CN108717455A - A kind of realization method and system of advertising display - Google Patents
A kind of realization method and system of advertising display Download PDFInfo
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Abstract
Description
技术领域technical field
本发明涉及互联网广告投放与引擎优化技术领域,尤其涉及一种广告展示的实现方法及系统。The invention relates to the technical field of Internet advertisement delivery and engine optimization, in particular to a method and system for realizing advertisement display.
背景技术Background technique
目前,整个非标准广告业务系统划分为两个子系统,即广告投放子系统与广告引擎子系统,其中广告投放子系统负责待处理广告数据的投放,广告引擎子系统负责将待处理广告数据取出。在现有的设计中,广告投放子系统为了实现其通用性,会覆盖公司售卖的所有的广告类型,所以每一条广告信息需要包含广告属性以及广告的控制信息。最后,广告投放子系统会将所有数据入库到内存中,提供给广告引擎子系统实时获取并渲染成不同的广告类型。At present, the entire non-standard advertising business system is divided into two subsystems, namely, the advertisement delivery subsystem and the advertisement engine subsystem, wherein the advertisement delivery subsystem is responsible for placing advertisement data to be processed, and the advertisement engine subsystem is responsible for fetching the advertisement data to be processed. In the existing design, in order to achieve its versatility, the advertising subsystem will cover all types of advertisements sold by the company, so each piece of advertisement information needs to include advertisement attributes and advertisement control information. Finally, the advertisement delivery subsystem will put all the data into the memory, and provide it to the advertisement engine subsystem to obtain and render different advertisement types in real time.
广告引擎子系统是实时处理模块,当用户对应用进行实时操作的时候,就会触发广告引擎子系统开始工作,广告引擎子系统连接到内存中,首先获取所有符合条件的广告信息,然后逐一进行筛选,匹配运算,选出合适的广告信息,进行实时渲染,然后展示给用户。The advertising engine subsystem is a real-time processing module. When the user performs real-time operations on the application, the advertising engine subsystem will be triggered to start working. The advertising engine subsystem is connected to the memory, and firstly obtains all eligible advertisement information, and then proceeds one by one Screening, matching calculations, selection of suitable advertising information, real-time rendering, and display to users.
具体地,现有技术中一般存在两种方案:Specifically, there are generally two solutions in the prior art:
(1)在广告引擎子系统获取广告的过程中,每个对应用做实时操作的用户都会触发一次广告引擎子系统获取广告动作,广告引擎子系统不区分用户,对每个用户都采用同样的处理方式,即,取出所有的广告信息。广告引擎子系统取出这些大量的广告信息以后,会根据不同广告类型,先将广告信息进行拆分,然后取出与本次用户请求的广告类型匹配的广告信息,然后进行过滤,匹配,渲染过程。当用户请求量不大的情况下,能做到很好的兼容性,兼容各种不同的广告。(1) During the process of acquiring advertisements by the advertising engine subsystem, each user who performs real-time operations on the application will trigger an action for the advertising engine subsystem to acquire advertisements. The advertising engine subsystem does not distinguish between users and uses the same method for each user The processing method is to fetch all advertisement information. After the advertising engine subsystem extracts these large amounts of advertising information, it will first split the advertising information according to different advertising types, and then extract the advertising information that matches the advertising type requested by the user this time, and then perform filtering, matching, and rendering processes. When the amount of user requests is not large, it can achieve good compatibility and be compatible with various advertisements.
(2)预测每种广告会加载到广告引擎上的压力,然后为特定服务扩容更多的服务器,以求业务的正常实现,(2) Predict the pressure that each type of advertisement will be loaded on the advertisement engine, and then expand more servers for specific services in order to realize the normal business,
在实现本发明过程中,发明人发现现有技术中至少存在如下问题:In the course of realizing the present invention, the inventor finds that there are at least the following problems in the prior art:
对于第一种方案,当用户请求暴涨,高并发的情况下,多个广告引擎子系统同时工作,从同一台服务器的内存中读取数据大量的数据,会大大降低服务器的性能,同时对内存也会造成很大的压力,当数据不能及时取出以做广告渲染时,会导致大量的排队,在业务逻辑上,导致用户的广告不能正常展示。For the first solution, when user requests skyrocket and the concurrency is high, multiple advertising engine subsystems work at the same time, reading a large amount of data from the memory of the same server will greatly reduce the performance of the server, and at the same time affect the memory It will also cause a lot of pressure. When the data cannot be retrieved in time for advertisement rendering, it will cause a large number of queues. In terms of business logic, the user's advertisement cannot be displayed normally.
针对第二种方案,由于服务器扩容,动态扩容会引起数据的不同步,而且会增加服务器,也会增加资金上的压力。For the second solution, due to server expansion, dynamic expansion will cause data out of synchronization, and will increase the number of servers and financial pressure.
发明内容Contents of the invention
本发明实施例提供一种广告展示的实现方法及系统,可实现广告的快速展示。Embodiments of the present invention provide a method and system for realizing advertisement display, which can realize rapid advertisement display.
一方面,本发明实施例提供了一种广告展示的实现方法,包括:On the one hand, an embodiment of the present invention provides a method for implementing advertisement display, including:
接收广告主通过广告投放平台下发的待处理广告数据;所述待处理广告数据包括待处理广告的广告类型、广告属性及广告控制信息;receiving the advertisement data to be processed issued by the advertiser through the advertisement delivery platform; the advertisement data to be processed includes the advertisement type, advertisement attribute and advertisement control information of the advertisement to be processed;
将各待处理广告数据分别存储到不同的待处理集群内存中;各待处理集群内存与待处理广告数据一一对应;Store each advertisement data to be processed in different cluster memories to be processed; each cluster memory to be processed corresponds to the advertisement data to be processed one by one;
逐次从各待处理集群内存中调取对应的待处理广告数据;Retrieve the corresponding advertising data to be processed from the memory of each pending cluster one by one;
根据调取的待处理广告数据,得到渲染广告数据;Obtain the rendered advertisement data according to the retrieved advertisement data to be processed;
将各渲染广告数据分别存储到不同的处理集群内存中,各处理集群内存与渲染广告数据一一对应;Store each rendered advertisement data in different processing cluster memories, and each processing cluster memory corresponds to the rendered advertisement data one by one;
根据用户展示要求,从处理集群内存中调取对应的渲染广告数据进行展示。According to the user's display requirements, the corresponding rendered advertisement data is retrieved from the processing cluster memory for display.
可选的,所述将各待处理广告数据分别存储到不同的待处理集群内存中,具体包括:Optionally, the storing the advertisement data to be processed in different cluster memory to be processed respectively includes:
将待处理广告数据转换成字符串;Convert the pending advertisement data into a string;
将各字符串分别存储到不同的待处理集群内存中。Store each character string in different cluster memory to be processed.
可选的,所述根据调取的待处理广告数据,得到渲染广告数据,具体包括:Optionally, the obtaining the rendered advertisement data according to the retrieved advertisement data to be processed specifically includes:
删除调取的待处理广告数据中的臃余信息,得到有效的待处理广告数据;Delete redundant information in the retrieved advertisement data to be processed to obtain effective advertisement data to be processed;
将有效的待处理广告数据进行渲染处理,得到渲染广告数据。Perform rendering processing on the valid advertisement data to be processed to obtain rendered advertisement data.
可选的,所述根据用户展示要求,从处理集群内存中调取对应的渲染广告数据进行展示,具体包括:Optionally, according to the display requirements of the user, the corresponding rendered advertisement data is retrieved from the memory of the processing cluster for display, specifically including:
根据用户展示要求,逐一对各处理集群内存中的渲染广告数据进行匹配处理,获得初级渲染广告数据;According to the user's display requirements, the rendering advertisement data in the memory of each processing cluster is matched one by one to obtain the primary rendering advertisement data;
将所述初级渲染广告数据进行过滤处理,删除臃余信息,得到终极渲染广告数据;Filtering the primary rendering advertisement data, deleting redundant information, and obtaining ultimate rendering advertisement data;
将所述终极渲染广告数据进行展示。and displaying the ultimate rendered advertisement data.
另一方面,本发明实施例提供了一种广告展示的实现系统,包括:On the other hand, an embodiment of the present invention provides a system for implementing advertisement display, including:
接收单元,用于接收广告主通过广告投放平台下发的待处理广告数据;所述待处理广告数据包括待处理广告的广告类型、广告属性及广告控制信息;The receiving unit is used to receive the advertisement data to be processed issued by the advertiser through the advertisement delivery platform; the advertisement data to be processed includes the advertisement type, advertisement attribute and advertisement control information of the advertisement to be processed;
第一存储单元,用于将各待处理广告数据分别存储到不同的待处理集群内存中;各待处理集群内存与待处理广告数据一一对应;The first storage unit is used to store the advertisement data to be processed in different cluster memories to be processed; each cluster memory to be processed corresponds to the advertisement data to be processed one by one;
调取单元,用于逐次从各待处理集群内存中调取对应的待处理广告数据;The calling unit is used to successively call the corresponding advertising data to be processed from the memory of each cluster to be processed;
处理单元,用于根据调取的待处理广告数据,得到渲染广告数据;a processing unit, configured to obtain rendered advertisement data according to the retrieved advertisement data to be processed;
第二存储单元,用于将各渲染广告数据分别存储到不同的处理集群内存中,各处理集群内存与渲染广告数据一一对应;The second storage unit is used to store each rendered advertisement data in different processing cluster memories, and each processing cluster memory corresponds to the rendered advertisement data one by one;
广告引擎单元,用于根据用户展示要求,从处理集群内存中调取对应的渲染广告数据进行展示。The advertisement engine unit is used to retrieve corresponding rendered advertisement data from the memory of the processing cluster for display according to user display requirements.
可选的,所述第一存储单元包括:Optionally, the first storage unit includes:
转换模块,用于将待处理广告数据转换成字符串;A conversion module, for converting the advertisement data to be processed into a character string;
存储模块,用于将各字符串分别存储到不同的待处理集群内存中。The storage module is used to store each character string in different cluster memories to be processed.
可选的,所述处理单元包括:Optionally, the processing unit includes:
删除模块,用于删除调取的待处理广告数据中的臃余信息,得到有效的待处理广告数据;The deletion module is used to delete redundant information in the transferred advertisement data to be processed, so as to obtain effective advertisement data to be processed;
渲染模块,用于将有效的待处理广告数据进行渲染处理,得到渲染广告数据。The rendering module is configured to perform rendering processing on valid advertisement data to be processed to obtain rendered advertisement data.
可选的,所述广告引擎单元包括:Optionally, the advertising engine unit includes:
匹配模块,用于根据用户展示要求,逐一对各处理集群内存中的渲染广告数据进行匹配处理,获得初级渲染广告数据;The matching module is used to match the rendering advertisement data in the memory of each processing cluster one by one according to the display requirements of the user, so as to obtain the primary rendering advertisement data;
过滤模块,用于将所述初级渲染广告数据进行过滤处理,删除臃余信息,得到终极渲染广告数据;A filtering module, configured to filter the primary rendered advertisement data, delete excess information, and obtain ultimate rendered advertisement data;
展示模块,用于将所述终极渲染广告数据进行展示。A display module, configured to display the ultimate rendering advertisement data.
另一方面,本发明实施例提供了一种广告展示的实现系统,包括:On the other hand, an embodiment of the present invention provides a system for implementing advertisement display, including:
处理器;以及processor; and
被安排成存储计算机可执行指令的存储器,所述可执行指令在被执行时使所述处理器执行以下操作:a memory arranged to store computer-executable instructions that, when executed, cause the processor to:
接收广告主通过广告投放平台下发的待处理广告数据;所述待处理广告数据包括待处理广告的广告类型、广告属性及广告控制信息;receiving the advertisement data to be processed issued by the advertiser through the advertisement delivery platform; the advertisement data to be processed includes the advertisement type, advertisement attribute and advertisement control information of the advertisement to be processed;
将各待处理广告数据分别存储到不同的待处理集群内存中;各待处理集群内存与待处理广告数据一一对应;Store each advertisement data to be processed in different cluster memories to be processed; each cluster memory to be processed corresponds to the advertisement data to be processed one by one;
逐次从各待处理集群内存中调取对应的待处理广告数据;Retrieve the corresponding advertising data to be processed from the memory of each pending cluster one by one;
根据调取的待处理广告数据,得到渲染广告数据;Obtain the rendered advertisement data according to the retrieved advertisement data to be processed;
将各渲染广告数据分别存储到不同的处理集群内存中,各处理集群内存与渲染广告数据一一对应;Store each rendered advertisement data in different processing cluster memories, and each processing cluster memory corresponds to the rendered advertisement data one by one;
根据用户展示要求,从处理集群内存中调取对应的渲染广告数据进行展示。According to the user's display requirements, the corresponding rendered advertisement data is retrieved from the processing cluster memory for display.
另一方面,本发明实施例提供了一种计算机可读存储介质,所述计算机可读存储介质存储一个或多个程序,所述一个或多个程序当被包括多个应用程序的电子设备执行时,使得所述电子设备执行以下操作:On the other hand, an embodiment of the present invention provides a computer-readable storage medium, the computer-readable storage medium stores one or more programs, and when the one or more programs are executed by an electronic device including a plurality of application programs , causing the electronic device to perform the following operations:
接收广告主通过广告投放平台下发的待处理广告数据;所述待处理广告数据包括待处理广告的广告类型、广告属性及广告控制信息;receiving the advertisement data to be processed issued by the advertiser through the advertisement delivery platform; the advertisement data to be processed includes the advertisement type, advertisement attribute and advertisement control information of the advertisement to be processed;
将各待处理广告数据分别存储到不同的待处理集群内存中;各待处理集群内存与待处理广告数据一一对应;Store each advertisement data to be processed in different cluster memories to be processed; each cluster memory to be processed corresponds to the advertisement data to be processed one by one;
逐次从各待处理集群内存中调取对应的待处理广告数据;Retrieve the corresponding advertising data to be processed from the memory of each pending cluster one by one;
根据调取的待处理广告数据,得到渲染广告数据;Obtain the rendered advertisement data according to the retrieved advertisement data to be processed;
将各渲染广告数据分别存储到不同的处理集群内存中,各处理集群内存与渲染广告数据一一对应;Store each rendered advertisement data in different processing cluster memories, and each processing cluster memory corresponds to the rendered advertisement data one by one;
根据用户展示要求,从处理集群内存中调取对应的渲染广告数据进行展示。According to the user's display requirements, the corresponding rendered advertisement data is retrieved from the processing cluster memory for display.
上述技术方案具有如下有益效果:本发明通过逐次从各待处理集群内存中调取对应的待处理广告数据,减少数据的处理量,并通过离线处理可快速得到渲染广告数据,降低服务器的负载,且渲染广告数据的数量比较小,在需要给用户展示时,可直接从处理集群内存中调取对应的渲染广告数据,进一步降低数据的处理量,实现广告信息的快速展示。The above-mentioned technical solution has the following beneficial effects: the present invention reduces the amount of data processing by successively calling the corresponding advertisement data to be processed from the memory of each cluster to be processed, and can quickly obtain the rendered advertisement data through offline processing, reducing the load on the server, Moreover, the amount of rendered advertisement data is relatively small. When it needs to be displayed to users, the corresponding rendered advertisement data can be directly retrieved from the memory of the processing cluster, further reducing the amount of data processing and realizing the rapid display of advertisement information.
附图说明Description of drawings
为了更清楚地说明本发明实施例或现有技术中的技术方案,下面将对实施例或现有技术描述中所需要使用的附图作简单地介绍,显而易见地,下面描述中的附图仅仅是本发明的一些实施例,对于本领域普通技术人员来讲,在不付出创造性劳动的前提下,还可以根据这些附图获得其他的附图。In order to more clearly illustrate the technical solutions in the embodiments of the present invention or the prior art, the following will briefly introduce the drawings that need to be used in the description of the embodiments or the prior art. Obviously, the accompanying drawings in the following description are only These are some embodiments of the present invention. Those skilled in the art can also obtain other drawings based on these drawings without creative work.
图1为本发明广告展示的实现方法的流程图;Fig. 1 is the flow chart of the realization method of advertisement display of the present invention;
图2为本发明广告展示的实现系统的模块结构示意图。Fig. 2 is a schematic diagram of the module structure of the system for realizing the advertisement display of the present invention.
符号说明:Symbol Description:
接收单元—1,第一存储单元—2,调取单元—3,处理单元—4,第二存储单元—5,广告引擎单元—6。Receiving unit-1, first storage unit-2, calling unit-3, processing unit-4, second storage unit-5, advertisement engine unit-6.
具体实施方式Detailed ways
下面将结合本发明实施例中的附图,对本发明实施例中的技术方案进行清楚、完整地描述,显然,所描述的实施例仅仅是本发明一部分实施例,而不是全部的实施例。基于本发明中的实施例,本领域普通技术人员在没有做出创造性劳动前提下所获得的所有其他实施例,都属于本发明保护的范围。The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.
本发明的目的是提供一种广告展示的实现方法,通过逐次从各待处理集群内存中调取对应的待处理广告数据,减少数据的处理量,并通过离线处理可快速得到渲染广告数据,降低服务器的负载,且渲染广告数据的数量比较小,在需要给用户展示时,可直接从处理集群内存中调取对应的渲染广告数据,进一步降低数据的处理量,实现广告信息的快速展示。The purpose of the present invention is to provide a method for realizing advertisement display, which can reduce the amount of data processing by successively calling the corresponding advertisement data to be processed from the memory of each cluster to be processed, and can quickly obtain the rendered advertisement data through offline processing, reducing the The load on the server, and the amount of rendered advertisement data is relatively small. When it needs to be displayed to the user, the corresponding rendered advertisement data can be directly retrieved from the processing cluster memory, further reducing the amount of data processing, and realizing the rapid display of advertisement information.
为使本发明的上述目的、特征和优点能够更加明显易懂,下面结合附图和具体实施方式对本发明作进一步详细的说明。In order to make the above objects, features and advantages of the present invention more comprehensible, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments.
如图1所示,本发明广告展示的实现方法包括:As shown in Figure 1, the implementation method of advertisement display in the present invention includes:
步骤100:接收广告主通过广告投放平台下发的待处理广告数据。Step 100: Receive the advertisement data to be processed delivered by the advertiser through the advertisement delivery platform.
其中,所述待处理广告数据包括待处理广告的广告类型、广告属性及广告控制信息。Wherein, the advertisement data to be processed includes advertisement type, advertisement attribute and advertisement control information of the advertisement to be processed.
步骤200:将各待处理广告数据分别存储到不同的待处理集群内存中;各待处理集群内存与待处理广告数据一一对应。Step 200: Store each advertisement data to be processed in different cluster memories to be processed; each cluster memory to be processed corresponds to the advertisement data to be processed one by one.
步骤300:逐次从各待处理集群内存中调取对应的待处理广告数据。Step 300: The corresponding advertisement data to be processed is retrieved successively from the memory of each cluster to be processed.
步骤400:根据调取的待处理广告数据,得到渲染广告数据。Step 400: Obtain rendered advertisement data according to the retrieved advertisement data to be processed.
其中,在得到渲染广告数据的过程可离线处理,可有效降低服务器的负载。Wherein, the process of obtaining the rendered advertisement data can be processed offline, which can effectively reduce the load on the server.
步骤500:将各渲染广告数据分别存储到不同的处理集群内存中,各处理集群内存与渲染广告数据一一对应。Step 500: Store each rendered advertisement data in different processing cluster memories, and each processing cluster memory corresponds to the rendered advertisement data one by one.
步骤600:根据用户展示要求,从处理集群内存中调取对应的渲染广告数据进行展示。Step 600: According to the display requirement of the user, the corresponding rendered advertisement data is retrieved from the memory of the processing cluster for display.
其中,在步骤200中,所述将各待处理广告数据分别存储到不同的待处理集群内存中,具体包括:Wherein, in step 200, said storing each advertisement data to be processed in different memory clusters to be processed respectively, specifically includes:
步骤201:将待处理广告数据转换成字符串;Step 201: converting the advertisement data to be processed into a character string;
步骤202:将各字符串分别存储到不同的待处理集群内存中。Step 202: Store each character string in different cluster memories to be processed.
在步骤400中,所述根据调取的待处理广告数据,得到渲染广告数据,具体包括:In step 400, the rendering advertisement data is obtained according to the retrieved advertisement data to be processed, which specifically includes:
步骤401:删除调取的待处理广告数据中的臃余信息,得到有效的待处理广告数据;Step 401: Delete redundant information in the retrieved advertisement data to be processed to obtain effective advertisement data to be processed;
步骤402:将有效的待处理广告数据进行渲染处理,得到渲染广告数据。Step 402: Perform rendering processing on the valid advertisement data to be processed to obtain rendered advertisement data.
在步骤600中,所述根据用户展示要求,从处理集群内存中调取对应的渲染广告数据进行展示,具体包括:In step 600, according to the display requirements of the user, the corresponding rendered advertisement data is retrieved from the memory of the processing cluster for display, specifically including:
步骤601:根据用户展示要求,逐一对各处理集群内存中的渲染广告数据进行匹配处理,获得初级渲染广告数据;Step 601: according to the user's display requirements, perform matching processing on the rendered advertisement data in the memory of each processing cluster one by one, and obtain the primary rendered advertisement data;
步骤602:将所述初级渲染广告数据进行过滤处理,删除臃余信息,得到终极渲染广告数据;Step 602: Filter the primary rendered advertisement data, delete excess information, and obtain final rendered advertisement data;
步骤603:将所述终极渲染广告数据进行展示。Step 603: Display the final rendered advertisement data.
进一步地,本发明还提供一种广告展示的实现系统,如图2所示,本发明广告展示的实现系统包括接收单元1、第一存储单元2、调取单元3、处理单元4、第二存储单元5及广告引擎单元6。Further, the present invention also provides a system for realizing advertisement display. As shown in FIG. A storage unit 5 and an advertisement engine unit 6 .
其中,所述接收单元1用于接收广告主通过广告投放平台下发的待处理广告数据;所述待处理广告数据包括待处理广告的广告类型、广告属性及广告控制信息。所述第一存储单元2用于将各待处理广告数据分别存储到不同的待处理集群内存中;各待处理集群内存与待处理广告数据一一对应。Wherein, the receiving unit 1 is used to receive the advertisement data to be processed issued by the advertiser through the advertisement delivery platform; the advertisement data to be processed includes the advertisement type, advertisement attribute and advertisement control information of the advertisement to be processed. The first storage unit 2 is used to store the advertisement data to be processed in different cluster memories to be processed; each cluster memory to be processed corresponds to the advertisement data to be processed one by one.
所述调取单元3用于逐次从各待处理集群内存中调取对应的待处理广告数据。所述处理单元4用于根据调取的待处理广告数据,得到渲染广告数据。第二存储单元5用于将各渲染广告数据分别存储到不同的处理集群内存中,各处理集群内存与渲染广告数据一一对应。The calling unit 3 is used to successively call the corresponding advertisement data to be processed from each cluster memory to be processed. The processing unit 4 is configured to obtain rendered advertisement data according to the retrieved advertisement data to be processed. The second storage unit 5 is used to store each rendered advertisement data in different processing cluster memories, and each processing cluster memory corresponds to the rendered advertisement data one by one.
所述广告引擎单元6用于根据用户展示要求,从处理集群内存中调取对应的渲染广告数据进行展示。The advertisement engine unit 6 is used to retrieve corresponding rendered advertisement data from the memory of the processing cluster for display according to the display requirements of the user.
在本发明中,接收单元1与第一存储单元2可通过广告投放子系统实现,广告引擎单元6可通过广告引擎子系统实现,在广告投放子系统与广告引擎子系统设置一个代理层子系统(所述代理层子系统包括调取单元3、处理单元4、第二存储单元5),可在不修改原来结构的基础上,做到很好的兼容性,并且不会对已经存在的其他未改动业务逻辑产生影响。In the present invention, the receiving unit 1 and the first storage unit 2 can be realized by the advertisement delivery subsystem, the advertisement engine unit 6 can be realized by the advertisement engine subsystem, and an agent layer subsystem is set between the advertisement delivery subsystem and the advertisement engine subsystem (The proxy layer subsystem includes a calling unit 3, a processing unit 4, and a second storage unit 5), which can achieve good compatibility without modifying the original structure, and will not affect other existing Unchanged business logic has an impact.
其中,所述第一存储单元2包括转换模块及存储模块。Wherein, the first storage unit 2 includes a conversion module and a storage module.
所述转换模块用于将待处理广告数据转换成字符串;所述存储模块用于将各字符串分别存储到不同的待处理集群内存中。The conversion module is used to convert the advertisement data to be processed into character strings; the storage module is used to store each character string in different memory clusters to be processed.
所述处理单元4包括删除模块及渲染模块。其中,所述删除模块用于删除调取的待处理广告数据中的臃余信息,得到有效的待处理广告数据;所述渲染模块用于将有效的待处理广告数据进行渲染处理,得到渲染广告数据。The processing unit 4 includes a deletion module and a rendering module. Wherein, the deleting module is used to delete redundant information in the retrieved advertisement data to be processed to obtain effective advertisement data to be processed; the rendering module is used to perform rendering processing on the effective advertisement data to be processed to obtain rendered advertisement data.
所述广告引擎单元6包括匹配模块、过滤模块及展示模块。The advertisement engine unit 6 includes a matching module, a filtering module and a display module.
其中,所述匹配模块用于根据用户展示要求,逐一对各处理集群内存中的渲染广告数据进行匹配处理,获得初级渲染广告数据;所述过滤模块用于将所述初级渲染广告数据进行过滤处理,删除臃余信息,得到终极渲染广告数据;所述展示模块用于将所述终极渲染广告数据进行展示。Wherein, the matching module is used to perform matching processing on the rendering advertisement data in each processing cluster memory one by one according to user display requirements, to obtain primary rendering advertisement data; the filtering module is used to perform filtering processing on the primary rendering advertisement data , deleting redundant information to obtain the ultimate rendering advertisement data; the display module is used to display the ultimate rendering advertisement data.
在本发明中,广告主作为广告投放用户,通过广告投放投放平台投放自己指定广告类型的广告。所有的广告数据被收集到广告投放子系统之后,广告投放子系统还是按照原来的操作步骤,启一个单进程,将广告数据写入每种广告对应的待处理集群内存中。In the present invention, the advertiser, as an advertisement delivery user, places an advertisement of a designated advertisement type through the advertisement delivery platform. After all the advertisement data is collected into the advertisement delivery subsystem, the advertisement delivery subsystem still starts a single process according to the original operation steps, and writes the advertisement data into the cluster memory to be processed corresponding to each advertisement.
进一步地,本发明中的所述调取单元通过启动一个单一进程主动去待处理集群内存中,将每种特定广告类型的广告信息主动拉出来,这里单一进程对内存的操作,对服务器性能和内存的消耗是几乎近0的负担。处理单元对待处理广告数据进行处理,只提取有效的待处理广告数据,同时将有效的待处理广告数据进行渲染,从而可实现将广告引擎子系统中的渲染离线化,第二存储单元将渲染好的非常小的广告信息进行存储,当应用有用户进行操作的时候,实时处理数据的广告引擎子系统只需要将很小的广告数据拉出,通过匹配过滤后就可以直接展示给用户,对于广告引擎子系统而言,几乎没有排队现象,提高展示速度。Further, the invocation unit in the present invention actively pulls out the advertisement information of each specific advertisement type by starting a single process to the cluster memory to be processed, where the operation of the single process on the memory affects the server performance and The memory consumption is almost 0 burden. The processing unit processes the advertisement data to be processed, only extracts the effective advertisement data to be processed, and renders the effective advertisement data to be processed at the same time, so that the rendering in the advertisement engine subsystem can be offline, and the second storage unit will render When the application is operated by a user, the advertising engine subsystem that processes the data in real time only needs to pull out the very small advertisement data, and it can be directly displayed to the user after matching and filtering. As far as the engine subsystem is concerned, there is almost no queuing phenomenon, which improves the display speed.
综上所述,为了节省服务器同时提高服务器的性能,本发明在在广告投放子系统和广告引擎子系统之间直接加一个代理层子系统,代理层子系统可将广告投放子系统的广告数据分别处理,从而由整化零,减少广告数据处理量,并且通过离线处理,可降低服务器的负载,且处理后的渲染广告数据的数据量可大大减少,最少可以缩小原来数据的30%,部分广告数据甚至可以缩小到原来的5%,相当于将内存中存放的字符串缩小了70%到95%,这样广告引擎实时取数据的时候,由于数据变小,读取的速度会大幅度提高,减少排队问题,同时将广告引擎中的实时渲染过程离线化,通过这种方式,减小触发广告引擎实时工作时,需要处理的数据量,同时由于渲染过程离线化,相当于将渲染过程从实时处理的过程中,转为离线过程,从而可有效降低服务器的负载,同时提高广告引擎子系统的工作效率。To sum up, in order to save the server and improve the performance of the server at the same time, the present invention directly adds an agent layer subsystem between the advertisement delivery subsystem and the advertisement engine subsystem, and the agent layer subsystem can transfer the advertisement data of the advertisement delivery subsystem Processing separately, thereby reducing the amount of advertising data processing by zero integration, and through offline processing, the load on the server can be reduced, and the data volume of the processed advertising data can be greatly reduced, at least 30% of the original data can be reduced, and some The advertising data can even be reduced to 5% of the original size, which is equivalent to reducing the string stored in the memory by 70% to 95%. In this way, when the advertising engine fetches data in real time, the reading speed will be greatly improved due to the smaller data , reduce the queuing problem, and offline the real-time rendering process in the advertising engine. In this way, the amount of data that needs to be processed when the advertising engine is triggered to work in real time is reduced. At the same time, because the rendering process is offline, it is equivalent to taking the rendering process from In the process of real-time processing, it is transformed into an offline process, which can effectively reduce the load on the server and improve the working efficiency of the advertising engine subsystem.
此外,本发明还提供一种广告展示的实现系统,包括:In addition, the present invention also provides a system for realizing advertisement display, including:
处理器;以及processor; and
被安排成存储计算机可执行指令的存储器,所述可执行指令在被执行时使所述处理器执行以下操作:a memory arranged to store computer-executable instructions that, when executed, cause the processor to:
接收广告主通过广告投放平台下发的待处理广告数据;所述待处理广告数据包括待处理广告的广告类型、广告属性及广告控制信息;receiving the advertisement data to be processed issued by the advertiser through the advertisement delivery platform; the advertisement data to be processed includes the advertisement type, advertisement attribute and advertisement control information of the advertisement to be processed;
将各待处理广告数据分别存储到不同的待处理集群内存中;各待处理集群内存与待处理广告数据一一对应;Store each advertisement data to be processed in different cluster memories to be processed; each cluster memory to be processed corresponds to the advertisement data to be processed one by one;
逐次从各待处理集群内存中调取对应的待处理广告数据;Retrieve the corresponding advertising data to be processed from the memory of each pending cluster one by one;
根据调取的待处理广告数据,得到渲染广告数据;Obtain the rendered advertisement data according to the retrieved advertisement data to be processed;
将各渲染广告数据分别存储到不同的处理集群内存中,各处理集群内存与渲染广告数据一一对应;Store each rendered advertisement data in different processing cluster memories, and each processing cluster memory corresponds to the rendered advertisement data one by one;
根据用户展示要求,从处理集群内存中调取对应的渲染广告数据进行展示。According to the user's display requirements, the corresponding rendered advertisement data is retrieved from the processing cluster memory for display.
进一步地,本发明还提供一种计算机可读存储介质,所述计算机可读存储介质存储一个或多个程序,所述一个或多个程序当被包括多个应用程序的电子设备执行时,使得所述电子设备执行以下操作:Further, the present invention also provides a computer-readable storage medium, the computer-readable storage medium stores one or more programs, and when the one or more programs are executed by an electronic device including a plurality of application programs, the The electronic device performs the following operations:
接收广告主通过广告投放平台下发的待处理广告数据;所述待处理广告数据包括待处理广告的广告类型、广告属性及广告控制信息;receiving the advertisement data to be processed issued by the advertiser through the advertisement delivery platform; the advertisement data to be processed includes the advertisement type, advertisement attribute and advertisement control information of the advertisement to be processed;
将各待处理广告数据分别存储到不同的待处理集群内存中;各待处理集群内存与待处理广告数据一一对应;Store each advertisement data to be processed in different cluster memories to be processed; each cluster memory to be processed corresponds to the advertisement data to be processed one by one;
逐次从各待处理集群内存中调取对应的待处理广告数据;Retrieve the corresponding advertising data to be processed from the memory of each pending cluster one by one;
根据调取的待处理广告数据,得到渲染广告数据;Obtain the rendered advertisement data according to the retrieved advertisement data to be processed;
将各渲染广告数据分别存储到不同的处理集群内存中,各处理集群内存与渲染广告数据一一对应;Store each rendered advertisement data in different processing cluster memories, and each processing cluster memory corresponds to the rendered advertisement data one by one;
根据用户展示要求,从处理集群内存中调取对应的渲染广告数据进行展示。According to the user's display requirements, the corresponding rendered advertisement data is retrieved from the processing cluster memory for display.
相对于现有技术,本发明广告展示的实现系统、计算机可读存储介质与上述广告展示的实现方法的有益效果相同,在此不再赘述。Compared with the prior art, the system and computer-readable storage medium for implementing advertisement display in the present invention have the same beneficial effects as the method for implementing advertisement display described above, and will not be repeated here.
应该明白,公开的过程中的步骤的特定顺序或层次是示例性方法的实例。基于设计偏好,应该理解,过程中的步骤的特定顺序或层次可以在不脱离本公开的保护范围的情况下得到重新安排。所附的方法权利要求以示例性的顺序给出了各种步骤的要素,并且不是要限于所述的特定顺序或层次。It is understood that the specific order or hierarchy of steps in the processes disclosed is an example of exemplary approaches. Based upon design preferences, it is understood that the specific order or hierarchy of steps in the processes may be rearranged without departing from the scope of the present disclosure. The accompanying method claims present elements of the various steps in a sample order, and are not meant to be limited to the specific order or hierarchy described.
在上述的详细描述中,各种特征一起组合在单个的实施方案中,以简化本公开。不应该将这种公开方法解释为反映了这样的意图,即,所要求保护的主题的实施方案需要比清楚地在每个权利要求中所陈述的特征更多的特征。相反,如所附的权利要求书所反映的那样,本发明处于比所公开的单个实施方案的全部特征少的状态。因此,所附的权利要求书特此清楚地被并入详细描述中,其中每项权利要求独自作为本发明单独的优选实施方案。In the foregoing Detailed Description, various features are grouped together in a single embodiment to simplify the disclosure. This method of disclosure is not to be interpreted as reflecting an intention that the claimed embodiments of the subject matter require more features than are expressly recited in each claim. Rather, as the following claims reflect, the invention lies in less than all features of a single disclosed embodiment. Thus the following claims are hereby expressly incorporated into the Detailed Description, with each claim standing on its own as a separate preferred embodiment of this invention.
为使本领域内的任何技术人员能够实现或者使用本发明,上面对所公开实施例进行了描述。对于本领域技术人员来说;这些实施例的各种修改方式都是显而易见的,并且本文定义的一般原理也可以在不脱离本公开的精神和保护范围的基础上适用于其它实施例。因此,本公开并不限于本文给出的实施例,而是与本申请公开的原理和新颖性特征的最广范围相一致。The foregoing description of the disclosed embodiments was provided to enable any person skilled in the art to make or use the invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the general principles defined herein may also be applied to other embodiments without departing from the spirit and scope of the disclosure. Thus, the present disclosure is not intended to be limited to the embodiments presented herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
上文的描述包括一个或多个实施例的举例。当然,为了描述上述实施例而描述部件或方法的所有可能的结合是不可能的,但是本领域普通技术人员应该认识到,各个实施例可以做进一步的组合和排列。因此,本文中描述的实施例旨在涵盖落入所附权利要求书的保护范围内的所有这样的改变、修改和变型。此外,就说明书或权利要求书中使用的术语“包含”,该词的涵盖方式类似于术语“包括”,就如同“包括,”在权利要求中用作衔接词所解释的那样。此外,使用在权利要求书的说明书中的任何一个术语“或者”是要表示“非排它性的或者”。The foregoing description includes illustrations of one or more embodiments. Of course, it is impossible to describe all possible combinations of components or methods to describe the above-mentioned embodiments, but those skilled in the art should recognize that various embodiments can be further combined and permuted. Accordingly, the embodiments described herein are intended to embrace all such alterations, modifications and variations that fall within the scope of the appended claims. Furthermore, to the extent that the term "comprises" is used in the specification or claims, the word is encompassed in a manner similar to the term "comprises" as interpreted when "comprises" is used as a link in the claims. Furthermore, any use of the term "or" in the specification of the claims is intended to mean a "non-exclusive or".
本领域技术人员还可以了解到本发明实施例列出的各种说明性逻辑块(illustrative logical block),单元,和步骤可以通过电子硬件、电脑软件,或两者的结合进行实现。为清楚展示硬件和软件的可替换性(interchangeability),上述的各种说明性部件(illustrative components),单元和步骤已经通用地描述了它们的功能。这样的功能是通过硬件还是软件来实现取决于特定的应用和整个系统的设计要求。本领域技术人员可以对于每种特定的应用,可以使用各种方法实现所述的功能,但这种实现不应被理解为超出本发明实施例保护的范围。Those skilled in the art can also understand that various illustrative logical blocks, units, and steps listed in the embodiments of the present invention can be implemented by electronic hardware, computer software, or a combination of both. To clearly demonstrate the interchangeability of hardware and software, the various illustrative components, units and steps above have generally described their functions. Whether such functions are implemented by hardware or software depends on the specific application and overall system design requirements. Those skilled in the art may use various methods to implement the described functions for each specific application, but such implementation should not be understood as exceeding the protection scope of the embodiments of the present invention.
本发明实施例中所描述的各种说明性的逻辑块,或单元都可以通过通用处理器,数字信号处理器,专用集成电路(ASIC),现场可编程门阵列或其它可编程逻辑装置,离散门或晶体管逻辑,离散硬件部件,或上述任何组合的设计来实现或操作所描述的功能。通用处理器可以为微处理器,可选地,该通用处理器也可以为任何传统的处理器、控制器、微控制器或状态机。处理器也可以通过计算装置的组合来实现,例如数字信号处理器和微处理器,多个微处理器,一个或多个微处理器联合一个数字信号处理器核,或任何其它类似的配置来实现。Various illustrative logic blocks or units described in the embodiments of the present invention can be discretely processed by a general-purpose processor, a digital signal processor, an application-specific integrated circuit (ASIC), a field programmable gate array or other programmable logic devices. Gate or transistor logic, discrete hardware components, or any combination of the above designed to implement or operate the described functions. The general-purpose processor may be a microprocessor, and optionally, the general-purpose processor may also be any conventional processor, controller, microcontroller or state machine. A processor may also be implemented by a combination of computing devices, such as a digital signal processor and a microprocessor, multiple microprocessors, one or more microprocessors combined with a digital signal processor core, or any other similar configuration to accomplish.
本发明实施例中所描述的方法或算法的步骤可以直接嵌入硬件、处理器执行的软件模块、或者这两者的结合。软件模块可以存储于RAM存储器、闪存、ROM存储器、EPROM存储器、EEPROM存储器、寄存器、硬盘、可移动磁盘、CD-ROM或本领域中其它任意形式的存储媒介中。示例性地,存储媒介可以与处理器连接,以使得处理器可以从存储媒介中读取信息,并可以向存储媒介存写信息。可选地,存储媒介还可以集成到处理器中。处理器和存储媒介可以设置于ASIC中,ASIC可以设置于用户终端中。可选地,处理器和存储媒介也可以设置于用户终端中的不同的部件中。The steps of the method or algorithm described in the embodiments of the present invention may be directly embedded in hardware, a software module executed by a processor, or a combination of both. The software modules may be stored in RAM memory, flash memory, ROM memory, EPROM memory, EEPROM memory, registers, hard disk, removable disk, CD-ROM or any other storage medium in the art. Exemplarily, the storage medium can be connected to the processor, so that the processor can read information from the storage medium, and can write information to the storage medium. Optionally, the storage medium can also be integrated into the processor. The processor and the storage medium can be set in the ASIC, and the ASIC can be set in the user terminal. Optionally, the processor and the storage medium may also be set in different components in the user terminal.
在一个或多个示例性的设计中,本发明实施例所描述的上述功能可以在硬件、软件、固件或这三者的任意组合来实现。如果在软件中实现,这些功能可以存储与电脑可读的媒介上,或以一个或多个指令或代码形式传输于电脑可读的媒介上。电脑可读媒介包括电脑存储媒介和便于使得让电脑程序从一个地方转移到其它地方的通信媒介。存储媒介可以是任何通用或特殊电脑可以接入访问的可用媒体。例如,这样的电脑可读媒体可以包括但不限于RAM、ROM、EEPROM、CD-ROM或其它光盘存储、磁盘存储或其它磁性存储装置,或其它任何可以用于承载或存储以指令或数据结构和其它可被通用或特殊电脑、或通用或特殊处理器读取形式的程序代码的媒介。此外,任何连接都可以被适当地定义为电脑可读媒介,例如,如果软件是从一个网站站点、服务器或其它远程资源通过一个同轴电缆、光纤电缆、双绞线、数字用户线(DSL)或以例如红外、无线和微波等无线方式传输的也被包含在所定义的电脑可读媒介中。所述的碟片(disk)和磁盘(disc)包括压缩磁盘、镭射盘、光盘、DVD、软盘和蓝光光盘,磁盘通常以磁性复制数据,而碟片通常以激光进行光学复制数据。上述的组合也可以包含在电脑可读媒介中。In one or more exemplary designs, the above functions described in the embodiments of the present invention may be implemented in hardware, software, firmware or any combination of the three. If implemented in software, the functions can be stored on or transmitted over as one or more instructions or code on a computer-readable medium. Computer-readable media includes computer storage media and communication media that facilitate transfer of a computer program from one place to another. Storage media may be any available media that can be accessed by a general purpose or special computer. For example, such computer-readable media may include, but are not limited to, RAM, ROM, EEPROM, CD-ROM or other optical disk storage, magnetic disk storage or other magnetic storage devices, or any other device that can be used to carry or store instructions or data structures and Other medium of program code in a form readable by a general-purpose or special-purpose computer, or a general-purpose or special-purpose processor. In addition, any connection is properly defined as a computer-readable medium, for example, if the software is transmitted from a website site, server, or other remote source via a coaxial cable, fiber optic cable, twisted pair, digital subscriber line (DSL) Or transmitted by wireless means such as infrared, wireless and microwave are also included in the definition of computer readable media. Disks and discs include compact discs, laser discs, optical discs, DVDs, floppy discs, and Blu-ray discs. Disks usually reproduce data magnetically, while discs usually reproduce data optically with lasers. Combinations of the above can also be contained on a computer readable medium.
以上所述的具体实施方式,对本发明的目的、技术方案和有益效果进行了进一步详细说明,所应理解的是,以上所述仅为本发明的具体实施方式而已,并不用于限定本发明的保护范围,凡在本发明的精神和原则之内,所做的任何修改、等同替换、改进等,均应包含在本发明的保护范围之内。The specific embodiments described above have further described the purpose, technical solutions and beneficial effects of the present invention in detail. It should be understood that the above descriptions are only specific embodiments of the present invention and are not intended to limit the scope of the present invention. Protection scope, within the spirit and principles of the present invention, any modification, equivalent replacement, improvement, etc., shall be included in the protection scope of the present invention.
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