BG112383A - Method and system for provisioning of advertising materials on mobile devices - Google Patents

Abstract

The present invention relates to a method and system for the provisioning of advertising materials on mobile devices which will find application in mobile marketing and in particular in the distribution of any type of promotional or advertising materials to customers through smartphones. The designed system for providing advertising materials on mobile devices includes a mobile device (1) with a random access memory (RAM) (2) and a display (3) connected wirelessly to a client server (4), which in turn is connected unidirectionally with target-groups server (5). The system also includes advertising campaigns server (6), bi-directionally and wirelessly connected to the mobile device (1), bi-directionally connected to the target-groups server (5) and to advertisers-server (7). The advertisers-server (7) through the transmission medium (9) is connected with physical media (8) of advertising materials. Furthermore, the system also includes statistics server (10) which is bi-directionally and wirelessly connected to both as well the mobile device (1), as reporting server (11) of the mobile operator.

Description

(54) The present invention relates to a method and a system for providing advertising materials to mobile devices, which will find application in any mobile marketing and in particular in the distribution of mobile devices. promotional or advertising materials to customers via smartphones. The created system for providing advertising materials to mobile devices includes a mobile device (1) with RAM (2) and a display (3) connected wirelessly to a server of clients (4), which in turn is connected in one direction to a server target groups (5). ). The system also includes a server of advertising campaigns (6), bidirectionally and wirelessly connected to the mobile device (1), and bidirectionally connected to the server target groups (5) and to the server advertisers (7). The advertiser server (7) through a transmission medium (9) is connected to physical media (8) of advertising materials. In addition, the system includes a statistics server (10), which is bidirectionally and wirelessly connected to both the mobile device (1) and the reporting server (II) of the mobile operator.

claims, 1 figure

METHOD AND SYSTEM FOR PROVISION OF ADVERTISING MATERIALS ON MOBILE DEVICES

Field of technology

The present invention relates to a method and system for providing advertising materials to mobile devices, which will find application in mobile marketing and in particular in the distribution of any type of promotional or advertising materials to customers via smartphones.

BACKGROUND OF THE INVENTION

Mobile marketing differs from most other forms of marketing because in most cases it is initiated by the user and requires his consent to receive advertising messages. Mobile infrastructure providers have developed a structure that offers more freedom to the user than network-controlled media.

The existing market for advertising provided by touch screen devices (ie various mobile devices, smartphones, laptops, etc.) is mainly formed by applying the technologies and principles of advertising used for personal computers and laptops to mobile platforms. However, the effectiveness of mobile advertising is significantly lower than that of advertising on personal computers.

The most commonly used method of mobile advertising is the use of advertising, along with free applications or games, which essentially force users to watch them when downloading the free application or game. These ads generate small profits due to the growth of the mobile market, but are generally ineffective.

Various methods and systems for mobile advertising are known in the art, for example patent document US9299090 B1, which discloses a method for providing advertisements via mobile devices. The invention relates to touch screen devices, and in particular to the provision of advertisements on touch screen devices using elements of the existing or pre-installed graphical user interface of the device.

The method disclosed in patent document WQ2016109584 A1 relates to the management of advertising on a smart mobile phone. The method includes receiving an ad request from a user, storing an ad book containing an ad ID, receiving a request to view the ad from the user, and displaying the ad on the user's phone.

Document US2013124276 A1 discloses a method for advertising a lock screen on a smartphone. The method and system for its implementation are based on a software application that works with partner sites as well as advertising networks. Content or advertisements are constantly displayed on the locked screen of the smartphone, and a direct link to the respective site can be provided, as well as a link, for example, to make a purchase.

Mobile advertising is becoming more and more popular, but some of these ads are sent without the necessary consent of the user and this leads to a violation of privacy rights. Banners are small ads that take up parts of the screen of a mobile device, which is usually quite small. These ads rather irritate consumers and do not attract their attention or interest. If users' privacy is not respected and protected, it doesn't matter how good the advertising messages are or how many opportunities they provide.

Technical essence of the invention

The objective of the invention is to provide a method and system for providing advertising materials, which in addition to providing advertising materials to consumers depending on their gender, age and interests, to bring material benefits in the form of bonus points.

The task was solved by creating a method for providing advertising materials on mobile devices, including downloading and installing a specialized mobile application on a mobile device. The method according to the invention also includes the following operations:

- user registration is a username and password in the mobile application;

- sending the personal data of the user to the server clients and creating a common database of clients;

- formation from the general database of clients on a database of target groups of users according to the preferences of server target groups;

- generation of advertising materials from physical media through a transmission medium of server advertisers;

- creating a library of advertising campaigns on the advertisers' server based on the target groups of users defined by the advertisers;

- transfer of the library of advertising campaigns from the server advertisers and of the database target groups from the server target groups to the server advertising campaigns;

- reconciling the information transferred to the advertising campaign server from the previous operation through a configuration file stored on the advertising campaign server;

- sending a request from the mobile device to the server advertising campaigns upon receipt by the user of an incoming call;

- performing a check in the records of the databases of the target groups of the server advertising campaigns;

- sending advertising materials to the mobile device, when the user appears in the verified databases of the server advertising campaigns;

- display of advertising material on the display of the mobile device during a call and 10 seconds after its end;

- when the user refuses to view the advertising material, it is necessary to send both a signal to the server advertising campaigns for deleting the record for this user from the respective database and a signal to the server statistics for recording in the reporting database;

- when the user views the advertising material, a signal is sent to the statistics server for recording in a reporting database;

- after receiving information from the server statistics, bonus points are accrued in the server reporting to users who have viewed the promotional material provided to them.

The problem was solved by creating a system for providing advertising materials on mobile devices to implement the method. The created system includes a mobile device with RAM and a display connected wirelessly to a client server, which in turn is connected in one direction to a server target groups. The system also includes an ad campaign server that is bidirectionally and wirelessly connected to the mobile device, and bidirectionally connected to the target group server and server advertisers. The advertisers' server, on the other hand, is connected to physical media through advertising media. In addition, the system includes a statistics server, which is bidirectionally and wirelessly connected to both the mobile device and the reporting server of the mobile operator.

The advantages of the invention are that the mobile application is active only during a call and after receiving an incoming call through the network of a mobile operator. This is the time when the user actively uses the device and in particular its display to make a conversation, which automatically makes the ad more viewed. In addition, the user may refuse to view the ad, which makes the service unobtrusive and less annoying, as it does not violate his privacy.

An advantage of the invention is that in addition to broadcasting an advertisement, which in one way or another may be of interest to the end user, another mechanism is created to retain the attention of consumers, namely that the appearance of each advertisement is charged bonus points that have a monetary dimension for the end user based on the number of ads viewed.

Description of the attached figures

The present invention is illustrated by the attached figure 1, which is a schematic diagram of a system for providing advertising materials to mobile devices.

Examples of the invention

The created system for providing advertising materials via mobile devices, shown in Fig. 1, includes a mobile device 1 with RAM 2 and a display 3 connected wirelessly to the server clients 4. The server 4 in turn is connected in one direction to the server target groups 5. On the other hand, the advertising campaign server 6 is bidirectionally and wirelessly connected to the mobile device 1, and bidirectionally to the target group server 5 and to the advertisers server 7. Digital media of advertisers' advertising materials are connected via transmission medium 9 to the advertisers server 7. The statistics server 10 is bidirectionally and wirelessly connected to both the mobile device 1 and the reporting server 11 of the mobile operator.

The created system for providing advertising materials via mobile devices is used through a specialized mobile application installed through the system settings of Android on the mobile device 1. To log in, the user logs in with a username and password, entering their personal data. In this first stage of registration, the mobile application requires the explicit consent of the user to use his phone number and personal data for the functionalities set out in the application. During the registration process, the user must select at least two predefined areas of interest that meet the advertising criteria of the various advertisers, for example, sports, games, movies, music, fashion, etc. The mobile application goes into active mode only after receiving an incoming call.

After the registration of the user, the mobile application through the mobile device 1, sends the entered personal data and interests to the client server 4, in which a common database of clients is formed. The client server 4 is a separate physical server on which the data of all users of the system are stored. It operates fully autonomously in order to protect users' personal data, meeting international standards for the operation of personal data.

The system also includes an advertiser server 7 using an encrypted connection, which records all advertising materials provided by advertisers on digital media 8 through a transmission medium 9. Advertising materials may relate to different products and / or services and may be images or short videos. When saving the advertising materials on the server 7, the advertiser determines a target group of users that corresponds to the advertised product or service. Depending on the saved advertising materials and the defined target groups on the server 7, a library of advertising campaigns is created.

The created library of advertising campaigns is transferred to the server advertising campaigns 6, where a database of target groups formed in the server target groups 5 from a common database clients on the server 4 is saved. The database target groups is formed based on user preferences and contains only their telephone numbers in order to store their data in accordance with international standards for the operation of personal data.

The alignment of the target groups of users, defined by the advertisers and the target groups, defined by the common database of clients, is carried out through a configuration file, saved on the server 6. This completes the process of preparation of the advertising campaigns.

Upon receipt of an incoming telephone call, the mobile application installed on the mobile device 1 switches from passive to active mode. The mobile application sends a request with the user's phone number via the Internet to an ad campaign server 6.

Upon receipt of the request from the mobile application installed on the mobile device 1, the server 6 checks the records in the databases of the target groups of the advertisers. When the user appears in these databases, through a pre-created script located on the server 6, the advertising material is sent to the mobile application installed on the mobile device 1. The advertising material, image or video is stored in the RAM 2 of the device 1. The mobile application displays advertising material on the display 3 of the mobile device 1 in system talk mode, without obscuring and limiting the system functionality of the device 1 (via Overlay - overlay method). During the call and 10 seconds after its end, the mobile application through the display 3 of the mobile device 1 shows the advertising material, as all Android system buttons remain active - the user can end the call; turn off the phone; put it on speaker; transfer the call to another phone number, etc. During the time the ad material is displayed, the user has the option to opt out of viewing the ad for that product or service or to learn more by following a link to the advertiser's page with more information. After completing the actions to familiarize with advertising material, it is deleted from the RAM 2 of the device 1 in order to limit the space required for the normal operation of the mobile application and the ability to quickly update the advertising materials for an advertising campaign. In case of ad refusal, the mobile application makes a request to the server 6 to unsubscribe the user from the relevant user database.

Each time successful or unsuccessful viewing of advertising materials on the mobile device 1 in the statistics server 10 is recorded an entry in the reporting database. Based on the reported data (successfully viewed advertising materials) the user receives bonus points for reducing the price of the services used on a monthly basis by a mobile operator. For the purpose of accruing bonus points, the statistics server 10 is connected to the reporting server 11 of a mobile operator, which accrues bonus points to the user.

All requests used by the mobile application are of the HTTPS REQUEST type and are encrypted with a 256 bit encryption key.

Claims (2)

1. A method of providing advertising material to mobile devices, comprising downloading and installing a specialized mobile application on a mobile device, characterized in that it also includes the following operations: - registration of a user with a username and password in the mobile application; - sending the personal data of the user to a server clients (4) and creating a common database of clients; - formation from the common database of clients on a database of target groups of users by preferences of server target groups (5); - generation of advertising materials from physical media (8) through a transmission medium (9) on a server advertisers (7); - creation of a library of advertising campaigns on the server (7) on the basis of the target groups of users defined by the advertisers; - transfer of the library of advertising campaigns from the server (7) and the database of target groups from the server (5) to the server of advertising campaigns (6); - matching the transferred information on the server (6) from the previous operation through a configuration file stored on the server (6); - sending a request from the mobile device (1) to the server advertising campaigns (6) upon receipt by the user of an incoming call; - performing a check in the records of the databases of the target groups of the server (6); - sending advertising materials to the mobile device (1), when the user appears in the verified databases of the server (6); - display of advertising material on the display (3) of the mobile device (1) during a call and 10 seconds after its end; - when the user refuses to view advertising material, a signal is sent both to the server (6) for deleting the record for this user from the respective database and a signal to the statistics server (10) for recording in the reporting database; - when the user views the advertising material, a signal is sent to the statistics server (10) for recording in a reporting database; - after receiving information from the server statistics (10) bonus points are accrued in the server reporting (11) to users who have viewed the advertising material provided to them. A system for providing advertising material to mobile devices for carrying out the method according to claim 1, comprising a mobile device with RAM and a display connected wirelessly to servers with respective databases, characterized in that the mobile device (1) is connected wirelessly to a client server (4), which in turn is connected unidirectionally to the target group server (5), wherein the advertising campaign server (6) is bidirectionally and wirelessly connected to the mobile device (1), and bidirectionally to the target groups server (5) and with a server advertisers (7), which through a transmission medium (9) is connected to physical media (8) of advertising materials, as a server statistics (10) is connected in both directions and wirelessly, as with the mobile device (1), and with the reporting server (11) of the mobile operator.