CA2878068C - Personnalisation de remise de contenu issu d'une page de marque, a destination d'un utilisateur dans un environnement de reseau social - Google Patents

Personnalisation de remise de contenu issu d'une page de marque, a destination d'un utilisateur dans un environnement de reseau social Download PDF

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Publication number
CA2878068C
CA2878068C CA2878068A CA2878068A CA2878068C CA 2878068 C CA2878068 C CA 2878068C CA 2878068 A CA2878068 A CA 2878068A CA 2878068 A CA2878068 A CA 2878068A CA 2878068 C CA2878068 C CA 2878068C
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CA
Canada
Prior art keywords
user
content
brand page
brand
content items
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Fee Related
Application number
CA2878068A
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English (en)
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CA2878068A1 (fr
Inventor
Antonio Felipe Garcia-Martinez
Nipun Mathur
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Meta Platforms Inc
Original Assignee
Facebook Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US13/627,857 external-priority patent/US9195632B2/en
Application filed by Facebook Inc filed Critical Facebook Inc
Priority to CA2956750A priority Critical patent/CA2956750A1/fr
Publication of CA2878068A1 publication Critical patent/CA2878068A1/fr
Application granted granted Critical
Publication of CA2878068C publication Critical patent/CA2878068C/fr
Expired - Fee Related legal-status Critical Current
Anticipated expiration legal-status Critical

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0257—User requested
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/40—Business processes related to social networking or social networking services
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Recommending goods or services
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G06Q50/26—Government or public services
    • G06Q50/265—Personal security, identity or safety
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Tourism & Hospitality (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Human Resources & Organizations (AREA)
  • Databases & Information Systems (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Primary Health Care (AREA)
  • Operations Research (AREA)
  • General Engineering & Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Quality & Reliability (AREA)
  • Computer Security & Cryptography (AREA)
  • Educational Administration (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
  • Computing Systems (AREA)

Abstract

L'interaction d'un utilisateur de système de réseau social avec une page de marque peut être revue de façon à concorder avec les intérêts de l'utilisateur. Les fournisseurs de contenus ou les administrateurs de pages d'une page de marque associent des mots-clés à du contenu placé sur la page de marque. Un mot-clé peut définir une caractéristique d'un utilisateur de système de réseau social de façon à recevoir le contenu ou peut décrire une caractéristique du contenu. Les mots-clés sont comparés à un profil d'utilisateur d'un utilisateur demandant la page de marque, le contenu placé dans la page de marque étant alors sélectionné en vue de sa présentation à l'utilisateur sur la base du profil d'utilisateur et des mots-clés. Par exemple, le contenu est présenté à un utilisateur correspondant à une caractéristique définie par un mot-clé de critère. Le contenu choisi placé dans la page de marque est présenté à l'utilisateur demandant la page de marque.
CA2878068A 2012-07-19 2013-07-18 Personnalisation de remise de contenu issu d'une page de marque, a destination d'un utilisateur dans un environnement de reseau social Expired - Fee Related CA2878068C (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CA2956750A CA2956750A1 (fr) 2012-07-19 2013-07-18 Personnalisation de remise de contenu issu d'une page de marque, a destination d'un utilisateur dans un environnement de reseau social

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US201261632428P 2012-07-19 2012-07-19
US61/632,428 2012-07-19
US13/627,857 US9195632B2 (en) 2012-09-26 2012-09-26 Customizing content delivery from a brand page to a user in a social networking environment
US13/627,857 2012-09-26
PCT/US2013/051012 WO2014015106A1 (fr) 2012-07-19 2013-07-18 Personnalisation de remise de contenu issu d'une page de marque, à destination d'un utilisateur dans un environnement de réseau social

Related Child Applications (1)

Application Number Title Priority Date Filing Date
CA2956750A Division CA2956750A1 (fr) 2012-07-19 2013-07-18 Personnalisation de remise de contenu issu d'une page de marque, a destination d'un utilisateur dans un environnement de reseau social

Publications (2)

Publication Number Publication Date
CA2878068A1 CA2878068A1 (fr) 2014-01-23
CA2878068C true CA2878068C (fr) 2017-03-14

Family

ID=49949239

Family Applications (2)

Application Number Title Priority Date Filing Date
CA2878068A Expired - Fee Related CA2878068C (fr) 2012-07-19 2013-07-18 Personnalisation de remise de contenu issu d'une page de marque, a destination d'un utilisateur dans un environnement de reseau social
CA2956750A Abandoned CA2956750A1 (fr) 2012-07-19 2013-07-18 Personnalisation de remise de contenu issu d'une page de marque, a destination d'un utilisateur dans un environnement de reseau social

Family Applications After (1)

Application Number Title Priority Date Filing Date
CA2956750A Abandoned CA2956750A1 (fr) 2012-07-19 2013-07-18 Personnalisation de remise de contenu issu d'une page de marque, a destination d'un utilisateur dans un environnement de reseau social

Country Status (10)

Country Link
JP (2) JP6509113B2 (fr)
KR (2) KR20180003644A (fr)
CN (2) CN104471611B (fr)
AU (2) AU2013292546A1 (fr)
BR (1) BR112015001236A2 (fr)
CA (2) CA2878068C (fr)
IL (2) IL236660A (fr)
MX (1) MX348771B (fr)
TW (3) TWI654575B (fr)
WO (1) WO2014015106A1 (fr)

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EP4354318A3 (fr) * 2014-09-08 2024-07-17 Thermodynamic Design LLC Système de gestion de données personnalisables
TWI549545B (zh) * 2015-01-30 2016-09-11 三竹資訊股份有限公司 將訊息置頂之行動公佈欄系統與方法
CN109416806B (zh) * 2016-05-10 2022-06-24 发普有限责任公司 用于链接网络平台的数据库条目的系统和方法
US11226831B2 (en) * 2016-12-05 2022-01-18 Facebook, Inc. Customizing content based on predicted user preferences
CN106682144B (zh) * 2016-12-20 2018-07-13 深圳壹账通智能科技有限公司 页面展示方法和装置
TWI776020B (zh) * 2019-02-15 2022-09-01 國風傳媒有限公司 鎖定用戶興趣之裝置、方法及其電腦程式產品
KR20220166794A (ko) * 2020-02-29 2022-12-19 씨에프 인베스트먼츠, 엘엘씨 (디.비.에이. 기어) 브랜디드 디지털 아이템 관리 장치 및 방법
CN118861465A (zh) * 2020-03-27 2024-10-29 花瓣云科技有限公司 详情页的处理方法、装置、系统、电子设备和存储介质
CN113239185B (zh) * 2021-07-13 2021-10-29 深圳市创能亿科科技开发有限公司 教学课件的制作方法、设备及计算机可读存储介质
KR102903015B1 (ko) * 2022-06-30 2025-12-22 네이버 주식회사 마케팅 메시지를 혜택 정보로 제공하기 위한 방법, 컴퓨터 장치, 및 컴퓨터 프로그램
CN116188193A (zh) * 2022-12-30 2023-05-30 微梦创科网络科技（中国）有限公司 亲密度指标的确定方法、确定装置及电子设备
KR102649920B1 (ko) * 2023-01-18 2024-03-22 쿠팡 주식회사 추천 컨텐츠를 제공하는 방법 및 그 장치
KR102927652B1 (ko) * 2023-08-03 2026-02-13 주식회사 카카오 이모티콘 입력 인터페이스를 제공하는 방법, 서버 및 사용자 단말

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Also Published As

Publication number Publication date
CN107515930A (zh) 2017-12-26
AU2013292546A1 (en) 2015-01-29
AU2017254843A1 (en) 2017-11-16
IL236660A0 (en) 2015-02-26
TWI654575B (zh) 2019-03-21
TW201405461A (zh) 2014-02-01
CA2878068A1 (fr) 2014-01-23
TW201717130A (zh) 2017-05-16
TW201709122A (zh) 2017-03-01
MX348771B (es) 2017-06-28
MX2015000793A (es) 2015-10-12
IL254216A0 (en) 2017-10-31
CN104471611A (zh) 2015-03-25
CN104471611B (zh) 2017-09-19
IL236660A (en) 2017-09-28
WO2014015106A1 (fr) 2014-01-23
JP6509113B2 (ja) 2019-05-08
JP2015531113A (ja) 2015-10-29
TWI574218B (zh) 2017-03-11
JP2018129052A (ja) 2018-08-16
KR20180003644A (ko) 2018-01-09
CA2956750A1 (fr) 2014-01-23
KR20150037983A (ko) 2015-04-08
BR112015001236A2 (pt) 2017-07-04

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Legal Events

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EEER Examination request

Effective date: 20141224

MKLA Lapsed

Effective date: 20220301

MKLA Lapsed

Effective date: 20200831