EP0267453A1 - Afficheur pour publicité à rouleau - Google Patents

Afficheur pour publicité à rouleau Download PDF

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Publication number
EP0267453A1
EP0267453A1 EP87115001A EP87115001A EP0267453A1 EP 0267453 A1 EP0267453 A1 EP 0267453A1 EP 87115001 A EP87115001 A EP 87115001A EP 87115001 A EP87115001 A EP 87115001A EP 0267453 A1 EP0267453 A1 EP 0267453A1
Authority
EP
European Patent Office
Prior art keywords
advertising
drum according
advertising drum
tape
housing
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP87115001A
Other languages
German (de)
English (en)
Inventor
André Kulbach
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of EP0267453A1 publication Critical patent/EP0267453A1/fr
Withdrawn legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F11/00—Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position
    • G09F11/24—Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position the advertising or display material forming part of a moving band, e.g. in the form of perforations, prints, or transparencies
    • G09F11/29—Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position the advertising or display material forming part of a moving band, e.g. in the form of perforations, prints, or transparencies of a band other than endless
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F11/00—Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position
    • G09F2011/0009—Roller-band displays
    • G09F2011/0018—Roller-band displays having one motor for each roller
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F11/00—Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position
    • G09F2011/0009—Roller-band displays
    • G09F2011/0063—Markings on a roller-band

Definitions

  • the invention relates to an advertising drum with a housing in which one or more advertising surfaces are arranged, each of which is associated with two spaced and parallel to each other and drivable tracks on which a band of advertising images is wound with one end.
  • a transparent and translucent tape is passed in front of an advertising area acting as a window, shows a single image during a certain idle period and, by driving the reels, the tape by a predetermined distance until the next one is faded in Transported into the advertising space.
  • the content of the individual images, their expressiveness and presentation are to be chosen so that they have an eye-catching effect on the viewer and whose decisions are to be influenced in the desired manner using psychological methods.
  • the success of this advertising measure is based on how long and intensely the advertising message remains imprinted on the largest possible group of people. The prerequisite for this is that the advertising presented first attracts the attention of the passers-by and is able to convey the desired advertising content to the viewer through an appealing and interesting statement.
  • One of the prerequisites for achieving an eye-catching effect is a varied presentation and in particular also a quick change of the individual images so that it is no longer recognizable to the eye of the beholder.
  • the invention has taken on the task of further developing such advertising drums in such a way that the individual images of the tape can be changed much more quickly.
  • each coil is attached directly to a stepper motor via its axis, the stepper motors being connected to a control unit.
  • both spools are then driven and moved directly, so that the front spool winding the tape does not have to accelerate the entire moving masses.
  • the direct arrangement of the stepper motor on the axis of the coil also makes a decisive contribution to this - the axis of the coil is then that of the stepper motor at the same time - so that no slip can occur between the movement of the motor and the coil.
  • the result is direct and immediate power transmission.
  • the masses to be moved are minimal due to the direct connection. Due to the changing and different winding diameters of both coils in the most general case, the stepper motors must perform an asynchronous movement. They are controlled via a control unit connected to them.
  • a DC motor is proposed as a stepper motor.
  • the advantage lies in the possibility of applying higher torques and consequently the generation of larger accelerations, both in the negative and in the positive sense.
  • each stepper motor using elastic material, such as rubber, and / or to connect it to the axis of the stepper motor.
  • This proposal takes into account the properties of the step-by-step movement in stepper motors. In the event that the movement of the coil is too small to reach the first stage, the coil falls back into its starting position. Goes during the When the next pulse already moves backwards, the coil itself is moved in the opposite direction due to the characteristics of the stepper motors. Of course, this is completely undesirable. It is crucial whether the first stage is not reached when the motor is switched on and the result is that the backward movement occurs as a result of the maximum wound coil - this corresponds to the operating state with maximum moment of inertia.
  • the stepper motor is now mounted in elastic material and / or such a material is connected to the axis of the stepper motor, reaction forces arise when starting, which move the stepper motor in the opposite direction, so that it is then easier for the motor-side forces, to travel through the angular range until the first stage is reached, which is defined on the one hand by the position of the stepper motor and on the other hand by the movement of the coil.
  • vibrations of the coil will occur relative to the stepper motor, which, however, do not transfer to the motor to avoid damage should be.
  • At least one guide rail that receives the lower and possibly the upper edge of the belt between the reels, which prevents the belt from slipping in the direction of gravity during transport, which would have the consequence that the individual advertising images would move out of the advertising space downward with increasing duration of use. It is advisable to use high-strength material for the guide rails, otherwise, with the duration of use, there will be grooves that would wear the edge of the belt and lead to tears.
  • a further core idea of the invention is to use posters as advertising images and to build up the entire band from these, so that the result is receives a poster tape.
  • the tape produced from the advertising images is moved in the horizontal direction.
  • One of the advantages is then that in the case of rectangular posters whose height is greater than their width (this is the normal case), a larger number can be applied to one and the same spool. At Technick übli Chen movements in the vertical direction would not be possible.
  • thermoset a housing made of sandwich material, which is preferably a thermoset on the outside.
  • a diffuser often also called a matt screen, is attached between the latter and the actual lighting source, the function of which is to evenly distribute the radiation emitted by the light sources.
  • the diffuser it is irrelevant within the scope of the invention whether the diffuser is irradiated from the edge or from the rear. In the first case, it needs and has light-guiding properties.
  • lamellae made of diffuser material are arranged between them, so that the incident radiation is partly collected and directed to the actual diffuser. It is then achieved that the areas of less illumination which are being formed between the individual light sources are approximately matched to the other zone near the light sources. A more uniform and intensive illumination of the visible surface is also achieved when the slats between the light sources run parallel to both diffusers.
  • liquid crystals are applied to the advertising space in front of the tape. In a manner known per se, these are readily capable of generating fonts, letters and highlighting individual areas by appropriate control. In technical terms, displays of this type are referred to as liquid crystal displays (called LCDs for short).
  • LCDs liquid crystal displays
  • static or dynamically continuously moving fonts can be generated, certain areas of the advertising image can be darkened to simultaneously highlight the remaining spaces, successive release of individual images and complete darkening of individual areas.
  • the LCD layer is clear and transparent and allows the advertising image to be recognized easily and unimpaired.
  • the motor of the coil is provided with such a control, which responds either to a programmed clock and / or a telecommunication line and / or a photoelectric barrier and / or a noise detector.
  • the advertising drum can be switched on during the cheapest times and off during the less favorable ones.
  • the advertising drum can be activated during the day, for example, and switched off for the entire night in the evening.
  • the control also allows different programs to be run depending on the time of day and location and spontaneous changes to the advertising campaign.
  • the stepper motors can be controlled in such a way that each advertising image is assigned to the advertising space for a different length of time and an arbitrarily definable time.For example, using a counter that is operated both for forward and reverse, the pulse generator can present the respective one through the advertising space Recognize the advertising image and set the pre-programmed dwell time. At the end of this time, the engine is started and the next advertising image is transported into the advertising area.
  • deflection rollers in the area of the spools which support and facilitate the lifting of the tape from one and also the application to the opposite spool, so that different winding diameters are compensated for and others by adhesion of the tape to the spool caused malfunctions cannot occur.
  • the advertising drum according to the invention will have to be set up outdoors and in particularly busy places.
  • the case In order to guarantee operational safety even after rains and any legs
  • the case is designed to be watertight. Regardless of this, it is advisable to fasten the housing on one foot for safety reasons.
  • a swiveling connection between the housing and the base enables the direction of the advertising space and its visibility to be changed and adjusted.
  • All of the advertising drums described so far have an optical effect on the viewer.
  • a significant improvement in the advertising effect can be achieved if, in addition to the eye, the ear is also addressed in a manner that supports the optical effect.
  • a phono device is attached to the advertising drum, which feeds a loudspeaker.
  • a cassette recorder with both forward and reverse is used for this, the cassettes being recorded with music or advertising texts in synchronism with the correspondingly controlled advertising images. It would make sense to use tapes that can be played back and back.
  • the arrangement of a temperature and / or humidity regulator inside the housing is advantageous.
  • the temperature controller ensures an optimal working temperature throughout the year and the humidity controller preferably sucks over one Filter air from the outside, which is then subjected to an air drying process to achieve the optimum moisture content.
  • active and passive alarm systems are provided for installation to prevent willful damage and destruction.
  • the passive systems forward their signal to another location, for example to the command or computer center of a police station, while the active acoustic and / or optical signals emit passers-by and residents.
  • each advertising surface 1 is assigned a tape 2, which is wound onto spools 3 at one end.
  • each spool 3 a stepper motor 4 assigned. Two stepping motors are then always put into operation for moving the belt 2.
  • band 2 is irradiated from the back by an illumination 5.
  • illumination 5 In the example specifically shown, it consists of four light sources 6 running perpendicular to the plane of the drawing in the form of fluorescent tubes.
  • a plate-shaped diffuser is arranged on the back of the band 2 within the advertising area 1, as well as lamellae 8 running perpendicular to it and between the light sources 6, which likewise contribute to the uniformity of the illumination and the light conduction to the diffuser 7. The result is a uniform illumination of the band 2 from the back.
  • deflection rollers 9 are arranged on the side of the advertising surface 1, over which the belt 2 runs, so that the advertising surface 1 always passes through and passes in the same position.
  • the device just described is located in a housing 10 which is equipped with a foot 11 for receiving the control unit.
  • a plate 12 made of liquid crystals is applied in the area of the advertising space.
  • Appropriate settings can then be used to generate fixed or moving fonts, formulate corresponding statements and / or darken certain areas of the advertising image behind them, consequently weaken them and successively cover or release certain areas of the advertising image behind them.
  • the main advantage of the invention is that on a single advertising space 1, a large number of advertising images can be presented in any order and for individually predeterminable time periods and can be changed so quickly that this is no longer detectable by the human eye. With the installation of phono devices and loudspeakers, an acoustic background can easily be added to the advertisement.

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  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Displays For Variable Information Using Movable Means (AREA)
EP87115001A 1986-10-14 1987-10-14 Afficheur pour publicité à rouleau Withdrawn EP0267453A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
DE3634900 1986-10-14
DE19863634900 DE3634900A1 (de) 1986-10-14 1986-10-14 Werbetrommel

Publications (1)

Publication Number Publication Date
EP0267453A1 true EP0267453A1 (fr) 1988-05-18

Family

ID=6311664

Family Applications (1)

Application Number Title Priority Date Filing Date
EP87115001A Withdrawn EP0267453A1 (fr) 1986-10-14 1987-10-14 Afficheur pour publicité à rouleau

Country Status (4)

Country Link
EP (1) EP0267453A1 (fr)
AU (1) AU8080087A (fr)
DE (1) DE3634900A1 (fr)
WO (1) WO1988002905A1 (fr)

Cited By (14)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1990008374A1 (fr) * 1989-01-14 1990-07-26 Marco Marjanovic Dispositif de presentation d'images et affiches transparentes
WO1992022886A1 (fr) * 1991-06-10 1992-12-23 David Briscoe Installation a placards publicitaires alternes
EP0571781A1 (fr) * 1992-05-26 1993-12-01 Koch, Oswald Moyens de présentation d'informations ou de publicité
EP0788086A1 (fr) * 1996-01-31 1997-08-06 Siemens Aktiengesellschaft Enseigne changeable pour trafic routier
FR2747821A1 (fr) * 1996-04-18 1997-10-24 Avenir Havas Media Mobilier informatif de la valeur d'au moins un parametre en relation avec l'environnement, se presentant sous forme d' un panneau d'affichage
WO1998038623A1 (fr) * 1997-02-28 1998-09-03 Meslab Oy Afficheur
WO1999027515A1 (fr) * 1997-11-21 1999-06-03 Nikolaos Tsakonas Mouvement partiel ou total des sujets de panneaux publicitaires, de panneaux-affiche et de panneaux sur structures amovibles
GR980100057A (el) * 1998-02-11 1999-10-29 Κυλιομενες και σταθερες αναγλυφες ή απλες τεντοεπιγραφες-ταμπελες, τεντες και επιγραφες καλυψης και διαφημιστικης προβολης περιπτερων
FR2793061A1 (fr) * 1999-04-30 2000-11-03 Jean Francois Decaux Panneau d'affichage
WO2003036596A1 (fr) * 2001-09-24 2003-05-01 Vlyte Innovations Limited Dispositif d'affichage et procede de superposition d'un caractere sur une affiche
FR2901398A1 (fr) * 2006-05-18 2007-11-23 Richard Naas Systeme d'affichage autonome utilisable notamment pour l'affichage public en milieu urbain.
FR2901397A1 (fr) * 2006-05-18 2007-11-23 Richard Naas Systeme d'affichage autonome utilisable notamment pour l'affichage public en milieu urbain
EP2444350A1 (fr) * 2010-10-20 2012-04-25 Wolf-Dieter Gohlke Dispositif d'affichage de bandes de roulement
CN104851377A (zh) * 2015-05-29 2015-08-19 山东鑫宏光电科技有限公司 一种太阳能风能三换面投影式广告牌

Families Citing this family (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE3910071A1 (de) * 1989-03-28 1990-10-04 Rolf Kistner Anzeige- und hinweisvorrichtung, insbesondere fuer fahrtreppen und andere verkehrsmittel
DE10245444A1 (de) * 2002-09-27 2004-04-15 Brähmig Fluidautomation GmbH Großflächige Werbeeinrichtung für Plakate und Verfahren zur Steuerung des Plakatwechsels
ES1064010Y (es) * 2006-10-18 2007-04-16 Gil Rafael Lorenzo Expositor publicitario para vehiculos

Citations (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US2206865A (en) * 1938-04-13 1940-07-09 Bruce W David Transparency exhibitor
GB1428104A (en) * 1972-05-10 1976-03-17 J T Electrical Controls Ltd Reversing drive apparatus
US4034272A (en) * 1975-07-07 1977-07-05 Steward John M Moving screen arrangement
FR2371740A1 (fr) * 1976-11-17 1978-06-16 Matra Engins Dispositif d'affichage d'informations dans les moyens de transport tels que les autobus, tramways, trolleybus et metro
GB2094996A (en) * 1981-03-13 1982-09-22 Bosch Gmbh Robert Apparatus for the gradient free illumination of surfaces and a method for their manufacture
GB2103002A (en) * 1981-07-23 1983-02-09 Cooper Eoffrey Mervyn Information display apparatus
GB2107006A (en) * 1981-10-07 1983-04-20 Rotasign Limited A unidirectional coupling for the drive of a sequential display unit
EP0100972A2 (fr) * 1982-08-06 1984-02-22 Fausto Corso Visionneuse pour lire et/ou afficher des informations enregistrées sur une bande écrite ou imprimée
FR2576128A1 (fr) * 1985-01-16 1986-07-18 World Acrilux Sa Afficheur a bande

Family Cites Families (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE7529429U (de) * 1976-03-04 Hauser, Hans Juergen, 4352 Herten Informationssäule zur Aufstellung im Freien
CH7661A (fr) * 1893-09-26 1894-05-31 Morteo Giovanni Battista Kiosque mécanique et lumineux avec instrument de musique pour la publicité
DE2133407A1 (de) * 1971-07-05 1973-01-18 Siemens Ag Einrichtung zur motorischen einstellung eines gegenstandes
DE3035694A1 (de) * 1980-09-22 1982-05-06 August 6464 Linsengericht Iffland Durchlichtbarer werbetraeger
DE8134862U1 (de) * 1981-11-30 1982-07-08 Klinge, Carl-Heinz, 2000 Hamburg Element für die Außenwerbung
DE8602117U1 (de) * 1986-01-28 1986-05-28 Brunecker, Wolfgang, 5600 Wuppertal Als Werbeträger dienendes Rollband
DE8609829U1 (de) * 1986-04-10 1986-05-28 Manfred Schlüter GmbH Möbelfabrik, 4983 Kirchlengern Werbegerät zur Präsentation von Fertigungsprogrammen

Patent Citations (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US2206865A (en) * 1938-04-13 1940-07-09 Bruce W David Transparency exhibitor
GB1428104A (en) * 1972-05-10 1976-03-17 J T Electrical Controls Ltd Reversing drive apparatus
US4034272A (en) * 1975-07-07 1977-07-05 Steward John M Moving screen arrangement
FR2371740A1 (fr) * 1976-11-17 1978-06-16 Matra Engins Dispositif d'affichage d'informations dans les moyens de transport tels que les autobus, tramways, trolleybus et metro
GB2094996A (en) * 1981-03-13 1982-09-22 Bosch Gmbh Robert Apparatus for the gradient free illumination of surfaces and a method for their manufacture
GB2103002A (en) * 1981-07-23 1983-02-09 Cooper Eoffrey Mervyn Information display apparatus
GB2107006A (en) * 1981-10-07 1983-04-20 Rotasign Limited A unidirectional coupling for the drive of a sequential display unit
EP0100972A2 (fr) * 1982-08-06 1984-02-22 Fausto Corso Visionneuse pour lire et/ou afficher des informations enregistrées sur une bande écrite ou imprimée
FR2576128A1 (fr) * 1985-01-16 1986-07-18 World Acrilux Sa Afficheur a bande

Cited By (22)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0381295A1 (fr) * 1989-01-14 1990-08-08 Marco Marjanovic Dispositif d'affichages d'images et affiches transparentes
WO1990008374A1 (fr) * 1989-01-14 1990-07-26 Marco Marjanovic Dispositif de presentation d'images et affiches transparentes
WO1992022886A1 (fr) * 1991-06-10 1992-12-23 David Briscoe Installation a placards publicitaires alternes
EP0571781A1 (fr) * 1992-05-26 1993-12-01 Koch, Oswald Moyens de présentation d'informations ou de publicité
EP0788086A1 (fr) * 1996-01-31 1997-08-06 Siemens Aktiengesellschaft Enseigne changeable pour trafic routier
FR2747821A1 (fr) * 1996-04-18 1997-10-24 Avenir Havas Media Mobilier informatif de la valeur d'au moins un parametre en relation avec l'environnement, se presentant sous forme d' un panneau d'affichage
WO1998038623A1 (fr) * 1997-02-28 1998-09-03 Meslab Oy Afficheur
AU748055B2 (en) * 1997-11-21 2002-05-30 Nikolaos Tsakonas Partial or total movement of the subjects of advertising boards, panels and tent-boards
WO1999027515A1 (fr) * 1997-11-21 1999-06-03 Nikolaos Tsakonas Mouvement partiel ou total des sujets de panneaux publicitaires, de panneaux-affiche et de panneaux sur structures amovibles
US6487801B1 (en) 1997-11-21 2002-12-03 Goboards International, S.A. System and method for displaying advertising
GR980100057A (el) * 1998-02-11 1999-10-29 Κυλιομενες και σταθερες αναγλυφες ή απλες τεντοεπιγραφες-ταμπελες, τεντες και επιγραφες καλυψης και διαφημιστικης προβολης περιπτερων
WO2000067242A1 (fr) * 1999-04-30 2000-11-09 Decaux Jean Francois Panneau d'affichage
US6178674B1 (en) 1999-04-30 2001-01-30 Decaux Jean-Francois Display panel
FR2793061A1 (fr) * 1999-04-30 2000-11-03 Jean Francois Decaux Panneau d'affichage
WO2003036596A1 (fr) * 2001-09-24 2003-05-01 Vlyte Innovations Limited Dispositif d'affichage et procede de superposition d'un caractere sur une affiche
FR2901398A1 (fr) * 2006-05-18 2007-11-23 Richard Naas Systeme d'affichage autonome utilisable notamment pour l'affichage public en milieu urbain.
FR2901397A1 (fr) * 2006-05-18 2007-11-23 Richard Naas Systeme d'affichage autonome utilisable notamment pour l'affichage public en milieu urbain
WO2007135283A3 (fr) * 2006-05-18 2008-04-03 Richard Naas Systeme d'affichage autonome utilisable notamment pour l'affichage public en milieu urbain
EP2444350A1 (fr) * 2010-10-20 2012-04-25 Wolf-Dieter Gohlke Dispositif d'affichage de bandes de roulement
DE102010049202A1 (de) * 2010-10-20 2012-04-26 Wolf-Dieter Gohlke Rollbandanzeigeeinrichtung
CN104851377A (zh) * 2015-05-29 2015-08-19 山东鑫宏光电科技有限公司 一种太阳能风能三换面投影式广告牌
CN104851377B (zh) * 2015-05-29 2016-06-08 山东鑫宏光电科技有限公司 一种太阳能风能三换面投影式广告牌

Also Published As

Publication number Publication date
WO1988002905A1 (fr) 1988-04-21
DE3634900A1 (de) 1988-04-21
AU8080087A (en) 1988-05-06

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