CA3068620A1 - Systemes et procedes de presentation d'informations supplementaires portant sur une publicite vue sur un dispositif different dans une periode de temps seuil depuis la fin d'un cr eneau temporel de publicite correspondante - Google Patents

Systemes et procedes de presentation d'informations supplementaires portant sur une publicite vue sur un dispositif different dans une periode de temps seuil depuis la fin d'un cr eneau temporel de publicite correspondante Download PDF

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Publication number
CA3068620A1
CA3068620A1 CA3068620A CA3068620A CA3068620A1 CA 3068620 A1 CA3068620 A1 CA 3068620A1 CA 3068620 A CA3068620 A CA 3068620A CA 3068620 A CA3068620 A CA 3068620A CA 3068620 A1 CA3068620 A1 CA 3068620A1
Authority
CA
Canada
Prior art keywords
user
advertisement
time
supplemental information
determining
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CA3068620A
Other languages
English (en)
Inventor
Omry Zvi Goldshtein
Paul Stathacopoulos
Jocelin LEE
Taro Kent Banno
Joseph J. Flynn
Benjamin Maughan
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Adeia Guides Inc
Original Assignee
Rovi Guides Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US15/639,709 external-priority patent/US10607260B2/en
Priority claimed from US15/639,639 external-priority patent/US10789616B2/en
Application filed by Rovi Guides Inc filed Critical Rovi Guides Inc
Publication of CA3068620A1 publication Critical patent/CA3068620A1/fr
Pending legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne des systèmes et des procédés pour présenter des informations supplémentaires à un utilisateur portant sur une publicité vue par l'utilisateur et qui l'a intéressé. Il peut être déterminé qu'un utilisateur aimerait recevoir des informations supplémentaires sur la base de l'utilisateur commençant à utiliser un dispositif lors d'une période de temps seuil à partir de la vue de la publicité sur un dispositif différent. La période de temps seuil peut être déterminée sur la base de la longueur du créneau temporel de la publicité comprenant la publicité (par exemple, la période de temps seuil peut être de 30 secondes si la longueur du créneau temporel de publicité est de 30 secondes). En réponse à la détermination que l'utilisateur a commencé à utiliser le premier dispositif à l'intérieur de la période de temps seuil à partir de la fin de la publicité, des informations supplémentaires associées à la publicité peuvent être présentées à l'utilisateur.
CA3068620A 2017-06-30 2018-06-26 Systemes et procedes de presentation d'informations supplementaires portant sur une publicite vue sur un dispositif different dans une periode de temps seuil depuis la fin d'un cr eneau temporel de publicite correspondante Pending CA3068620A1 (fr)

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US15/639,709 2017-06-30
US15/639,709 US10607260B2 (en) 2017-06-30 2017-06-30 Systems and methods for presenting supplemental information related to an advertisement consumed on a different device within a threshold time period based on historical user interactions
US15/639,639 US10789616B2 (en) 2017-06-30 2017-06-30 Systems and methods for presenting supplemental information related to an advertisement consumed on a different device within a threshold time period of an end of a corresponding advertisement slot
US15/639,639 2017-06-30
PCT/US2018/039582 WO2019005855A1 (fr) 2017-06-30 2018-06-26 Systèmes et procédés de présentation d'informations supplémentaires portant sur une publicité vue sur un dispositif différent dans une période de temps seuil depuis la fin d'un créneau temporel de publicité correspondante

Publications (1)

Publication Number Publication Date
CA3068620A1 true CA3068620A1 (fr) 2019-01-03

Family

ID=62976196

Family Applications (1)

Application Number Title Priority Date Filing Date
CA3068620A Pending CA3068620A1 (fr) 2017-06-30 2018-06-26 Systemes et procedes de presentation d'informations supplementaires portant sur une publicite vue sur un dispositif different dans une periode de temps seuil depuis la fin d'un cr eneau temporel de publicite correspondante

Country Status (3)

Country Link
EP (1) EP3583567A1 (fr)
CA (1) CA3068620A1 (fr)
WO (1) WO2019005855A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11516277B2 (en) * 2019-09-14 2022-11-29 Oracle International Corporation Script-based techniques for coordinating content selection across devices

Family Cites Families (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6239794B1 (en) 1994-08-31 2001-05-29 E Guide, Inc. Method and system for simultaneously displaying a television program and information about the program
US6564378B1 (en) 1997-12-08 2003-05-13 United Video Properties, Inc. Program guide system with browsing display
CN1867068A (zh) 1998-07-14 2006-11-22 联合视频制品公司 交互式电视节目导视系统及其方法
AR019932A1 (es) 1998-07-17 2002-03-27 United Video Properties Inc Una disposicion de guias de programacion televisiva interactivas que tiene multiples dispositivos dentro de una residencia de un grupo familiar y un método que la emplea
AR020608A1 (es) 1998-07-17 2002-05-22 United Video Properties Inc Un metodo y una disposicion para suministrar a un usuario acceso remoto a una guia de programacion interactiva por un enlace de acceso remoto
US7165098B1 (en) 1998-11-10 2007-01-16 United Video Properties, Inc. On-line schedule system with personalization features
CA2666635C (fr) 2001-02-21 2016-03-22 United Video Properties, Inc. Systemes et procedes pour guides d'emissions interactifs comportant des caracteristiques d'enregistrement video personnel
US20100153885A1 (en) 2005-12-29 2010-06-17 Rovi Technologies Corporation Systems and methods for interacting with advanced displays provided by an interactive media guidance application
US20130124327A1 (en) * 2011-11-11 2013-05-16 Jumptap, Inc. Identifying a same user of multiple communication devices based on web page visits
KR101646234B1 (ko) * 2014-06-20 2016-08-08 주식회사 온누리디엠씨 모바일 디바이스에서의 인터넷 브라우저와 애플리케이션 간의 크로스 플랫폼 리타깃팅 방법
US10229429B2 (en) * 2015-06-26 2019-03-12 International Business Machines Corporation Cross-device and cross-channel advertising and remarketing

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11516277B2 (en) * 2019-09-14 2022-11-29 Oracle International Corporation Script-based techniques for coordinating content selection across devices

Also Published As

Publication number Publication date
EP3583567A1 (fr) 2019-12-25
WO2019005855A1 (fr) 2019-01-03
WO2019005855A8 (fr) 2019-10-17

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