BRPI0415122A - serviço de anúncios dirigidos por conteúdo em correspondência eletrÈnica - Google Patents

serviço de anúncios dirigidos por conteúdo em correspondência eletrÈnica

Info

Publication number
BRPI0415122A
BRPI0415122A BRPI0415122-4A BRPI0415122A BRPI0415122A BR PI0415122 A BRPI0415122 A BR PI0415122A BR PI0415122 A BRPI0415122 A BR PI0415122A BR PI0415122 A BRPI0415122 A BR PI0415122A
Authority
BR
Brazil
Prior art keywords
content
ads
server
unique
identifier
Prior art date
Application number
BRPI0415122-4A
Other languages
English (en)
Inventor
Alexander Paul Carobus
Alex Roetter
Ben Davenport
Original Assignee
Google Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc filed Critical Google Inc
Publication of BRPI0415122A publication Critical patent/BRPI0415122A/pt

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/60—Business processes related to postal services
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
    • Y10S—TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10S707/00—Data processing: database and file management or data structures
    • Y10S707/99931—Database or file accessing
    • Y10S707/99933—Query processing, i.e. searching
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
    • Y10S—TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10S707/00—Data processing: database and file management or data structures
    • Y10S707/99941—Database schema or data structure
    • Y10S707/99942—Manipulating data structure, e.g. compression, compaction, compilation
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
    • Y10S—TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10S707/00—Data processing: database and file management or data structures
    • Y10S707/99941—Database schema or data structure
    • Y10S707/99943—Generating database or data structure, e.g. via user interface
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
    • Y10S—TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10S707/00—Data processing: database and file management or data structures
    • Y10S707/99941—Database schema or data structure
    • Y10S707/99944—Object-oriented database structure
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
    • Y10S—TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10S707/00—Data processing: database and file management or data structures
    • Y10S707/99941—Database schema or data structure
    • Y10S707/99944—Object-oriented database structure
    • Y10S707/99945—Object-oriented database structure processing

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Theoretical Computer Science (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Tourism & Hospitality (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Computer And Data Communications (AREA)

Abstract

"SERVIçO DE ANúNCIOS DIRIGIDOS POR CONTEúDO EM CORRESPONDêNCIA ELETRÈNICA". Anúncios dirigidos por conteúdo são servidos com mensagens de correspondência eletrónica, como mensagens de correspondência eletrónica HTML ao (i) fazer o editor do documento incluir um identificador de conteúdo singular no conteúdo, (ii) fazer o dispositivo cliente passar o identificador de conteúdo singular para um servidor de anúncio relevante de conteúdo em uma solicitação de anúncio relevante de conteúdo, e (iii) fazer o servidor de anúncio relevante de conteúdo utilizar o identificador de conteúdo singular para identificar conteúdo registrado anteriormente para fins de determinar anúncios relevante de conteúdo. No servidor de anúncio relevante de conteúdo, múltiplos anúncios poderão competir pelos atributos de anúncio desejados (por exemplo, posição relativa em uma página) ou recursos. Um processo de arbitragem poderá ser utilizado para escolher e/ou ordenar os anúncios. Ao fazer o dispositivo do cliente passar o identificador de conteúdo singular para o servidor de anúncio relevante de conteúdo quando ele precisa dos anúncios, os anúncios podem ser escolhidos e gerados todos no tempo que o usuário lê (ou mais geralmente 'abre') o documento de correspondência eletrónica. Isto permite que informação de anúncio atualizada seja utilizada quando servir anúncios. As ações do usuário com relação aos anúncios servidos poderão ser acompanhadas ao (i) utilizar uma imagem do anúncio para exibir anúncios no documento, e (ii) utilizar um mapa de imagem (incluído no documento originalmente servido) para monitorar o comportamento do usuário com relação a um anúncio servido em um documento. Toda informação a respeito da impressão do anúncio poderá ser codificada em um identificador singular, que é devolvido, juntamente com a imagem do anúncio. A imagem do anúncio e o identificador singular poderão ser fornecidos a um dispositivo do cliente. Quando o usuário seleciona um anúncio, este identificador singular poderá ser devolvido para o servidor do anúncio. A posição de um mapa de imagem clicada também poderá ser devolvida ao servidor do anúncio. O identificador singular devolvido e a posição da imagem poderão ser utilizados para permitir que o servidor do anúncio determine qual anúncio foi selecionado. Assim, o identificador singular permite que a seleção seja casada com um serviço de anúncio anterior.
BRPI0415122-4A 2003-10-07 2004-10-05 serviço de anúncios dirigidos por conteúdo em correspondência eletrÈnica BRPI0415122A (pt)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US50916403P 2003-10-07 2003-10-07
US10/699,607 US7203684B2 (en) 2003-10-07 2003-10-31 Serving content-targeted ADS in e-mail, such as e-mail newsletters
PCT/US2004/032736 WO2005038575A2 (en) 2003-10-07 2004-10-05 Serving content-targeted ads in e-mail, such as e-mail newsletters

Publications (1)

Publication Number Publication Date
BRPI0415122A true BRPI0415122A (pt) 2006-11-28

Family

ID=34396558

Family Applications (1)

Application Number Title Priority Date Filing Date
BRPI0415122-4A BRPI0415122A (pt) 2003-10-07 2004-10-05 serviço de anúncios dirigidos por conteúdo em correspondência eletrÈnica

Country Status (7)

Country Link
US (1) US7203684B2 (pt)
EP (1) EP1671215A4 (pt)
JP (1) JP2007507812A (pt)
KR (1) KR100913687B1 (pt)
BR (1) BRPI0415122A (pt)
CA (1) CA2541932A1 (pt)
WO (1) WO2005038575A2 (pt)

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WO2005038575A3 (en) 2006-08-24
WO2005038575A8 (en) 2006-11-09
KR20060086374A (ko) 2006-07-31
US7203684B2 (en) 2007-04-10
EP1671215A4 (en) 2009-03-18
AU2004282878A1 (en) 2005-04-28
US20050076051A1 (en) 2005-04-07
EP1671215A2 (en) 2006-06-21
KR100913687B1 (ko) 2009-08-24
CA2541932A1 (en) 2005-04-28
WO2005038575A2 (en) 2005-04-28

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B15K Others concerning applications: alteration of classification

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