CA2874582C - Systeme et procede pour administrer des programmes marketing - Google Patents

Systeme et procede pour administrer des programmes marketing Download PDF

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Publication number
CA2874582C
CA2874582C CA2874582A CA2874582A CA2874582C CA 2874582 C CA2874582 C CA 2874582C CA 2874582 A CA2874582 A CA 2874582A CA 2874582 A CA2874582 A CA 2874582A CA 2874582 C CA2874582 C CA 2874582C
Authority
CA
Canada
Prior art keywords
transaction
payment processing
offer
processing computer
reward
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
CA2874582A
Other languages
English (en)
Other versions
CA2874582A1 (fr
Inventor
Sastry Durvasula
Luke Gebb
Priyadarshini Koul
Michael Morris
Sathish Muthukrishnan
Sherree Newhouse
Manjushri Puranik
Scott Roen
Jennifer Russo
Sripriya Tiku
Robert Wilmes
David Wolf
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
American Express Travel Related Services Co Inc
Original Assignee
American Express Travel Related Services Co Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US13/153,890 external-priority patent/US20110264490A1/en
Application filed by American Express Travel Related Services Co Inc filed Critical American Express Travel Related Services Co Inc
Publication of CA2874582A1 publication Critical patent/CA2874582A1/fr
Application granted granted Critical
Publication of CA2874582C publication Critical patent/CA2874582C/fr
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Financial Or Insurance-Related Operations Such As Payment And Settlement (AREA)

Abstract

La présente invention se rapporte à un système et à un procédé qui fournissent des récompenses ou des incitations à des clients détenteurs de comptes de transaction en remerciement de leur fidélité. Le système selon l'invention comprend une plate-forme informatique dotée d'interfaces de programmation d'application qui permettent à des utilisateurs de définir des programmes marketing. Le système offre donc ainsi une plate-forme efficace, automatisée et extensible, permettant la création, la gestion et l'exécution de programmes de récompense et d'autres programmes en rapport avec le marketing.
CA2874582A 2011-06-06 2012-03-06 Systeme et procede pour administrer des programmes marketing Active CA2874582C (fr)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US13/153,890 US20110264490A1 (en) 2006-07-18 2011-06-06 System and method for administering marketing programs
US13/153,890 2011-06-06
PCT/US2012/027810 WO2012170088A1 (fr) 2011-06-06 2012-03-06 Système et procédé pour administrer des programmes marketing

Publications (2)

Publication Number Publication Date
CA2874582A1 CA2874582A1 (fr) 2012-12-13
CA2874582C true CA2874582C (fr) 2020-10-27

Family

ID=47296351

Family Applications (1)

Application Number Title Priority Date Filing Date
CA2874582A Active CA2874582C (fr) 2011-06-06 2012-03-06 Systeme et procede pour administrer des programmes marketing

Country Status (2)

Country Link
CA (1) CA2874582C (fr)
WO (1) WO2012170088A1 (fr)

Families Citing this family (18)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9489680B2 (en) 2011-02-04 2016-11-08 American Express Travel Related Services Company, Inc. Systems and methods for providing location based coupon-less offers to registered card members
US9613361B2 (en) 2006-07-18 2017-04-04 American Express Travel Related Services Company, Inc. System and method for E-mail based rewards
US20110264490A1 (en) 2006-07-18 2011-10-27 American Express Travel Related Services Company, Inc. System and method for administering marketing programs
US9542690B2 (en) 2006-07-18 2017-01-10 American Express Travel Related Services Company, Inc. System and method for providing international coupon-less discounts
US9767467B2 (en) 2006-07-18 2017-09-19 American Express Travel Related Services Company, Inc. System and method for providing coupon-less discounts based on a user broadcasted message
US9430773B2 (en) 2006-07-18 2016-08-30 American Express Travel Related Services Company, Inc. Loyalty incentive program using transaction cards
US9934537B2 (en) 2006-07-18 2018-04-03 American Express Travel Related Services Company, Inc. System and method for providing offers through a social media channel
US9558505B2 (en) 2006-07-18 2017-01-31 American Express Travel Related Services Company, Inc. System and method for prepaid rewards
US8849699B2 (en) 2011-09-26 2014-09-30 American Express Travel Related Services Company, Inc. Systems and methods for targeting ad impressions
US20130246176A1 (en) 2012-03-13 2013-09-19 American Express Travel Related Services Company, Inc. Systems and Methods Determining a Merchant Persona
US20130246300A1 (en) 2012-03-13 2013-09-19 American Express Travel Related Services Company, Inc. Systems and Methods for Tailoring Marketing
US10909574B2 (en) * 2012-07-25 2021-02-02 Rakuten Usa, Inc. Promoting products on a social networking system based on information from a merchant site
US9715700B2 (en) 2012-09-07 2017-07-25 American Express Travel Related Services Company, Inc. Marketing campaign application for multiple electronic distribution channels
US9710822B2 (en) 2012-09-16 2017-07-18 American Express Travel Related Services Company, Inc. System and method for creating spend verified reviews
US10664883B2 (en) 2012-09-16 2020-05-26 American Express Travel Related Services Company, Inc. System and method for monitoring activities in a digital channel
US10504132B2 (en) 2012-11-27 2019-12-10 American Express Travel Related Services Company, Inc. Dynamic rewards program
US10395237B2 (en) 2014-05-22 2019-08-27 American Express Travel Related Services Company, Inc. Systems and methods for dynamic proximity based E-commerce transactions
CN111222932B (zh) * 2018-11-23 2023-08-29 北京嘀嘀无限科技发展有限公司 订单周期计算方法、装置及电子设备

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20040122736A1 (en) * 2002-10-11 2004-06-24 Bank One, Delaware, N.A. System and method for granting promotional rewards to credit account holders
US20080091528A1 (en) * 2006-07-28 2008-04-17 Alastair Rampell Methods and systems for an alternative payment platform
US20110047018A1 (en) * 2009-08-21 2011-02-24 Valassis Communications, Inc. Offer Management Method And System

Also Published As

Publication number Publication date
WO2012170088A1 (fr) 2012-12-13
CA2874582A1 (fr) 2012-12-13

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