BRPI0412089A - utilização de recursos aprimorados de propaganda para aumentar a competição em anúncios online - Google Patents

utilização de recursos aprimorados de propaganda para aumentar a competição em anúncios online

Info

Publication number
BRPI0412089A
BRPI0412089A BRPI0412089A BRPI0412089A BR PI0412089 A BRPI0412089 A BR PI0412089A BR PI0412089 A BRPI0412089 A BR PI0412089A BR PI0412089 A BRPI0412089 A BR PI0412089A
Authority
BR
Brazil
Prior art keywords
competition
online
enhanced features
use improved
improved advertising
Prior art date
Application number
Other languages
English (en)
Inventor
Eric Veach
Original Assignee
Google Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc filed Critical Google Inc
Publication of BRPI0412089A publication Critical patent/BRPI0412089A/pt

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0264—Targeted advertisements based upon schedule
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0276—Advertisement creation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Probability & Statistics with Applications (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

"UTILIZAçãO DE RECURSOS APRIMORADOS DE PROPAGANDA PARA AUMENTAR A COMPETIçãO EM ANúNCIOS ONLINE". Em um sistema de anúncios 'online', os anunciantes competem uns com os outros pelo espaço da propaganda. Poderá haver múltiplas posições de anúncios disponíveis, em que a colocação de anúncios é determinada pelas vendas. Para estimular a competição, alguns anúncios poderão ser apresentados com recursos aprimorados. Esses recursos aprimorados criam um incentivo pelo qual os anunciantes podem competir, assim aumentando a eficácia, a utilidade e/ou a lucratividade do sistema de anúncios. A aplicação de recursos aprimorados poderá ser determinada utilizando pelo menos uma ou mais dentre: a informação de preços, a informação de desempenho, e a informação do anúncio.
BRPI0412089 2003-06-30 2004-06-30 utilização de recursos aprimorados de propaganda para aumentar a competição em anúncios online BRPI0412089A (pt)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US10/610,350 US8595071B2 (en) 2003-06-30 2003-06-30 Using enhanced ad features to increase competition in online advertising
PCT/US2004/021006 WO2005006141A2 (en) 2003-06-30 2004-06-30 Using enhanced ad features to increase competition in online advertising

Publications (1)

Publication Number Publication Date
BRPI0412089A true BRPI0412089A (pt) 2006-11-21

Family

ID=33541127

Family Applications (1)

Application Number Title Priority Date Filing Date
BRPI0412089 BRPI0412089A (pt) 2003-06-30 2004-06-30 utilização de recursos aprimorados de propaganda para aumentar a competição em anúncios online

Country Status (10)

Country Link
US (2) US8595071B2 (pt)
EP (1) EP1639431A4 (pt)
JP (2) JP2007529043A (pt)
KR (1) KR100883535B1 (pt)
CN (1) CN101124595A (pt)
AU (1) AU2004256793B2 (pt)
BR (1) BRPI0412089A (pt)
CA (1) CA2530367C (pt)
IN (1) IN2009CN02646A (pt)
WO (1) WO2005006141A2 (pt)

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EP1639431A4 (en) 2009-11-04
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AU2004256793A1 (en) 2005-01-20
US8595071B2 (en) 2013-11-26
CA2530367A1 (en) 2005-01-20
IN2009CN02646A (pt) 2015-08-07
CA2530367C (en) 2016-10-11
EP1639431A2 (en) 2006-03-29
WO2005006141A3 (en) 2006-11-23
KR20060026452A (ko) 2006-03-23
WO2005006141A2 (en) 2005-01-20
JP5340829B2 (ja) 2013-11-13
US20040267612A1 (en) 2004-12-30
US20140058829A1 (en) 2014-02-27
AU2004256793B2 (en) 2009-02-26
JP2007529043A (ja) 2007-10-18
JP2009295171A (ja) 2009-12-17

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