EP1078503A4 - Procede publicitaire utilisant un signal de rappel - Google Patents

Procede publicitaire utilisant un signal de rappel

Info

Publication number
EP1078503A4
EP1078503A4 EP00905432A EP00905432A EP1078503A4 EP 1078503 A4 EP1078503 A4 EP 1078503A4 EP 00905432 A EP00905432 A EP 00905432A EP 00905432 A EP00905432 A EP 00905432A EP 1078503 A4 EP1078503 A4 EP 1078503A4
Authority
EP
European Patent Office
Prior art keywords
sender
receiver
switching system
side switching
telephone
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP00905432A
Other languages
German (de)
English (en)
Other versions
EP1078503A1 (fr
Inventor
Kangsuk Kim
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of EP1078503A1 publication Critical patent/EP1078503A1/fr
Publication of EP1078503A4 publication Critical patent/EP1078503A4/fr
Withdrawn legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/42017—Customized ring-back tones
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H04M3/4872—Non-interactive information services
    • H04M3/4878—Advertisement messages
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/42025—Calling or Called party identification service
    • H04M3/42034—Calling party identification service
    • H04M3/42059—Making use of the calling party identifier
    • H04M3/42068—Making use of the calling party identifier where the identifier is used to access a profile

Definitions

  • the present invention relates to an advertising method by using a ring- back tone. More particularly, the present invention provides an advertising method wherein a ring-back tone in which an advertisement
  • a call signal is being transmitted to the receiver's telephone set.
  • Such signal sound is called a ring-back tone, which is classified into a
  • ring-back tone is selected from a memory, e.g. Rom which is installed in the switching system of a telephone office, to be transmitted to the sender. Accordingly, the sender only hears just one type of ring-back
  • Subscribers' each telephone set is connected by wire to the subscriber board which consists of a subscriber interface circuit and an analogue/digital transducer, and said subscriber board is connected to a time switch.
  • the switching system is equipped with a controller which
  • a database is directly or indirectly
  • the time switch is connected to a memory, Tone Rom, and is
  • Figs. 2a and 2b are block diagrams which show the conventional procedure of making a telephone call.
  • the sender's transmitting signal the sender's picking up the telephone transmitter
  • a dial tone which implies that the sender is allowed to dial the receiver's telephone number is forwarded, and the sender pushes dial buttons to transmit the receiver's telephone number.
  • the sender-side switching receives the transmitted telephone number, it translates said number and tries to select a trunk. If the sender-side switching system fails to select a trunk, e.g. due to the
  • the sender is informed of impossibility of calling. If it successfully selects a trunk and is linked to the receiver-side switching system, the received telephone number is sent to the receiver-side switching system by the sender-side switching system. Then, the receiver-side switching system checks the status of the
  • the receiver-side switching system forwards a busy tone to the sender. If it is ready to receive a call, the receiver-side switching system sends a
  • the call signal to the receiver's telephone set and at the same time, it also sends a ringing tone to the sender-side switching system.
  • the sender-side switching system forwards said ringing tone from the receiver-side
  • the receiver-side switching system perceives the response signal
  • the same procedure as of the above wired telephone is experienced only except that a trunk receives the telephone number which is wirelessly transmitted by the wireless telephone and sends the number to the central controlling device in a wired or a wireless manner.
  • the conventional advertising method by using telephone communication has already been disclosed in Korea and abroad.
  • the free call service is in operation in Korea, in which anyone can use a pay telephone free of charge after listening to advertisement message
  • a predetermined telephone set is equipped with a device that is able to send an advertisement message, and when the customer is put through to the receiver, an advertisement message is heard for a few seconds.
  • an advertisement message is heard for a few seconds.
  • the customer can use the telephone for free for some minutes.
  • the similar free service system for wireless telephone is put into practical use in foreign countries. To be more specific, in case that a registered member who has already applied for the free service uses telephone, he or she is supposed to listen to advertisement messages
  • a company of over a certain scale would be able to have their own switching system and can air an advertisement for company's sake while the company operator puts a sender through to a receiver after receipt of the sender's calling.
  • the scope of advertising target cannot avoid limitation because this method is carried out independent of the switching system of telephone office, and accordingly, a specific class of people, i.e. only those who have relation with the company can be the object for advertising.
  • the present invention has been invented to solve the problems as aforementioned, i.e. interruption of conversation, restriction of
  • the objective of the present invention is to provide an advertising method by using a ring-back tone, wherein a subscriber can use the telephone more cheaply and the advertiser can obtain maximum
  • the present invention can be applied to any telephone set which uses the switching system in a telephone office so that the scope of advertising target can be said limitless.
  • a registered member can use telephone more cheaply by listening to advertisement messages, instead of feeling bored with the conventional ring-back tone.
  • Figs, la and lb are conceptual diagrams that show the construction of the switching system for conventional wired telephone.
  • Figs. 2a and 2b are block diagrams that represent the conventional procedure for connecting a telephone call.
  • Figs. 3a and 3b are block diagrams that represent the procedure for connecting a telephone call according to the first embodiment of the present invention.
  • Figs. 4a and 4b are block diagrams that represent the procedure for
  • the sender-side switching system receives a dial signal that is generated when the sender pushes a telephone number, recognizes the sender's telephone number and the receiver's telephone number, and transmits the receiver's telephone number to the receiver-side switching system. Then, the_ sender-side switching system continues to recognize the ring-back tone which the receiver-side switching system forwards after receipt of said receiver's telephone number. If the ring-back tone is a busy tone, the sender-side switching system sends the busy tone to the sender's telephone set. Otherwise, i.e.
  • the sender-side switching system compares the sender's telephone number with the registered member information stored in the database. If the sender is determined not to be
  • the sender-side switching system forwards said ringing tone as it is to the sender's telephone set; otherwise, it sends
  • the sender-side switching system stops sending the advertisement message.
  • Figs. 3a and 3b are block diagrams made out on the basis of the above description. The more detailed description will be given below with reference to Figs. 3a and 3b.
  • the transmitting signal is forwarded to the sender-side switching system. Then, the sender-side switching system returns the sender a dial tone which implies that the receiver's telephone set is ready to receive a
  • dialed information The sender hears this dial tone and dials the receiver's telephone number to send it to the sender-side switching system. After receiving the transmitted telephone number, the sender-side switching system selects a trunk so as to link to such switching system
  • the sender-side switching system forwards the sender a signal which implies that the call cannot be
  • the receiver-side switching system checks the status of the receiver's telephone set. If the receiver's telephone is busy, the receiver-side switching system forwards a busy tone to the sender-side switching system; otherwise, it sends a call signal to the receiver's telephone set and forwards the sender-side switching system a ringing tone which implies that a call signal is being sent to the receiver's telephone set. In case that the ring-back tone is a busy tone, the sender-side switching system forwards the busy tone as it is to the sender's telephone set. If the ring-back tone is a ringing tone, the sender-side switching system searches the registered member information by consulting the database linked to the controller.
  • the sender-side switching system chooses an appropriate advertisement message stored in an advertisement memory, depending on the sender's age, sex, or interest, and sends it to the sender's telephone set; if the sender is not a registered member, the ringing tone that is received from the receiver-side switching system is forwarded to the sender's telephone
  • predetermined advertisement messages until the receiver picks up the telephone or the sender himself (or herself) terminates the call.
  • the sender-side switching system stops sending advertisement messages. In other words, when the receiver picks up the telephone
  • the present invention provides another method of advertising, wherein the advertisement ring-back tone is stored in the receiver-side switching system. To be more specific, it follows the steps below: The sender-side switching system receives a dialed information transmitted from the sender's telephone set, recognizes both telephone numbers of the sender and the receiver, and checks if the sender is a registered member by comparing the sender's telephone number with the
  • the sender-side switching system forwards the receiver's telephone number and the result of searching the database to the receiver-side switching system.
  • the receiver-side switching system checks the status of the receiver's telephone set. If the receiver's telephone is busy at present, it sends a
  • advertisement ring-back tone chosen from the advertisement memory is
  • the sender-side switching system forwards the received ring-back tone as it is to the
  • Figs. 4a and 4b are block diagrams representing the above steps.
  • a dial tone which implies that it can normally receive a dial signal is forwarded to the sender's telephone set.
  • the sender pushes dial buttons to send the receiver's telephone number.
  • the sender-side switching system checks if the sender is a registered member or not by comparing the sender's telephone number with the member information stored in the database linked to the controller.
  • the sender-side switching system continues to choose a trunk in order to link to a switching system which deals with received telephone numbers (the receiver-side switching system). If the sender-side switching system fails to select a trunk, it forwards the sender a signal that the call cannot be connected. When the sender-side switching system successfully selects a trunk, it sends the receiver's
  • the receiver-side switching system checks the
  • the receiver-side switching system sends a busy tone to the sender-side switching system " , otherwise, it forwards a call signal to the
  • the receiver-side switching system sends an advertisement ring-back tone to the sender-side switching system.
  • the sender-side switching system transmits the received advertisement ring-back tone to the sender with no alteration.
  • a response signal is sent from the receiver's telephone set_(the receiver's picking up the telephone receiver) or if the sender terminates the call (the sender's putting down the telephone transmitter)
  • the sending of advertisement ring-back tone is stopped. In other words, when the receiver hears the telephone ringing and picks up the telephone receiver (response signal), the receiver-side switching system perceives
  • the sender-side switching system stops sending the advertisement ring-back tone to construct a talking route, thereby allowing the sender to be connected to the receiver.
  • the sender comes to hear an advertisement ring-back tone while the receiver's telephone is ringing; in this connection, the sender might feel uncomfortable as he or she cannot be sure that the receiver's telephone is ringing. Accordingly, where the case may require, the present invention can afford to employ a
  • the advertisement ring-back tone used in the present invention which is
  • an advertisement message or a campaign can be
  • ROM can be used.
  • ROM in the conventional switching system has only a few kinds of predetermined ring-back tone and such ROM can be replaced with another ROM that has a variety of ring-back tones.
  • advertisement as can always be advertised without restriction of term, i.e. without a predetermined period, for example, three months or seven months for changing the advertisement contents depending on the seasons, ROM is preferably used.
  • the advertisement contents have to be changed whenever needed, and in that case, ROM should keep exchanged depending on the advertisement contents if the conventional ROM is used.
  • inconvenience and economic problems are much likely to be caused. Thanks to the latest technology, however, it is possible to erase and re-write the contents in ROM like in RAM so that ROM is possibly be used in the present invention.
  • an analogue/digital transducer should be interposed in the middle.
  • the magnetic tape is of no practical use since it takes longer time than
  • a hard disk takes longer time than ROM or RAM to read the contents stored therein but it may be an advantageous medium for it has much larger capacity than ROM or RAM.
  • the database and the advertisement memory in the switching system need to be managed.
  • the registered member information in the database in the switching system e.g. member's telephone number, name, age, sex, or interest, can be managed by directly operating the computer mounted in the switching
  • advertisement contents may be diversified according to time, area, or the member's profile, etc., a database in which a variety of advertisement contents are stored is constructed and
  • the present invention can be downloaded by directly, or through the telephone line, connecting the server to the memory mounted in each switching system.
  • the present invention can be applied to a cellular phone or
  • the _effeet iveness of advertisement convergency can be far more increased because a specific cellular phone belongs to a specific individual.
  • a wired telephone is used by different people with different interests so that its user may often not be a right target for a specific advertisement.
  • the effectiveness of advertising by using a ring-back tone can be maximized for a wireless telephone in view of the fact that the wireless telephone usually consumes more time than a wired telephone for connecting the sender to the receiver.

Landscapes

  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Telephonic Communication Services (AREA)

Abstract

L'invention concerne un procédé publicitaire faisant appel à un signal de rappel. Un contrôleur utilisé dans un système de commutation du côté émetteur reconnaît un numéro de téléphone de l'émetteur et un numéro de téléphone du récepteur composé sur le poste de téléphone de l'émetteur. Le numéro de téléphone du récepteur est alors transmis au système de commutation du côté récepteur lors d'une étape d'appel. Le système de commutation du côté récepteur vérifie l'état du téléphone du récepteur, par exemple, prêt ou occupé, et ensuite, envoie un signal de rappel en fonction de l'état du système de commutation du côté émetteur. Ce système de commutation du côté émetteur reçoit le signal de rappel. Lorsque ce signal est un signal occupé, le système de commutation du côté émetteur envoie ce signal occupé au poste de téléphone de l'émetteur. Dans le cas contraire, le signal de rappel est un signal de retour d'appel qui implique que le téléphone du récepteur est prêt à recevoir un appel, le système de commutation du côté émetteur recherche les informations relatives au numéro enregistré en consultant une base de données liées au contrôleur et vérifie si le numéro de téléphone du récepteur correspond à un numéro enregistré dans la base de données. Lorsqu'il est déterminé que l'émetteur ne correspond pas à un numéro enregistré, le système de commutation du côté émetteur envoie le signal de rappel. Dans le cas contraire, il envoie un message publicitaire prédéterminé mémorisé dans une mémoire de messages publicitaires au poste de téléphone de l'émetteur. Si une réponse, par exemple, un décrochage du téléphone du récepteur est perçue ou si l'émetteur termine l'appel, le système de commutation du côté émetteur arrête l'émission du message publicitaire.
EP00905432A 1999-02-18 2000-02-18 Procede publicitaire utilisant un signal de rappel Withdrawn EP1078503A4 (fr)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
KR9905344 1999-02-18
KR1019990005344A KR20000030035A (ko) 1999-02-18 1999-02-18 링백톤을 이용한 광고방법
PCT/KR2000/000131 WO2000049793A1 (fr) 1999-02-18 2000-02-18 Procede publicitaire utilisant un signal de rappel

Publications (2)

Publication Number Publication Date
EP1078503A1 EP1078503A1 (fr) 2001-02-28
EP1078503A4 true EP1078503A4 (fr) 2005-04-13

Family

ID=19574472

Family Applications (1)

Application Number Title Priority Date Filing Date
EP00905432A Withdrawn EP1078503A4 (fr) 1999-02-18 2000-02-18 Procede publicitaire utilisant un signal de rappel

Country Status (8)

Country Link
EP (1) EP1078503A4 (fr)
JP (1) JP2002537730A (fr)
KR (2) KR20000030035A (fr)
CN (1) CN1294811A (fr)
AU (1) AU753459B2 (fr)
CA (1) CA2329195A1 (fr)
RU (1) RU2195081C2 (fr)
WO (1) WO2000049793A1 (fr)

Cited By (1)

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CN1294811A (zh) 2001-05-09
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KR20010042763A (ko) 2001-05-25
AU2697200A (en) 2000-09-04
KR20000030035A (ko) 2000-06-05
CA2329195A1 (fr) 2000-08-24
AU753459B2 (en) 2002-10-17
JP2002537730A (ja) 2002-11-05
RU2195081C2 (ru) 2002-12-20

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