BRPI0715289A2 - consumo personalizado para anéncio de publicidade - Google Patents

consumo personalizado para anéncio de publicidade Download PDF

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Publication number
BRPI0715289A2
BRPI0715289A2 BRPI0715289-2A BRPI0715289A BRPI0715289A2 BR PI0715289 A2 BRPI0715289 A2 BR PI0715289A2 BR PI0715289 A BRPI0715289 A BR PI0715289A BR PI0715289 A2 BRPI0715289 A2 BR PI0715289A2
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consumer
financial
anonymous
advertising
consumers
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BRPI0715289-2A
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English (en)
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Russel Robert Ii Heiser
Nathan W Shahan
John Cale
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Segmint Inc.
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Publication of BRPI0715289A2 publication Critical patent/BRPI0715289A2/pt

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    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0273Determination of fees for advertising
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0242Determining effectiveness of advertisements
    • G06Q30/0246Traffic
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0257User requested
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0264Targeted advertisements based upon schedule
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0269Targeted advertisements based on user profile or attribute
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Databases & Information Systems (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

CONSUMO PERSONALIZADO PARA ANUNCIO DE PUBLICIDADE. O assunto personalizou consumidor que anuncia/sistema de colocação de anúncio provê a habilidade para anunciantes, agências de anúncio, e qualquer outra organização aplicável determinarem e eletronicamente apresentar o deles/delas "ideal" perfil de consumidor e tem o anúncio deles/delas que promoção colocou na frente de todos os consumidores que emparelham o perfil baseado na mineração anônima dos consumidores gasto atual por uma base larga de gastar categorias.

Description

"CONSUMO PERSONALIZADO PARA ANUNCIO DE PUBLICIDADE"
FUNDAMENTOS DA INVENÇÃO
Este pedido reivindica prioridade o pedido Consecutivo No. 60/849,156 2 de outubro de 2006 arquivado que está nisto incorporado através de referência em sua totalidade.
Campo
As incorporações presentes geralmente relacionam à coleção de consumidor dados de despesa de transação financeiros por minar de acordo com critérios definidos proveu por anunciantes, agências de anúncio, e outras organizações aplicáveis. Em particular, as incorporações relacionam a arquitetura de dados e processando, e uma solução de banco de dados que entregará publicidade / ads no final das contas personalizado a consumidores baseado na história financeira do consumidor enquanto protegendo o anonimato do consumidor.
Como resultado dos dados financeiros minados, serão derrotados eletronicamente publicidade/promoções a potencial e em alguns casos os clientes atuais de um comerciante/anunciante pelo ver deles/delas. Consumidores que emparelham um perfil desejado para uma campanha de anúncio verão a publicidade / promoções mirado quando eles assinarem em para a conta deles/delas a uma instituição financeira ou quando eles anotam em para um local de teia que subscreve ao sistema.
Descrição de Arte Relacionada
Os anunciantes constantemente estão procurando meios mais eficientes para permitir anunciar o produtos/serviços deles/delas a consumidores que têm uma necessidade pelo produtos/serviços deles/delas ou que estão gastando dinheiro atualmente em produtos/serviços semelhante com um competidor. Em essência, são em frente constantemente de anunciantes com achar o consumidor que é "pronto" comprar o produtos/serviços deles/delas, "capaz" completar a compra do produtos/serviços deles/delas, e "legando" comprar os produtos imediatamente /serviços ("CRU"). Com o advento de tecnologias mais novas como Registradores Videos Digitais (DVRs) e Em Demanda a TELEVISÃO, os anunciantes temem a perda de meios tradicionais de anunciar a consumidores. Opções atuais para teia eletrônica fundada
propaganda são muito caras e rendimento limitou resultados. Alcançar um número aceitável de consumidores para anunciar os anunciantes de produtos/serviços deles/delas têm que correr campanhas que alcançam massas das pessoas mas só rendimento único retorno de digito em interesse de consumidor e compras. Por exemplo fora de 100 vêem de que de consumidores uma campanha / anúncio de um anunciante, só 3-5 estar de podem CRUS. Apesar dos melhores esforços deles/delas, consumidor atual que anuncia métodos permanece muito caro e rende um retorno mínimo para a quantia de investimento.
Um problema com propaganda on-line presente é chamado uma abordagem indiscriminada. Nesta aproximação, um anunciante/comerciante compra uma palavra que é digitada em uma máquina de procura de internet. Ao comprar esta palavra ou frase o comerciante/anunciante está pensando, "baseado nesta palavra penso eu que xx% poderia se interessar por meu produto." 0 problema é essas palavras são muito caras. Anunciantes de Internet estão adquirindo mercado taxa como entre $5.00 e $10.00 por palavra por trinco ter uma colocação boa em um local de teia por uma única palavra ou dois palavra frase. Além disso, o
comerciante/anunciante não sabe se o consumidor que vê o anúncio
deles/delas está CRU. Comerciantes puderam desenvolver modos para
manter os clientes uma vez eles iniciaram compras por localizar dos consumidores que compram hábitos e tendências. Foram desenvolvidos programas de lealdade especiais como cupons de recompensa e outros incentivos baseado na quantia, freqüência, e tendências das compras de consumidores. Outros varejistas de anunciantes/on-line como Amazon.com perfilam os clientes que de fato visitam o local deles/delas. Com Amazon.com, o consumidor é perfilado pelos produtos eles vêem e o que eles compram enquanto no local. Amazona então rastos os hábitos do consumidor de fazer compras e o de forma que o qual eles compraram quando o consumidor se registra a outros anúncios de tempo estourará imediatamente para cima com "sugestionou artigos" para o consumidor considerar só comprando baseado nas ações prévias deles/delas e compras com Amazona. Enquanto estas aproximações forem efetivas já mantendo os clientes existentes e motivando o consumidor para comprar artigos adicionais, eles caem curtos na habilidade deles/delas para afiançar os clientes adicionais de competidores que oferecem produtos/serviços semelhante. As metodologias de propaganda atuais ainda não podem localizar consumidor atual que gasta e tendências fora de um já cliente existente, i.e. baseado em um espectro largo de transações financeiras atuais dentro da instituição (financeira do consumidor).

Claims (25)

1. Um método para selecionar entrega propaganda um jogo de consumidores associado com uma instituição financeira em que um instituição financeira tem registros de atividade de despesa financeira dos consumidores, caracterizado por incluir: armazenando os registros financeiros da instituição financeira com um provedor de entrega de propaganda; gerando um segmento de mercado de consumidores para receber uma propaganda mirada; examinando o estoque de registros financeiros para identificar consumidores que emparelham o segmento de mercado; identificando um consumidor que anotou em para um local de teia; emparelhando o consumidor ao segmento de mercado; e entregando a propaganda mirada ao consumidor para exibição no local de teia.
2. O método de acordo com a reivindicação 1, caracterizado por o armazém incluir identificando os consumidores com os registros financeiros e com uma codificação anônima em que o provedor de entrega de propaganda falta qualquer identificando informação dos consumidores com exceção de uma identidade da instituição financeira e a codificação anônima.
3. 0 método de acordo com a reivindicação 2, caracterizado por o provedor de entrega de propaganda referências cruzadas adicionais a identidade de instituição financeira e codificação anônima para um biscoito que é armazenado em um computador do consumidor.
4. 0 método de reivindicação 2, caracterizado por ainda incluir gravação um trinco na propaganda entregada pelo consumidor.
5. 0 método de acordo com a reivindicação 1, caracterizado porque inclui gerando uma campanha que inclui a propaganda mais adiante em que a campanha inclui um número desejado de consumidores emparelhando o segmento de mercado e entregando um anúncio aos consumidores dentro de um período de tempo selecionado.
6. O método de acordo com a reivindicação 5, caracterizado porque inclui gerando um relatório de campanha que indica vários consumidores que vêem a propaganda dentro do período de tempo mais adiante, e comunicando o relatório de campanha a um anunciante que definiu o segmento de mercado.
7. O método de acordo com a reivindicação 1, caracterizado porque inclui carregando um anunciante que gerou a propaganda baseado no entregar da propaganda ao consumidor.
8. O método de acordo com a reivindicação 7, caracterizado porque o carregar é adicional baseado em vários consumidores que recebem a propaganda.
9. O método de acordo com a reivindicação 8, caracterizado porque o carregar é adicional baseado em vários consumidores que clicar por na propaganda entregada.
10. O método de acordo com a reivindicação 7, caracterizado porque o gerando um segmento de mercado inclui definindo consumidores designados que têm um jogo selecionado de re-organizável de características de consumidor dentro dos registros de armazenado.
11. 0 método de acordo com a reivindicação 10, caracterizado porque o carregando inclui determinando um estimando para a propaganda como uma função de vários critérios escolhido definir o segmento de mercado.
12. O método de acordo com a reivindicação 1, caracterizado porque o armazenado inclui associando uma codificação anônima do provedor de entrega de propaganda respectivamente com os registros individuais de cada consumidor.
13. Uma internet que anuncia entrega sistema, caracterizado por incluir: uma primeira interface configurada para receber contribuição definia um segmento de mercado; um banco de dados que armazena identificações de consumidor anônimas associou com informação financeira recebida de instituições financeiras, cada identificação de consumidor anônima que é associado com um consumidor respectivo de pelo menos um das instituições financeiras, cada identificação de consumidor anônima que também é associado com a informação financeira do consumidor,; um processador inclusive software configurado para receber a contribuição definia o segmento de mercado e examinar o banco de dados com a contribuição para devolver identificações de consumidor anônimas que emparelham o segmento de mercado definido baseado na informação financeira dos consumidores armazenadas no banco de dados; e uma segunda interface configurada receber e exibir anúncios dirigiu a consumidoras que estão dentro do segmento de mercado.
14. O sistema de acordo com a reivindicação 13, caracterizado porque pelo menos um da primeira interface e a segunda interface é uma página de teia.
15. 0 sistema de acordo com a reivindicação 13, caracterizado porque a identificação de consumidor anônima inclui um primeiro código que é nomeado antes de pelo menos um das instituições financeiras e um segundo código que não são nomeados pelas instituições financeiras.
16. 0 sistema de acordo com a reivindicação 13, caracterizado porque as informações financeiras armazenaram no banco de dados não inclua o nome do consumidor, endereço ou o seguro social numere do consumidor ou o cartão de crédito numere do consumidor.
17. O sistema de acordo com a reivindicação 13, caracterizado porque o software é configurado para entregar um biscoito pela segunda interface sobre um computador que operou pelos consumidores quando o consumidor anota sobre um local de teia seguro operado pelas instituições financeiras.
18. O sistema de acordo com a reivindicação 13, caracterizado porque o software é configurado para determinar uma quantia de dinheiro ser carregado por anúncio baseado em critérios escolhido definir o segmento de mercado.
19. O sistema de acordo com a reivindicação 13, caracterizado porque o software é configurado para determinar se os anúncios alcançarão um limiar predeterminado de exibições.
20. Uma internet comunicação sistema, caracterizado por incluir: uma primeira interface configurou para receber contribuição que define um segmento de mercado; um banco de dados que armazena identificações de cliente anônimas associou com informação financeira recebida de instituições financeiras, cada identificação de cliente anônima que é associado com cliente respectivo de pelo menos um das instituições financeiras, cada identificação de cliente anônima que também é associado com a informação financeira do cliente,; um processador inclusive software configurado para receber a contribuição definia o segmento de mercado e examinar o banco de dados com a contribuição por achar identificações de cliente anônimas que emparelham o segmento de mercado definido baseado na informação financeira dos clientes armazenaram no banco de dados; um comunicador de internet por enviar a comunicação aos clientes que emparelham o segmento de mercado definido; e uma segunda interface configurou receber e exibir a comunicação.
21. 0 sistema de acordo com a reivindicação 20, caracterizado por pelo menos um da primeira interface e a segunda interface é uma página de teia.
22. O sistema de acordo com a reivindicação 20, caracterizado porque a identificação de cliente anônima inclui um primeiro código que é nomeado antes de pelo menos um das instituições financeiras e um segundo código nomeado por um provedor de entrega de comunicação, em que o provedor de entrega de comunicação mantém o banco de dados.
23. O sistema de acordo com a reivindicação 20, caracterizado porque as informações financeiras armazenaram no banco de dados não inclua o nome do cliente, endereço ou o seguro social numere do consumidor ou o cartão de crédito numere do cliente.
24. 0 sistema de acordo com a reivindicação 20, caracterizado por o software ser configurado para entregar um biscoito pela segunda interface sobre um computador que operou pelos clientes quando o cliente anota sobre um local de teia seguro operado pelas instituições financeiras e é configurado para determinar mais adiante se a comunicação alcançará um limiar predeterminado de segundas exibições de interface.
25. O sistema de acordo com a reivindicação 20, caracterizado por o software ser configurado para determinar uma quantia de dinheiro ser carregado por comunicação baseado em critérios escolhido definir o segmento de mercado.
BRPI0715289-2A 2006-10-02 2007-10-01 consumo personalizado para anéncio de publicidade BRPI0715289A2 (pt)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US84915606P 2006-10-02 2006-10-02
US60/849,156 2006-10-02
PCT/US2007/080092 WO2008042853A2 (en) 2006-10-02 2007-10-01 Personalized consumer advertising placement

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BRPI0715289A2 true BRPI0715289A2 (pt) 2013-06-11

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US (3) US11250474B2 (pt)
EP (3) EP3709248A1 (pt)
CN (1) CN101536024B (pt)
BR (1) BRPI0715289A2 (pt)
WO (1) WO2008042853A2 (pt)

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EP3156959A1 (en) 2017-04-19
EP2115681A2 (en) 2009-11-11
WO2008042853A2 (en) 2008-04-10
US20240362684A1 (en) 2024-10-31
WO2008042853A3 (en) 2008-11-27
CN101536024B (zh) 2016-10-26
EP2115681A4 (en) 2011-03-09
US20080091535A1 (en) 2008-04-17
US12002074B2 (en) 2024-06-04
US20220335479A1 (en) 2022-10-20
US12354137B2 (en) 2025-07-08
EP3709248A1 (en) 2020-09-16
CN101536024A (zh) 2009-09-16

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