EP1898387A2 - Installation de conteneur - Google Patents

Installation de conteneur Download PDF

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Publication number
EP1898387A2
EP1898387A2 EP07013508A EP07013508A EP1898387A2 EP 1898387 A2 EP1898387 A2 EP 1898387A2 EP 07013508 A EP07013508 A EP 07013508A EP 07013508 A EP07013508 A EP 07013508A EP 1898387 A2 EP1898387 A2 EP 1898387A2
Authority
EP
European Patent Office
Prior art keywords
container
container arrangement
containers
advertising
flat
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP07013508A
Other languages
German (de)
English (en)
Other versions
EP1898387A3 (fr
Inventor
Werner Döker
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
BlowUp Media GmbH
Original Assignee
BlowUp Media GmbH
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from DE202006013679U external-priority patent/DE202006013679U1/de
Application filed by BlowUp Media GmbH filed Critical BlowUp Media GmbH
Publication of EP1898387A2 publication Critical patent/EP1898387A2/fr
Publication of EP1898387A3 publication Critical patent/EP1898387A3/fr
Withdrawn legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/22—Advertising or display means on roads, walls or similar surfaces, e.g. illuminated
    • G09F19/226—External wall display means; Facade advertising means
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles

Definitions

  • the present invention relates to a container arrangement according to the preamble of claim 1.
  • a generic container arrangement has one or more containers whose side walls and / or end walls form a usable area for the representation of advertising and / or information.
  • Containers are used in a variety of functions, for example as residential, freight, construction, sea or recycling containers, in ever greater numbers for use. In the future, a further increase in their use is expected. Especially with an arrangement of several containers to an integral structure thereby creating large surface areas, which often remain unused and offer a little aesthetic sight.
  • a container for recycling glass or paper, which has an advertising medium, which is detachably connected to the container is in the DE 295 13 655 U1 described.
  • the container has a footprint of any geometric shape and a chute and lifting or opening devices.
  • DE 89 14 780 U1 discloses a poster pillar container having an interior hollow cylindrical body, a foot portion for anchoring the container in the ground, and a raised edge cover having an opening in the mantle surface of the cylindrical body allowing access to the interior cavity of the container.
  • an open-top, cylindrical single-chamber or multi-chamber container for collecting various types of refuse is provided in the inner cavity.
  • the poster on the pillar container serves as an advertising medium.
  • the object of the present invention is to use the surfaces provided by containers as flexibly and efficiently as possible and combined in large formats for different outdoor advertising media.
  • the container arrangement of the type specified above is further developed according to the invention in that a planar advertising device arranged on the useful surface is provided which essentially covers the useful surface.
  • a central idea of the present invention is to provide a container arrangement in which a further information carrier for displaying additional information is provided by the planar advertising device arranged on the container arrangement.
  • the two-dimensional advertising device can also extend in three dimensions and be referred to in this sense as a three-dimensional advertising device. A use of the resulting container surfaces by means of such a three-dimensional advertising device is conceivable and desired.
  • An essential advantage of the invention is that the flat advertising device can be mounted in a relatively short time.
  • the installation time is shorter than with conventional freestanding and foundation equipment, such as e.g. so-called "freeboards", as in the present invention no foundation is required.
  • the flat advertising device is mounted on the container assembly at any time and removable. Furthermore, the advertising device can be positioned freely selectable. This results in a high degree of flexibility with regard to the intended duration and type of advertising effect.
  • the two-dimensional advertising device is an advertising change device.
  • the advertising change device alternately different advertising motifs can be displayed, whereby the life of the system and thus their costs can be distributed to different advertisers. Furthermore, a changing motive attracts more attention from the passersby, so that the taking effect of the advertising message is increased.
  • the bill of exchange may be based on different mechanisms.
  • a change mechanism for example, a roll-based reel change system is possible.
  • the drive can be done via a chain system.
  • a size of 72 m 2 with a width of 12 m and a height of 6 m is particularly suitable. This size is referred to as a so-called 96-sheet and corresponds to a double 48-sheet. In principle, other sizes can also be used depending on the requirement profile.
  • the flat advertising device is provided with a backlight.
  • the advertising device can be used even in the dark and thus the advertising period can be extended considerably.
  • backlighting is particularly effective.
  • the effect of the backlighting can be enhanced by the use of at least partially transparent materials for the advertising medium.
  • Such arrangements and materials are also referred to by the keyword "backlit”. It is particularly advantageous if the poster is printed on both sides, as this high color rendering is achieved.
  • the backlighting can be produced by different illumination devices, such as fluorescent tubes or light emitting diodes, which are arranged behind the advertising medium.
  • illumination devices such as fluorescent tubes or light emitting diodes
  • a lighting in the form of a surrounding the advertising medium light frame is possible.
  • the illumination devices are arranged at a certain distance from the advertising medium. As a result, local overheating and damage to both the lighting devices and the illuminated medium can be avoided.
  • the visual conspicuity can be suitably adapted to the advertising information to be conveyed and the viewer's attention can be increased.
  • the container arrangement is formed by an arrangement of four containers in two rows, each with two floors.
  • the container arrangement provides just about the useful area that is required to carry an advertising change device with an area of 72 m 2 as a so-called 96-sheet. Due to the small number of containers, such an arrangement can be installed quickly and flexibly at almost any location and thus allows the construction of a very low-cost advertising platform.
  • the two-dimensional advertising device is a giant poster for displaying advertising and / or information, wherein on the giant poster one or more flat or video screens for displaying additional information are arranged in a positionally variable.
  • Giant posters also called BlowUP
  • Giant posters are special advertising media for outdoor advertising and usually have formats of about 120 sqm (10mx12m), 144 sqm (12mx12m) or 225 sqm (15mx15m) and larger.
  • motifs of the Giant Poster or BlowUP's sometimes occur more or less information-free areas that can be used by the flat screens or video boards, or the flat screens or video boards can be integrated into the giant poster.
  • the brightness, contrast and color saturation of the display can also be optimally optimized.
  • advertising spots of individual length can be switched for each advertising customer, thus ensuring a high level of flexibility with regard to the respective requirements and preferences.
  • the information presented may be of a different nature. In addition to advertising information, in particular messages, warnings or even free entertainment are conceivable. In order to support the transmission of information, it is also possible to provide an acoustic underpainting of the display.
  • each different information can be displayed, which can complement each other or address different audiences.
  • the display of advertising information is preferred.
  • the space provided can be used cost-effectively through the advertising revenues achieved. These may suitably be interrupted by short message intervals or underlaid with a ticker.
  • the flat screens or video boards can be based on different technologies. Preference is given to plasma screens, since they offer a very good image quality with a low reaction time of the image carrier. This can produce sharp resolutions without streaking. Furthermore, inexpensive LCD displays or mechanical displays in the manner of a continuous screen can be used.
  • the containers are construction containers, living containers, sea or freight containers, in particular shipping containers. These types of containers are often used in large numbers and in particular in stacked form. This creates large surface areas that can be used effectively. In addition, garbage or recycling containers are used.
  • Recycling containers for a variety of substances are ubiquitous in the streetscape, although it is quite likely to increase the number of containers provided. These recycling containers are located in public places and are usually arranged clearly visible, so that offer their outer surfaces as information carriers.
  • the containers are arranged vertically to form individual container floors.
  • larger surface areas can be formed, whereby either more information can be shown or the whole representation itself can be shown enlarged, whereby the visibility of the medium is increased from a greater distance. To increase the visibility also contributes that the information is further visible through the increased structure.
  • the individual container floors have different functionalities.
  • the upper floor can serve as storage space for receiving the technology, for operating and controlling the flat screens or video boards, for supplying power to the entire system or in the event of transport.
  • the middle areas can be used as office or living spaces.
  • the lower container floor is provided with weights for stabilization, in particular filled with water.
  • weights for stabilization for higher structures, ensure a stable center of gravity to avoid tilting the assembly. Due to the large surface area, the arrangement may be prone to impacting wind loads and therefore requires static ballasting.
  • Water is particularly suitable as a ballast material due to its high specific gravity, its wide availability and possible leaks due to its good environmental compatibility.
  • construction site facilities are provided in at least one container.
  • Construction containers are preferably used in inner city areas, so that a high number of advertisers is reached.
  • information about the developer can be provided simultaneously on the giant poster or the flat screens or video boards. For construction projects Often there is little space available, so that a vertical container arrangement is advantageous, which offers a high range for the information displayed.
  • the containers may have connection means for detachably connecting the containers.
  • connection means for detachably connecting the containers.
  • the flat screens or video boards are hung on suspensions. This achieves a stable, cost-effective and freely positionable fixation of the flat screens or video boards.
  • the suspensions may be made of strong solid materials, especially metal, or of flexible materials such as soft plastics and synthetic textiles.
  • suspensions have service lines for electrical supply and / or information transmission to the flat screens or video boards.
  • these technical equipment can by the Hidden covers and so the aesthetic impression to be improved.
  • the cables are better protected against external influences in an internal structure.
  • the flat screens or video boards are height adjustable. This allows the screens to be positioned freely in the vertical direction.
  • suitable recesses on the giant poster as the location of the flat screens are precisely adjustable.
  • the height adjustment on the suspension can be done for example by a telescope system or by roll-in and unrollable risers.
  • the flat screens are laterally movable by means of a horizontal rail, which is attached to the container arrangement, in particular at the upper edge.
  • a horizontal rail which is attached to the container arrangement, in particular at the upper edge.
  • the horizontal position can be set as precisely as desired.
  • a rail By means of a rail a secure stable guidance is achieved.
  • the mechanically simple structure is also easy to maintain and hardly susceptible to interference.
  • the maximum degree of freedom for a vertical position is further achieved.
  • the suspension of the flat screens or video boards can be performed, for example via a ball rolling system in the rail with low friction.
  • a protective cover On the rail may also be provided a protective cover, which prevent the ingress of dirt, which may be introduced by birds, and the inflow of rainwater, which causes corrosion. It is also conceivable to provide additional cleaning and oil supply devices, which are automatically activated at certain intervals.
  • a control device for controlling the position of the flat screens or video boards is provided.
  • both the individual positions and further displacement movements can be precisely adjusted and controlled. It can also be avoided so that the flat screens collide or abut other obstacles.
  • control device the type and the time sequence of the information shown can be controlled via the control device.
  • the control also allows uninterrupted reliable operation without additional personnel.
  • special sensors for example motion detectors, can be provided which report the presence of passers-by to the control device.
  • a program with a more intensive information flow possibly also with loudspeaker announcements, is then shown, while in pass-free intervals the program is damped or put into a standby mode.
  • a fastening device in particular a fastening frame, is provided for fastening the giant poster on the Cöntaineran eleven.
  • the poster is fixed locally to the container assembly, so that no further slippage is possible.
  • Fig. 1 shows a container assembly 1 according to the invention in a front view, which is formed from eight individual containers 10, and arranged in four container levels 15 to two containers 10 is.
  • the individual containers 10 have a dimension of about 6m x 2.8m x 2.0m (WxHxD).
  • the containers 10 are interconnected by means of connecting means 35.
  • the connecting means 35 can connect the containers 10 in both horizontal and vertical directions. Thus, the stability of the container assembly 1 is ensured.
  • a fastening device 45 is arranged, which is designed as a steel frame.
  • a giant poster 20 on the surface formed from the eight containers 10 in the format of about 10m x 12m (120 sqm) attached.
  • the surface formed by the containers 10 may also be only partially covered by the giant poster 20.
  • the containers 10 may further support members 50 may be provided which allow the intervention of transport equipment and facilitate the assembly and disassembly of the container assembly 1.
  • the giant poster 20 two flat or video screens 30, 31 are arranged in different horizontal and vertical positions. The flat or video screens 30, 31 are each held by suspensions 40 which are retractable and retractable to fix the vertical position of the flat panel displays 30, 31 at the desired height.
  • the suspension 40 is attached to the upper edge of the container assembly 1 on a rail (not shown). Along the rail, the suspension 40 can be displaced in the horizontal direction and thus the horizontal position of the flat screens 30, 31 are adjusted as desired. By varying the displacement of the suspension 40 and its length can be Select any desired location on the giant poster 20 as an arrangement for the flat or video screens 30, 31.
  • Fig. 2 shows a container assembly 1 according to the invention in a front view, which is formed from four individual containers 10, and is arranged in two container levels 15 to two containers 10.
  • the individual containers 10 have a dimension of approximately 6 mx 2.8 mx 2.0 m (WxHxD).
  • the containers 10 are interconnected by means of connecting means 35.
  • a flat advertising device 60 Arranged on the usable surface formed by the side walls of the container 10 is a flat advertising device 60 designed as an advertising change device, which almost completely covers the useful surface. An overhanging of the usable area by the advertising change device 60 is also possible. A backlighting of the entire advertising change device, whose area can be here a maximum of 72 m 2 , is possible.
  • a backlight (not shown), which irradiates the screen used by the advertising change device 60 from behind, is provided between the useful surface and the advertising changer 60. 2, a frame in the manner of the variant described in connection with FIG. 1 may be provided.
  • the power supply and the control electronics for the backlighting and the advertising change device 60 are contained in at least one of the containers 10.
  • an advertising and information device that is easy to set up is provided, with which new and extremely variable possibilities of information transmission and advertising result.

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  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Illuminated Signs And Luminous Advertising (AREA)
  • Details Of Rigid Or Semi-Rigid Containers (AREA)
  • Cartons (AREA)
EP07013508A 2006-09-06 2007-07-10 Installation de conteneur Withdrawn EP1898387A3 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
DE202006013679U DE202006013679U1 (de) 2006-09-06 2006-09-06 Containeranordnung
DE202006016448U DE202006016448U1 (de) 2006-09-06 2006-10-26 Containeranordnung

Publications (2)

Publication Number Publication Date
EP1898387A2 true EP1898387A2 (fr) 2008-03-12
EP1898387A3 EP1898387A3 (fr) 2008-09-17

Family

ID=37763602

Family Applications (1)

Application Number Title Priority Date Filing Date
EP07013508A Withdrawn EP1898387A3 (fr) 2006-09-06 2007-07-10 Installation de conteneur

Country Status (2)

Country Link
EP (1) EP1898387A3 (fr)
DE (1) DE202006016448U1 (fr)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE202010009275U1 (de) 2010-06-18 2011-10-20 Stefan Rudolf Containeranordnung
DE102021126305A1 (de) 2021-10-11 2023-04-13 Novem Car Interior Design Gmbh Box, insbesondere Transport- und/oder Aufbewahrungsbox, und Dekorpaneel für diese Box sowie Verfahren zum Herstellen dieser Box

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE8914780U1 (de) 1989-12-15 1990-03-01 Harder, Hugo, 6900 Heidelberg Plakat-Säulen-Container
DE29513655U1 (de) 1995-08-25 1995-10-19 Lachnitt, Klaus, 20149 Hamburg Recycling-Container/Container Werbung "CW"
DE20121195U1 (de) 2001-12-31 2002-06-13 Kermer, Jens, 09423 Gelenau Anordnung von Werbeinformationen an der Seitenwandung von Containern
WO2002073571A2 (fr) 2001-03-13 2002-09-19 Karl Stagl Support publicitaire

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE8914780U1 (de) 1989-12-15 1990-03-01 Harder, Hugo, 6900 Heidelberg Plakat-Säulen-Container
DE29513655U1 (de) 1995-08-25 1995-10-19 Lachnitt, Klaus, 20149 Hamburg Recycling-Container/Container Werbung "CW"
WO2002073571A2 (fr) 2001-03-13 2002-09-19 Karl Stagl Support publicitaire
DE20121195U1 (de) 2001-12-31 2002-06-13 Kermer, Jens, 09423 Gelenau Anordnung von Werbeinformationen an der Seitenwandung von Containern

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE202010009275U1 (de) 2010-06-18 2011-10-20 Stefan Rudolf Containeranordnung
DE102021126305A1 (de) 2021-10-11 2023-04-13 Novem Car Interior Design Gmbh Box, insbesondere Transport- und/oder Aufbewahrungsbox, und Dekorpaneel für diese Box sowie Verfahren zum Herstellen dieser Box

Also Published As

Publication number Publication date
DE202006016448U1 (de) 2007-02-08
EP1898387A3 (fr) 2008-09-17

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