detected, the area corresponding to the preset control is expanded on the search result page, and a type of search result related to the search intent corresponding to the preset control is displayed in the expanded area , and move the target search results related to each search intent behind the area corresponding to the preset control in the extension direction along the extension direction.
  • the electronic device 30 when the electronic device 30 detects that the user triggers an operation on the preset control in the target search result 310 of the key information of the search intention in the search result page 31 "wearing spring and summer dresses", the electronic device 30 sends Expand the area where the target search result 310 is located to display multiple search results in a category of search results corresponding to the key information of the search intention "wearing spring and summer dresses", and the display effect is as shown in FIG. 9 .
  • FIG. 9 In FIG.
  • a search result page 91 is displayed on the electronic device 90, and the display area where the target search result 910 corresponding to the key information of the search intention "wearing a dress in spring and summer” in the search result page 91 extends downward to a certain range, and Multiple search results in a category of search results corresponding to the key information of the search intention "wearing spring and summer dresses” are displayed in the expanded display area.
  • the display area where each target search result is displayed after the target search result corresponding to the key information "dresses in spring and summer” is sequentially moved down and displayed. For example, the target search result of the key information "100 yuan parity dress video" in Fig. The end of the search results page 91.
  • the expanded display area may display controls such as "more” that trigger the display of more search results, and may also display controls such as "return” that trigger the display of each search result that slides out of the display area, and A control that returns the original target search result.
  • controls such as "more” that trigger the display of more search results
  • return that trigger the display of each search result that slides out of the display area
  • a control that returns the original target search result.
  • An embodiment of the present disclosure also provides a device for displaying search results, which will be described below with reference to FIG. 10 .
  • the search result display device may be an electronic device.
  • electronic equipment may include but not limited to mobile terminals such as mobile phones, notebook computers, digital broadcast receivers, PDAs, PADs, PMPs, vehicle-mounted terminals (such as vehicle-mounted navigation terminals), wearable devices, etc., and mobile terminals such as digital TVs, desktop Stationary terminals for computers, smart home devices, and more.
  • Fig. 10 shows a schematic structural diagram of an apparatus for displaying search results provided by an embodiment of the present disclosure.
  • the search result display apparatus 1000 may include a search word receiving module 1010 and a search result display module 1020 .
  • the search term receiving module 1010 is used to receive the search term, and the search term corresponds to multiple search intents;
  • the search result display module 1020 is configured to display target search results related to each search intention in different regions on the search result page; wherein, the target search results include key information representing the search intention and target multimedia content corresponding to the key information.
  • the above search result display device can display the search results related to each search intention corresponding to the search word in different regions on the search result page, and the search results related to the search intention include the key information representing the search intention and the key information corresponding to the key information.
  • Target multimedia content the user can see the search results of multiple search intents on the search result page at the same time, which improves the user's screening efficiency of the search results and increases the information content of the search result page.
  • each search result with the same search intent is displayed in the same area of the search result page, so that the user can continuously consume the search results corresponding to a certain search intent, and the efficiency of the user's consumption of the search results is improved.
  • the search result display module 1020 is specifically used for:
  • search result cards arranged in a preset direction are displayed on the search result page; wherein, different search result cards display target search results related to different search intentions.
  • the target multimedia content includes multimedia content preview information
  • the multimedia content preview information is used to display core information of the target multimedia content.
  • the search result display module 1020 is specifically used for:
  • target search results related to each search intent are displayed in regions according to a first preset order; wherein, the first preset order is determined based on the user's degree of attention to each search intent.
  • the search result display module 1020 is also specifically used for:
  • target search results related to each search intent and multiple search results corresponding to search words are displayed in sub-regions according to a second preset order; where different regions display target search results related to different search intents or For the search results corresponding to the search words, the second preset order is determined based on the user's attention to the search intention and the first set index value of the search result, the first set index value includes the correlation between the search result and the search word, At least one of the content quality of the search results and the click-through rate of the search results;
  • multiple search results corresponding to the search term are displayed in a target area of the search result page; wherein, the target area is a display area after each area where the target search results related to each search intent are located.
  • the search result display module 1020 is also specifically used for:
  • the target multimedia content is selected and determined from a category of search results related to the search intent based on the second set index value; a category of search results related to the search intent is each search result related to the search intent among the search results corresponding to the search term;
  • the second set index value includes at least one of the attribute of the key information, the correlation between the search result and the search term, the content quality of the search result, and the click-through rate of the search result.
  • the target search results related to the search intent further include preset controls
  • the search result display device 1000 also includes a category search result display module, configured to:
  • search result page After the target search results related to each search intent are displayed in different regions on the search result page, when a trigger operation on the preset control is detected, the search result page will jump to the topic page, and the corresponding preset control will be displayed on the topic page.
  • a category of search results relevant to your search intent
  • the target search results related to each search intent are displayed in different regions on the search result page
  • the corresponding region of the preset control is expanded on the search result page
  • the expanded A category of search results related to the search intent corresponding to the preset control is displayed in the area
  • target search results related to each search intent that are behind the area corresponding to the preset control in the expansion direction are moved along the expansion direction.
  • the target search results related to the search intent further include the quantity of a category of search results related to the corresponding search intent.
  • the search intent is an ambiguous item search intent or a multi-subject search intent.
  • search result display device 1000 shown in FIG. 10 can execute each step in the method embodiment shown in FIG. 1 to FIG. 9 , and realize each process in the method embodiment shown in FIG. 1 to FIG. 9 and effects, which will not be described here.
  • An embodiment of the present disclosure also provides a device for displaying search results.
  • the device for displaying search results may include a processor and a memory, and the memory may be used to store executable instructions.
  • the processor can be used to read executable instructions from the memory, and execute the executable instructions to implement the method for displaying search results in the above embodiments.
  • FIG. 11 shows a schematic structural diagram of a device for displaying search results provided by an embodiment of the present disclosure. Specifically refer to FIG. 11 below, which shows a schematic structural diagram of a search result display device 1100 suitable for implementing an embodiment of the present disclosure.
  • the search result display device 1100 in the embodiment of the present disclosure may be an electronic device.
  • the electronic equipment may include but not limited to such as mobile phone, notebook computer, digital broadcast receiver, PDA (personal digital assistant), PAD (tablet computer), PMP (portable multimedia player), vehicle terminal (such as vehicle navigation terminal) , wearable devices, etc. and fixed terminals such as digital TVs, desktop computers, smart home devices, etc.
  • the device 1100 for displaying search results shown in FIG. 11 is only an example, and should not limit the functions and scope of use of this embodiment of the present disclosure.
  • the search result display device 1100 may include a processing device (such as a central processing unit, a graphics processing unit, etc.) 1101, which may be stored in a read-only memory (ROM) 1102 or loaded from a storage device 1108. Various appropriate actions and processes are executed by accessing programs in the random access memory (RAM) 1103 . In the RAM 1103, various programs and data necessary for the operation of the information processing device 1100 are also stored.
  • the processing device 1101, the ROM 1102, and the RAM 1103 are connected to each other through a bus 1104.
  • An input/output interface (I/O interface) 1105 is also connected to the bus 1104 .
  • the following devices can be connected to the I/O interface 1105: input devices 1106 including, for example, a touch screen, touchpad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; including, for example, a liquid crystal display (LCD), speaker, vibration an output device 1107 such as a computer; a storage device 1108 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 1109.
  • the communication means 1109 may allow the search result presentation device 1100 to perform wireless or wired communication with other devices to exchange data.
  • FIG. 11 shows a search result presentation apparatus 1100 having various means, it should be understood that implementing or possessing all of the illustrated means is not required. More or fewer means may alternatively be implemented or provided.
  • An embodiment of the present disclosure also provides a computer-readable storage medium, which stores a computer program, and when the computer program is executed by a processor, the processor implements the method for displaying search results in the above-mentioned embodiments.
  • embodiments of the present disclosure include a computer program product, which includes a computer program carried on a non-transitory computer readable medium, where the computer program includes program code for executing the method shown in the flowchart.
  • the computer program may be downloaded and installed from a network via communication means 1109, or from storage means 1108, or from ROM 1102.
  • the processing device 1101 the above-mentioned functions defined in the information display method of the embodiment of the present disclosure are executed.
  • the above-mentioned computer-readable medium in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium or any combination of the above two.
  • a computer readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination thereof. More specific examples of computer-readable storage media may include, but are not limited to, electrical connections with one or more wires, portable computer diskettes, hard disks, random access memory (RAM), read-only memory (ROM), erasable Programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), optical storage device, magnetic storage device, or any suitable combination of the above.
  • a computer-readable storage medium may be any tangible medium that contains or stores a program that can be used by or in conjunction with an instruction execution system, apparatus, or device.
  • a computer-readable signal medium may include a data signal propagated in baseband or as part of a carrier wave carrying computer-readable program code therein. Such propagated data signals may take many forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the foregoing.
  • a computer-readable signal medium may also be any computer-readable medium other than a computer-readable storage medium, which can transmit, propagate, or transmit a program for use by or in conjunction with an instruction execution system, apparatus, or device .
  • Program code embodied on a computer readable medium may be transmitted by any appropriate medium, including but not limited to: wires, optical cables, RF (radio frequency), etc., or any suitable combination of the above.
  • clients and servers can communicate using any currently known or future developed network protocol, such as HTTP, and can be interconnected with any form or medium of digital data communication (eg, a communication network).
  • a communication network examples include local area networks (“LANs”), wide area networks (“WANs”), internetworks (e.g., the Internet), and peer-to-peer networks (e.g., ad hoc peer-to-peer networks), as well as any currently known or future developed network of.
  • LANs local area networks
  • WANs wide area networks
  • Internet internetworks
  • peer-to-peer networks e.g., ad hoc peer-to-peer networks
  • the above-mentioned computer-readable medium may be included in the above-mentioned device for displaying search results; or it may exist independently without being assembled into the device for displaying search results.
  • the above computer-readable medium bears one or more programs, and when the one or more programs are executed by the search result display device, the search result display device executes the steps of the search result display method described in the above embodiments.
  • computer program codes for performing the operations of the present disclosure may be written in one or more programming languages or combinations thereof, including but not limited to object-oriented programming languages—such as Java, Smalltalk, C++, and also conventional procedural programming languages—such as "C" or similar programming languages.
  • the program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server.
  • the remote computer may be connected to the user computer through any kind of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (such as through an Internet Service Provider). Internet connection).
  • LAN local area network
  • WAN wide area network
  • Internet Service Provider such as AT&T, MCI, Sprint, EarthLink, MSN, GTE, etc.
  • each block in a flowchart or block diagram may represent a module, program segment, or portion of code that contains one or more logical functions for implementing specified executable instructions.
  • the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or they may sometimes be executed in the reverse order, depending upon the functionality involved.
  • each block of the block diagrams and/or flowchart illustrations, and combinations of blocks in the block diagrams and/or flowchart illustrations can be implemented by a dedicated hardware-based system that performs the specified functions or operations , or may be implemented by a combination of dedicated hardware and computer instructions.
  • the units involved in the embodiments described in the present disclosure may be implemented by software or by hardware. Wherein, the name of a unit does not constitute a limitation of the unit itself under certain circumstances.
  • FPGAs Field Programmable Gate Arrays
  • ASICs Application Specific Integrated Circuits
  • ASSPs Application Specific Standard Products
  • SOCs System on Chips
  • CPLD Complex Programmable Logical device
  • a machine-readable medium may be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, apparatus, or device.
  • a machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium.
  • a machine-readable medium may include, but is not limited to, electronic, magnetic, optical, electromagnetic, infrared, or semiconductor systems, apparatus, or devices, or any suitable combination of the foregoing.
  • machine-readable storage media would include one or more wire-based electrical connections, portable computer discs, hard drives, random access memory (RAM), read only memory (ROM), erasable programmable read only memory (EPROM or flash memory), optical fiber, compact disk read only memory (CD-ROM), optical storage, magnetic storage, or any suitable combination of the foregoing.
  • RAM random access memory
  • ROM read only memory
  • EPROM or flash memory erasable programmable read only memory
  • CD-ROM compact disk read only memory
  • magnetic storage or any suitable combination of the foregoing.

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Abstract

一种搜索结果展示方法、装置、设备和介质，涉及计算机技术领域，该方法包括：接收搜索词，该搜索词对应多个搜索意图（S110）；在搜索结果页面中分区域展示与各搜索意图相关的目标搜索结果；其中，目标搜索结果包括表征搜索意图的关键信息以及关键信息对应的目标多媒体内容（S120）。该方法能够使得用户在搜索结果页面中同时看到多个搜索意图的目标搜索结果，提高搜索结果页面的信息含量，并且，搜索结果页面中的同一区域中展示同一搜索意图的各目标多媒体内容，使得用户可以针对某一搜索意图对应的搜索结果进行连续消费，提高搜索结果筛选效率和消费效率。

Description

搜索结果展示方法、装置、设备和介质
本申请要求于2021年07月30日提交国家知识产权局、申请号为202110875304.2、申请名称为“搜索结果展示方法、装置、设备和介质”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本公开涉及计算机技术领域，尤其涉及一种搜索结果展示方法、装置、设备和介质。
背景技术
目前的综合搜索引擎，通常根据搜索结果与搜索词之间的相关性、搜索结果的内容质量等因素，对全网符合搜索条件的每一个单条搜索结果进行综合排序，然后将排序后的各搜索结果呈现给用户。
对于搜索意图比较笼统的泛搜索词，其对应的各搜索结果往往涵盖多个类别，而用户的搜索意图通常是多个类别中的某一类或者某几类。这样就需要用户从综合搜索引擎呈现出的各搜索结果中进行挑选和消费，无疑增加了用户获取其想要的搜索结果的难度，降低了用户消费搜索结果的效率。
发明内容
为了解决上述技术问题或者至少部分地解决上述技术问题，本公开提供了一种搜索结果展示方法、装置、设备和介质，能够降低用户获取其想要的搜索结果的难度，提高用户消费搜索结果的效率。
第一方面，本公开提供了一种搜索结果展示方法，该方法包括：
接收搜索词，搜索词对应多个搜索意图；
在搜索结果页面中分区域展示与各搜索意图相关的搜索结果；其中，搜索结果包括表征搜索意图的关键信息，以及关键信息对应的目标多媒体内容。
第二方面，本公开提供了一种搜索结果展示装置，该装置包括：
搜索词接收模块，用于接收搜索词，搜索词对应多个搜索意图；
搜索结果显示模块，用于在搜索结果页面中分区域展示与各搜索意图相关的搜索结果；其中，搜索结果包括表征搜索意图的关键信息，以及关键信息对应的目标多媒体内容。
第三方面，本公开提供了一种搜索结果展示设备，该设备包括：
处理器；
存储器，用于存储可执行指令；
其中，处理器用于从存储器中读取可执行指令，并执行可执行指令以实现上述第一方面所说明的搜索结果展示方法。
第四方面，本公开提供了一种计算机可读存储介质，该存储介质存储有计算机程序，当计算机程序被处理器执行时，使得处理器实现上述第一方面所说明的搜索结果展示方法。
本公开实施例的搜索结果展示方法、装置、设备和介质，该方法在搜索结果页面中分区域展示与搜索词对应的各个搜索意图相关的搜索结果，且该搜索意图相关的搜索结果中包括表征该搜索意图的关键信息以及关键信息对应的目标多媒体内容。如此，用户可以在 搜索结果页面中同时看到多个搜索意图的搜索结果，提高用户对搜索结果筛选效率，提高搜索结果页面的信息含量。并且，搜索结果页面中的同一区域中展示同一搜索意图的各搜索结果，使得用户可以针对某一搜索意图对应的搜索结果进行连续消费，提高用户对搜索结果进行消费的效率。
附图说明
结合附图并参考以下具体实施方式，本公开各实施例的上述和其他特征、优点及方面将变得更加明显。贯穿附图中，相同或相似的附图标记表示相同或相似的元素。应当理解附图是示意性的，原件和元素不一定按照比例绘制。
图1为本公开实施例提供的一种搜索结果展示方法的流程示意图；
图2为本公开实施例提供的一种搜索结果页面的示意图；
图3为本公开实施例提供的另一种搜索结果页面的示意图；
图4为本公开实施例提供的又一种搜索结果页面的示意图；
图5为本公开实施例提供的又一种搜索结果页面的示意图；
图6为本公开实施例提供的又一种搜索结果页面的示意图；
图7为本公开实施例提供的一种专题页面的示意图；
图8为本公开实施例提供的一种悬浮层页面的示意图；
图9为本公开实施例提供的又一种搜索结果页面的示意图；
图10为本公开实施例提供的一种搜索结果展示装置的结构示意图；
图11为本公开实施例提供的一种搜索结果展示设备的结构示意图。
具体实施方式
下面将参照附图更详细地描述本公开的实施例。虽然附图中显示了本公开的某些实施例，然而应当理解的是，本公开可以通过各种形式来实现，而且不应该被解释为限于这里阐述的实施例，相反提供这些实施例是为了更加透彻和完整地理解本公开。应当理解的是，本公开的附图及实施例仅用于示例性作用，并非用于限制本公开的保护范围。
应当理解，本公开的方法实施方式中记载的各个步骤可以按照不同的顺序执行，和/或并行执行。此外，方法实施方式可以包括附加的步骤和/或省略执行示出的步骤。本公开的范围在此方面不受限制。
本文使用的术语“包括”及其变形是开放性包括，即“包括但不限于”。术语“基于”是“至少部分地基于”。术语“一个实施例”表示“至少一个实施例”；术语“另一实施例”表示“至少一个另外的实施例”；术语“一些实施例”表示“至少一些实施例”。其他术语的相关定义将在下文描述中给出。
需要注意，本公开中提及的“第一”、“第二”等概念仅用于对不同的装置、模块或单元进行区分，并非用于限定这些装置、模块或单元所执行的功能的顺序或者相互依存关系。
需要注意，本公开中提及的“一个”、“多个”的修饰是示意性而非限制性的，本领域技术人员应当理解，除非在上下文另有明确指出，否则应该理解为“一个或多个”。
本公开实施方式中的多个装置之间所交互的消息或者信息的名称仅用于说明性的目的，而并不是用于对这些消息或信息的范围进行限制。
现有的搜索引擎往往根据搜索词搜索得到所有搜索结果，然后基于各种因素综合衡量各搜索结果并对其排序，进而将排序后的各搜索结果呈现给用户。当用户输入的搜索词为泛搜索词条时，搜索引擎反馈的各搜索结果是将搜索词对应的多个搜索意图(或类别)的搜索结果混合排列的。用户如果想要消费其感兴趣的搜索意图的搜索结果，则需要从所有搜索结果中挑选并消费，这样使得用户筛选搜索结果的效率和消费搜索结果的效率都很低。
为了解决上述问题，本公开实施例提供了一种搜索结果展示方法、装置、设备及介质，以针对泛搜索场景，在搜索结果页面中分区域展示不同搜索意图(或类别)的搜索结果，从而能够提高搜索结果页面中的信息展示密度(即信息含量)，以及提高搜索结果的筛选效率和消费效率。
下面首先结合图1-9对本公开实施例提供的搜索结果展示方法进行说明。
在本公开实施例中，该搜索结果展示方法可以由电子设备执行。其中，电子设备可以包括但不限于诸如移动电话、笔记本电脑、数字广播接收器、PDA(个人数字助理)、PAD(平板电脑)、PMP(便携式多媒体播放器)、车载终端(例如车载导航终端)、可穿戴设备等等的移动终端以及诸如数字TV、台式计算机、智能家居设备等等的固定终端。
图1示出了本公开实施例提供的一种搜索结果展示方法的流程示意图。如图1所示，该搜索结果展示方法可以包括如下步骤：
S110、接收搜索词，该搜索词对应多个搜索意图。
其中，搜索词是用户输入的、需要搜索引擎执行搜索操作并反馈搜索结果时所依据的内容。鉴于本公开实施例应用于泛搜索场景，搜索词可以是关键词或短句。搜索意图(也被称为“用户意图”)是指用户在搜索引擎搜索时想实现的主要的目标。本公开实施例中，搜索意图是搜索词所能涵盖的搜索目标。
可选地，搜索意图为多义项搜索意图或多主题搜索意图。多义项搜索意图是指搜索词包含多个义项时每个义项对应的搜索意图。多主题搜索意图是指搜索词为含义笼统的泛搜索词时，其所能涉及的范围或主题对应的搜索意图。搜索意图的类型具体是根据搜索词的类型来确定的。例如搜索词为多义项词，那么搜索意图便为多义项搜索意图；又如搜索词为泛搜索词，那么搜索意图便为多主题搜索意图。由搜索词确定搜索意图的类型以及确定各个搜索意图的过程可见后续实施例中有关服务器的相关说明。
具体地，电子设备可以接收用户在特定应用程序或者特定网站的搜索页面内输入的搜索词。
在一些实施例中，用户可以在搜索页面内的搜索框内输入文字、语音和图像等中的任一种形式的信息，使电子设备将用户输入的信息对应的文字作为用户输入的搜索词。
例如，用户可以在搜索页面内的搜索框内输入文字信息“李XX”，电子设备可以将“李XX”作为搜索词，进而为用户搜索与“李XX”相关联的内容。
再例如，用户可以在搜索页面内的搜索框内输入语音信息“李XX”，电子设备可以对语音信息进行语音识别处理，得到搜索词“李XX”，进而为用户搜索与“李XX”相关联的内容。
又例如，用户可以在搜索页面内的搜索框内输入带有“李XX”文字的图像或者带有“李 XX”画面内容的图像，电子设备可以对图像进行图像文本识别处理或者图像内容识别处理，得到搜索词“李XX”，进而为用户搜索与“李XX”相关联的内容。
在另一些实施例中，搜索页面内还可以显示有多个候选搜索词，用户可以在显示的候选搜索词中进行选择，使电子设备将用户选中的候选搜索词作为搜索词。
例如，搜索页面内可以显示有候选搜索词如“连衣裙”、“春夏服装”、“穿搭”等，用户可以选中“连衣裙”，使电子设备可以将用户选中的“连衣裙”作为搜索词，进而为用户搜索与“连衣裙”相关联的内容。
本公开实施例中，在电子设备接收到用户输入的搜索词之后，可以将该搜索词发送至服务器。
服务器可以基于该搜索词进行搜索，以获得该搜索词对应的各搜索结果。服务器还可以对该搜索词和/或该搜索词对应的各搜索结果进行分析，确定出该搜索词对应的搜索意图的类型、各搜索意图、每个搜索意图对应的关键信息、以及相应关键信息对应的一类搜索结果。这里关键信息是指能够描述相应搜索意图的信息。
在一些实施例中，服务器中预先设置词库，词库中存储了多个词、每个词对应的搜索意图的类型和具体的搜索意图。服务器将搜索词与词库中的词进行匹配，并将匹配程度最高的词对应的搜索意图的类型确定为搜索词对应的搜索意图的类型，且将该词对应的具体的搜索意图确定为搜索词对应的各搜索意图。然后，服务器根据确定的各搜索意图对搜索词的各搜索结果进行分类或聚合，便可得到搜索词的每个搜索意图对应的一类搜索结果。上述词库的设置能够提高服务器的搜索效率。
在另一些实施例中，服务器先根据百科等专业词条解释工具来查询搜索词是否是多义项词条。如果是，那么确定搜索词的搜索意图的类型为多义项搜索意图，并将搜索词的每个义项确定为搜索词的搜索意图。继而根据确定的各搜索意图对搜索词对应的各搜索结果进行分类，得到搜索词的每个搜索意图对应的一类搜索结果。例如，搜索词为“李XX”，其在百科中存在多义项“诗人李XX”、“游戏人物李XX”和“歌曲李XX”，那么将“诗人李XX”、“游戏人物李XX”和“歌曲李XX”确定为搜索词“李XX”的三个搜索意图。
如果上述查询确定搜索词不是多义项词条，那么确定搜索词的搜索意图的类型为多主题搜索意图。然后，服务器从预先设置的词库中为搜索词进行词匹配。再然后，服务器将匹配程度最高的词对应的搜索意图的类型确定为搜索词对应的搜索意图的类型，且将该词对应的具体的搜索意图确定为搜索词对应的各搜索意图。之后，服务器根据确定的各搜索意图对搜索词的各搜索结果进行分类和聚合，便可得到搜索词的每个搜索意图对应的一类搜索结果。上述百科等专业词条解释工具和词库的结合设置，可以在减少词库构建工作量的基础上，提高服务器的搜索效率。
在又一些实施例中，服务器未预先设置词库，而是实时对搜索词及其搜索结果进行解析来确定搜索词的搜索意图相关信息。
与上一个实施例类似，服务器先根据百科等专业词条解释工具来查询搜索词。如果查询到，那么以相同方式确定搜索词的搜索意图的类型、各搜索意图以及每个搜索意图对应的一类搜索结果。
如果上述查询确定搜索词不是多义项词条，那么确定搜索词的搜索意图的类型为多主题搜索意图。然后，服务器对搜索词对应的所有搜索结果进行关键词提取，得到各个关键词。并且，服务器从各关键词中筛选出具有代表性(如关键词对应的搜索结果的数量较多)和具有一定差异度(如词与词之间的相似度较低)的关键词，作为搜索词对应的各搜索意图。再然后，服务器根据筛选出的各关键词对搜索词的所有搜索结果进行分类和聚合，得到搜索词的每个关键词对应的一类搜索结果。
上述提取关键词的方式可以是直接从各搜索结果中提取关键词；也可以是先从各搜索结果中提取其核心内容，再从核心内容中提取关键词。无论是哪种关键词提取方式，针对不同的搜索结果，其具体的提取方式也不同。例如，对于具有较好的网页结构的搜索结果，可以从搜索结果中直接提取结构化信息作为关键词。再如，对于网页结构较差的搜索结果，可以将该搜索结果被消费时对应的搜索词确定为该结果对应的关键词。又如，对于长尾内容，可以通过机器学习模型的自学习实现关键词的提取。
需要说明的是，上述各实施例中词库的构建过程可以与上述分析各搜索结果来确定搜索意图相关信息的过程相同。
在上述各实施例的基础上，服务器可以根据搜索意图对应的一类搜索结果来确定相应搜索意图的关键信息。例如，搜索意图为“游戏人物李XX”，那么服务器可以对该搜索意图的一类搜索结果进行信息提取，确定出该搜索意图的关键信息为“XX游戏的英雄、刺客”。再如，搜索词“连衣裙”的某一搜索意图为“穿搭”，那么服务器可以对该搜索意图的一类搜索结果进行信息提取，确定出该搜索意图的关键信息为“春夏连衣裙穿搭”。
服务器经过上述过程后，可将确定的搜索词的多个搜索意图以及每个搜索意图对应的关键信息和搜索结果反馈至电子设备。
S120、在搜索结果页面中分区域展示与各搜索意图相关的目标搜索结果；该目标搜索结果包括表征搜索意图的关键信息，以及关键信息对应的目标多媒体内容。
其中，搜索结果页面是用于展示最终的搜索反馈信息的页面。该搜索反馈信息可以是搜索词对应的各搜索结果，也可以是对各搜索结果进行处理后所得的目标搜索结果。目标多媒体内容是指显示在搜索结果页面中的、基于搜索意图相关的一类搜索结果而得到的一个或多个内容。目标多媒体内容可以是文字、图片、音频和视频中的至少一项。
具体地，电子设备获得服务器反馈的搜索词的多个搜索意图、每个搜索意图对应的关键信息和一类搜索结果后，先根据每个搜搜意图相关的一类搜索结果，生成相应关键信息对应的目标多媒体内容。然后，电子设备将每个搜索意图对应的关键信息及其目标多媒体内容组合为相应搜索意图对应的目标搜索结果。最后，将每个搜索意图对应的目标搜索结果分区域显示在搜索结果页面中，即搜索结果页面中同时展示多个区域，一个区域中展示一个搜索意图相关的目标搜索结果。
图2示出了本公开实施例提供的一种搜索结果页面的示意图。如图2所示，用户输入搜索词“李XX”并触发搜索之后，服务器确定搜索词“李XX”的三个搜索意图分别为“诗人李XX”、“游戏人物李XX”和“歌曲李XX”，并得到每个搜索意图对应的关键信息和一类搜索结果。电子设备20中显示搜索结果页面21，搜索结果页面21的上部区域210中展 示搜索意图“诗人李XX”对应的目标搜索结果，该目标搜索结果中展示有搜索意图“诗人李XX”的关键信息“XX朝代著名诗人”2101及其对应的目标多媒体内容2102。搜索结果页面21的中部区域220展示搜索意图“游戏人物李XX”对应的目标搜索结果，该目标搜索结果中展示有搜索意图“游戏人物李XX”的关键信息“XX游戏英雄、刺客”2201及其对应的目标多媒体内容2202。搜索结果页面21的下部区域230中展示搜索意图“歌曲李XX”对应的目标搜索结果，该目标搜索结果中展示有搜索意图“歌曲李XX”的关键信息“XXX的原创歌曲”2301及其对应的目标多媒体内容2302。
在一些实施例中，搜索意图相关的目标搜索结果中还包括相应搜索意图相关的一类搜索结果的数量。即目标搜索结果中还包括其对应的搜索意图相关的一类搜索结果的统计信息，如搜索结果的数量、搜索结果被消费时所涉及的用户数量等。这样可以一定程度上反映相关搜索意图的搜索热度、消费热度等信息。
继续参见图2，上部区域210、中部区域220和下部区域230中分别展示有搜索意图“诗人李XX”、“游戏人物李XX”和“歌曲李XX”对应的一类搜索结果中包含的搜索结果的数量“共计3982条相关内容”、“共计10W+条相关内容”和“共计733+条相关内容”。
在一些实施例中，目标多媒体内容包含多媒体内容预览信息。
其中，多媒体内容预览信息是指预览目标多媒体内容的信息，该多媒体内容预览信息用于展示目标多媒体内容的核心信息。
具体地，目标多媒体内容可以对应于搜索意图相关的一类搜索结果中的一个或多个搜索结果，这些搜索结果是一个个包含诸多信息的文件，故需要对其进行核心信息的提取，得到每个搜索结果对应的多媒体内容预览信息，进而组合得到目标多媒体内容，并展示在搜索结果页面中。
不同搜索意图的关键信息的属性不同，其多媒体内容预览信息的展示形态可以不同。例如，搜索意图“诗人李XX”的关键信息“XX朝代著名诗人”的属性是人物，那么其多媒体内容预览信息可以是文本标题和/或图片。再如，搜索意图“游戏人物李XX”的关键信息“XX游戏英雄、刺客”的属性是游戏，那么其多媒体内容预览信息可以是游戏视频的视频封面。又如，搜索意图“歌曲李XX”的关键信息“XXX的原创歌曲”的属性是歌曲，那么其多媒体内容预览信息可以是歌曲音频的音频封面。
在一些实施例中，目标多媒体内容基于第二设定指标值从搜索意图相关的搜索结果中筛选确定。
其中，第二设定指标值是指预先设定的一些指标的评价结果。这些第二设定指标值包括关键信息的属性、搜索结果与搜索词之间的相关度、搜索结果的内容质量和搜索结果的点击率中的至少一项。关键信息的属性可以是关键信息所属的类别，例如可以是人物、游戏、音乐、动植物、商品等。搜索结果的点击率反映一条搜索结果的消费热度。
具体地，目标多媒体内容中可以包含搜索意图相关的一类搜索结果中的一个或多个搜索结果的多媒体内容预览信息，而该一个或多个搜索结果是一类搜索结果中筛选出的综合排序靠前的搜索结果。在对一类搜索结果中的搜索结果排序时考虑的排序因素有关键信息的属性、搜索结果与搜索词之间的相关度、搜索结果的内容质量和搜索结果的点击率中的 至少一项。
筛选搜索结果的过程可以是：先从一类搜索结果中选择与关键信息的属性强相关的各搜索结果。例如，关键信息为“XX游戏英雄、刺客”时，选择涉及游戏视频的各搜索结果；关键信息为“XX朝代著名诗人”时，选择涉及李XX的百科信息或出名的诗文相关的各搜索结果；关键信息为“XXX的原创歌曲”时，选择涉及歌曲音频的各搜索结果；关键信息为“春夏连衣裙穿搭”时，选择涉及穿搭建议或穿搭指南的各搜索结果。然后，根据搜索结果与搜索词之间的相关度、搜索结果的内容质量和搜索结果的点击率中的至少一项，对上述选择出的各搜索结果排序，并将排序靠前的一个或多个搜索结果确定为最终的筛选结果。这样能够使得目标多媒体内容中呈现搜索意图相关的最优质的搜索结果的信息，进一步提高搜索结果的消费效率。
本公开提供的搜索结果展示方法，能够在搜索结果页面中分区域展示与搜索词对应的各个搜索意图相关的搜索结果，且该搜索意图相关的搜索结果中包括表征该搜索意图的关键信息以及关键信息对应的目标多媒体内容。如此，用户可以在搜索结果页面中同时看到多个搜索意图的搜索结果，提高用户对搜索结果筛选效率，提高搜索结果页面的信息含量。并且，搜索结果页面中的同一区域中展示同一搜索意图的各搜索结果，使得用户可以针对某一搜索意图对应的搜索结果进行连续消费，提高用户对搜索结果进行消费的效率。
在本公开提供的一种实施方式中，搜索意图相关的目标搜索结果以卡片形式展示。即S120包括：在搜索结果页面中展示按照预设方向排列的多个搜索结果卡片；其中，一个搜索结果卡片中展示一个搜索意图相关的目标搜索结果。
其中，预设方向是预先设定的搜索结果卡片的显示排列方向，例如可以是横向，也可以是纵向。
具体地，利用搜索结果卡片来显示搜索意图相关的目标搜索结果，不同的搜索结果卡片对应于搜索结果页面中的不同的显示区域。该情况下，在搜索结果页面中按照预设方向排列多个搜索结果卡片。用户可以通过沿预设方向的滑动来切换显示不同的搜索结果卡片。这样可以更加灵活地呈现各搜索意图相关的目标搜索结果。
在一些实施例中，在搜索结果页面中纵向排列一列或多列搜索结果卡片，各搜索结果卡片之间沿着纵向方向滑动切换显示。如图3所示，电子设备30中显示有搜索结果页面31，在搜索结果页面31中显示有纵向排列的一列搜索结果卡片310。图3中显示出的两个搜索结果卡片310分别是搜索词“连衣裙”的关键信息“春夏连衣裙穿搭”和关键信息“百元平价连衣裙视频”对应的搜索结果卡片。因显示屏幕有限，还有其他的搜索结果卡片未显示。用户可以在搜索结果页面31中进行纵向的向上或向下的滑动，以切换显示不同的搜索结果卡片。
在另一些实施例中，在搜索结果页面中横向排列一行搜索结果卡片，各搜索结果卡片之间可以沿着横向方向滑动切换显示。如图4所示，电子设备40中显示有搜索结果页面41，在搜索结果页面41中显示有横向排列的一行搜索结果卡片410。因显示屏幕有限，还有其他的搜索结果卡片未显示。用户可以在搜索结果页面41中进行横向的向左或向右的滑动，以切换显示不同的搜索结果卡片。
在本公开提供的另一种实施方式中，各搜索意图相关的目标搜索结果排序显示在搜索结果页面中。即S120包括：在搜索结果页面中，按照第一预设顺序分区域展示各搜索意图相关的目标搜索结果。
其中，第一预设顺序是预先确定的排序顺序。本公开实施例中，第一预设顺序基于用户对各搜索意图的关注度确定。这里的关注度是指用户对搜索意图的感兴趣程度。可以根据用户的历史行为数据(如历史搜索词和历史消费搜索结果等)来确定各个搜索意图的关注度。
具体地，电子设备根据各搜索意图的关注度来确定各目标搜索结果的第一预设顺序。然后，根据该第一预设顺序对各目标搜索结果进行排序。最后，将排序后的各目标搜索结果分区域顺序显示在搜索结果页面中。这样可以将用户可能最感兴趣的目标搜索结果最先呈现，进一步提高搜索结果的筛选效率和消费效率。
在本公开提供的又一种实施方式中，搜索结果页面中还包括搜索词对应的多个搜索结果。
在一些实施例中，各搜索意图相关的目标搜索结果和搜索词对应的各搜索结果混合排列在搜索结果页面中。即S120包括：在搜索结果页面中，按照第二预设顺序分区域展示与各搜索意图相关的目标搜索结果以及搜索词对应的多个搜索结果。
其中，第二预设顺序是预先确定的排序顺序。本公开实施例中，第二预设顺序基于用户对搜索意图的关注度和搜索结果的第一设定指标值确定，该第一设定指标值包括搜索结果与搜索词之间的相关度、搜索结果的内容质量和搜索结果的点击率中的至少一项。
具体地，在对各目标搜索结果和各搜索结果进行混排时，首先，电子设备可以根据目标搜索结果对应的搜索意图的关注度、以及目标搜索结果对应的一类搜索结果中的至少部分搜索结果(如目标多媒体内容)的第一设定指标值，确定相应目标搜索结果的排序值。并且，电子设备可以根据搜索词对应的搜索结果的用户关注度及其第一设定指标值，确定相应搜索结果的排序值。这里搜索结果的用户关注度是根据用户对该搜索结果对应的搜索意图的关注度来确定的。然后，电子设备根据各目标搜索结果的排序值和各搜索结果的排序值，确定出各目标搜索结果和各搜索结果之间的第二预设顺序。之后，根据该第二预设顺序对各目标搜索结果和各搜索结果进行混合排序。最后，将混合排序后的各目标搜索结果和各搜索结果，按照一个区域显示一个目标搜索结果或一个搜索结果的规则，分区域顺序显示在搜索结果页面中。这样可以将用户可能最感兴趣的搜索结果或目标搜索结果最先呈现，更进一步提高搜索结果的筛选效率和消费效率。
如图5所示，针对搜索词“连衣裙”，电子设备50的搜索结果页面51中显示有三条结果，第一条是针对搜索词“连衣裙”的百科搜索结果，第二条是针对搜索意图的关键信息“春夏连衣裙穿搭”的目标搜索结果，第三条是针对搜索词“连衣裙”的电商推荐的搜索结果。
在另一些实施例中，各搜索意图相关的目标搜索结果显示在搜索词对应的各搜索结果之前。即S120包括：在搜索结果页面的目标区域中显示搜索词对应的多个搜索结果；其中，目标区域为各搜索意图相关的目标搜索结果所在的各区域之后的显示区域。
具体地，为了提高搜索结果页面中的信息含量和搜索结果消费的连续性，本实施例中将各搜索意图对应的目标搜索结果分区域展示在搜索结果页面中，并在各目标搜索结果之后的显示区域中分区域展示搜索词对应的各搜索结果。
如图6所示，针对搜索词“连衣裙”，电子设备60的搜索结果页面61中显示有三条结果，第一条是针对搜索意图的关键信息“春夏连衣裙穿搭”的目标搜索结果，第二条是针对搜索意图的关键信息“百元平价连衣裙视频”的目标搜索结果，第三条是针对搜索词“连衣裙”的百科搜索结果。
此外，在目标搜索结果中还可以展示交互操作控件。如图6中的“好”、“不好”和“分享”等控件。
在本公开提供的又一种实施方式中，搜索意图相关的目标搜索结果中还包括预设控件，该预设控件用于触发显示搜索意图对应的一类搜索结果中的各搜索结果。如图2所示，在每个目标搜索结果的展示区域的下方显示有“点击展开查看更多“李XX(***)”内容”的预设控件。如图3所示，在每个目标搜索结果的展示区域的右上角显示有“查看更多”的预设控件。
在一些实施例中，由新的页面来展示搜索意图对应的更多的搜索结果。即在S120之后，在检测到对预设控件的触发操作时，由搜索结果页面跳转至专题页面，并在专题页面中显示预设控件对应的搜索意图相关的一类搜索结果。
其中，触发操作可以是点击操作，语音控制、手势控制和眼动控制等非接触式的操作。专题页面是指展示某一用户意图对应的一类搜索结果的新的页面。
具体地，如图3所示，电子设备30检测到用户对搜索结果页面31中的搜索意图的关键信息“春夏连衣裙穿搭”的目标搜索结果310中的预设控件的触发操作时，由该搜索结果页面31跳转至专题页面进行显示，其显示效果如图7所示。图7中，电子设备70中显示专题页面71，该专题页面71中显示有搜索意图的关键信息“春夏连衣裙穿搭”对应的一类搜索结果中的多个搜索结果。
在另一些实施例中，由悬浮层页面(悬浮窗中的页面)来展示搜索意图对应的更多的搜索结果。即在S120之后，检测到对预设控件的触发操作时，在搜索结果页面中创建悬浮层页面，并在悬浮层页面中显示预设控件对应的搜索意图相关的一类搜索结果。
具体地，如图3所示，电子设备30检测到用户对搜索结果页面31中的搜索意图的关键信息“春夏连衣裙穿搭”的目标搜索结果310中的预设控件的触发操作时，在该搜索结果页面31上创建悬浮层页面进行显示，其显示效果如图8所示。图8中，电子设备80中显示有搜索结果页面81，搜索结果页面81上显示有悬浮层页面82，该悬浮层页面82中显示有搜索意图的关键信息“春夏连衣裙穿搭”对应的一类搜索结果中的多个搜索结果。如果用户需要返回搜索结果页面81，那么只需关闭悬浮层页面81即可，从而一定程度上进一步提高用户消费搜索结果的效率。
在又一些实施例中，在搜索结果页面中扩展显示搜索意图对应的更多的搜索结果。即在S120之后，检测到对预设控件的触发操作时，在搜索结果页面中扩展预设控件对应的区域，并在扩展后的区域中显示预设控件对应的搜索意图相关的一类搜索结果，且将在扩展 方向上处于预设控件对应的区域之后的各搜索意图相关的目标搜索结果沿扩展方向移动。
具体地，如图3所示，电子设备30检测到用户对搜索结果页面31中的搜索意图的关键信息“春夏连衣裙穿搭”的目标搜索结果310中的预设控件的触发操作时，向下扩展该目标搜索结果310所在的区域以显示搜索意图的关键信息“春夏连衣裙穿搭”对应的一类搜索结果中的多个搜索结果，其显示效果如图9所示。图9中，电子设备90中显示有搜索结果页面91，搜索结果页面91中搜索意图的关键信息“春夏连衣裙穿搭”对应的目标搜索结果910所在的显示区域向下扩展一定的范围，并在扩展后的该显示区域中显示搜索意图的关键信息“春夏连衣裙穿搭”对应的一类搜索结果中的多个搜索结果。在该关键信息“春夏连衣裙穿搭”对应的目标搜索结果之后显示的各目标搜索结果所在的显示区域则顺次下移显示。例如，图3中关键信息“百元平价连衣裙视频”的目标搜索结果显示在搜索结果页面31的中间部分，而图9中该关键信息“百元平价连衣裙视频”的目标搜索结果下移显示在搜索结果页面91的结尾部分。另外，扩展后的该显示区域中可以显示有“更多”之类的触发显示更多搜索结果的控件，也可以显示有“返回”之类的触发显示滑出显示区域的各搜索结果、及返回最初的目标搜索结果的控件。这样可以一定程度上提高搜索意图对应的更多搜索结果的显示灵活性。
本公开实施例还提供了一种搜索结果展示装置，下面结合图10进行说明。
在本公开实施例中，该搜索结果展示装置可以为电子设备。其中，电子设备可以包括但不限于诸如移动电话、笔记本电脑、数字广播接收器、PDA、PAD、PMP、车载终端(例如车载导航终端)、可穿戴设备等等的移动终端以及诸如数字TV、台式计算机、智能家居设备等等的固定终端。
图10示出了本公开实施例提供的一种搜索结果展示装置的结构示意图。
如图10所示，该搜索结果展示装置1000可以包括搜索词接收模块1010和搜索结果显示模块1020。
搜索词接收模块1010，用于接收搜索词，搜索词对应多个搜索意图；
搜索结果显示模块1020，用于在搜索结果页面中分区域展示与各搜索意图相关的目标搜索结果；其中，目标搜索结果包括表征搜索意图的关键信息，以及关键信息对应的目标多媒体内容。
上述搜索结果展示装置，能够在搜索结果页面中分区域展示与搜索词对应的各个搜索意图相关的搜索结果，且该搜索意图相关的搜索结果中包括表征该搜索意图的关键信息以及关键信息对应的目标多媒体内容。如此，用户可以在搜索结果页面中同时看到多个搜索意图的搜索结果，提高用户对搜索结果筛选效率，提高搜索结果页面的信息含量。并且，搜索结果页面中的同一区域中展示同一搜索意图的各搜索结果，使得用户可以针对某一搜索意图对应的搜索结果进行连续消费，提高用户对搜索结果进行消费的效率。
在一些实施例中，搜索结果显示模块1020具体用于：
在搜索结果页面中展示按照预设方向排列的多个搜索结果卡片；其中，不同的搜索结果卡片中展示不同的搜索意图相关的目标搜索结果。
在一些实施例中，目标多媒体内容包含多媒体内容预览信息，多媒体内容预览信息用 于展示目标多媒体内容的核心信息。
在一些实施例中，搜索结果显示模块1020具体用于：
在搜索结果页面中，按照第一预设顺序分区域展示各搜索意图相关的目标搜索结果；其中，第一预设顺序基于用户对各搜索意图的关注度确定。
在一些实施例中，搜索结果显示模块1020还具体用于：
在搜索结果页面中，按照第二预设顺序分区域展示与各搜索意图相关的目标搜索结果以及搜索词对应的多个搜索结果；其中，不同的区域展示不同的搜索意图相关的目标搜索结果或搜索词对应的搜索结果，第二预设顺序基于用户对搜索意图的关注度和搜索结果的第一设定指标值确定，第一设定指标值包括搜索结果与搜索词之间的相关度、搜索结果的内容质量和搜索结果的点击率中的至少一项；
或者，在搜索结果页面的目标区域中显示搜索词对应的多个搜索结果；其中，目标区域为各搜索意图相关的目标搜索结果所在的各区域之后的显示区域。
在一些实施例中，搜索结果显示模块1020还具体用于：
目标多媒体内容基于第二设定指标值从搜索意图相关的一类搜索结果中筛选确定；搜索意图相关的一类搜索结果为搜索词对应的各搜索结果中与搜索意图相关的各搜索结果；
其中，第二设定指标值包括关键信息的属性、搜索结果与搜索词之间的相关度、搜索结果的内容质量和搜索结果的点击率中的至少一项。
在一些实施例中，搜索意图相关的目标搜索结果中还包括预设控件；
相应地，搜索结果显示装置1000还包括类别搜索结果显示模块，用于：
在搜索结果页面中分区域展示与各搜索意图相关的目标搜索结果之后，检测到对预设控件的触发操作时，由搜索结果页面跳转至专题页面，并在专题页面中显示预设控件对应的搜索意图相关的一类搜索结果；
或者，在搜索结果页面中分区域展示与各搜索意图相关的目标搜索结果之后，检测到对预设控件的触发操作时，在搜索结果页面中创建悬浮层页面，并在悬浮层页面中显示预设控件对应的搜索意图相关的一类搜索结果；
或者，在搜索结果页面中分区域展示与各搜索意图相关的目标搜索结果之后，检测到对预设控件的触发操作时，在搜索结果页面中扩展预设控件对应的区域，并在扩展后的区域中显示预设控件对应的搜索意图相关的一类搜索结果，且将在扩展方向上处于预设控件对应的区域之后的各搜索意图相关的目标搜索结果沿扩展方向移动。
在一些实施例中，搜索意图相关的目标搜索结果中还包括相应搜索意图相关的一类搜索结果的数量。
在一些实施例中，搜索意图为多义项搜索意图或多主题搜索意图。
需要说明的是，图10所示的搜索结果展示装置1000可以执行图1至图9所示的方法实施例中的各个步骤，并且实现图1至图9所示的方法实施例中的各个过程和效果，在此不做赘述。
本公开实施例还提供了一种搜索结果展示设备，该搜索结果展示设备可以包括处理器和存储器，存储器可以用于存储可执行指令。其中，处理器可以用于从存储器中读取可执 行指令，并执行可执行指令以实现上述实施例中的搜索结果展示方法。
图11示出了本公开实施例提供的一种搜索结果展示设备的结构示意图。下面具体参考图11，其示出了适于用来实现本公开实施例中的搜索结果展示设备1100的结构示意图。
本公开实施例中的搜索结果展示设备1100可以为电子设备。其中，电子设备可以包括但不限于诸如移动电话、笔记本电脑、数字广播接收器、PDA(个人数字助理)、PAD(平板电脑)、PMP(便携式多媒体播放器)、车载终端(例如车载导航终端)、可穿戴设备、等等的移动终端以及诸如数字TV、台式计算机、智能家居设备等等的固定终端。
需要说明的是，图11示出的搜索结果展示设备1100仅仅是一个示例，不应对本公开实施例的功能和使用范围带来任何限制。
如图11所示，该搜索结果展示设备1100可以包括处理装置(例如中央处理器、图形处理器等)1101，其可以根据存储在只读存储器(ROM)1102中的程序或者从存储装置1108加载到随机访问存储器(RAM)1103中的程序而执行各种适当的动作和处理。在RAM 1103中，还存储有信息处理设备1100操作所需的各种程序和数据。处理装置1101、ROM 1102以及RAM 1103通过总线1104彼此相连。输入/输出接口(I/O接口)1105也连接至总线1104。
通常，以下装置可以连接至I/O接口1105：包括例如触摸屏、触摸板、键盘、鼠标、摄像头、麦克风、加速度计、陀螺仪等的输入装置1106；包括例如液晶显示器(LCD)、扬声器、振动器等的输出装置1107；包括例如磁带、硬盘等的存储装置1108；以及通信装置1109。通信装置1109可以允许搜索结果展示设备1100与其他设备进行无线或有线通信以交换数据。虽然图11示出了具有各种装置的搜索结果展示设备1100，但是应理解的是，并不要求实施或具备所有示出的装置。可以替代地实施或具备更多或更少的装置。
本公开实施例还提供了一种计算机可读存储介质，该存储介质存储有计算机程序，当计算机程序被处理器执行时，使得处理器实现上述实施例中的搜索结果展示方法。
特别地，根据本公开的实施例，上文参考流程图描述的过程可以被实现为计算机软件程序。例如，本公开的实施例包括一种计算机程序产品，其包括承载在非暂态计算机可读介质上的计算机程序，该计算机程序包含用于执行流程图所示的方法的程序代码。在这样的实施例中，该计算机程序可以通过通信装置1109从网络上被下载和安装，或者从存储装置1108被安装，或者从ROM 1102被安装。在该计算机程序被处理装置1101执行时，执行本公开实施例的信息显示方法中限定的上述功能。
需要说明的是，本公开上述的计算机可读介质可以是计算机可读信号介质或者计算机可读存储介质或者是上述两者的任意组合。计算机可读存储介质例如可以是——但不限于——电、磁、光、电磁、红外线、或半导体的系统、装置或器件，或者任意以上的组合。计算机可读存储介质的更具体的例子可以包括但不限于：具有一个或多个导线的电连接、便携式计算机磁盘、硬盘、随机访问存储器(RAM)、只读存储器(ROM)、可擦式可编程只读存储器(EPROM或闪存)、光纤、便携式紧凑磁盘只读存储器(CD-ROM)、光存储器件、磁存储器件、或者上述的任意合适的组合。在本公开中，计算机可读存储介质可以是任何包含或存储程序的有形介质，该程序可以被指令执行系统、装置或者器件使用或者与 其结合使用。而在本公开中，计算机可读信号介质可以包括在基带中或者作为载波一部分传播的数据信号，其中承载了计算机可读的程序代码。这种传播的数据信号可以采用多种形式，包括但不限于电磁信号、光信号或上述的任意合适的组合。计算机可读信号介质还可以是计算机可读存储介质以外的任何计算机可读介质，该计算机可读信号介质可以发送、传播或者传输用于由指令执行系统、装置或者器件使用或者与其结合使用的程序。计算机可读介质上包含的程序代码可以用任何适当的介质传输，包括但不限于：电线、光缆、RF(射频)等等，或者上述的任意合适的组合。
在一些实施方式中，客户端、服务器可以利用诸如HTTP之类的任何当前已知或未来研发的网络协议进行通信，并且可以与任意形式或介质的数字数据通信(例如，通信网络)互连。通信网络的示例包括局域网(“LAN”)，广域网(“WAN”)，网际网(例如，互联网)以及端对端网络(例如，ad hoc端对端网络)，以及任何当前已知或未来研发的网络。
上述计算机可读介质可以是上述搜索结果展示设备中所包含的；也可以是单独存在，而未装配入该搜索结果展示设备中。
上述计算机可读介质承载有一个或者多个程序，当上述一个或者多个程序被该搜索结果展示设备执行时，使得该搜索结果展示设备执行上述各实施例所说明的搜索结果展示方法的步骤。
在本公开实施例中，可以以一种或多种程序设计语言或其组合来编写用于执行本公开的操作的计算机程序代码，上述程序设计语言包括但不限于面向对象的程序设计语言—诸如Java、Smalltalk、C++，还包括常规的过程式程序设计语言—诸如“C”语言或类似的程序设计语言。程序代码可以完全地在用户计算机上执行、部分地在用户计算机上执行、作为一个独立的软件包执行、部分在用户计算机上部分在远程计算机上执行、或者完全在远程计算机或服务器上执行。在涉及远程计算机的情形中，远程计算机可以通过任意种类的网络——包括局域网(LAN)或广域网(WAN)—连接到用户计算机，或者，可以连接到外部计算机(例如利用因特网服务提供商来通过因特网连接)。
附图中的流程图和框图，图示了按照本公开各种实施例的设备、方法和计算机程序产品的可能实现的体系架构、功能和操作。在这点上，流程图或框图中的每个方框可以代表一个模块、程序段、或代码的一部分，该模块、程序段、或代码的一部分包含一个或多个用于实现规定的逻辑功能的可执行指令。也应当注意，在有些作为替换的实现中，方框中所标注的功能也可以以不同于附图中所标注的顺序发生。例如，两个接连地表示的方框实际上可以基本并行地执行，它们有时也可以按相反的顺序执行，这依所涉及的功能而定。也要注意的是，框图和/或流程图中的每个方框、以及框图和/或流程图中的方框的组合，可以用执行规定的功能或操作的专用的基于硬件的系统来实现，或者可以用专用硬件与计算机指令的组合来实现。
描述于本公开实施例中所涉及到的单元可以通过软件的方式实现，也可以通过硬件的方式来实现。其中，单元的名称在某种情况下并不构成对该单元本身的限定。
本文中以上描述的功能可以至少部分地由一个或多个硬件逻辑部件来执行。例如，非限制性地，可以使用的示范类型的硬件逻辑部件包括：现场可编程门阵列(FPGA)、专用 集成电路(ASIC)、专用标准产品(ASSP)、片上系统(SOC)、复杂可编程逻辑设备(CPLD)等等。
在本公开的上下文中，机器可读介质可以是有形的介质，其可以包含或存储以供指令执行系统、装置或设备使用或与指令执行系统、装置或设备结合地使用的程序。机器可读介质可以是机器可读信号介质或机器可读储存介质。机器可读介质可以包括但不限于电子的、磁性的、光学的、电磁的、红外的、或半导体系统、装置或设备，或者上述内容的任何合适组合。机器可读存储介质的更具体示例会包括基于一个或多个线的电气连接、便携式计算机盘、硬盘、随机存取存储器(RAM)、只读存储器(ROM)、可擦除可编程只读存储器(EPROM或快闪存储器)、光纤、便捷式紧凑盘只读存储器(CD-ROM)、光学储存设备、磁储存设备、或上述内容的任何合适组合。
以上描述仅为本公开的较佳实施例以及对所运用技术原理的说明。本领域技术人员应当理解，本公开中所涉及的公开范围，并不限于上述技术特征的特定组合而成的技术方案，同时也应涵盖在不脱离上述公开构思的情况下，由上述技术特征或其等同特征进行任意组合而形成的其它技术方案。例如上述特征与本公开中公开的(但不限于)具有类似功能的技术特征进行互相替换而形成的技术方案。
此外，虽然采用特定次序描绘了各操作，但是这不应当理解为要求这些操作以所示出的特定次序或以顺序次序执行来执行。在一定环境下，多任务和并行处理可能是有利的。同样地，虽然在上面论述中包含了若干具体实现细节，但是这些不应当被解释为对本公开的范围的限制。在单独的实施例的上下文中描述的某些特征还可以组合地实现在单个实施例中。相反地，在单个实施例的上下文中描述的各种特征也可以单独地或以任何合适的子组合的方式实现在多个实施例中。
尽管已经采用特定于结构特征和/或方法逻辑动作的语言描述了本主题，但是应当理解所附权利要求书中所限定的主题未必局限于上面描述的特定特征或动作。相反，上面所描述的特定特征和动作仅仅是实现权利要求书的示例形式。

Claims (13)

  1. 一种搜索结果展示方法，其特征在于，包括：
    接收搜索词，所述搜索词对应多个搜索意图；
    在搜索结果页面中分区域展示与各所述搜索意图相关的目标搜索结果；其中，所述目标搜索结果包括表征所述搜索意图的关键信息，以及所述关键信息对应的目标多媒体内容。
  2. 根据权利要求1所述的方法，其特征在于，在搜索结果页面中分区域展示与各所述搜索意图相关的目标搜索结果包括：
    在所述搜索结果页面中展示按照预设方向排列的多个搜索结果卡片；其中，不同的搜索结果卡片中展示不同的搜索意图相关的目标搜索结果。
  3. 根据权利要求1或2所述的方法，其特征在于，所述目标多媒体内容包括多媒体内容预览信息，所述多媒体内容预览信息用于展示所述目标多媒体内容的核心信息。
  4. 根据权利要求1或2所述的方法，其特征在于，所述在搜索结果页面中分区域展示与各所述搜索意图相关的目标搜索结果包括：
    在所述搜索结果页面中，按照第一预设顺序分区域展示各所述搜索意图相关的目标搜索结果；其中，所述第一预设顺序基于用户对各所述搜索意图的关注度确定。
  5. 根据权利要求1所述的方法，其特征在于，所述在搜索结果页面中分区域展示与各所述搜索意图相关的目标搜索结果包括：
    在所述搜索结果页面中，按照第二预设顺序分区域展示与各所述搜索意图相关的目标搜索结果以及所述搜索词对应的多个搜索结果；其中，不同的区域展示不同的搜索意图相关的目标搜索结果或搜索词对应的搜索结果，所述第二预设顺序基于用户对所述搜索意图的关注度和所述搜索结果的第一设定指标值确定，所述第一设定指标值包括所述搜索结果与所述搜索词之间的相关度、所述搜索结果的内容质量和所述搜索结果的点击率中的至少一项。
  6. 根据权利要求1-5任一项所述的方法，其特征在于，所述方法还包括：
    在所述搜索结果页面的目标区域中显示所述搜索词对应的多个搜索结果；其中，所述目标区域为各所述搜索意图相关的目标搜索结果所在的各区域之后的显示区域。
  7. 根据权利要求1所述的方法，其特征在于，所述目标多媒体内容基于第二设定指标值从所述搜索意图相关的一类搜索结果中筛选确定；
    其中，所述第二设定指标值包括所述关键信息的属性、所述搜索结果与所述搜索词之间的相关度、所述搜索结果的内容质量和所述搜索结果的点击率中的至少一项。
  8. 根据权利要求1所述的方法，其特征在于，所述搜索意图相关的目标搜索结果中还包括预设控件；
    在搜索结果页面中分区域展示与各所述搜索意图相关的目标搜索结果之后，所述方法还包括：
    检测到对所述预设控件的触发操作时，由所述搜索结果页面跳转至专题页面，并在所 述专题页面中显示所述预设控件对应的所述搜索意图相关的一类搜索结果；
    或者，检测到对所述预设控件的触发操作时，在所述搜索结果页面中创建悬浮层页面，并在所述悬浮层页面中显示所述预设控件对应的所述搜索意图相关的一类搜索结果；
    或者，检测到对所述预设控件的触发操作时，在所述搜索结果页面中扩展所述预设控件对应的区域，并在扩展后的区域中显示所述预设控件对应的所述搜索意图相关的一类搜索结果，且将在扩展方向上处于所述预设控件对应的区域之后的各所述搜索意图相关的目标搜索结果沿所述扩展方向移动。
  9. 根据权利要求1所述的方法，其特征在于，所述搜索意图相关的目标搜索结果中还包括与所述搜索意图相关的一类搜索结果的数量。
  10. 根据权利要求1所述的方法，其特征在于，所述搜索意图为多义项搜索意图或多主题搜索意图。
  11. 一种搜索结果展示装置，其特征在于，包括：
    搜索词接收模块，用于接收搜索词，所述搜索词对应多个搜索意图；
    搜索结果显示模块，用于在搜索结果页面中分区域展示与各所述搜索意图相关的目标搜索结果；其中，所述目标搜索结果包括表征所述搜索意图的关键信息，以及所述关键信息对应的目标多媒体内容。
  12. 一种搜索结果展示设备，其特征在于，包括：
    处理器；
    存储器，用于存储可执行指令；
    其中，所述处理器用于从所述存储器中读取所述可执行指令，并执行所述可执行指令以实现上述权利要求1-10中任一项所述的搜索结果展示方法。
  13. 一种计算机可读存储介质，其特征在于，所述存储介质存储有计算机程序，当所述计算机程序被处理器执行时，使得处理器实现上述权利要求1-10中任一项所述的搜索结果展示方法。
PCT/CN2022/092157 2021-07-30 2022-05-11 搜索结果展示方法、装置、设备和介质 Ceased WO2023005339A1 (zh)

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