Classifications

• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04H—BROADCAST COMMUNICATION
  • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
  • H04H20/28—Arrangements for simultaneous broadcast of plural pieces of information
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04H—BROADCAST COMMUNICATION
  • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
  • H04H60/09—Arrangements for device control with a direct linkage to broadcast information or to broadcast space-time; Arrangements for control of broadcast-related services
  • H04H60/14—Arrangements for conditional access to broadcast information or to broadcast-related services
  • H04H60/23—Arrangements for conditional access to broadcast information or to broadcast-related services using cryptography, e.g. encryption, authentication, key distribution

Definitions

• the present invention relates to a method and an associated system for the transmitter-related recording of listener-related data of a specific listener of a transmitter within a plurality of listeners.
• the invention is based on the object of offering a method and a system for recording and documenting the behavior of the specific listener during the sending of a message (in particular an advertising message).
• a transmitter is initially provided, which transmits encrypted transmission messages to an audience.
• the transmitter can be a radio transmitter or a television transmitter.
• the encryption of the transmission messages consists, for example, of sending passwords or sound patterns that are in clear contrast to the other course of the program.
• the transmitter is now connected via a data connection to a series of listener-related data input units (e.g. PCs), as a result of which the operating states of these data input units can be recorded.
• a series of listener-related data input units e.g. PCs
• the respective listener can use input commands to change the operating states of his data input unit. These changes will be teneingesque of the listener and also connected to the transmitter connected DV unit.
• the listener-related data input unit can also connect to any number of other subscribers and operate data exchange via data networks.
• the encrypted transmission messages which the transmitter sends (possibly at very specific times) and which are received by the listener, consist in the transmission of certain passwords which are to be entered into the listener-related data input unit immediately after transmission, the entry of the correct password at the right time by the listener switching the listener-related data input unit into another operating state.
• the DV unit determines that the input commands entered by the listener match the password sent by the transmitter, the operating state achieved on the basis of the input input commands is classified as "correct". The DV unit thus determines that the listener has the encrypted transmission message has recognized and caused corresponding input commands with a change in the operating state of the listener-related data input unit caused thereby.
• the method according to the invention is thus able to detect and document the reception of an encrypted transmission message by the listener about the respective operating states of the listener-related data input unit caused by the listener.
• the listener If the listener has behaved "correctly” and has recorded, processed and converted the encrypted broadcast message sent into corresponding input commands at the listener-related data input unit, the desired goal has been achieved: the broadcast message was actively perceived by the listener.
• the individual listener can now be “rewarded” by “crediting” an information unit (for example by time units in the form of “listener minutes”) on the memory set up in the listener-related data input unit.
• a “credit account” can therefore be set up which is increased depending on the operating states of the listener-related data input unit.
• the listener can be "rewarded” for his active and prolonged listening if, for example, he receives such a "credit balance" (eg in the form of collected "audience minutes”) or is allowed to participate in a raffle.
• the "credit account balance" of the memory of the listener-related data input unit can also be simply queried by the DV unit as an overview of the length of time the listener stays with a specific broadcast message and thus serves as an important aid for recording the listener behavior in relation to specific broadcast messages .
• the reception effectiveness of the respective encrypted transmission messages can be read directly from the operating states of the listener-related data input units and can thus be improved and optimized by changing the encrypted transmission messages and re-recording the operating states of the data input units.
• the DV unit which is arranged between the listener-related data input unit and the transmitter, can effect a further connection of the respective listener-related data input unit with subscribers likewise connected to a data network.
• the respective listener to activate the data input unit assigned to him. This can be done by entering keywords or by inserting a coded identification card. Only then is the respective listener-related data input unit connected to the central DV unit and is therefore also connected to the transmitter.
• identification cards integrated in standard credit cards or Euro Check cards are also available.
• such an identification card can be provided with a storage medium into which, for example, data from the memory integrated in the listener-related data input unit can be loaded and thus, for example, the "credit balance" can be noted directly on the identification card of the listener.
• the system provides a DV unit, which is connected to listener-related data input units for querying the operating states and also has and can establish connections to other participants in an (external) data network.
• the operating states of the listener-related data entry units are changed via the input commands entered as a function of the encrypted transmission information from the listener at the listener-related data entry unit, which can be detected by querying the DV unit.
• the data input unit can now be designed, on the one hand, as a stationary data input station (for example a PC) or, on the other hand, as a non-stationary mobile input element, which is designed, for example, in a miniaturized form and can be constantly carried by the listener.
• a stationary data input station for example a PC
• a non-stationary mobile input element which is designed, for example, in a miniaturized form and can be constantly carried by the listener.
• mobile input elements are carried by the listener and at any point at which a broadcast message is received (for example in waiting rooms or in a taxi) input commands can be made.
• a mobile input element "fed” with input commands can then be connected, for example, to a listener-related stationary data input station for data interrogation, and operating states can be interrogated via the DV unit.
• a further embodiment consists in that the mobile input element has direct radio contact with the DV unit and the input commands of the mobile input element and the resulting operating states are queried directly by the DV unit.
• FIG. 2 shows a system with non-stationary mobile input elements.
• FIG. 1 shows a transmitter 1 which is connected to a DV unit 5 via a data connection 3.
• This DV unit 5 is connected to a stationary listener-related data input station 4 and to a number of subscribers T ⁇ -T N.
• Further listener-related data input stations 4 'and 4 can optionally be activated or (as shown in FIG. 1) deactivated connected to the DV unit 5 and successively switched on or queried simultaneously by the DV unit 5.
• the listener 2 hears a transmission message 7 from the transmitter and thereupon sets the data input station 4 assigned to him into different operating states by input commands which are queried by the DV unit 5.
• the DV unit 5 determines this state of conformity and imports information into a memory 6 integrated in the data entry station 4, which for example shows the “credit balance” symbolizes the listener 2.
• the listener 2 can often set the data input station 4 into operating states recognized by the DV unit 5 as “correct”, as a result of which the listener 2 is "rewarded” by increasing the account of the information units in the memory 6.
• the DV unit 5 also serves to establish a direct connection for data exchange with the subscribers T x - T N.
• FIG. 1 shows stationary data input stations 4, 4 'and 4 "(for example PCs) which are connected to the DV unit 5 via a cable connection
• mobile input elements 8, 8' and 8" are shown which are connected to the DV unit 5 by sending radio messages 9 and can also be queried and managed by the latter (in principle similar to a stationary data input station 4).
• Such mobile input elements 8, 8 'and 8 can easily be carried along by the listener 2.

Landscapes

• Engineering & Computer Science (AREA)
• Signal Processing (AREA)
• Mobile Radio Communication Systems (AREA)
• Radar Systems Or Details Thereof (AREA)
• Circuits Of Receivers In General (AREA)
• Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Applications Claiming Priority (3)

Publications (2)

Family

ID=7765484

Family Applications (1)

Country Status (7)

Families Citing this family (21)

Family Cites Families (7)

• 1995
  • 1995-06-30 DE DE19523515A patent/DE19523515C2/de not_active Expired - Fee Related
• 1996
  • 1996-06-27 AT AT96920701T patent/ATE206258T1/de not_active IP Right Cessation
  • 1996-06-27 DE DE59607792T patent/DE59607792D1/de not_active Expired - Fee Related
  • 1996-06-27 WO PCT/DE1996/001126 patent/WO1997002672A1/fr not_active Ceased
  • 1996-06-27 CA CA002225563A patent/CA2225563A1/fr not_active Abandoned
  • 1996-06-27 AU AU61875/96A patent/AU700218B2/en not_active Ceased
  • 1996-06-27 EP EP96920701A patent/EP0835564B1/fr not_active Expired - Lifetime
  • 1996-06-27 JP JP50470297A patent/JP2001507526A/ja active Pending

Non-Patent Citations (1)

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