BRPI0413167A - sistema e método para segmentar e direcionar membros de audiência - Google Patents
sistema e método para segmentar e direcionar membros de audiênciaInfo
- Publication number
- BRPI0413167A BRPI0413167A BRPI0413167-3A BRPI0413167A BRPI0413167A BR PI0413167 A BRPI0413167 A BR PI0413167A BR PI0413167 A BRPI0413167 A BR PI0413167A BR PI0413167 A BRPI0413167 A BR PI0413167A
- Authority
- BR
- Brazil
- Prior art keywords
- audience
- audience member
- segment
- audience members
- profile data
- Prior art date
Links
Classifications
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F17/00—Digital computing or data processing equipment or methods, specially adapted for specific functions
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
-
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
-
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
-
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
-
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
Landscapes
- Business, Economics & Management (AREA)
- Engineering & Computer Science (AREA)
- Strategic Management (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Theoretical Computer Science (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Economics (AREA)
- Marketing (AREA)
- Game Theory and Decision Science (AREA)
- General Business, Economics & Management (AREA)
- Entrepreneurship & Innovation (AREA)
- Computer Networks & Wireless Communication (AREA)
- Software Systems (AREA)
- General Engineering & Computer Science (AREA)
- Computer Hardware Design (AREA)
- Computer Security & Cryptography (AREA)
- Data Mining & Analysis (AREA)
- Databases & Information Systems (AREA)
- Mathematical Physics (AREA)
- Information Transfer Between Computers (AREA)
Abstract
"SISTEMA E MéTODO PARA SEGMENTAR E DIRECIONAR MEMBROS DE AUDIêNCIA". São revelados métodos e aparelhos para distribuir conteúdo para um membro de audiência via um ou mais meios baseado em um perfil do membro de audiência. Os dados de perfil para membros de audiência podem ser inicialmente coletados a partir de uma fonte offline, tal como uma base de dados de registro ou de assinatura. Os dados de perfil podem ser armazenados em uma base de dados dedicada. Os dados de perfil iniciais podem ser suplementados periodicamente com dados refletindo a atividade online pelo membro de audiência. Os dados de perfil offline e online combinados podem ser utilizados para agrupar os membros de audiência em segmentos. Os segmentos de membro de audiência podem ser utilizados para identificar membros de audiência que são direcionados para receberem conteúdo semelhante. A inclusão de um membro de audiência em um segmento pode ser indicada por armazenar um dado armazenado em um sistema cliente (cookie) de direcionamento de segmento no computador do membro de audiência. O conteúdo pode ser distribuído para o membro de audiência baseado na identificação do segmento no dado armazenado em um sistema cliente de direcionamento de segmento.
Applications Claiming Priority (3)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| US49152103P | 2003-08-01 | 2003-08-01 | |
| US10/669,791 US7805332B2 (en) | 2003-08-01 | 2003-09-25 | System and method for segmenting and targeting audience members |
| PCT/US2004/024234 WO2005013072A2 (en) | 2003-08-01 | 2004-07-29 | System and method for segmenting and targeting audience members |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| BRPI0413167A true BRPI0413167A (pt) | 2006-10-03 |
Family
ID=34108012
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| BRPI0413167-3A BRPI0413167A (pt) | 2003-08-01 | 2004-07-29 | sistema e método para segmentar e direcionar membros de audiência |
Country Status (9)
| Country | Link |
|---|---|
| US (4) | US7805332B2 (pt) |
| EP (1) | EP1649345A4 (pt) |
| JP (1) | JP2007501454A (pt) |
| KR (1) | KR20060061807A (pt) |
| AU (1) | AU2004262345B2 (pt) |
| BR (1) | BRPI0413167A (pt) |
| CA (1) | CA2534440A1 (pt) |
| MX (1) | MXPA06006247A (pt) |
| WO (1) | WO2005013072A2 (pt) |
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-
2003
- 2003-09-25 US US10/669,791 patent/US7805332B2/en active Active
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2004
- 2004-07-29 WO PCT/US2004/024234 patent/WO2005013072A2/en not_active Ceased
- 2004-07-29 CA CA002534440A patent/CA2534440A1/en not_active Abandoned
- 2004-07-29 JP JP2006522011A patent/JP2007501454A/ja active Pending
- 2004-07-29 BR BRPI0413167-3A patent/BRPI0413167A/pt not_active IP Right Cessation
- 2004-07-29 MX MXPA06006247A patent/MXPA06006247A/es unknown
- 2004-07-29 AU AU2004262345A patent/AU2004262345B2/en not_active Ceased
- 2004-07-29 EP EP04779331A patent/EP1649345A4/en not_active Ceased
- 2004-07-29 KR KR1020067002109A patent/KR20060061807A/ko not_active Withdrawn
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2010
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2019
- 2019-12-30 US US16/729,804 patent/US11200596B2/en not_active Expired - Fee Related
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2021
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| WO2005013072A2 (en) | 2005-02-10 |
| US20050027593A1 (en) | 2005-02-03 |
| US7805332B2 (en) | 2010-09-28 |
| AU2004262345A1 (en) | 2005-02-10 |
| US10552865B2 (en) | 2020-02-04 |
| EP1649345A2 (en) | 2006-04-26 |
| KR20060061807A (ko) | 2006-06-08 |
| US11587114B2 (en) | 2023-02-21 |
| US20200134664A1 (en) | 2020-04-30 |
| US20220067782A1 (en) | 2022-03-03 |
| MXPA06006247A (es) | 2007-11-20 |
| US11200596B2 (en) | 2021-12-14 |
| AU2004262345B2 (en) | 2009-08-27 |
| US20110066705A1 (en) | 2011-03-17 |
| CA2534440A1 (en) | 2005-02-10 |
| JP2007501454A (ja) | 2007-01-25 |
| WO2005013072A3 (en) | 2006-02-02 |
| EP1649345A4 (en) | 2007-02-07 |
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