CN108564406A - A kind of method and apparatus of excitation push - Google Patents

Abstract

The invention discloses a kind of method and apparatus of excitation push, are related to field of computer technology.One specific implementation mode of this method includes：Obtain action message corresponding with the active instruction of user；Determine that pre- push time and target push article according to the action message；When the pre- push time being less than current time, pushes the target to user and push article.The embodiment carries out real time push by the Real-time inventory and movable duration for combining article to article, article uniformly can fully be pushed out in active duration, and mode is pushed compared to traditional excitation, computational efficiency has greatly improved.

Description

A method and device for stimulating pushing

technical field

The present invention relates to the field of computer technology, in particular to a method and device for stimulating pushing.

Background technique

At present, in order to attract users' attention and increase user stickiness, incentive push is a necessary means for websites. As far as incentive push is concerned, it is usually calculated on the server side through a specific calculation method whether the user can get the push item in the event, what push item is obtained, and then inform the front-end display layer. There are mainly the following methods: preset item push rate, every "several" push, and time-based push.

In the course of realizing the present invention, the inventor finds that there are at least the following problems in the prior art:

1) For the preset item push rate method: it is necessary to estimate the total number of participants in the event, and set the push rate of each item according to the estimated total number of people and the number of items. However, because it is difficult to accurately estimate the total number of event participants, activities often occur in this method The case where it is not finished but the item has been pushed.

2) For every "several" push method: It is necessary to preset the push sequence according to a certain rule before the event starts, and determine the users who get the pushed items according to the push sequence. This method is easy to observe the law and be cracked. There is a situation where the event is over but the item has not been pushed.

3) For the push method based on the time axis: before the event starts, the push time point of each item needs to be determined according to the event start time, end time and total amount of items, and all push time points should be stored in the database or cache. As a result, a large amount of database or cache space is occupied, making the active system read and write slowly and inefficient.

Contents of the invention

In view of this, the embodiment of the present invention provides a method of stimulating push, by combining the real-time inventory of the item and the duration of the event to push the item in real time, the item can be pushed out evenly and completely within the duration of the event, and compared to Compared with the traditional incentive push method, the calculation efficiency has been greatly improved.

To achieve the above purpose, according to an aspect of the embodiments of the present invention, a method for encouraging pushing is provided, including:

Obtain activity information corresponding to the user's activity instruction;

Determine the pre-push time and target push items according to the activity information;

When the pre-push time is less than the current time, push the target push item to the user.

Optionally, determining the pre-push time according to the activity information includes:

Determine the activity start time t ₁ , activity end time t ₂ , and total item quantity data N ₁ according to the activity information, so as to As the item push time interval Δt;

Using a random number generator function to determine the first random number M ₁ , where M ₁ is a floating point number and M ₁ ∈(0,Δt];

Determine the remaining item quantity data N ₂ according to the activity information, and use [t ₁ +(N ₁ -N ₂ )·Δt+M ₁ ] as the pre-push time.

Optionally, determining the target push item according to the activity information includes:

determining remaining item information according to the activity information;

Using a random number generating function to determine the second random number M ₂ ;

The target push item is determined according to the remaining item information and the second random number _M2 .

Optionally, determining the target push item according to the remaining item information and the second random number _M2 includes:

Determine the identification value of the remaining items and the quantity data of the remaining items according to the remaining item information;

An identification value corresponding to the second random number _M2 is determined according to the remaining item quantity data, and the remaining item determined by the corresponding identification value is used as the target pushed item.

Optionally, after pushing the target pushed item to the user, updating the activity information is further included.

According to still another aspect of the embodiments of the present invention, there is provided a device for encouraging pushing, including:

An information acquisition module, configured to acquire activity information corresponding to the user's activity instruction;

A data determination module, configured to determine a pre-push time and a target push item according to the activity information;

A push module, configured to push the target push item to the user when the pre-push time is less than the current time.

Optionally, the data determination module determines the pre-push time according to the activity information, including:

Determine the activity start time t1, activity end time t2, and total item quantity data _N1 according to the activity information, so as to As the item push time interval Δt;

Using a random number generator function to determine the first random number M ₁ , where M ₁ is a floating point number and M ₁ ∈(0,Δt];

Determine the remaining item quantity data N ₂ according to the activity information, and use [t ₁ +(N ₁ -N ₂ )·Δt+M ₁ ] as the pre-push time.

Optionally, the data determination module determines the target push item according to the activity information, including:

determining remaining item information according to the activity information;

Using a random number generating function to determine the second random number M ₂ ;

The target push item is determined according to the remaining item information and the second random number _M2 .

Optionally, the data determination module determines the target push item according to the remaining item information and the second random number _M2 , including:

Determine the identification value of the remaining items and the quantity data of the remaining items according to the remaining item information;

An identification value corresponding to the second random number _M2 is determined according to the remaining item quantity data, and the remaining item determined by the corresponding identification value is used as the target pushed item.

Optionally, after the push module pushes the target push item to the user, it further includes updating the activity information.

According to another aspect of the embodiments of the present invention, there is provided an electronic device for stimulating push, including:

one or more processors;

storage means for storing one or more programs,

When the one or more programs are executed by the one or more processors, the one or more processors are made to implement the push push method provided by the present invention.

According to still another aspect of the embodiments of the present invention, a computer-readable medium is provided, on which a computer program is stored, and when the program is executed by a processor, the method for stimulating push provided by the present invention is implemented.

An embodiment of the above invention has the following advantages or beneficial effects: because the pre-push time and the target push item are determined according to the acquired activity information, when the pre-push time is less than the current time, the user will be pushed the target push item Technical means, so it overcomes the technical problems of not being able to push items evenly and completely in the traditional incentive push method, and the calculation efficiency is low, and then achieves the technical effect of being able to push items evenly and completely efficiently.

The further effects of the above-mentioned non-conventional alternatives will be described below in conjunction with specific embodiments.

Description of drawings

The accompanying drawings are used to better understand the present invention, and do not constitute improper limitations to the present invention. in:

FIG. 1 is a schematic diagram of the main flow of a method for stimulating push according to an embodiment of the present invention;

FIG. 2 is a schematic diagram of a system architecture of a method for stimulating push according to an embodiment of the present invention;

FIG. 3 is a schematic diagram of a main data structure of a method for stimulating push according to an embodiment of the present invention;

Fig. 4 is a schematic diagram of storage content of activity information of a method for encouraging push according to an embodiment of the present invention;

Fig. 5 is a schematic diagram of main steps of a method for stimulating push according to an embodiment of the present invention;

Fig. 6 is a schematic diagram of main modules of a device for stimulating and pushing according to an embodiment of the present invention;

Fig. 7 is an exemplary system architecture diagram to which the embodiment of the present invention can be applied;

Fig. 8 is a schematic structural diagram of a computer system suitable for implementing a terminal device or a server according to an embodiment of the present invention.

Detailed ways

Exemplary embodiments of the present invention are described below in conjunction with the accompanying drawings, which include various details of the embodiments of the present invention to facilitate understanding, and they should be regarded as exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.

Fig. 1 is a schematic diagram of the main flow of a method for encouraging pushing according to an embodiment of the present invention, as shown in Fig. 1 , including:

Step S101, acquiring activity information corresponding to the user's activity instruction;

Step S102. Determine the pre-push time and target push items according to the activity information;

Step S103, when the pre-push time is less than the current time, push the target push item to the user.

The incentive push can be displayed in various forms, such as activities such as "smashing golden eggs", "big turntable", "scratch music", "cutting the rope" on the website, which can be calculated on the server side through a specific calculation method. Whether the user of the event can obtain the pushed items and what specific pushed items can be obtained, and then inform the front-end display layer.

The activity instruction refers to instruction information that can indicate that a user participates in an activity.

The activity instruction can be an effective interactive behavior received by the system when the user participates in the activity and the system, such as the "click" behavior of the user using the mouse to a preset valid position in the "Golden Egg" activity, or the "cutting" behavior. The movement behavior performed by the user holding down the left mouse button at a valid position in the "Rope" activity.

The target push item can be selected from a huge number of items in the form of lottery tickets, or can be selected from items in the form of entities.

The present invention determines the pre-push time and the target push item according to the acquired activity information, and pushes the target push item to the user when the pre-push time is less than the current time. When the items are evenly and completely pushed out within the duration of the event, the present invention abandons the method of storing all push time points in the database in advance in the traditional time-based push method, but uses a simple and efficient method to real-time Determine whether each user can get the push item when participating in the activity, and which item can be obtained, not only distributes the push time of the item in the event evenly and completely, ensures the reasonable push of the item, but also has good time complexity and space complexity, and due to the real-time nature of the activity, the present invention can effectively prevent cheating.

In some embodiments, determining the pre-push time according to the activity information includes:

According to the activity information, determine the activity start time t1, the activity end time t ₂ , and the total item quantity data N ₁ , to As the item push time interval Δt;

Using a random number generator function to determine the first random number M ₁ , where M ₁ is a floating point number and M ₁ ∈(0,Δt];

Determine the remaining item quantity data N ₂ according to the activity information, and use [t ₁ +(N ₁ -N ₂ )·Δt+M ₁ ] as the pre-push time.

The significance of this method is to push out all the items evenly and completely during the various time periods of the activity, that is, one item is pushed out every Δt time, and all items are just pushed out at the end of the activity; The specific push time point within each Δt time is random, and its randomness is realized by the first random number M ₁ ;

Since the pre-push time is determined in real time with a simple algorithm, its time complexity and space complexity are very low, so the efficiency of system operation is greatly improved, and even in the case of high concurrency, there will be no system read and write problems Bottleneck; and because the first random number _M1 is determined randomly in real time, the determined pre-push time is different for each user, and the rules cannot be determined, so that cheating can be effectively prevented.

When a user participates in an event, the following situations occur:

If the items in the current time period have not been pushed out, when the user comes to participate in the activity, if the determined pre-push time is not less than the current time, the item will not be pushed to the user; if the determined pre-push time is less than the current time , push items to the user;

If the items in the current time period have been pushed out, and the pre-push time determined when the user participates in the activity must be greater than the current time, the items will not be pushed to the user;

If no one participates in the event for a long time, the number of items that can be pushed during the remaining time period of the event will increase. Although the overall chance of winning increases, it is also evenly distributed, avoiding the defect that all items cannot be pushed out when the event time ends.

In some embodiments, determining the target push item according to the activity information includes:

determining remaining item information according to the activity information;

Using a random number generating function to determine the second random number M ₂ ;

The target push item is determined according to the remaining item information and the second random number _M2 .

When the pre-push time is determined, the target push item can also be determined according to the activity information:

First determine the remaining item information according to the activity information, the remaining item information may include the type of remaining item and the quantity of each type of item; for example, the types of remaining items include: the first item is a 10% discount coupon, and the second item is a 20% discount Coupons and the third item are 30% discount coupons, of which there are 156 items left for the first item, 90 items for the second item, and 120 items for the third item; the remaining item information can also include each the remaining items and the total quantity of all remaining items;

The second random number M ₂ is determined by the random number generating function, and M ₂ can be a natural number; such as 222, such as 760;

Then, according to the remaining item information and the second random number M ₂ , determine the target push item among the remaining items;

If the current total number of remaining items is N ₂ , all remaining items are numbered from 1 in an auto-incrementing manner to obtain a total of N ₂ numbers from 1 to N ₂ , and then the second random number M ₂ corresponding to to a certain number, the remaining items corresponding to the number are the target pushed items.

According to the second random number _M2 determined randomly in real time, the target push item is determined among all the remaining items, which is easy to implement and has high calculation efficiency, and due to the randomness of the second random number _M2 , the push item obtained by the user cannot be specified in advance, which is effective Cheating is prevented.

In some embodiments, determining the target push item according to the remaining item information and the second random number _M2 includes:

Determine the identification value of the remaining items and the quantity data of the remaining items according to the remaining item information;

An identification value corresponding to the second random number _M2 is determined according to the remaining item quantity data, and the remaining item determined by the corresponding identification value is used as the target pushed item.

The identification value of the remaining items may be the identification value of each type of remaining items;

For example, according to the activity information, it is determined that the identification value of the first item is 202011, the identification value of the second item is 202012, and the identification value of the third item is 202013, wherein the remaining item quantity data is: the first item has 156 left pieces, there are 90 pieces left for the second item, and 120 pieces left for the third item;

When determining that the second random number _M2 is 222, determine which type of remaining item the 222nd item is in the remaining items, then use any item in the remaining item category as the target push item: according to the identification value For the remaining item quantity data 156 of the item of 202011, use M ₂ -156=66. Since 66>0, it is determined that the first item is not the target push item at this time; further according to the remaining item quantity data 90 of the item whose identification value is 202012, Using M ₂ -156-90=-24, since -24≤0, at this time, it is determined that the identification value corresponding to the second random number M ₂ =222 is 202012, that is, it is determined that the second item is the target pushed item.

The identification value of the remaining items may also be the identification value of each remaining item;

If all remaining items are numbered from 1 according to the activity information, and the remaining item quantity data is 366, then the identification value of the remaining items is 366 natural numbers from 1 to 366;

When the second random number M ₂ is determined to be 760, according to the remaining item quantity data 366, use 760%366=28, and at this time, determine that the identification value corresponding to the second random number M ₂ =760 is 28, that is, determine the serial number as 28 The remaining items for the target push items.

In some embodiments, after pushing the target pushed item to the user, updating the activity information is further included. For example, the target pushed item is deleted from the remaining items.

When the pre-push time is less than the current time, the target push item is pushed to the user, after which the activity information needs to be updated in real time, and the target push item is deleted from the remaining items in the current database to ensure that the next user There is no target push item obtained by the current user in the remaining items in the database when participating in the event, so that the event system can run normally;

Updating the activity information may also include: recording the current time as the latest push time.

Fig. 2 is a schematic diagram 200 of a system architecture of a method for stimulating pushing according to an embodiment of the present invention; including:

The database 201 can be used to store the activity information pushed by the incentive and the item information pushed by the activity;

The activity initialization service 202 can be a task that can be started at a preset time, for example, it can be set to scan the activities in the database that are about to start on the next day at 2 am every day; for example, the current time is 2016-04-22 02:00:00 , the activity initialization service 202 will scan the activities that will start on April 23, 2016, generate activity information to be used in the next day, and store the activity information in the cache 203;

The cache 203 can be used to store the activity information generated in the activity initialization service 202;

The incentive push service 204 can be used to judge whether to push items to the user according to the activity information;

A user 205 may be an object participating in an activity. The activity instruction is generated when the user 205 participates in the activity.

The database 201 pre-stores the existing incentive push activity information and the item information pushed by the activity; the activity initialization service 202 reads the activity configuration in the database, generates the activity information to be used in the next day, and generates a good activity The information is stored in the cache 203; when the user 205 participates in an activity, an activity instruction is generated, and the incentive push service 204 reads the activity information corresponding to the activity instruction in the cache 203, and judges whether to push an item to the user 205 in real time.

Fig. 3 is a schematic diagram of the main data structure of a method for stimulating pushing according to an embodiment of the present invention; including:

LotteryInstance (event information) 301, LotteryAwardEntry (item item information) 302.

The LotteryInstance (activity information) 301 may include: activeID (activity ID), activeName (activity name), beginTime (activity start time), endTime (activity end time), lotteryAwardMap (item information pushed by the activity);

Wherein, each element in the lotteryAwardMap is the LotteryAwardEntry (item item information) 302, which may specifically include: awardID (item ID), awardName (item name), awardCoupoon (item information code), awardTotalAmount (total item quantity data), awardBalance (remaining item quantity data), lastUpdateTime (latest push time).

Fig. 4 is a schematic diagram of activity information storage content of a method for encouraging push according to an embodiment of the present invention; including:

Activity information 401, item information 402.

The activity information 401 may include: activity ID, such as: 102020;

Activity name, such as: cut the rope;

Event start time, such as: 2016-04-22 10:00:00;

Event end time, such as: 2016-04-24 24:00:00;

Item information pushed by the event, such as: item list;

Wherein, each element in the item information pushed by the activity is the item item information 402, which may specifically include:

Item ID, such as: 202011;

Item name, such as: 10% discount coupon;

Item information code, such as: SKJLKJFHUI2342;

Total item quantity data, such as: 6000;

Remaining item quantity data, such as: 6000;

The latest push time, such as: NULL.

Fig. 5 is a schematic diagram of main steps of a method for stimulating push according to an embodiment of the present invention; including:

user participation in activities;

Obtain event information, including: event start time t ₁ , event end time t ₂ , total item quantity data N ₁ , remaining item quantity data N ₂ , remaining item information;

Determine whether the remaining item quantity data N ₂ is greater than 0: if N ₂ = 0, the item will not be pushed to the user, and the user's participation in the activity ends; if N ₂ > 0, the user will continue to participate in the activity;

Determine the item push time interval Δt, the first random number M ₁ , and the second random number M ₂ : As the item push time interval Δt, the first random number M ₁ and the second random number M ₂ are determined using a random number generation function;

Determining the pre-push time and target push items: take [t ₁ +(N ₁ -N ₂ )·Δt+M ₁ ] as the pre-push time, and determine _the target push item;

Determine whether the pre-push time is less than the current time: if the pre-push time is not less than the current time, the user will not push the item and the user's participation in the activity ends; if the pre-push time is less than the current time, the user will continue to participate in the activity;

push the target push item to the user;

Update activity information: delete the target push item from the remaining items, and record the current time as the latest push time;

The user participation activity ends.

Fig. 6 is a schematic diagram of the main modules of a device for stimulating and pushing according to an embodiment of the present invention. As shown in Fig. 6, the device for stimulating and pushing 600 includes:

An information acquisition module 601, configured to acquire activity information corresponding to the user's activity instruction;

A data determination module 602, configured to determine a pre-push time and a target push item according to the activity information;

A push module 603, configured to push the target push item to the user when the pre-push time is less than the current time.

The incentive push can be displayed in various forms, such as activities such as "smashing golden eggs", "big turntable", "scratch music", "cutting the rope" on the website, which can be calculated on the server side through a specific calculation method. Whether the user of the event can obtain the pushed items and what specific pushed items can be obtained, and then inform the front-end display layer.

The activity instruction refers to instruction information that can indicate that a user participates in an activity.

The activity instruction can be an effective interactive behavior received by the system when the user participates in the activity and the system, such as the "click" behavior of the user using the mouse to a preset valid position in the "Golden Egg" activity, or the "cutting" behavior. The movement behavior performed by the user holding down the left mouse button at a valid position in the "Rope" activity.

The target push item can be selected from a huge number of items in the form of lottery tickets, or can be selected from items in the form of entities.

The present invention determines the pre-push time and the target push item according to the acquired activity information, and pushes the target push item to the user when the pre-push time is less than the current time. When the items are evenly and completely pushed out within the duration of the event, the present invention abandons the method of storing all push time points in the database in advance in the traditional time-based push method, but uses a simple and efficient method to real-time Determine whether each user can get the push item when participating in the activity, and which item can be obtained, not only distributes the push time of the item in the event evenly and completely, ensures the reasonable push of the item, but also has good time complexity and space complexity, and due to the real-time nature of the activity, the present invention can effectively prevent cheating.

In some embodiments, the data determination module 602 determines the pre-push time according to the activity information, including:

Determine the activity start time t ₁ , activity end time t ₂ , and total item quantity data N ₁ according to the activity information, so as to As the item push time interval Δt;

Using a random number generator function to determine the first random number M ₁ , where M ₁ is a floating point number and M ₁ ∈(0,Δt];

Determine the remaining item quantity data N ₂ according to the activity information, and use [t ₁ +(N ₁ -N ₂ )·Δt+M ₁ ] as the pre-push time.

The significance of this method is to push out all the items evenly and completely during the various time periods of the activity, that is, one item is pushed out every Δt time, and all items are just pushed out at the end of the activity; The specific push time point within each Δt time is random, and its randomness is realized by the first random number M ₁ ;

Since the pre-push time is determined in real time with a simple algorithm, its time complexity and space complexity are very low, so the efficiency of system operation is greatly improved, and even in the case of high concurrency, there will be no system read and write problems Bottleneck; and because the first random number _M1 is determined randomly in real time, the determined pre-push time is different for each user, and the rules cannot be determined, so that cheating can be effectively prevented.

When a user participates in an event, the following situations occur:

If the items in the current time period have not been pushed out, when the user comes to participate in the activity, if the determined pre-push time is not less than the current time, the item will not be pushed to the user; if the determined pre-push time is less than the current time , push items to the user;

If the items in the current time period have been pushed out, and the pre-push time determined when the user participates in the activity must be greater than the current time, the items will not be pushed to the user;

If no one participates in the event for a long time, the number of items that can be pushed during the remaining time period of the event will increase. Although the overall chance of winning increases, it is also evenly distributed, avoiding the defect that all items cannot be pushed out when the event time ends.

In some embodiments, the data determination module 602 determines the target push item according to the activity information, including:

determining remaining item information according to the activity information;

Using a random number generating function to determine the second random number M ₂ ;

The target push item is determined according to the remaining item information and the second random number _M2 .

When the pre-push time is determined, the target push item can also be determined according to the activity information:

First determine the remaining item information according to the activity information, the remaining item information may include the type of remaining item and the quantity of each type of item; for example, the types of remaining items include: the first item is a 10% discount coupon, and the second item is a 20% discount Coupons and the third item are 30% off coupons, of which there are 156 left for the first item, 90 left for the second item, and 120 left for the third item;

The remaining item information may also include the total quantity of each remaining item and all remaining items;

The second random number M ₂ is determined by the random number generating function, and M ₂ can be a natural number; such as 222, such as 760;

Then, according to the remaining item information and the second random number M ₂ , determine the target push item among the remaining items;

If the current total number of remaining items is N ₂ , all remaining items are numbered from the beginning in a self-incrementing manner to obtain a total of N ₂ numbers from 1 to N ₂ , and then determine the second random number M corresponding to a certain If there is a serial number, the remaining items corresponding to the serial number are the target push items.

According to the second random number _M2 determined randomly in real time, the target push item is determined among all the remaining items, which is easy to implement and has high calculation efficiency, and due to the randomness of the second random number _M2 , the push item obtained by the user cannot be specified in advance, which is effective Cheating is prevented.

In some embodiments, the data determination module 602 determines the target push item according to the remaining item information and the second random number _M2 , including:

Determine the identification value of the remaining items and the quantity data of the remaining items according to the remaining item information;

An identification value corresponding to the second random number _M2 is determined according to the remaining item quantity data, and the remaining item determined by the corresponding identification value is used as the target pushed item.

The identification value of the remaining items may be the identification value of each type of remaining items; for example, according to the activity information, it is determined that the identification value of the first item is 202011, the identification value of the second item is 202012, and the identification value of the third item is 202013, wherein the data of remaining items is: 156 items left for the first item, 90 items left for the second item, and 120 items left for the third item;

When determining that the second random number _M2 is 222, determine which type of remaining item the 222nd item is in the remaining items, then use any item in the remaining item category as the target push item: according to the identification value For the remaining item quantity data 156 of the item of 202011, use M ₂ -156=66. Since 66>0, it is determined that the first item is not the target push item at this time; further according to the remaining item quantity data 90 of the item whose identification value is 202012, Using M ₂ -156-90=-24, since -24≤0, at this time, it is determined that the identification value corresponding to the second random number M ₂ =22 is 202012, that is, it is determined that the second item is the target pushed item.

The identification value of the remaining items may also be the identification value of each remaining item; if all remaining items are numbered from 1 according to the activity information, and the quantity data of the remaining items is 366, then the identification value of the remaining items is 366 natural numbers from 1 to 366;

When the second random number M ₂ is determined to be 760, according to the remaining item quantity data 366, use 760%366=28, and at this time, determine that the identification value corresponding to the second random number M ₂ =760 is 28, that is, determine the serial number as 28 The remaining items for the target push items.

In some embodiments, after the push module 603 pushes the target push item to the user, it further includes updating the activity information. For example, the target pushed item is deleted from the remaining items.

When the pre-push time is less than the current time, the target push item is pushed to the user, after which the activity information needs to be updated in real time, and the target push item is deleted from the remaining items in the current database to ensure that the next user There is no target push item obtained by the current user in the remaining items in the database when participating in the event, so that the event system can run normally;

Updating the activity information may also include: recording the current time as the latest push time.

FIG. 7 shows an exemplary system architecture 700 to which the method or apparatus for stimulating push according to an embodiment of the present invention can be applied.

As shown in FIG. 7 , a system architecture 700 may include terminal devices 701 , 702 , and 703 , a network 704 and a server 705 . The network 704 is used as a medium for providing communication links between the terminal devices 701 , 702 , 703 and the server 705 . Network 704 may include various connection types, such as wires, wireless communication links, or fiber optic cables, among others.

Users can use terminal devices 701, 702, 703 to interact with server 705 through network 704 to receive or send messages and the like. Various communication client applications can be installed on the terminal devices 701, 702, and 703, such as shopping applications, web browser applications, search applications, instant messaging tools, email clients, social platform software, etc. (just for example).

The terminal devices 701, 702, and 703 may be various electronic devices with display screens and supporting web browsing, including but not limited to smart phones, tablet computers, laptop computers, desktop computers, and the like.

The server 705 may be a server that provides various services, such as a background management server that provides support for shopping websites browsed by users using the terminal devices 701 , 702 , and 703 (just an example). The background management server can analyze and process the received data such as product information query requests, and feed back the processing results (such as target push information, product information—just an example) to the terminal device.

It should be noted that the push push method provided by the embodiment of the present invention is generally executed by the server 705 , and correspondingly, the device for push push is generally set in the server 705 .

It should be understood that the numbers of terminal devices, networks and servers in FIG. 7 are only illustrative. According to the implementation needs, there can be any number of terminal devices, networks and servers.

Referring now to FIG. 8 , it shows a schematic structural diagram of a computer system 800 suitable for implementing a terminal device according to an embodiment of the present invention. The terminal device shown in FIG. 8 is only an example, and should not limit the functions and scope of use of this embodiment of the present invention.

As shown in FIG. 8 , a computer system 800 includes a central processing unit (CPU) 801 that can be programmed according to a program stored in a read-only memory (ROM) 802 or a program loaded from a storage section 808 into a random-access memory (RAM) 803 Instead, various appropriate actions and processes are performed. In the RAM 803, various programs and data necessary for the operation of the system 800 are also stored. The CPU 801 , ROM 802 , and RAM 803 are connected to each other via a bus 804 . An input/output (I/O) interface 805 is also connected to the bus 804 .

The following components are connected to the I/O interface 805: an input section 806 including a keyboard, a mouse, etc.; an output section 807 including a cathode ray tube (CRT), a liquid crystal display (LCD), etc., and a speaker; a storage section 808 including a hard disk, etc. and a communication section 809 including a network interface card such as a LAN card, a modem, or the like. The communication section 809 performs communication processing via a network such as the Internet. A drive 810 is also connected to the I/O interface 805 as needed. A removable medium 811, such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, etc., is mounted on the drive 810 as necessary so that a computer program read therefrom is installed into the storage section 808 as necessary.

In particular, according to the disclosed embodiments of the present invention, the processes described above with reference to the flowcharts can be implemented as computer software programs. For example, the disclosed embodiments of the present invention include a computer program product, which includes a computer program carried on a computer-readable medium, where the computer program includes program codes for executing the methods shown in the flowcharts. In such an embodiment, the computer program may be downloaded and installed from a network via communication portion 809 and/or installed from removable media 811 . When this computer program is executed by a central processing unit (CPU) 801, the above-mentioned functions defined in the system of the present invention are performed.

It should be noted that the computer-readable medium shown in the present invention may be a computer-readable signal medium or a computer-readable storage medium or any combination of the above two. A computer readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination thereof. More specific examples of computer-readable storage media may include, but are not limited to, electrical connections with one or more wires, portable computer diskettes, hard disks, random access memory (RAM), read-only memory (ROM), erasable Programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), optical storage device, magnetic storage device, or any suitable combination of the above. In the present invention, a computer-readable storage medium may be any tangible medium that contains or stores a program that can be used by or in conjunction with an instruction execution system, apparatus, or device. In the present invention, however, a computer-readable signal medium may include a data signal propagated in baseband or as part of a carrier wave, in which computer-readable program codes are carried. Such propagated data signals may take many forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the foregoing. A computer-readable signal medium may also be any computer-readable medium other than a computer-readable storage medium, which can send, propagate, or transmit a program for use by or in conjunction with an instruction execution system, apparatus, or device. . Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.

The flowchart and block diagrams in the Figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present invention. In this regard, each block in a flowchart or block diagram may represent a module, program segment, or portion of code that includes one or more logical functions for implementing specified executable instructions. It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or they may sometimes be executed in the reverse order, depending upon the functionality involved. It should also be noted that each block in the block diagrams or flowchart illustrations, and combinations of blocks in the block diagrams or flowchart illustrations, can be implemented by a dedicated hardware-based system that performs the specified function or operation, or can be implemented by a A combination of dedicated hardware and computer instructions.

The modules involved in the embodiments described in the present invention may be implemented by software or by hardware. The described modules may also be set in a processor. For example, it may be described as: a processor includes a sending module, an acquiring module, a determining module, and a first processing module. Wherein, the names of these modules do not limit the module itself under certain circumstances, for example, the sending module can also be described as "a module that sends a picture acquisition request to the connected server".

As another aspect, the present invention also provides a computer-readable medium. The computer-readable medium may be contained in the device described in the above embodiments, or it may exist independently without being assembled into the device. The above-mentioned computer-readable medium carries one or more programs, and when the above-mentioned one or more programs are executed by one device, the device includes: step S101, acquiring activity information corresponding to the user's activity instruction; step S102, according to The activity information determines the pre-push time and the target push item; step S103, when the pre-push time is less than the current time, push the target push item to the user.

According to the technical solution of the embodiment of the present invention, because the pre-push time and the target push item are determined according to the acquired activity information, and when the pre-push time is less than the current time, the technical means of determining that the user obtains the target push item is adopted, so It overcomes the technical problems of not being able to push items evenly and completely in the traditional incentive push method, and the calculation efficiency is low, and then achieves the technical effect of being able to push items evenly and completely efficiently.

The above specific implementation methods do not constitute a limitation to the protection scope of the present invention. It should be apparent to those skilled in the art that various modifications, combinations, sub-combinations and substitutions may occur depending on design requirements and other factors. Any modifications, equivalent replacements and improvements made within the spirit and principles of the present invention shall be included within the protection scope of the present invention.

Claims (12)

1. a kind of method of excitation push, which is characterized in that including：

Obtain action message corresponding with the active instruction of user；

Determine that pre- push time and target push article according to the action message；

When the pre- push time being less than current time, pushes the target to user and push article.

2. according to the method described in claim 1, it is characterized in that, determine the pre- push time according to the action message, including：

According to the action message determination activity time started t₁, activity end time t₂, total amount of commodity data N₁, withMake Time interval Δ t is pushed for article；

First random number M is determined using random number generation function₁, wherein M₁For floating number and M₁∈ (0, Δ t]；

Remaining articles amount data N is determined according to the action message₂, with [t₁+(N₁-N₂)·Δt+M₁] as the pre- push when Between.

3. according to the method described in claim 1, it is characterized in that, determining that target pushes article, packet according to the action message It includes：

Remaining articles information is determined according to the action message；

Second random number M is determined using random number generation function₂；

According to the remaining articles information and the second random number M₂Determine the target push article.

4. according to the method described in claim 3, it is characterized in that, according to the remaining articles information and second random number M₂Determine the target push article, including：

The ident value and remaining articles amount data of remaining articles are determined according to the remaining articles information；

It is determined and the second random number M according to the remaining articles amount data₂Corresponding ident value, with the corresponding mark Remaining articles determined by value push article as the target.

5. according to the method described in claim 4, it is characterized in that, after pushing the target push article to user, go back Including updating the action message.

6. a kind of device of excitation push, which is characterized in that including：

Data obtaining module, for obtaining the corresponding action message of active instruction with user；

Data determining module, for determining that pre- push time and target push article according to the action message；

Pushing module, for when the pre- push time being less than current time, pushing the target to user and pushing article.

7. device according to claim 6, which is characterized in that the data determining module is determined according to the action message The pre- push time, including：

According to the action message determination activity time started t₁, activity end time t₂, total amount of commodity data N₁, withMake Time interval Δ t is pushed for article；

First random number M is determined using random number generation function₁, wherein M₁For floating number and M₁∈ (0, Δ t]；

Remaining articles amount data N is determined according to the action message₂, with [t₁+(N₁-N₂)·Δt+M₁] as the pre- push when Between.

8. device according to claim 6, which is characterized in that the data determining module is determined according to the action message Target pushes article, including：

Remaining articles information is determined according to the action message；

Second random number M is determined using random number generation function₂；

According to the remaining articles information and the second random number M₂Determine the target push article.

9. device according to claim 8, which is characterized in that the data determining module is according to the remaining articles information With the second random number M₂Determine the target push article, including：

The ident value and remaining articles amount data of remaining articles are determined according to the remaining articles information；

It is determined and the second random number M according to the remaining articles amount data₂Corresponding ident value, with the corresponding mark Remaining articles determined by value push article as the target.

10. device according to claim 9, which is characterized in that the pushing module is pushed away to user's push target Further include the update action message after sending article.

11. a kind of electronic equipment of excitation push, which is characterized in that including：

One or more processors；

Storage device, for storing one or more programs,

When one or more of programs are executed by one or more of processors so that one or more of processors are real The now method as described in any in claim 1-5.

12. a kind of computer-readable medium, is stored thereon with computer program, which is characterized in that described program is held by processor The method as described in any in claim 1-5 is realized when row.