CN113919902A - Fixed-point promotion interactive display method, system, device and storage medium - Google Patents
Fixed-point promotion interactive display method, system, device and storage medium Download PDFInfo
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- CN113919902A CN113919902A CN202111086040.9A CN202111086040A CN113919902A CN 113919902 A CN113919902 A CN 113919902A CN 202111086040 A CN202111086040 A CN 202111086040A CN 113919902 A CN113919902 A CN 113919902A
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Abstract
本发明公开了一种定点促销互动显示方法、系统、装置及存储介质。定点促销互动显示方法包括：根据促销信息获取指令，获取商品的所述促销信息并显示；根据所述商品的选购指令，获取用户信息；根据所述用户信息，判断所述收货地址是否在所述促销区域内；根据判断结果，显示所述商品的结算界面。本发明过限定商品的促销区域并显示促销区域的范围，提高了促销活动的地域性和密集性，并通过判断购买该商品的用户的收货地址是否在促销区域内，更有针对性地推广促销活动，本申请可广泛应用于显示技术领域。
The invention discloses a fixed-point promotion interactive display method, system, device and storage medium. The method for interactive display of fixed-point promotion includes: obtaining the promotion information of the product according to the promotion information obtaining instruction and displaying it; obtaining user information according to the purchasing instruction of the product; judging whether the delivery address is in In the promotion area; according to the judgment result, the settlement interface of the commodity is displayed. The invention limits the promotion area of the product and displays the range of the promotion area, improves the regionality and intensity of the promotion activities, and promotes more targeted promotion by judging whether the delivery address of the user who buys the commodity is within the promotion area. Promotional activities, this application can be widely used in the field of display technology.
Description
Technical Field
The present application relates to the field of display technologies, and in particular, to a fixed-point promotion interactive display method, system, device, and storage medium.
Background
With the development of internet industrialization, the popularity of online shopping mode is more and more extensive, and the promotion activities of online shopping are also endlessly developed. However, most of the existing online sales promotion activities are directed at the whole area, and fixed-point sales promotion cannot be achieved, so that the coverage range of the sales promotion activities is too large, and the required input of manpower, material resources and financial resources is increased. In addition, such a sales promotion mode does not take geographical pertinence into consideration, and the heat of sales promotion activity is not high in some areas, so that the fire of the sales promotion activity is dispersed, and the purpose of quickly pulling the sales promotion effect cannot be achieved in areas with high heat.
Disclosure of Invention
The present invention aims to solve at least to some extent one of the technical problems existing in the prior art.
Therefore, an object of the embodiments of the present invention is to provide a point-based promotion interactive display method, which can promote promotion activities more specifically and in a point-based manner.
Another object of an embodiment of the present invention is to provide an interactive display system for spot sales promotion.
In order to achieve the technical purpose, the technical scheme adopted by the embodiment of the invention comprises the following steps:
in a first aspect, an embodiment of the present invention provides an interactive display method for fixed-point sales promotion, including the following steps:
acquiring promotion information of a commodity according to a promotion information acquisition instruction and displaying the promotion information, wherein the promotion information comprises area information, and the area information is used for limiting a promotion area of the commodity;
according to the goods purchasing instruction, obtaining user information, wherein the user information comprises a goods receiving address;
judging whether the delivery address is in the sales promotion area or not according to the user information;
and displaying a settlement interface of the commodity according to the judgment result.
The fixed-point promotion interactive display method provided by the embodiment of the invention can limit the promotion area of the commodity, improve the intensity of promotion activities, and promote the promotion activities more pertinently by judging whether the delivery address of the user is in the promotion area.
In addition, the interactive display method for fixed-point sales promotion according to the above embodiment of the present invention may further have the following additional technical features:
further, in the point-based sales promotion interactive display method of the embodiment of the present invention, the sales promotion information further includes price information, and the price information includes a sales promotion price and an original price of the commodity;
the acquiring and displaying of the promotion information of the commodity according to the promotion information acquiring instruction comprises:
acquiring the price information according to the promotion information acquisition instruction;
acquiring the area information according to the promotion information acquisition instruction;
and displaying the promotion area according to the area information.
Further, in one embodiment of the present invention, the promotion area includes a circular area and a polygonal area;
the acquiring the area information according to the promotion information acquisition instruction comprises:
if the promotion area is a circular area, acquiring the circle center position and the radius of the circular area;
and if the promotion area is a polygonal area, acquiring the vertex position of the polygonal area.
Further, in an embodiment of the present invention, the displaying the promotion area according to the area information includes:
if the promotion area is the circular area, displaying the circular area according to the circle center position and the radius;
and if the promotion area is the polygonal area, displaying the polygonal area according to the vertex position.
Further, in an embodiment of the present invention, the user information further includes a user name and a contact address.
Further, in an embodiment of the present invention, the displaying a settlement interface of the commodity according to the determination result includes:
displaying the user information and the promotional price on the settlement interface if the shipping address is within the promotional area;
and if the delivery address is outside the promotion area, displaying the user information and the original price on the settlement interface.
Further, in an embodiment of the present invention, if the shipping address is outside the promotion area, displaying the user information and the original price on the settlement interface, further includes:
and displaying prompt information on the settlement interface, wherein the prompt information is used for prompting the user that the delivery address is not in the sales promotion area.
In a second aspect, an embodiment of the present invention provides an interactive display system for fixed-point sales promotion, including:
the sales promotion information acquisition module is used for acquiring and displaying the sales promotion information of the commodity according to the sales promotion information acquisition instruction;
the user information acquisition module is used for acquiring user information according to the purchasing instruction of the commodity;
the receiving address judging module is used for judging whether the receiving address is in the sales promotion area or not according to the user information;
and the settlement interface display module is used for displaying the settlement interface of the commodity according to the judgment result.
In a third aspect, an embodiment of the present invention provides an interactive display device for fixed-point sales promotion, including:
at least one processor;
at least one memory for storing at least one program;
the at least one program, when executed by the at least one processor, causes the at least one processor to implement the point-promotional interactive display method.
In a fourth aspect, an embodiment of the present invention provides a storage medium, in which a program executable by a processor is stored, and the program executable by the processor is used for implementing the fixed-point promotion interactive display method.
Advantages and benefits of the present invention will be set forth in part in the description which follows and, in part, will be obvious from the description, or may be learned by practice of the present application:
the embodiment of the invention improves the regionality and the density of the promotion activities by limiting the promotion area of the commodity and displaying the range of the promotion area, and promotes the promotion activities more pertinently by judging whether the delivery address of the user purchasing the commodity is in the promotion area.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the following description is made on the drawings of the embodiments of the present application or the related technical solutions in the prior art, and it should be understood that the drawings in the following description are only for convenience and clarity of describing some embodiments in the technical solutions of the present application, and it is obvious for those skilled in the art that other drawings can be obtained according to these drawings without creative efforts.
FIG. 1 is a flowchart illustrating an interactive display method for fixed-point sales promotion according to an embodiment of the present invention;
FIG. 2 is a schematic diagram of a server architecture of an interactive display method for fixed-point sales promotion according to an embodiment of the present invention;
FIG. 3 is a schematic view of a circular area of an interactive display method for fixed-point sales promotion according to an embodiment of the present invention;
FIG. 4 is a schematic view of a polygonal area of an interactive display method for fixed-point sales promotion according to an embodiment of the present invention;
FIG. 5 is a schematic diagram of a settlement interface of an interactive display method for fixed-point sales promotion according to an embodiment of the present invention;
FIG. 6 is a schematic structural diagram of an interactive display system for fixed-point sales promotion according to an embodiment of the present invention;
fig. 7 is a schematic structural diagram of an interactive display device for fixed-point sales promotion according to an embodiment of the present invention.
Detailed Description
Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like or similar reference numerals refer to the same or similar elements or elements having the same or similar function throughout. The embodiments described below with reference to the drawings are exemplary only for the purpose of explaining the present application and are not to be construed as limiting the present application. The step numbers in the following embodiments are provided only for convenience of illustration, the order between the steps is not limited at all, and the execution order of each step in the embodiments can be adapted according to the understanding of those skilled in the art.
The terms "first," "second," "third," and "fourth," etc. in the description and claims of the invention and in the accompanying drawings are used for distinguishing between different objects and not for describing a particular order. Furthermore, the terms "include" and "have," as well as any variations thereof, are intended to cover non-exclusive inclusions. For example, a process, method, system, article, or apparatus that comprises a list of steps or elements is not limited to only those steps or elements listed, but may alternatively include other steps or elements not listed, or inherent to such process, method, article, or apparatus.
Reference in the specification to "an embodiment" means that a particular feature, structure, or characteristic described in connection with the embodiment can be included in at least one embodiment of the invention. The appearances of the phrase in various places in the specification are not necessarily all referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments. It is explicitly and implicitly understood by one skilled in the art that the embodiments described herein can be combined with other embodiments.
With the development of internet industrialization, the popularity of online shopping mode is more and more extensive, and the promotion activities of online shopping are also endlessly developed. However, most of the existing online sales promotion activities are directed at the whole area, and fixed-point sales promotion cannot be achieved, so that the coverage range of the sales promotion activities is too large, and the required input of manpower, material resources and financial resources is increased. In addition, such a sales promotion mode does not take geographical pertinence into consideration, and the heat of sales promotion activity is not high in some areas, so that the fire of the sales promotion activity is dispersed, and the purpose of quickly pulling the sales promotion effect cannot be achieved in areas with high heat.
The invention provides a fixed-point promotion interactive display method and a fixed-point promotion interactive display system, which are different from the traditional promotion activities, improve the regionality and the density of the promotion activities by limiting the promotion areas of commodities and displaying the range of the promotion areas, and promote the promotion activities more pertinently by judging whether the delivery addresses of users who purchase the commodities are in the promotion areas.
A fixed-point promotion interactive display method and system according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings, and first, a fixed-point promotion interactive display method according to an embodiment of the present invention will be described with reference to the accompanying drawings.
Referring to fig. 1, an embodiment of the present invention provides an interactive display method for fixed-point sales promotion, which may be applied to a terminal, a server, or software running in the terminal or the server. The terminal may be, but is not limited to, a tablet computer, a notebook computer, a desktop computer, and the like. The server may be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, or a cloud server providing basic cloud computing services such as cloud service, a cloud database, cloud computing, a cloud function, cloud storage, network service, cloud communication, middleware service, domain name service, security service, CDN, and a big data and artificial intelligence platform.
Referring to fig. 2, the present invention adopts a technical solution of a distributed highly available microservice architecture. The data layer fully utilizes the distributed document database and the distributed cache, so that the timeliness of data access, the high availability and the disaster tolerance of the data layer are improved, and the processing capacity of the server on mass data is improved; the middleware comprises link tracking, cluster monitoring, fault-tolerant protection, service governance, configuration management, task scheduling, a recommendation system, a search engine and a message queue, and supports other layers; the service layer divides the service into five micro services according to the function module, wherein the five micro services comprise e-commerce service, instant messaging, payment service, publishing and subscribing service and promotion service, so that the system is more flexible, easier to expand and easier to maintain; the display layer is used for being responsible for displaying and visually interacting different information.
The invention provides a fixed-point promotion interactive display method which mainly comprises the following steps:
s101, acquiring promotion information of the commodity according to the promotion information acquisition instruction and displaying the promotion information;
specifically, the promotion information includes area information for defining a promotion area of the goods, and price information including a promotion price and an original price of the goods.
S101 may be further divided into the following steps S1011-S1013:
step S1011, obtaining the price information according to the promotion information obtaining instruction;
step S1012, acquiring the area information according to the promotion information acquisition instruction;
wherein the region information includes a promotion region, which includes a circular region and a polygonal region, referring to fig. 3 and 4. If the promotion area is a circular area, acquiring the circle center position and the radius of the circular area; and if the promotion area is a polygonal area, acquiring the vertex position of the polygonal area.
And S1013, displaying the promotion area according to the area information.
(1) If the promotion area is the circular area, displaying the circular area according to the circle center position and the radius;
specifically, the circle center of the circular area is determined according to the circle center position, the circular area is drawn according to the radius, and the drawn circular area is displayed.
(2) And if the promotion area is the polygonal area, displaying the polygonal area according to the vertex position.
Specifically, each vertex of the polygonal area is determined according to the vertex position, adjacent vertices are sequentially connected, connecting lines between the vertices cannot intersect, the polygonal area is drawn according to the vertices and the area surrounded by the vertex connecting lines, and the drawn polygonal area is displayed.
S102, acquiring user information according to the commodity purchasing instruction;
wherein the user information comprises a shipping address; the user information also includes a user name and a contact address.
Specifically, when a shopping instruction of the commodity is received, a user name, a contact way and a receiving address of a user who purchases the commodity are acquired.
S103, judging whether the delivery address is in the sales promotion area or not according to the user information;
specifically, whether the delivery address is in the promotion area is judged, and the positioning address of the user is not taken as the standard.
And S104, displaying a settlement interface of the commodity according to the judgment result.
Specifically, referring to fig. 5, the display of price information of an item in the settlement interface is determined according to whether the user's shipping address is within the sales promotion area. The settlement interface also displays user information and relevant information of distribution, wherein the relevant information of distribution comprises a distribution mode, a distribution expense and expected delivery time.
S104 may be further divided into the following steps S1041-S1042:
step S1041, if the receiving address is in the sales promotion area, displaying the user information and the sales promotion price on the settlement interface;
referring to fig. 5, as described in S103, the receiving address of the user is used as a standard. If the receiving address is in the sales promotion area, the user can enjoy the sales promotion price without considering whether the positioning address of the user is in the sales promotion area, and at the moment, the settlement interface displays the sales promotion price of the commodity.
Step S1042, if the receiving address is outside the promotion area, displaying the user information and the original price on the settlement interface.
Referring to fig. 5, as described in S103, the receiving address of the user is used as a standard. If the receiving address is outside the promotion area, the user does not enjoy the promotion price regardless of whether the positioning address of the user is in the promotion area, and prompt information is displayed on the settlement interface and used for prompting the user that the receiving address is not in the promotion area, and the commodity needs to be purchased according to the original price.
Next, a point-promotion interactive display system according to an embodiment of the present application will be described with reference to the drawings.
FIG. 6 is a schematic diagram of a point-based promotional interactive display system according to an embodiment of the present application.
The system specifically comprises:
the sales promotion information acquisition module is used for acquiring and displaying the sales promotion information of the commodity according to the sales promotion information acquisition instruction;
the user information acquisition module is used for acquiring user information according to the purchasing instruction of the commodity;
the receiving address judging module is used for judging whether the receiving address is in the sales promotion area or not according to the user information;
and the settlement interface display module is used for displaying the settlement interface of the commodity according to the judgment result.
It can be seen that the contents in the foregoing method embodiments are all applicable to this system embodiment, the functions specifically implemented by this system embodiment are the same as those in the foregoing method embodiment, and the advantageous effects achieved by this system embodiment are also the same as those achieved by the foregoing method embodiment.
Referring to fig. 7, an embodiment of the present application provides an interactive display device for fixed-point sales promotion, including:
at least one processor 701;
at least one memory 702 for storing at least one program;
the at least one program, when executed by the at least one processor 701, causes the at least one processor 701 to implement the point-promotional interactive display method.
Similarly, the contents of the method embodiments are all applicable to the apparatus embodiments, the functions specifically implemented by the apparatus embodiments are the same as the method embodiments, and the beneficial effects achieved by the apparatus embodiments are also the same as the beneficial effects achieved by the method embodiments.
In alternative embodiments, the functions/acts noted in the block diagrams may occur out of the order noted in the operational illustrations. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality/acts involved. Furthermore, the embodiments presented and described in the flowcharts of the present application are provided by way of example in order to provide a more thorough understanding of the technology. The disclosed methods are not limited to the operations and logic flows presented herein. Alternative embodiments are contemplated in which the order of various operations is changed and in which sub-operations described as part of larger operations are performed independently.
Furthermore, although the present application is described in the context of functional modules, it should be understood that, unless otherwise stated to the contrary, one or more of the functions and/or features may be integrated in a single physical device and/or software module, or one or more functions and/or features may be implemented in separate physical devices or software modules. It will also be appreciated that a detailed discussion regarding the actual implementation of each module is not necessary for an understanding of the present application. Rather, the actual implementation of the various functional modules in the apparatus disclosed herein will be understood within the ordinary skill of an engineer, given the nature, function, and internal relationship of the modules. Accordingly, those skilled in the art can, using ordinary skill, practice the present application as set forth in the claims without undue experimentation. It is also to be understood that the specific concepts disclosed are merely illustrative of and not intended to limit the scope of the application, which is defined by the appended claims and their full scope of equivalents.
The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application or portions thereof that substantially contribute to the prior art may be embodied in the form of a software product stored in a storage medium, which includes programs for enabling a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
The logic and/or steps represented in the flowcharts or otherwise described herein, such as an ordered listing of executable programs that can be considered for implementing logical functions, can be embodied in any computer-readable medium for use by or in connection with a program execution system, apparatus, or device, such as a computer-based system, processor-containing system, or other system that can fetch the programs from the program execution system, apparatus, or device and execute the programs. For the purposes of this description, a "computer-readable medium" can be any means that can contain, store, communicate, propagate, or transport the program for use by or in connection with the program execution system, apparatus, or device.
More specific examples (a non-exhaustive list) of the computer-readable medium would include the following: an electrical connection (electronic device) having one or more wires, a portable computer diskette (magnetic device), a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber device, and a portable compact disc read-only memory (CDROM). Additionally, the computer-readable medium could even be paper or another suitable medium upon which the program is printed, as the program can be electronically captured, via for instance optical scanning of the paper or other medium, then compiled, interpreted or otherwise processed in a suitable manner if necessary, and then stored in a computer memory.
It should be understood that portions of the present application may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable program execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
In the foregoing description of the specification, reference to the description of "one embodiment/example," "another embodiment/example," or "certain embodiments/examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the application. In this specification, schematic representations of the above terms do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
While embodiments of the present application have been shown and described, it will be understood by those of ordinary skill in the art that: numerous changes, modifications, substitutions and alterations can be made to the embodiments without departing from the principles and spirit of the application, the scope of which is defined by the claims and their equivalents.
While the present application has been described with reference to the preferred embodiments, it will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims.
Claims (10)
1. An interactive display method for fixed-point promotion is characterized by comprising the following steps:
acquiring promotion information of a commodity according to a promotion information acquisition instruction and displaying the promotion information, wherein the promotion information comprises area information, and the area information is used for limiting a promotion area of the commodity;
according to the goods purchasing instruction, obtaining user information, wherein the user information comprises a goods receiving address;
judging whether the delivery address is in the sales promotion area or not according to the user information;
and displaying a settlement interface of the commodity according to the judgment result.
2. A targeted promotional interactive display method according to claim 1 wherein said promotional information further comprises price information, said price information comprising a promotional price and an original price of said item;
the acquiring and displaying of the promotion information of the commodity according to the promotion information acquiring instruction comprises:
acquiring the price information according to the promotion information acquisition instruction;
acquiring the area information according to the promotion information acquisition instruction;
and displaying the promotion area according to the area information.
3. A point-based promotional interactive display method according to claim 2 wherein said promotional area comprises a circular area and a polygonal area;
the acquiring the area information according to the promotion information acquisition instruction comprises:
if the promotion area is a circular area, acquiring the circle center position and the radius of the circular area;
and if the promotion area is a polygonal area, acquiring the vertex position of the polygonal area.
4. A method according to claim 3, wherein displaying the promotion area according to the area information comprises:
if the promotion area is the circular area, displaying the circular area according to the circle center position and the radius;
and if the promotion area is the polygonal area, displaying the polygonal area according to the vertex position.
5. The interactive display method for site-directed sales promotion of claim 2, wherein the user information further includes a user name and a contact address.
6. The interactive display method for spot sales promotion according to claim 5, wherein the displaying the settlement interface of the merchandise according to the determination result comprises:
displaying the user information and the promotional price on the settlement interface if the shipping address is within the promotional area;
and if the delivery address is outside the promotion area, displaying the user information and the original price on the settlement interface.
7. The interactive display method for spot sales promotion according to claim 6, wherein if the shipping address is outside the promotion area, the user information and the original price are displayed on the settlement interface, further comprising:
and displaying prompt information on the settlement interface, wherein the prompt information is used for prompting the user that the delivery address is not in the sales promotion area.
8. An interactive display system for point promotions, comprising:
the sales promotion information acquisition module is used for acquiring and displaying the sales promotion information of the commodity according to the sales promotion information acquisition instruction;
the user information acquisition module is used for acquiring user information according to the purchasing instruction of the commodity;
the receiving address judging module is used for judging whether the receiving address is in the sales promotion area or not according to the user information;
and the settlement interface display module is used for displaying the settlement interface of the commodity according to the judgment result.
9. An interactive display device for point sales promotion, comprising:
at least one processor;
at least one memory for storing at least one program;
when executed by the at least one processor, cause the at least one processor to implement a point-promotional interactive display method according to any of claims 1-7.
10. A storage medium having stored therein a program executable by a processor, characterized in that: the processor-executable program when executed by a processor is for implementing a point-promotional interactive display method according to any of claims 1-7.
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