CN102082995B - Method, system and device for providing positional information - Google Patents

Abstract

The embodiment of the present invention discloses a method, system and device for providing location information, realizes backward charging through advertisements, and combines electronics to realize the feedback mode of advertisements, lowers the threshold for end users to use services, and provides merchants with an opportunity to promote products. And through the electronic payment system, the advertising system is billed according to the actual coupons used, and the search and sorting of the LBS business takes into account the factor of user consumption.

Description

A method, system and device for providing location information

technical field

Embodiments of the present invention relate to the field of communication technologies, and in particular, to a method, system and device for providing location information.

Background technique

The location service includes map browsing, surrounding search (namely point of interest query, POI search), navigation service, location tracking service, etc.

The POI information of the map in the location service is an advertisement point, which can have advertisements such as business contact information and product dynamic information.

Electronic payment usually refers to a wide range of commercial and trade activities around the world, under the open network environment of the Internet, based on the browser/server application mode, buyers and sellers conduct various commercial and trade activities without meeting each other, so as to realize consumers' online shopping, It is a new type of business operation mode for online transactions and online electronic payments between merchants, as well as various business activities, transaction activities, financial activities and related comprehensive service activities.

At present, the integration of location services and advertisements has been realized, but there is no interaction between users and advertisements; currently there is no integrated service integrating advertisements and electronic payment.

In the process of implementing the embodiments of the present invention, the inventors found that the prior art has at least the following problems:

In existing methods, the integration of location-based services and advertising has been achieved, and the problem of courage lies in:

(1) The current advertisements are paid by click-through rate, and there is no advertising fee based on whether the user actually consumes.

(2) The search results are sorted according to the user's browsing click-through rate, and there is no sorting factor based on the actual consumption behavior of the user.

Contents of the invention

Embodiments of the present invention provide a method, system and device for providing location information, so that advertisements are billed according to electronic payment business conditions, and search results of location services are sorted according to electronic payment business conditions.

In order to achieve the above purpose, an embodiment of the present invention provides a method for providing location information on the one hand, which specifically includes the following steps:

The mobile location server requests the corresponding advertisement information and the electronic coupon corresponding to the advertisement information from the advertisement server according to the retrieval information provided by the user;

The mobile location server displays to the user the location information corresponding to the retrieval information provided by the user, and one or more advertisement information corresponding to the location information that is requested from the advertisement server;

When the user browses the advertisement information, the mobile location server provides the electronic coupon corresponding to the advertisement information to the user;

When the user consumes through the electronic coupon, the electronic payment server generates the electronic consumption record information of the electronic coupon and corresponding advertisement information;

The electronic payment server sends the electronic consumption record information to the mobile location server according to a feedback cycle.

Preferably, the process of the mobile location server requesting the corresponding advertisement information and the electronic coupon corresponding to the advertisement information from the advertisement server according to the retrieval information provided by the user is specifically:

According to the retrieval information sent by the mobile location server, the advertisement server searches the locally stored information for the corresponding advertisement information and the electronic coupon corresponding to the advertisement information;

The advertisement server sends the advertisement information and the electronic ticket corresponding to the advertisement information to the mobile location server for users to browse and download when obtaining location information.

Preferably, the advertisement information and electronic coupons stored locally by the advertisement server are obtained through the following methods:

The advertisement server sends the electronic coupon information contained in the advertisement information to the electronic payment server;

The advertisement server receives the electronic ticket returned by the electronic payment server, associates the electronic ticket with corresponding advertisement information and stores it locally.

Preferably, the process of sending the electronic consumption record information to the mobile location server by the electronic payment server according to the feedback cycle further includes:

The advertisement server receives the electronic consumption record information of the electronic coupons fed back by the electronic payment server according to the feedback cycle, and performs corresponding statistical processing and/or billing for each advertising business according to the electronic consumption record information of the electronic coupons deal with.

Preferably, after the electronic payment server sends the electronic consumption record information to the mobile location server according to the feedback cycle, it further includes:

The mobile location server sorts the advertisement information corresponding to each location information according to the electronic consumption record information.

On the other hand, the embodiment of the present invention also provides a mobile location server, which specifically includes:

A communication module, configured to receive a retrieval request from a user, and request the advertisement server for corresponding advertisement information and electronic coupons corresponding to the advertisement information according to the retrieval information provided by the user;

A display module, connected to the communication module, configured to display the location information corresponding to the retrieval information provided by the user, and one or more advertisements corresponding to the location information obtained by the communication module The information is displayed to the user, and when the user browses the advertisement information, the display module is also used to provide the electronic coupon corresponding to the advertisement information to the user for the user to download and use .

Preferably, the communication module is further configured to receive electronic consumption record information fed back by the electronic payment server according to the feedback cycle;

Wherein, the mobile location server also includes:

The sorting module is configured to adjust the sorting results of the search results of advertisement information according to the electronic consumption record information acquired by the communication module.

On the other hand, the embodiment of the present invention also provides an advertisement server, which specifically includes:

The communication module is used to receive the search information sent by the mobile location server, and send the corresponding advertisement information and the electronic coupon corresponding to the advertisement information to the mobile location server, for the user to browse and download when obtaining the location information use;

A storage module, configured to store advertisement information and electronic coupons corresponding to the advertisement information

The query module is configured to search the information stored in the storage module for corresponding advertisement information and electronic coupons corresponding to the advertisement information according to the retrieval information received by the communication module.

Preferably, the stored advertisement information and electronic coupons stored in the storage module are specifically obtained through the following methods:

The communication module sends the electronic coupon information included in the advertisement information to the electronic payment server, receives the electronic coupon returned by the electronic payment server, associates the electronic coupon with the corresponding advertisement information and stores it in the in the storage module.

Preferably, the communication module is also used to receive electronic consumption record information of electronic coupons fed back by the electronic payment server according to the feedback cycle;

Wherein, the advertisement server also includes:

The statistical module is used to perform corresponding statistical processing and/or billing processing on each advertising business according to the electronic consumption record information of the electronic coupons received by the communication module.

On the other hand, the embodiment of the present invention also provides an electronic payment server, specifically including:

The processing module is used for authenticating and counting the electronic coupons used by users during electronic consumption processing, and generating electronic consumption record information of electronic coupons and corresponding advertisement information;

The communication module is configured to send the electronic consumption record information generated by the processing module to the mobile location server according to the feedback cycle, so that the mobile location server can perform corresponding advertisement information when providing location information according to the electronic consumption record information Sort.

Preferably, the communication module is further configured to send the electronic consumption record information generated by the processing module to the advertisement server according to the feedback cycle, so that the advertisement server can respond to each advertisement business according to the electronic consumption record information statistical processing and/or billing processing.

On the other hand, the embodiment of the present invention also provides a system for providing location information, which is characterized in that it includes a mobile location server, an advertisement server, and an electronic payment server:

The mobile location server is configured to receive a retrieval request from a user, and obtain corresponding advertisement information and electronic coupons corresponding to the advertisement information from an advertisement server according to the retrieval information provided by the user, and send the Advertisement information and electronic coupons are provided to the user when the location information corresponding to the search information provided by the user is provided for the user to download and use;

The advertisement server is configured to search for corresponding advertisement information and electronic coupons corresponding to the advertisement information according to the search information sent by the mobile location server, and send them to the mobile location server for users to obtain location information browsing and downloading;

The electronic payment server is used for authenticating and counting the electronic coupons used by users during electronic consumption processing, generating electronic consumption record information of electronic coupons and corresponding advertisement information, and according to the feedback cycle, Send the electronic consumption record information to the mobile location server and/or the advertisement server, so that the mobile location server sorts the corresponding advertisement information when providing location information according to the electronic consumption record information, and/or makes the advertisement According to the electronic consumption record information, the server performs corresponding statistical processing and/or charging processing on each advertising service.

Compared with the prior art, the embodiment of the present invention has the following advantages:

By applying the technical solution proposed by the embodiment of the present invention, the backward charging is realized through the advertisement, and the feedback mode of the advertisement is realized by the joint electronics, which lowers the threshold for the end user to use the service, and provides an opportunity for the merchant to promote the product, which is from the mobile value-added service to the The attempt to change the mobile Internet business, through the electronic payment system, realizes the billing of the advertising system according to the actual coupons used, and realizes the search ranking of the LBS business to consider the factor of user consumption.

Description of drawings

FIG. 1 is a schematic structural diagram of a system for providing location information proposed by an embodiment of the present invention;

FIG. 2 is a schematic flowchart of a method for providing location information proposed by an embodiment of the present invention;

FIG. 3 is a schematic flowchart of a method for providing location information proposed in an embodiment of the present invention in a mobile location server;

FIG. 4 is a schematic structural diagram of a mobile location server proposed by an embodiment of the present invention;

FIG. 5 is a schematic flowchart of a method for providing location information proposed in an embodiment of the present invention in an advertisement server;

FIG. 6 is a schematic structural diagram of an advertisement server proposed by an embodiment of the present invention;

FIG. 7 is a schematic flowchart of a method for providing location information proposed in an embodiment of the present invention in an electronic payment server;

FIG. 8 is a schematic structural diagram of an electronic payment server proposed by an embodiment of the present invention;

Fig. 9 is a system structure diagram of the GIS system, the advertisement system and the electronic payment to provide the location service in cooperation with the embodiment of the present invention;

FIG. 10 is a schematic flowchart of a method for providing location information proposed by an embodiment of the present invention.

Detailed ways

In order to solve the problems existing in the prior art, the embodiment of the present invention proposes a comprehensive service integrating the advertising system and electronic payment, and the integration of mobile location service (Location Based Services, LBS) business and electronic payment, so that the advertisement is based on the business of electronic payment In case of billing mode, the search results of location services are sorted according to the business conditions of electronic payment.

In order to realize the technical solution of the present invention, an embodiment of the present invention proposes a system for providing location information, its structural diagram is shown in Figure 1, including a mobile location server, an advertisement server and an electronic payment server, wherein:

The mobile location server 11 is used to receive the user's search request, and according to the search information provided by the user, obtain the corresponding advertisement information and the electronic ticket corresponding to the advertisement information from the advertisement server 12, and send the advertisement information and the electronic ticket Provide the user with the location information corresponding to the search information provided for the user, for the user to download and use;

The advertisement server 12 is used to find the corresponding advertisement information and the electronic ticket corresponding to the advertisement information according to the retrieval information sent by the mobile location server 11, and send it to the mobile location server 11 for users to browse and download when acquiring location information ;

The electronic payment server 13 is used for authenticating and counting the electronic coupons used by the user during electronic consumption processing, generating electronic consumption record information of electronic coupons and corresponding advertisement information, and sending to The mobile location server 11 and/or the advertisement server 12 sends the electronic consumption record information, so that the mobile location server 11 sorts the corresponding advertisement information when providing the location information according to the electronic consumption record information, and/or makes the advertisement server 12 sort the corresponding advertisement information according to the electronic consumption record information. information, and perform corresponding statistical processing and/or billing processing on each advertising service.

Based on the above-mentioned system, an embodiment of the present invention proposes a method for providing location information, the flowchart of which is shown in FIG. 2 , and specifically includes the following steps:

Step S201, the mobile location server requests the corresponding advertisement information and the electronic coupon corresponding to the advertisement information from the advertisement server according to the retrieval information provided by the user.

In a specific application scenario, the implementation process of this step is as follows:

According to the retrieval information sent by the mobile location server, the advertisement server searches the locally stored information for the corresponding advertisement information and the electronic coupon corresponding to the advertisement information;

The advertisement server sends the advertisement information and the electronic coupons corresponding to the advertisement information to the mobile location server for users to browse and download when obtaining the location information.

Among them, the advertisement information and electronic coupons stored locally by the advertisement server are obtained through the following methods:

The advertisement server sends the electronic coupon information included in the advertisement information to the electronic payment server;

The advertisement server receives the electronic ticket returned by the electronic payment server, associates the electronic ticket with the corresponding advertisement information and stores it locally.

Step S202, the mobile location server displays to the user the location information corresponding to the search information provided by the user, and one or more pieces of advertisement information corresponding to the location information obtained by requesting the advertisement server.

Step S203, when the user browses the advertisement information, the mobile location server provides the electronic ticket corresponding to the advertisement information to the user.

Step S204, when the user makes consumption through the electronic coupon, the electronic payment server generates electronic consumption record information of the electronic coupon and corresponding advertisement information.

Step S205, the electronic payment server sends electronic consumption record information to the mobile location server according to the feedback period.

In a specific application scenario, the implementation process of this step also includes:

The advertisement server receives the electronic consumption record information of the electronic ticket fed back by the electronic payment server according to the feedback cycle, and performs corresponding statistical processing and/or billing processing on each advertising business according to the electronic consumption record information of the electronic ticket.

It should be further explained that after step S205 is completed, the technical solution proposed in the embodiment of the present invention also includes:

The mobile location server sorts the advertisement information corresponding to each location information according to the electronic consumption record information.

Compared with the prior art, the embodiment of the present invention has the following advantages:

By applying the technical solution proposed by the embodiment of the present invention, the backward charging is realized through the advertisement, and the feedback mode of the advertisement is realized by the joint electronics, which lowers the threshold for the end user to use the service, and provides an opportunity for the merchant to promote the product, which is from the mobile value-added service to the The attempt to change the mobile Internet business, through the electronic payment system, realizes the billing of the advertising system according to the actual coupons used, and realizes the search ranking of the LBS business to consider the factor of user consumption.

In order to more clearly describe the technical solution of the present invention, the processing flow in each device is now described one by one, specifically as follows:

As shown in FIG. 3 , it is a schematic flowchart of a method for providing location information proposed by an embodiment of the present invention in a mobile location server, which specifically includes the following steps:

Step S301, the mobile location server requests the corresponding advertisement information and the electronic coupon corresponding to the advertisement information from the advertisement server according to the retrieval information provided by the user.

Step S302, the mobile location server displays the location information corresponding to the retrieval information provided by the user and one or more pieces of advertisement information corresponding to the location information to the user.

Step S303, when the user browses the advertisement information, the mobile location server provides the electronic coupon corresponding to the advertisement information to the user for the user to download and use.

In a specific application scenario, the mobile location server can also receive the electronic consumption record information fed back by the electronic payment server according to the feedback cycle, and the received electronic consumption record information can be used to search for the advertisement information corresponding to each location information. Sort adjustments.

The significance of such processing is that advertisements with higher attention and frequent transactions can be provided to users in priority, so that users can find better advertisement information more conveniently.

In order to realize the above technical solution, the embodiment of the present invention also provides a mobile location server, the structural diagram of which is shown in Figure 4, specifically including:

The communication module 41 is configured to receive a retrieval request from a user, and request the advertisement server for corresponding advertisement information and electronic coupons corresponding to the advertisement information according to the retrieval information provided by the user;

The display module 42 is connected with the communication module 41, and is used for displaying to the user the location information corresponding to the retrieval information provided by the user, and one or more advertisement information obtained by the communication module 41 corresponding to the location information, Moreover, when the user browses the advertisement information, the display module 42 is also used to provide the user with an electronic coupon corresponding to the advertisement information for the user to download and use.

In a specific application scenario, the communication module 41 is also used to receive the electronic consumption record information fed back by the electronic payment server according to the feedback cycle;

In this case, the mobile location server, also includes:

The sorting module 43 is configured to sort the advertisement information corresponding to each location information according to the electronic consumption record information acquired by the communication module 42 .

In actual application scenarios, the mobile location server can specifically include a GIS server. In order to realize the technical solution of the present invention, it needs to be processed as follows in the GIS server:

The content of the GIS server is composed of hierarchical information layers, such as multi-level basemaps and multi-level POIs.

The content of the GIS system can be provided by a basic map data provider and multiple content providers.

For the convenience of description, the following premise is assumed in this embodiment:

1. The administrative names, rivers, roads, and POI names of basic maps must support two languages: Chinese and English.

2. The billing of the basic map data is based on one tariff, so the POI of the basic map data is not charged separately;

The content provider mentioned in this embodiment is defined as an enterprise that professionally collects POI information, aims to benefit the normal business of POI, and takes it as a business.

The extended information above the POI information of the basic map data is called the extended POI information, and the extended POI information can be divided into the following types according to the provider:

(1) Business information provided by the content provider, referred to as CP information;

(2) Business information provided by service providers, such as real-time traffic information, referred to as technical information;

(3) Information provided by the enterprise (POI itself), referred to as enterprise information;

(4) Information provided by individuals as consumers, referred to as personal information.

Basic map data POI information and extended POI information must not contain private data of enterprises, organizations, or individuals. Private data means that the owner has not released it in public, or has released it publicly without the owner's permission, or the owner objects to the public release and Information that has not been publicly released, such as business plans of enterprises, personal contact information, health information, income and property information, social relationship information, etc.

The extended POI information must be one of the following:

1. Dynamic POI information

Such as real-time traffic information, shopping mall information (such as hotel bed information, shopping mall promotion information, parking lot vacancy information); the dynamic degree needs to be updated once at least 24×N hours (N is the number of days, N>=1).

2. Detailed POI map

Maps are more detailed than basic maps, such as maps of detailed attractions, community maps, and campus maps. The detailed level of the map marks every walkable path, marks every store and other service points, and is a walking guide map.

3. Introductory text

The introduction text is a special language, such as French, Japanese, Korean, Mongolian, Cantonese, etc.

The POIs discussed in this article are only POIs of enterprises or organizations with commercial activities, and POIs without commercial activities are not included. For example, a university can be a POI that integrates information, a certain cultural scenic spot can be a POI that integrates information, and a certain family is not an integrated POI. POI of information.

The extended POI information discussed in the embodiment of the present invention only includes CP information and enterprise information. Excluding technical information and personal information, its business model is as follows:

Merchants refer to all catering stores, shopping malls, supermarkets, hotels, parking lots, and beauty shops that are open to the public. Business information includes electronic coupons, that is, coupons (including discount coupons or vouchers or gift certificates or VIP cards or point cards or other vouchers for enhanced services), admission tickets or tickets and other information (such as the availability of restaurants).

Electronic coupons are part of electronic payments.

The user downloads the electronic coupon to the terminal, the user uses the electronic coupon at the merchant, and the electronic coupon will be authenticated and settled on the electronic payment platform.

The consumption information will become the basis parameter for POI information sorting. If the user consumes and has a good evaluation or no evaluation, the points will be added, such as +10; if the user consumes and the user evaluation is poor, the points will be deducted, such as -5 points. Personal consumption feedback is publicly displayed in POI information in the form of statistics (such as a 5-point scale).

This consumption information will be used as industry statistics.

It should be pointed out that the above-mentioned various rules are preferred embodiments of the present invention. According to the needs of specific scenarios, any rules that can achieve the same technical effect and ensure the smooth realization of the technical solutions of the present invention can be applied to the embodiments of the present invention. In , the change of specific rules will not affect the protection scope of the present invention.

The factors affecting POI sorting by mobile location server search engine may be as follows:

1) The popularity or user satisfaction or market share of each POI point, which is generally initially set when POI is collected, and changes according to the number of user clicks;

2) Proximity to the location of the user;

3) Keyword matching degree: Whether the keyword is fully matched and the position of the keyword when matching indicates the matching degree of the keyword. The position when the keyword is matched, such as the name of a POI point, product feature description, user feedback text, link description text (anchor text).

4) busyness

Generally, these factors are integrated into a ranking position of a POI point.

This solution increases the consumption of recent users. For example, within 3 months, the user's consumption level at the POI point, the POI point with the higher consumption frequency indicates that it is more popular in the near future, and its ranking is higher.

The rationale for this is to recommend the most popular stores and products to users in the first time.

As shown in FIG. 5 , it is a schematic flowchart of a method for providing location information proposed in an embodiment of the present invention in an advertisement server, which specifically includes the following steps:

Step S501, the advertisement server searches the locally stored information for the corresponding advertisement information and the electronic coupon corresponding to the advertisement information according to the retrieval information sent by the mobile location server.

Among them, the advertisement information and electronic coupons stored locally by the advertisement server are obtained through the following methods:

The advertisement server sends the electronic coupon information included in the advertisement information to the electronic payment server;

The advertisement server receives the electronic ticket returned by the electronic payment server, associates the electronic ticket with the corresponding advertisement information and stores it locally.

Step S502, the advertisement server sends the advertisement information and the electronic ticket corresponding to the advertisement information to the mobile location server, for the user to browse and download when obtaining the location information.

In a specific application scenario, the advertisement server receives the electronic consumption record information of the electronic coupon fed back by the electronic payment server according to the feedback cycle.

In this case, the advertisement server performs corresponding statistical processing and/or billing processing on each advertising service according to the electronic consumption record information of the electronic coupon.

In order to realize the above technical solution, an embodiment of the present invention also provides an advertisement server, the structural diagram of which is shown in Figure 6, specifically including:

The communication module 61 is used to receive the search information sent by the mobile location server, and send the corresponding advertisement information and the electronic ticket corresponding to the advertisement information to the mobile location server for users to browse and download when acquiring location information;

A storage module 62, configured to store advertisement information and electronic coupons corresponding to the advertisement information

Wherein, the stored advertisement information and electronic coupons stored in the storage module 62 are specifically acquired in the following manner:

The communication module 61 sends the electronic coupon information contained in the advertisement information to the electronic payment server, receives the electronic coupon returned by the electronic payment server, associates the electronic coupon with the corresponding advertisement information, and stores it in the storage module 62 .

The query module 63 is configured to search the information stored in the storage module 62 for the corresponding advertisement information and the electronic coupon corresponding to the advertisement information according to the retrieval information received by the communication module 61 .

In a specific application scenario, the communication module 61 is also used to receive the electronic consumption record information of the electronic coupon fed back by the electronic payment server according to the feedback cycle;

In this case, the ad server also includes:

The statistical module 64 is configured to perform corresponding statistical processing and/or billing processing on each advertising business according to the electronic consumption record information of the electronic coupons received by the communication module 61 .

In an actual application scenario, in order to realize the technical solution of the present invention, it needs to be processed in the advertisement server as follows:

The mobile advertising server is a unified access service platform that provides mobile marketing for merchants. After a merchant signs a relevant mobile marketing contract with a mobile operator, the mobile advertising server will provide it with the operation of marketing-related activities, including the unified advertising content. Management, publishing, and recording of user advertising consumption behavior, etc. The main forms of operation include the release of the latest store information, the push of advertising information, and the download of electronic coupons, etc.

The GIS server is one of the platforms for merchants to publish marketing information. When the user initiates a trigger or the user status change triggers the GIS server to obtain advertising content, the GIS server will request the relevant advertising content from the advertising server. In the request, the GIS server will indicate the relevant attributes of the advertisement content you want to obtain, including:

1. Designated merchants, such as McDonald's, KFC, etc.

2. Types of advertising content, such as pictures, text, electronic coupons, etc.

3. The user requesting the advertisement, such as the mobile phone number

The advertising server will return the most suitable advertising content to the GIS server according to the attributes specified in the request, and the GIS server will display the advertising content to the user and record the user's consumption behavior.

If the electronic coupons used need to be authenticated and verified, the electronic payment server needs to generate the electronic coupons and return them to the advertising platform for unified distribution; when the user downloads the electronic coupons and consumes them, the electronic payment server needs to Verify and feed back the user's consumption records to the advertising platform for further billing and analysis.

It should be further pointed out that, according to the technical solution of the present invention, the advertisement server can also perform advertisement billing according to the electronic payment consumption record

If the advertising server receives the consumption information of the electronic coupon, it can calculate the advertising fee accordingly. The rationale for doing this is that the merchants who place advertisements are willing to observe which channels their advertisements have played a role in, so as to place advertisements competitively.

Electronic coupons are helpful for e-commerce systems to count product types and consumption quantities, thereby generating industry statistical information that is helpful for observing the market. Compared with bank card payment, there are not only records of shopping malls/stores, but also A record of the item type.

As shown in FIG. 7 , it is a schematic flowchart of a method for providing location information proposed in an embodiment of the present invention in an electronic payment server, which specifically includes the following steps:

Step S701 , when the electronic payment server performs electronic consumption processing, it authenticates and counts the electronic coupons used by the user, and generates electronic consumption record information of electronic coupons and corresponding advertisement information.

Step S702, the electronic payment server sends electronic consumption record information to the mobile location server according to the feedback cycle, so that the mobile location server sorts the corresponding advertisement information when providing location information according to the electronic consumption record information.

In a specific application scenario, the electronic payment server may further perform step S703:

Step S703, the electronic payment server sends electronic consumption record information to the advertisement server according to the feedback cycle, so that the advertisement server performs corresponding statistical processing and/or billing processing on each advertisement business according to the electronic consumption record information.

It should be pointed out that there is no necessary sequence relationship between step S702 and step S703, and the required size does not represent the difference in execution sequence.

In order to realize the above-mentioned technical solution, an embodiment of the present invention also provides an electronic payment server, the structural diagram of which is shown in Figure 8, specifically including:

The processing module 81 is used for authenticating and counting the electronic coupons used by users during electronic consumption processing, and generating electronic consumption record information of electronic coupons and corresponding advertisement information;

The communication module 82 is configured to send the electronic consumption record information generated by the processing module 81 to the mobile location server according to the feedback cycle, so that the mobile location server sorts the corresponding advertisement information according to the electronic consumption record information when providing location information.

In a specific application scenario, the communication module 82 is also used to send the electronic consumption record information generated by the processing module to the advertisement server according to the feedback cycle, so that the advertisement server can perform corresponding statistical processing and processing on each advertising business according to the electronic consumption record information. / or billing processing.

In actual application scenarios, the on-site payment function of the electronic payment system realizes the function of electronic tickets, and electronic tickets include coupons and admission tickets.

The electronic payment system will jointly generate electronic coupons with merchants, and mark anti-counterfeiting passwords on the electronic coupons. The anti-counterfeiting password can be stored using a two-dimensional code. When a user uses an electronic ticket, the electronic ticket reader reads the anti-counterfeiting password and transmits the information to the electronic payment server, which is authenticated by the electronic payment server and obtains an authentication certificate. right result.

The electronic payment server feeds back the authentication information to the advertisement server in real time or quasi-real time, and the advertisement server records the consumption information.

Electronic payment consumption information forms the following information:

(1) Industry statistical information

(2) Feedback to the advertisement server in batches at a certain time interval, and the advertisement server can charge according to the records.

(3) Feedback to the GIS server in batches at a certain time interval, affecting the ranking of POI search results.

At the same time, the electronic payment system provides the entrance of user consumption feedback information, that is, user satisfaction, and adopts a scoring system, such as a 5-point system. The electronic payment server sends user consumption feedback information to the GIS server in batches at a certain time interval, which affects POI search. The ranking of the results and can be displayed within the search results.

In the following, the technical solutions of the embodiments of the present invention will be described further in combination with specific examples.

The system structure diagram of GIS system, advertising system and electronic payment to provide location services is shown in Figure 9.

The specific equipment conditions have been described in detail above, so I won’t repeat the description here. What needs to be further explained is the relationship between the interfaces:

Interface 1: The LBS application server obtains suitable advertisement content from the advertisement server according to keywords and/or geographic location as parameters, and displays it in the location service, including electronic coupons;

Interface 2: The electronic payment server provides a service to the advertising server: the advertising server sends the electronic coupon information in the advertisement to the electronic payment server, and the electronic payment server generates the electronic coupon information and sends it to the advertising server for storage; The time interval is to send to the advertising server the statistical information of the user's use of electronic coupons, so that the advertising server can calculate the advertising fee according to the actual consumption behavior of the user.

Interface 3: The electronic payment server sends the user's consumption statistics in each POI to the LBS application server at a certain time interval, so that the LBS application server can optimize the search and ranking results according to this information.

Based on the above system architecture, the process used by users is shown in Figure 10, including the following steps:

Step S1001, for a certain POI or a certain keyword, the advertisement server accesses the electronic payment server, generates an advertisement coupon, and stores it in the advertisement server.

Step S1002, the user uses the location service, and the mobile location server accesses the advertisement server to obtain appropriate advertisement information, including electronic coupons.

Step S1003, the user downloads the electronic ticket to the terminal.

Step S1004, the user consumes electronic coupons at the merchant.

Step S1005, the electronic payment server authenticates and records the electronic ticket.

Step S1006, the electronic payment server feeds back the use of electronic coupons to the advertising server.

Wherein, the usage status of the electronic ticket is given in the form of statistics instead of information including the user identification, and the usage status includes the identification and the number of times of the electronic coupon.

Step S1007, the electronic payment server feeds back the consumption situation of the POI point to the advertisement server at a certain time interval.

The time interval may be a system configuration, such as 1 minute, and changes in the specific time length will not affect the protection scope of the present invention.

The consumption situation is given in the form of statistics instead of information containing user identification, and the consumption situation includes POI point identification and consumption times.

Compared with the prior art, the embodiment of the present invention has the following advantages:

By applying the technical solution proposed by the embodiment of the present invention, the backward charging is realized through the advertisement, and the feedback mode of the advertisement is realized by the joint electronics, which lowers the threshold for the end user to use the service, and provides an opportunity for the merchant to promote the product, which is from the mobile value-added service to the The attempt to change the mobile Internet business, through the electronic payment system, realizes the billing of the advertising system according to the actual coupons used, and realizes the search ranking of the LBS business to consider the factor of user consumption.

Through the above description of the implementation manners, those skilled in the art can clearly understand that the embodiments of the present invention can be implemented by hardware, or by means of software plus a necessary general hardware platform. Based on such understanding, the technical solutions of the embodiments of the present invention can be embodied in the form of software products, which can be stored in a non-volatile storage medium (which can be CD-ROM, U disk, mobile hard disk, etc.), Several instructions are included to make a computer device (which may be a personal computer, a server, or a network device, etc.) execute the methods described in various implementation scenarios of the embodiments of the present invention.

Those skilled in the art can understand that the drawing is only a schematic diagram of a preferred implementation scenario, and the modules or processes in the drawing are not necessarily necessary for implementing the embodiments of the present invention.

Those skilled in the art can understand that the modules in the devices in the implementation scenario can be distributed among the devices in the implementation scenario according to the description of the implementation scenario, or can be located in one or more devices different from the implementation scenario according to corresponding changes. The modules of the above implementation scenarios can be combined into one module, or can be further split into multiple sub-modules.

The serial numbers of the above embodiments of the present invention are for description only, and do not represent the pros and cons of the implementation scenarios.

The above disclosures are only some specific implementation scenarios of the embodiments of the present invention, however, the embodiments of the present invention are not limited thereto, and any changes conceivable by those skilled in the art shall fall within the protection scope of the embodiments of the present invention.

Claims (11)

1. a supplying method for positional information, is characterized in that, specifically comprises the following steps:

The retrieving information that mobile location server provides according to user, the advertising message corresponding to Advertisement Server request and the electronic bill corresponding to described advertising message;

Positional information corresponding to the retrieving information that described user provides by described mobile location server, and the one or more advertising messages obtained to described Advertisement Server request corresponding to described positional information are shown to described user;

When described user browses described advertising message, electronic bill corresponding for described advertising message is supplied to described user by described mobile location server;

When described user is consumed by described electronic bill, electronic payment server generates the E-consumer recorded information of electronic bill and corresponding advertising message;

Described electronic payment server, according to feedback cycle, sends described E-consumer recorded information to mobile location server.

2. the method for claim 1, is characterized in that, the retrieving information that mobile location server provides according to user, and the process of the advertising message corresponding to Advertisement Server request and the electronic bill corresponding to described advertising message, is specially:

The retrieving information that described Advertisement Server sends according to described mobile location server, searches the electronic bill corresponding to corresponding advertising message and described advertising message in the information that this locality stores;

Electronic bill corresponding to described advertising message and described advertising message is sent to mobile location server by described Advertisement Server, browses for user and downloads when obtaining positional information.

3. method as claimed in claim 2, it is characterized in that, the advertising message that described Advertisement Server stores in this locality and electronic bill, obtain especially by with under type:

The electronic bill information comprised in advertising message is sent to electronic payment server by described Advertisement Server;

Described Advertisement Server receives the electronic bill that described electronic payment server returns, and is stored in this locality after being associated by described electronic bill with corresponding advertising message.

4. the method for claim 1, is characterized in that, described electronic payment server, according to feedback cycle, sends to mobile location server in the process of described E-consumer recorded information, also comprises:

Described Advertisement Server receives the E-consumer recorded information of the electronic bill that electronic payment server is fed back according to feedback cycle, and according to the E-consumer recorded information of described electronic bill, corresponding statistical disposition and/or charging process are carried out to each advertising business.

5. the method for claim 1, is characterized in that, described electronic payment server, according to feedback cycle, after mobile location server sends described E-consumer recorded information, also comprises:

Described mobile location server, according to described E-consumer recorded information, sorts to the advertising message corresponding to each position information.

6. a mobile location server, is characterized in that, specifically comprises:

Communication module, for receiving the retrieval request of user, and according to the retrieving information that described user provides, the advertising message corresponding to Advertisement Server request and the electronic bill corresponding to described advertising message;

Display module, be connected with described communication module, for the positional information corresponding to retrieving information that described user is provided, described user is shown to the one or more advertising messages accessed by described communication module corresponding to described positional information, and, when described user browses described advertising message, described display module also for electronic bill corresponding for described advertising message is supplied to described user, is downloaded for described user.

7. mobile location server as claimed in claim 6, is characterized in that, described communication module, also for receiving the E-consumer recorded information that electronic payment server is fed back according to feedback cycle;

Wherein, described mobile location server, also comprises:

Order module, for the E-consumer recorded information accessed by described communication module, carries out the adjustment of ranking results to the Search Results of advertising message.

8. an Advertisement Server, is characterized in that, specifically comprises:

Communication module, for receiving the retrieving information that mobile location server sends, and sending to described mobile location server by the electronic bill corresponding to corresponding advertising message and described advertising message, browsing for user and downloading when obtaining positional information;

Memory module, for storing the electronic bill corresponding to advertising message and described advertising message

Enquiry module, for the retrieving information received according to described communication module, searches the electronic bill corresponding to corresponding advertising message and described advertising message in the information that described memory module stores.

9. Advertisement Server as claimed in claim 8, it is characterized in that, the advertising message of the storage that described memory module stores and electronic bill, obtain especially by with under type:

The electronic bill information comprised in advertising message is sent to electronic payment server by described communication module, and receive the electronic bill that described electronic payment server returns, be stored in described memory module after described electronic bill is associated with corresponding advertising message.

10. Advertisement Server as claimed in claim 8, is characterized in that, described communication module is also for receiving the E-consumer recorded information of the electronic bill that electronic payment server is fed back according to feedback cycle;

Wherein, described Advertisement Server, also comprises:

Statistical module, for the E-consumer recorded information of the electronic bill received by described communication module, carries out corresponding statistical disposition and/or charging process to each advertising business.

11. 1 kinds of positional informations system is provided, it is characterized in that, comprise mobile location server, Advertisement Server and electronic payment server:

Described mobile location server, for receiving the retrieval request of user, and according to the retrieving information that described user provides, the electronic bill corresponding to corresponding advertising message and described advertising message is obtained to Advertisement Server, and described advertising message and electronic bill are supplied to described user when the positional information corresponding to the retrieving information provided for described user, download for described user;

Described Advertisement Server, retrieving information for sending according to described mobile location server searches corresponding advertising message and the electronic bill corresponding to described advertising message, and send to described mobile location server, browse for user when obtaining positional information and download;

Described electronic payment server, for when carrying out E-consumer process, authentication and statistics are carried out to the electronic bill that user uses, generate the E-consumer recorded information of electronic bill and corresponding advertising message, and according to feedback cycle, described E-consumer recorded information is sent to mobile location server and/or Advertisement Server, described mobile location server is sorted to corresponding advertising message when providing positional information according to described E-consumer recorded information, and/or make described Advertisement Server according to described E-consumer recorded information, corresponding statistical disposition and/or charging process are carried out to each advertising business.