CA2387562A1 - Procede et dispositif permettant de fournir des annonces publicitaires ciblees - Google Patents

Procede et dispositif permettant de fournir des annonces publicitaires ciblees Download PDF

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Publication number
CA2387562A1
CA2387562A1 CA002387562A CA2387562A CA2387562A1 CA 2387562 A1 CA2387562 A1 CA 2387562A1 CA 002387562 A CA002387562 A CA 002387562A CA 2387562 A CA2387562 A CA 2387562A CA 2387562 A1 CA2387562 A1 CA 2387562A1
Authority
CA
Canada
Prior art keywords
subscriber
processor
advertisements
advertisement
file server
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
CA002387562A
Other languages
English (en)
Other versions
CA2387562C (fr
Inventor
Scott R. Swix
John R. Stefanik
John C. Batten
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Allied Security Trust
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US09/467,889 external-priority patent/US6718551B1/en
Application filed by Individual filed Critical Individual
Publication of CA2387562A1 publication Critical patent/CA2387562A1/fr
Application granted granted Critical
Publication of CA2387562C publication Critical patent/CA2387562C/fr
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programmes or purchase activity
    • H04N21/44224—Monitoring of user activity on external systems, e.g. Internet browsing
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/66—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for using the result on distributors' side
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/60—Network streaming of media packets
    • H04L65/75—Media network packet handling
    • H04L65/762—Media network packet handling at the source 
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/535—Tracking the activity of the user
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25883—Management of end-user data being end-user demographical data, e.g. age, family status or address
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26258—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/658—Transmission by the client directed to the server
    • H04N21/6582—Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309—Transmission or handling of upstream communications
    • H04N7/17318—Direct or substantially direct transmission and handling of requests
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/09—Arrangements for device control with a direct linkage to broadcast information or to broadcast space-time; Arrangements for control of broadcast-related services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
    • H04H60/31—Arrangements for monitoring the use made of the broadcast services

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Social Psychology (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Computer Graphics (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Hardware Design (AREA)
  • General Engineering & Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Human Computer Interaction (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

L'invention concerne un procédé et un dispositif permettant de fournir des annonces publicitaires ciblées sur un système de distribution de supports, en particulier des réseaux de télévision interactive. Le dispositif consiste à dépister et à stocker les sélections du téléspectateur; à analyser ces sélections; puis à distribuer des annonces publicitaires ciblées correspondant spécialement à l'abonné effectuant les sélections. Le dispositif comprend un processeur de fusion, un serveur de fichiers, et un serveur de diffusion contenu dans une tête de réseau en communication avec une pluralité de décodeurs par l'intermédiaire d'un réseau de distribution. En fonction des habitudes d'écoute de l'abonné et des informations relatives au compte, le dispositif, tel qu'il est décrit dans la présente invention, distribue diverses annonces publicitaires personnalisées à différents téléspectateurs regardant le même programme ou la même chaîne. Le procédé et le dispositif décrits dans la présente invention permettent de distribuer les annonces publicitaires comme des insertions d'annonces publicitaires sous la forme de topogramme binaire en mode arrêt sur image ou de flots de données vidéo contenues dans une liste de diffusion ou un programme de supports radiotélévisés.
CA2387562A 1999-12-21 2000-12-20 Procede et dispositif permettant de fournir des annonces publicitaires ciblees Expired - Lifetime CA2387562C (fr)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US09/467,889 US6718551B1 (en) 1997-01-06 1999-12-21 Method and system for providing targeted advertisements
US09/467,889 1999-12-21
PCT/US2000/034421 WO2001047156A2 (fr) 1999-12-21 2000-12-20 Procede et dispositif permettant de fournir des annonces publicitaires ciblees

Publications (2)

Publication Number Publication Date
CA2387562A1 true CA2387562A1 (fr) 2001-06-28
CA2387562C CA2387562C (fr) 2013-03-26

Family

ID=23857566

Family Applications (1)

Application Number Title Priority Date Filing Date
CA2387562A Expired - Lifetime CA2387562C (fr) 1999-12-21 2000-12-20 Procede et dispositif permettant de fournir des annonces publicitaires ciblees

Country Status (3)

Country Link
EP (1) EP1240738A2 (fr)
CA (1) CA2387562C (fr)
WO (1) WO2001047156A2 (fr)

Families Citing this family (24)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7587323B2 (en) 2001-12-14 2009-09-08 At&T Intellectual Property I, L.P. System and method for developing tailored content
US7617508B2 (en) 2003-12-12 2009-11-10 At&T Intellectual Property I, L.P. Methods and systems for collaborative capture of television viewer generated clickstreams
US8290351B2 (en) 2001-04-03 2012-10-16 Prime Research Alliance E., Inc. Alternative advertising in prerecorded media
CN1486568A (zh) 2000-11-28 2004-03-31 ϣ�����ʹ�˾ 内容/服务处理及输送
US9967633B1 (en) 2001-12-14 2018-05-08 At&T Intellectual Property I, L.P. System and method for utilizing television viewing patterns
US7444658B1 (en) * 2001-12-14 2008-10-28 At&T Intellectual Property I, L.P. Method and system to perform content targeting
US7086075B2 (en) 2001-12-21 2006-08-01 Bellsouth Intellectual Property Corporation Method and system for managing timed responses to A/V events in television programming
NO318845B1 (no) * 2003-02-04 2005-05-09 Ip Vision Ab Framgangsmate og anordning for distribusjon av videoinformasjon
WO2005001626A2 (fr) * 2003-06-05 2005-01-06 Seachange International, Inc. Prise en charge et distribution de contenu/services
CA2594003C (fr) 2005-01-12 2016-04-05 Invidi Technologies Corporation Modele d'impression ciblee pour mise a disposition d'elements incitatifs de reseau de diffusion
WO2008094960A2 (fr) 2007-01-30 2008-08-07 Invidi Technologies Corporation Système de ciblage de contenus pour environnements à ressources limitées
US20100037255A1 (en) 2008-08-06 2010-02-11 Patrick Sheehan Third party data matching for targeted advertising
US7805373B1 (en) 2007-07-31 2010-09-28 Qurio Holdings, Inc. Synchronizing multiple playback device timing utilizing DRM encoding
US7996482B1 (en) 2007-07-31 2011-08-09 Qurio Holdings, Inc. RDMA based real-time video client playback architecture
BRPI0721946A2 (pt) 2007-08-23 2014-03-18 Thomson Licesing Método, aparelho e sistema para anulação dinâmica de lista de reprodução
US8762476B1 (en) 2007-12-20 2014-06-24 Qurio Holdings, Inc. RDMA to streaming protocol driver
US20090172727A1 (en) * 2007-12-28 2009-07-02 Google Inc. Selecting advertisements to present
US8060904B1 (en) 2008-02-25 2011-11-15 Qurio Holdings, Inc. Dynamic load based ad insertion
WO2009140691A2 (fr) 2008-05-16 2009-11-19 Invidi Technologies Corporation Demande d’informations liée à un contenu de réseau de diffusion
WO2010017315A2 (fr) 2008-08-05 2010-02-11 Invidi Technologies Corporation Insertion nationale de publicité ciblée
US20110137723A1 (en) * 2009-12-08 2011-06-09 Sony Ericsson Mobile Communications Ab Node name based content delivery
US9131282B2 (en) * 2010-10-15 2015-09-08 Intent IQ, LLC Systems and methods for selecting television advertisements for a set-top box requesting an advertisement without knowing what program or channel is being watched
US9547867B2 (en) 2014-05-07 2017-01-17 International Business Machines Corporation Targeted advertising and customized display of advertisements in satellite broadcasting
CN115099866B (zh) * 2022-07-07 2023-05-05 悦诚智慧(厦门)科技有限公司 一种基于ai眼镜的广告投放系统

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5155591A (en) * 1989-10-23 1992-10-13 General Instrument Corporation Method and apparatus for providing demographically targeted television commercials
US6463585B1 (en) * 1992-12-09 2002-10-08 Discovery Communications, Inc. Targeted advertisement using television delivery systems
EP1036466B1 (fr) * 1997-07-21 2003-03-26 E Guide, Inc. Procede permettant de naviguer dans un guide de programmes de television avec des publicites
BR9909241A (pt) * 1998-03-04 2000-11-14 United Video Properties Inc Sistema de guia de programas com propaganda direcionada

Also Published As

Publication number Publication date
WO2001047156A2 (fr) 2001-06-28
WO2001047156A3 (fr) 2001-12-13
CA2387562C (fr) 2013-03-26
EP1240738A2 (fr) 2002-09-18

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Effective date: 20201221