EP0936593A1 - Présentation dynamique visuelle des marques sur des véhicules à moteur et sur le conducteur - Google Patents

Présentation dynamique visuelle des marques sur des véhicules à moteur et sur le conducteur Download PDF

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Publication number
EP0936593A1
EP0936593A1 EP98830063A EP98830063A EP0936593A1 EP 0936593 A1 EP0936593 A1 EP 0936593A1 EP 98830063 A EP98830063 A EP 98830063A EP 98830063 A EP98830063 A EP 98830063A EP 0936593 A1 EP0936593 A1 EP 0936593A1
Authority
EP
European Patent Office
Prior art keywords
rider
image
sector
stamping
view
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
EP98830063A
Other languages
German (de)
English (en)
Other versions
EP0936593B1 (fr
Inventor
Barbara Ragazzi
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
NORDERSON Ltd
Original Assignee
Ragazzi Barbara
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Ragazzi Barbara filed Critical Ragazzi Barbara
Priority to DE69819128T priority Critical patent/DE69819128T2/de
Priority to PT98830063T priority patent/PT936593E/pt
Priority to ES98830063T priority patent/ES2209097T3/es
Priority to AT98830063T priority patent/ATE252757T1/de
Priority to DK98830063T priority patent/DK0936593T3/da
Priority to EP98830063A priority patent/EP0936593B1/fr
Publication of EP0936593A1 publication Critical patent/EP0936593A1/fr
Application granted granted Critical
Publication of EP0936593B1 publication Critical patent/EP0936593B1/fr
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/02—Mobile visual advertising by a carrier person or animal
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles

Definitions

  • the invention refers to a new visual perception system realizing an industrial advancement in the advertisement field of the stamping of marks or other commercial appliances to be placed both on saddle-mounted motor vehicles and on the clothing and accessories of the riders.
  • Said system permits to have a full field of vision using jointly the parts of the vehicle and of the rider to constitute a full plane support for the mark stampings to be stamped on them.
  • the stamping mark or other advertising appliance
  • Another feature of the invention is that, as the stamping is placed on two sectors of the fixed part, i.e.
  • the rider movement during the motor-vehicle run causes the shift of the stamping support surfaces, where said movement arranges and disarranges the image sight continuously through a process which allows to see said image always in a correct way.
  • the above stated phenomenology -which takes place in the middle part of the stamping- determines a full-sight dynamical perception of the same image.
  • a blown-up three-dimensional display of the stamping can be observed by onlookers as if it was set up on a plane moving show and the onlooker demonic perception of the advertisement message remains vivid, relevant and time-lasting.
  • the invented system is to be applied to sports and hobbies motor-vehicles, such as racing motor-cycles, touring motor-cycles, cross-country motor-cycles, mopeds, sidecars, water motor-cycles, go-kart and all types of saddle-mounted vehicles.
  • motor-vehicles such as racing motor-cycles, touring motor-cycles, cross-country motor-cycles, mopeds, sidecars, water motor-cycles, go-kart and all types of saddle-mounted vehicles.
  • the patent motivation is to be seen in the fact that the present technology, considering the rider's body like a breaking of full image visual field, determines the division of said field so permitting the stamping of the marks, or other similar ones, only in a separate way onto the three different parts of the vehicle; for this reason only small size stampings can be used, which are seen by the onlooker only like a whole fixed image inside a moving unity formed by the rider and by the motor-cycle, while the said marks come to form only secondary image references.
  • the invented system considers the motor-vehicle and the rider as a whole, thus determining an only exhibition space where the vehicle mechanical parts, the vehicle body and the clothing and accessories of the rider come to be used as a support on which the stamping is to be placed. While, with the vehicle without the rider, the stamping can be seen all the way in the same zone by substituting the image of the mobile part sector (the rider) with another one printed on the fixed part of the zone covered by the rider when in a driving position.
  • the present system features a full image field formed by two fixed part sectors, a back sector 1 and a front sector 2, separated by a mobile part sector 3 formed by one or more elements corresponding to the rider clothing and various riding accessories.
  • the invented system avails itself: 1) of a scanner to receive three-dimensional data or the optical sensing of the existing models through which the three-dimensional coordinates- that make part of the physical model- are obtanined, i.e. the motorcycle and the rider dimensions; 2) subsequently, the three-dimensional data at disposal as well as the mark stamping data, i.e.
  • a special appliance of this system allows the fit one or more stampings, even of several manufacturers, to all types of saddle-mounted motor-vehicles and relative riders, or to any other appliance, as the said stampings can be stamped considering void spaces as full spaces and all the vehicle parts as forming an only surface on which the images to be advertised are projected.
  • the present system in the case of the vehicle without the rider features , in the vehicle zone where the rider sits, as a substitution of the stamping portion of lacking mobile sector 3, another stamping sector 4 deformed according to the surface on which it must be stamped.
  • An embodiment of the invented system is illustrated by way of example in the drawings of sheets 1 and 2. In sheet 1 fig.
  • Fig. 1 is a view of the racing motor-cycle with the rider having a mark stamping in full view as seen by a hypothetical onlooker.
  • sheet 2 fig. 1 is a view of the only motor-cycle as it appears in figure 1 to ally the sight of the mark even without the rider.
  • Fig. 3 is a view of the only rider when driving with the relative mark advertising portion on him.
  • the advertisement message can be placed even on an only fixed part sector 1 or 2 and on the mobile part sector 3 for all the possible views available, i.e. side-view, back-view, front-view, middle-view and top-view. All the above stated views can be easily perceived by the onlookers during the races. When put into effect, this system may feature other means to obtain a correct virtual image according to the latest technology currently in use, as well as all stamping means to means marks on motor-vehicles.

Landscapes

  • Theoretical Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Vehicle Waterproofing, Decoration, And Sanitation Devices (AREA)
  • Toys (AREA)
  • Processing Or Creating Images (AREA)
  • Diaphragms For Electromechanical Transducers (AREA)
  • Road Signs Or Road Markings (AREA)
  • Fittings On The Vehicle Exterior For Carrying Loads, And Devices For Holding Or Mounting Articles (AREA)
EP98830063A 1998-02-13 1998-02-13 Présentation dynamique visuelle des marques sur des véhicules à moteur et sur le conducteur Expired - Lifetime EP0936593B1 (fr)

Priority Applications (6)

Application Number Priority Date Filing Date Title
DE69819128T DE69819128T2 (de) 1998-02-13 1998-02-13 Dynamische visuelle Darstellung von Zeichen auf Motorfahrzeugen und Fahrer
PT98830063T PT936593E (pt) 1998-02-13 1998-02-13 Apresentacao visual dinamica de marcas em veiculos a motor e em condutores
ES98830063T ES2209097T3 (es) 1998-02-13 1998-02-13 Presentacion visual dinamica de marcas en vehiculos motorizados y en uel usuario.
AT98830063T ATE252757T1 (de) 1998-02-13 1998-02-13 Dynamische visuelle darstellung von zeichen auf motorfahrzeugen und fahrer
DK98830063T DK0936593T3 (da) 1998-02-13 1998-02-13 Dynamisk visuel præsentation af mærker på motorkøretøjer og kører
EP98830063A EP0936593B1 (fr) 1998-02-13 1998-02-13 Présentation dynamique visuelle des marques sur des véhicules à moteur et sur le conducteur

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
EP98830063A EP0936593B1 (fr) 1998-02-13 1998-02-13 Présentation dynamique visuelle des marques sur des véhicules à moteur et sur le conducteur

Publications (2)

Publication Number Publication Date
EP0936593A1 true EP0936593A1 (fr) 1999-08-18
EP0936593B1 EP0936593B1 (fr) 2003-10-22

Family

ID=8236538

Family Applications (1)

Application Number Title Priority Date Filing Date
EP98830063A Expired - Lifetime EP0936593B1 (fr) 1998-02-13 1998-02-13 Présentation dynamique visuelle des marques sur des véhicules à moteur et sur le conducteur

Country Status (6)

Country Link
EP (1) EP0936593B1 (fr)
AT (1) ATE252757T1 (fr)
DE (1) DE69819128T2 (fr)
DK (1) DK0936593T3 (fr)
ES (1) ES2209097T3 (fr)
PT (1) PT936593E (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2010012752A1 (fr) * 2008-07-31 2010-02-04 Gerd Ecker Image déformée dans l'espace

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2648604A1 (fr) * 1989-06-19 1990-12-21 Demangeot Thierry Moyen d'affichage publicitaire mobile
DE9215519U1 (de) * 1992-11-14 1994-03-17 Jordan Hans Henning Oberbekleidung
EP0703558A1 (fr) * 1994-09-26 1996-03-27 Avix Inc. Display à balayage avec fonction d'acquisition d'image
DE29717560U1 (de) * 1997-09-05 1997-12-04 Ohtmer, Stefan, 81739 München An bewegter Person fest montierter Informationsträger

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2648604A1 (fr) * 1989-06-19 1990-12-21 Demangeot Thierry Moyen d'affichage publicitaire mobile
DE9215519U1 (de) * 1992-11-14 1994-03-17 Jordan Hans Henning Oberbekleidung
EP0703558A1 (fr) * 1994-09-26 1996-03-27 Avix Inc. Display à balayage avec fonction d'acquisition d'image
DE29717560U1 (de) * 1997-09-05 1997-12-04 Ohtmer, Stefan, 81739 München An bewegter Person fest montierter Informationsträger

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2010012752A1 (fr) * 2008-07-31 2010-02-04 Gerd Ecker Image déformée dans l'espace
US8904679B2 (en) 2008-07-31 2014-12-09 Gerd Ecker Spatially distorted image

Also Published As

Publication number Publication date
DE69819128T2 (de) 2004-05-13
DE69819128D1 (de) 2003-11-27
PT936593E (pt) 2004-03-31
ES2209097T3 (es) 2004-06-16
DK0936593T3 (da) 2004-03-01
ATE252757T1 (de) 2003-11-15
EP0936593B1 (fr) 2003-10-22

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