CA2537191C - Determination et/ou utilisation d'information de localisation dans un systeme publicitaire - Google Patents

Determination et/ou utilisation d'information de localisation dans un systeme publicitaire Download PDF

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Publication number
CA2537191C
CA2537191C CA2537191A CA2537191A CA2537191C CA 2537191 C CA2537191 C CA 2537191C CA 2537191 A CA2537191 A CA 2537191A CA 2537191 A CA2537191 A CA 2537191A CA 2537191 C CA2537191 C CA 2537191C
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CA
Canada
Prior art keywords
information
geolocation
serving
specific
accepted
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Lifetime
Application number
CA2537191A
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English (en)
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CA2537191A1 (fr
Inventor
Leslie Yeh
Sridhar Ramaswamy
Zhe Qian
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Google LLC
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Google LLC
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Filing date
Publication date
Priority claimed from US10/654,265 external-priority patent/US7680796B2/en
Application filed by Google LLC filed Critical Google LLC
Publication of CA2537191A1 publication Critical patent/CA2537191A1/fr
Application granted granted Critical
Publication of CA2537191C publication Critical patent/CA2537191C/fr
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0259—Targeted advertisements based on store location
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Databases & Information Systems (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

La qualité utilitaire, et donc l'efficacité, des publicités (330) est améliorée en permettant aux entreprises un meilleur ciblage de leurs publicités vers une audience réceptive. L'information de localisation est déterminée (ou simplement acceptée) et utilisée. Par exemple, l'information de localisation peut être utilisée dans la détermination de la pertinence (350) d'une publicité. Dans un autre exemple, l'information de localisation (380) peut être associée à une information de prix, telle qu'une offre de prix maximal. Une telle information de localisation peut être associée à une information de performance. Le contenu d'une création publicitaire, et/ou d'une page de renvoi, peut être choisi et/ou modifié à l'aide d'une information de localisation. Enfin, des outils, tels que des interfaces d'utilisateur, peuvent être prévus pour permettre la saisie et/ou la modification par une entreprise d'une information de localisation, telle qu'une information de localisation utilisée pour une information de ciblage et de prix dépendant de la localisation. L'information de localisation (380) utilisée pour le ciblage et/ou la notation (350) de publicités peut constituer, inclure, ou définir une zone. La zone peut être définie par au moins un point de référence géographique (par exemple, définie par des coordonnées de latitude et de longitude) et éventuellement une information supplémentaire. Ainsi, la zone peut être un cercle défini par un point de référence géographique et un rayon, une ellipse définie par deux points de référence géographiques et une somme de distances, ou un polygone défini par au moins trois points de référence géographiques, par exemple.
CA2537191A 2003-09-03 2004-08-23 Determination et/ou utilisation d'information de localisation dans un systeme publicitaire Expired - Lifetime CA2537191C (fr)

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US10/654,265 2003-09-03
US10/654,265 US7680796B2 (en) 2003-09-03 2003-09-03 Determining and/or using location information in an ad system
US10/823,508 2004-04-12
US10/823,508 US7668832B2 (en) 2003-09-03 2004-04-12 Determining and/or using location information in an ad system
PCT/US2004/027239 WO2005024667A1 (fr) 2003-09-03 2004-08-23 Determination et/ou utilisation d'information de localisation dans un systeme publicitaire

Publications (2)

Publication Number Publication Date
CA2537191A1 CA2537191A1 (fr) 2005-03-17
CA2537191C true CA2537191C (fr) 2014-07-08

Family

ID=34279076

Family Applications (1)

Application Number Title Priority Date Filing Date
CA2537191A Expired - Lifetime CA2537191C (fr) 2003-09-03 2004-08-23 Determination et/ou utilisation d'information de localisation dans un systeme publicitaire

Country Status (7)

Country Link
EP (1) EP1668546A4 (fr)
JP (1) JP4550820B2 (fr)
KR (1) KR20060083201A (fr)
AU (1) AU2004271567C1 (fr)
BR (1) BRPI0414125A (fr)
CA (1) CA2537191C (fr)
WO (1) WO2005024667A1 (fr)

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AU2005262255B2 (en) * 2004-07-08 2010-11-04 Microsoft International Holdings B.V. System and method for influencing a computer generated search result list
US7822751B2 (en) 2005-05-27 2010-10-26 Google Inc. Scoring local search results based on location prominence
US8122013B1 (en) 2006-01-27 2012-02-21 Google Inc. Title based local search ranking
WO2007124510A2 (fr) * 2006-04-25 2007-11-01 Commerce Tel, Inc. Systeme et procedes destines a une recherche mobile initiee par un indicatif telephonique
WO2007149385A2 (fr) * 2006-06-16 2007-12-27 New Horizons Advertising, Inc. Système publicitaire local
US8793066B2 (en) 2006-06-27 2014-07-29 Microsoft Corporation Route monetization
US7610151B2 (en) 2006-06-27 2009-10-27 Microsoft Corporation Collaborative route planning for generating personalized and context-sensitive routing recommendations
WO2008046367A1 (fr) 2006-10-18 2008-04-24 Siemens Aktiengesellschaft Procédé et système de commande d'une installation électrique
US20080133342A1 (en) * 2006-12-01 2008-06-05 Nathalie Criou Determining Advertising Effectiveness
KR101366325B1 (ko) * 2007-03-19 2014-02-20 엘지전자 주식회사 단말기의 미디어 재생 방법 및 미디어 재생 기능을 갖는단말기
AU2008282886B2 (en) * 2007-07-27 2012-11-29 Pls Iv, Llc Content publishing systems and methods
US20090037947A1 (en) * 2007-07-30 2009-02-05 Yahoo! Inc. Textual and visual interactive advertisements in videos
KR100986434B1 (ko) * 2007-12-14 2010-10-08 엔에이치엔비즈니스플랫폼 주식회사 사용자 전환을 근거로 한 검색어 광고 제공 방법 및 상기방법을 수행하기 위한 시스템
US8473198B2 (en) 2007-12-14 2013-06-25 Microsoft Corporation Additional content based on intended travel destination
US8060297B2 (en) 2007-12-14 2011-11-15 Microsoft Corporation Route transfer between devices
US8428859B2 (en) 2007-12-14 2013-04-23 Microsoft Corporation Federated route production
AU2010216162B2 (en) 2009-02-17 2013-07-11 Accenture Global Services Limited Multichannel digital marketing platform
AU2010200562B2 (en) * 2009-02-17 2010-11-11 Accenture Global Services Limited Internet marketing channel optimization
FR2953054B1 (fr) 2009-11-25 2012-01-06 Coyote Sys Systeme d'aide personnalisee a la conduite d'un vehicule
US8688519B1 (en) 2009-12-30 2014-04-01 Google Inc. Targeting mobile applications through search query mining
US20110295677A1 (en) * 2010-05-27 2011-12-01 Microsoft Corporation Event-based ad targeting
WO2012174650A1 (fr) * 2011-06-23 2012-12-27 Gone Fishing Consulting Ltd. Procédé pour des campagnes publicitaires en ligne à ciblage géographique
WO2013057269A1 (fr) * 2011-10-20 2013-04-25 Beweb Regie Systeme de communication pour l'affichage d'annonces publicitaires
US10740797B2 (en) 2012-07-30 2020-08-11 Oath Inc. Systems and methods for implementing a mobile application based online advertising system

Family Cites Families (13)

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US6460034B1 (en) * 1997-05-21 2002-10-01 Oracle Corporation Document knowledge base research and retrieval system
US6332127B1 (en) * 1999-01-28 2001-12-18 International Business Machines Corporation Systems, methods and computer program products for providing time and location specific advertising via the internet
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Also Published As

Publication number Publication date
JP4550820B2 (ja) 2010-09-22
EP1668546A1 (fr) 2006-06-14
JP2007504556A (ja) 2007-03-01
WO2005024667A1 (fr) 2005-03-17
KR20060083201A (ko) 2006-07-20
AU2004271567A1 (en) 2005-03-17
AU2004271567B2 (en) 2009-12-24
BRPI0414125A (pt) 2006-10-31
EP1668546A4 (fr) 2007-07-25
AU2004271567C1 (en) 2012-06-14
CA2537191A1 (fr) 2005-03-17

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