EP2243110A2 - Système et procédé de publicité en libre-service - Google Patents

Système et procédé de publicité en libre-service

Info

Publication number
EP2243110A2
EP2243110A2 EP09700679A EP09700679A EP2243110A2 EP 2243110 A2 EP2243110 A2 EP 2243110A2 EP 09700679 A EP09700679 A EP 09700679A EP 09700679 A EP09700679 A EP 09700679A EP 2243110 A2 EP2243110 A2 EP 2243110A2
Authority
EP
European Patent Office
Prior art keywords
campaign
user
platform
accordance
exemplary
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP09700679A
Other languages
German (de)
English (en)
Other versions
EP2243110A4 (fr
Inventor
Spencer Brown
Amie Gullov-Singh
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Fox Entertainment Group Inc
Original Assignee
Fox Entertainment Group Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Fox Entertainment Group Inc filed Critical Fox Entertainment Group Inc
Publication of EP2243110A2 publication Critical patent/EP2243110A2/fr
Publication of EP2243110A4 publication Critical patent/EP2243110A4/fr
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/08—Payment architectures
    • G06Q20/10—Payment architectures specially adapted for electronic funds transfer [EFT] systems; specially adapted for home banking systems
    • G06Q20/102—Bill distribution or payments
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0236—Incentive or reward received by requiring registration or ID from user
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/04—Billing or invoicing
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/12—Accounting

Definitions

  • Advertising online is a driving force for internet web sites. While larger corporations have the ability and the budget to negotiate with advertising sales representatives at any potentially relevant online community (e.g., MySpace), smaller entities (smaller businesses, artists, restaurant owners, etc.) oftentimes do not have the resources to do so or the tools to determine whether contacting a representative at a particular online community would be profitable.
  • Online community e.g., MySpace
  • smaller entities small businesses, artists, restaurant owners, etc.
  • MySpace community is the largest online community and the sixth largest property on the Web. According to comScore Media Metrix, MySpace attracted over 55 million unique visitors, a reach of 32%, in the month of September 2006.
  • the above-described and other disadvantages of the prior art are overcome and alleviated by the presently described self serve advertising platform and method.
  • the presently described online advertising system advantageously provides users with a mechanism to promote their business and themselves to online communities (e.g., online social networking communities), effectively creating “usertisers.” This system does so by providing an easy interface that permits users to sign up, create accounts, create, customize or upload advertisements, create campaigns, including defining campaign objectives and parameters, set budgetary and time constraint limits on the advertising, and analyze the performance of one or more such ad campaigns.
  • All of these MySpace users will greatly benefit from a system that allows them to promote their business or themselves to others in their community.
  • Exemplary embodiments of the presently described system permits "usertisers" to easily create their own ads, target a specific audience, and/or control how much they spend.
  • FIGURE 1 is an exemplary systems diagram illustrating the interface relationship between an ad serving system and an exemplary self serve advertising platform in accordance with the invention
  • FIGURE 2 is a more detailed exemplary architecture for the present self serve advertising platform
  • FIGURE 3 is a flowchart illustrating an exemplary signup process
  • FIGURE 4 is an exemplary promotional page for enticing users to signup
  • FIGURE 5 is an exemplary promotional page for enticing users to signup
  • FIGURE 6 is an exemplary promotional page for enticing users to signup
  • FIGURE 7 is an exemplary promotional page for enticing users to signup
  • FIGURE 8 is an exemplary advertisement build or upload interface
  • FIGURE 9 is an exemplary workflow chart for ad building
  • FIGURE 10 is an exemplary template for ad building
  • FIGURE 11 is an exemplary workspace, including a blank template for ad building
  • FIGURE 12 is an exemplary image browser for ad building
  • FIGURE 13 is an exemplary workspace with an image toolbar selected for ad building
  • FIGURE 14 is an exemplary workspace with a text toolbar selected for ad building;
  • FIGURE 15 is an exemplary ad targeting screen;
  • FIGURE 16 is an exemplary campaign budget screen
  • FIGURE 17 is an exemplary order review and billing screen
  • FIGURE 18 is an exemplary confirmation screen
  • FIGURE 19 is an exemplary workflow for an advertisement management center
  • FIGURE 20 is an exemplary user homepage management center widget
  • FIGURE 21 is an exemplary management center homepage
  • FIGURE 22 is an exemplary campaign summary for a campaign manager
  • FIGURE 23 is an exemplary chart of available actions according to campaign state
  • FIGURE 24 is an exemplary campaign details page
  • FIGURE 25 is an exemplary workflow for incorporation of a previously approved ad into a campaign
  • FIGURE 26 is an exemplary workflow for upload of an ad into a campaign
  • FIGURE 27 is an exemplary workflow for building an ad into a campaign
  • FIGURE 28 is an exemplary campaign report screen
  • FIGURE 29 is an exemplary user billing information screen
  • FIGURE 30 is an exemplary password verification screen
  • FIGURE 31 is an exemplary billing edit screen
  • FIGURE 32 is an exemplary user preferences screen
  • FIGURE 33 is an exemplary help/FAQ screen
  • FIGURE 34 is an exemplary help/questions submission screen
  • FIGURE 35 is an exemplary workflow for administrator review and approval
  • FIGURE 36 is an exemplary workflow for administrator ad review
  • FIGURE 37 is an exemplary administrator ad review screen
  • FIGURE 38 is an exemplary administrator user search screen
  • FIGURE 39 is an exemplary administrator campaign summary screen
  • FIGURE 40 is an exemplary administrator campaign details screen
  • FIGURE 41 is an exemplary administrator billing screen
  • FIGURE 42 is an exemplary administrator audit trail screen
  • FIGURE 43 is an exemplary administrator reports screen
  • FIGURE 44 is an exemplary administrator image review screen
  • FIGURE 45 is an exemplary administrator image review screen
  • FIGURE 46 is an exemplary administrator home page screen
  • FIGURE 47 is an exemplary administrator image review screen
  • FIGURE 48 is an exemplary administrator image review screen
  • FIGURE 49 is an exemplary administrator user profile review screen.
  • the system platform includes three main subsystems: a signup process, a management center, and an administrative center.
  • the platform includes one or more of the following core features for creating and managing ad campaigns:
  • An advertisement serving system 12 includes an ad data warehouse 14, an internal order management system 16 and a campaign database 18.
  • the ad serving system 12 may also include ad server optimization components 20.
  • Ad server parses the request to extract the following: o User cookie o Page requesting the ad o Location requesting the ad
  • Ad server calls GeoIP lookup service with the user IP to determine location of user (if not available from User cookie) • Ad server determines what ads are available given the user, the ad's budget, and the ad's targeting constraints
  • Ad server returns the highest yielding ad available
  • Ad server logs the following events for the ad request: o Timestamp o Page/location requesting ad o User info o Ad served o Click (y/n)
  • a self serve platform 22 provides an interface between the user (e.g., a band or small business) and the ad serving system 12 without requiring in-person or over the phone interaction between the user and an ad serving agent (who would otherwise set up and run the account and advertising campaign tailored to the user).
  • the exemplary illustrated self serve platform includes a self serve signup system 24, a self serve management center 26 and an admin center 28.
  • the self-serve platform includes customized user interfaces to facilitate the signup, the management, and the administration of self service usertisers.
  • the system may require that the Usertisers have a relevant working network profile (e.g., for MySpace self-serve, a working Myspace profile).
  • the system may have access to user profile information (registration information) and content (pictures). From the above, or otherwise (e.g., utilizing a self-contained database for the self serve platform or permitting uploading of content for use), the Usertiser will have the ability to create and manage at least one (and in exemplary embodiments, multiple) active campaigns.
  • communications to the user may be sent an email address specified by the user (this may or may not be the email address specified in the user's network profile).
  • the present system permits a user to create an ad campaign tailored by the user (note that the term user and "usertiser” are used synonymously herein).
  • the system may require that each created campaign have a unique name (with no HTML in the name) and only one active ad (although ads maybe shared across campaigns).
  • the system may also be configured to allow the user (and/or recommend to the user) targeting criteria for a campaign, budgeting and timing for the campaign, and start and end dates for the campaign (the system may lock dates into a particular time zone, e.g. PST).
  • campaigns may be assigned status identifiers (e.g., as follows):
  • the presently described self serve advertising system permits users to build their own ad (or upload an ad) via an "Ad Builder" user interface (or ad upload interface).
  • Ad Builder ad upload interface
  • the system requires that ads created with the Ad Builder may only be created in association with a campaign. Also, the ads maybe constructed to point to the user's network profile. Ads may also be assigned one of the following exemplary state codes:
  • the system may be configured to require human review of new ads before they may be implemented. Such review may be required for:
  • the system may also be configured to require re-review of modified ads.
  • An "Ad Library” may be provided to the user to give access to approved ads and/or ads pending approval.
  • creation and modification of ads maybe done through an "Ad Builder" interface.
  • Ad Builder Such system may allow the user to assign a unique name to the ad (at least unique with regard to the user's ads and campaigns).
  • the system may provide that the original (or older) ad version be preserved.
  • the Ad Builder may also have access to the user's network profile, including any media (pictures, etc) associated with that profile and/or permit upload of media from a user terminal.
  • the system may also be configured to allow export of the ad from the Ad Builder to a designated location for review or storage, including layered versions and/or a complete flat image of the ad and all the required components needed to rebuild the ad with an XML describing the position of all the components.
  • the system may be configured to target any category, e.g., group, bias, preference, locale.
  • category e.g., group, bias, preference, locale.
  • FIGURE 15 illustrates an exemplary targeting screen.
  • the system allows the user to configure the following demographic targeting options:
  • the system allows the user to configure geographic targeting options (The geography information of the user may be determined from their IP address, e.g., via Quova's GeoIP services).
  • Geographic information of the user may be determined from their IP address, e.g., via Quova's GeoIP services).
  • FIGURE 15 illustrates an exemplary targeting screen.
  • Exemplary geographic options include (a map may also be provided):
  • the system may also allow the user to set budget and timing (The user may enter start and end dates for the campaign) parameters for one or more ad campaigns.
  • FIGURE 16 illustrates an exemplary budget and timing interface screen.
  • the user may input a monetary limit (e.g, $25 US Dollars) for a particular campaign.
  • the system may be configured to calculate an estimated number of profile views based on that limit (e.g., $25 may translate to 250 profile views if the campaign is priced at 10 cents per click).
  • the system may also be configured to spend a user's budget evenly through the campaign.
  • CPC cost per click
  • the system may bill the user every 30 days, or when the user reaches their credit limit.
  • the 30 days may start when the first campaign becomes active.
  • an initial standard credit limit may be set at a conservative level (e.g., $50), which level may be adjusted based on user credit.
  • the credit limit may be set to raise incrementally each time the user hits their credit limit prior to the end of the 30 days period, e.g.:
  • the system maybe configured to accept credit cards (See FIGURE 17 for an exemplary billing screen), which in the case of an account billed periodically (i.e., no up front payment), should generally be stored in the user's account for periodic billing. A campaign may be suspended if such card is considered or becomes to be considered invalid or unusable.
  • the system may also be configured such that certain situations trigger a user alert. For example, an alert may be triggered for:
  • Last day of a campaign (for campaign of 3 or more days)
  • Such alerts may be posted in an "alerts section" of the Management Center 26 and/or be sent as an email to the user.
  • the user maybe given the option to opt out of certain alerts (e.g., last day of campaign, etc.).
  • TABLE 1 the following are more exemplary alerts:
  • This alert can be managed in preferences
  • This alert can be managed in preferences
  • This alert can be managed in preferences, with specific number of days
  • one or both of the self-serve platform and the ad serving platform are responsible for storing all campaign information, ads, targeting criteria and budget information.
  • FIGURE 2 for a more comprehensive exemplary self service platform architecture. Note is made of the "user feature" permitting creation of ads and campaigns, the review process associated with "Customer Service” and “Review Tools”, the ad serving and targeting components "SDC”, “Akamai”, “Quova” and “Web Services Broker”, and the finance and reporting components.
  • Various security features may be implemented with regard to the self service platform, including HTTPS protocol for login, signup, campaign management, etc. Without limiting the specification, the system may also incorporate session timeouts, password resets, etc.
  • FIGURE 3 illustrates an exemplary sign up process, including network promotional ads intended to drive network users interested in advertising to the self-serve platform (see also FIGURES 4-7), login, ad builder tools (see also FIGURES 8-14), targeting tools (see also FIGURE 15), budget tools (see also FIGURE 16), billing and order review (see also FIGURE 17), and order confirmation (see also FIGURE 18).
  • FIGURE 9 an exemplary ad builder workflow chart is illustrated.
  • Such chart illustrates a marketing lander page, wherein various benefits, case studies, testimonials, etc. may be provided to a network user to entice the user to sign up.
  • signup (age, identity, etc. may be verified at this stage)
  • the system provides tools for creation of leaderboard display ads, including ad templates, the ability to select and add media, change background colors, font styles and size, etc.
  • Images and text may be edited, e.g., using nudge or move operations, rotate, scale, resize, delete, flip operations, etc.
  • a blank template may be provided with a preset number of layers (e.g., limited to 30).
  • the system may also make content (images, etc.) available from the user's network page/profile, and in another exemplary embodiment, maintains the same organizational structure as the network organizational structure. Media may also be uploaded from outside sources.
  • the system may allow users to enter customized marketing messages and allow editing of the same (font, color, position, style, etc.).
  • a preview workspace may be provided to assist in the creation and modification of the advertisement, and versions of ads may be available in an ad library for viewing and/or modification (previously created ads may be imported as layered elements to enable such editing).
  • FIGURE 19 illustrates an exemplary workflow (various management screens) for the management center
  • a management dashboard provides access to Help/FAQ, Preferences, Billing, Reports, Campaign Summary, Campaign Details, and New Campaign.
  • the management center may be accessed via direct access (the URL for the campaign manager and/or self serve platform) or optionally via a network user's profile page (see FIGURE 20).
  • the exemplary dashboard provides users with a mechanism of easily navigating (as above) and easily monitoring the performance of the user's campaigns.
  • the dashboard may provide a list of campaign names, status, start/end dates, starting/remaining budget, ad views, profile visits, ad previews (e.g., by mouse over popups) and report links.
  • the dashboard can show a preset number of campaigns (e.g., 10), with a link to show all, or with a link for the next 10.
  • the campaigns may be sorted or filtered various ways (e.g., most recent, by title, etc.).
  • the dashboard may also provide various graphical report views, e.g., of ad views, profile visits, cost, etc.). An alerts link or display may also appear.
  • a campaign management table may also be provided (see the campaign summary of FIGURE 22) that lists:
  • the user may easily view and/or pause campaigns from a simple, but informative table.
  • An exemplary campaign details page (see FIGURES 23 and 24) provide the following actions:
  • FIGURE 23 illustrates an exemplary display showing various actions that may be available given a particular campaign state.
  • Ads of a campaign may be created or edited by modifying a current ad (not available for new campaigns) , selecting a previously approved ad (see FIGURE 25), building a new ad (see FIGURE 27) or uploading an ad (see FIGURE 26).
  • Targeting, budgeting and timing options may also be edited (see FIGURE 24).
  • an exemplary report interface permits the generation of one or more performance reports.
  • users may define the date range for a report.
  • Such reports may be rolled up across the date range or broken out by day. They may be viewed within the portal, downloaded (e.g., .csv, .tsv, .xls) or emailed.
  • an exemplary billing interface permits editing of billing information, allows filtered or sortable viewing of billing history (e.g., by transaction type), and permits portal viewing, download, etc. of the reports.
  • an exemplary preferences interface allows users to manage and configure their alerts, including configuring alerts a set number of days before a campaign ends and alerts for a set number of days a campaign has been paused.
  • Other settings may also be accessed, e.g., security options, passwords, user names, etc.
  • FIGURES 33-34 illustrate an exemplary Help/FAQ interface, providing access to FAQ documents, tutorials, best practice documents, etc.
  • the interface also provides a contact interface for user questions, feedback, etc.
  • an exemplary admin portal interface may be provided.
  • the admin portal is provided only from a secure admin location and not accessible on the Internet at large. Once logged in, ad admin may view, approve and reject ads pending review or may search through users, activate or deactivate user campaigns, utilize billing tools and conduct audit trails. As illustrated by FIGURES 44- 48, the admin portal may also permit more general profile and media review functions (flagging of potentially objectionable images, etc.)
  • FIGURE 36 An exemplary ad review process is illustrated in FIGURE 36, including various methods for submission for review, reclassification of the ad as pending, queuing of the review, manual approval or rejection and subsequent disposition for the ad.
  • An interface for the reviewer may allow the reviewer display options, e.g., number of ads per page, all ads associated with a profile, display of the ad name, lists of sister campaigns associated with the user, change of background color of the review pain, review of campaign details associated with the ad, etc.
  • a streamlined process for manual review may be implement, e.g., where clicking once on an ad sets the ad's status to approved, clicking twice sets the status to rejected (options for display of reasons may be provided), clicking a third time sets the status to pending, and clicking a fourth time repeats the cycle.
  • One or more possible reasons may be provided for quick selection by the reviewer, e.g., inappropriate ad images, inappropriate ad text, inappropriate profile content, or other (with open text field).
  • the system may also quickly link the reviewer to the user's profile so that the reviewer can ensure that the profile matches the ad and that the profile's content is acceptable (with exemplary option to delete the user's profile if warranted).
  • the system may also be configured to allow reviewer's to quickly report user's to the proper authorities if potentially criminal material is within the ad or the profile.
  • an exemplary admin portal search interface also may permit the admin the ability to search for users by profile URL, by keyword, by profile name, by email address, by friend ID, etc. If multiple results are returned, the list may be presented as filtered by various relevance factors. Clicking on the user's profile name may take the admin to the campaign summary view of the user (See FIGURE 39). Clicking on any one campaign therein, the admin may view (and modify the status of (e.g., from active to stopped)) the user campaign details view (see FIGURE 40). When stopping the campaign, the system may give the admin a selectable list of reasons for the change (inappropriate ad images, etc.). The system may also provide links to the admin profile review page, the billing screen, the audit trail and the advertiser's view of their performance reports. The system may also provide indication to an admin when the user ad is targeted at underage network users.
  • FIGURE 41 An exemplary admin billing screen is illustrated at FIGURE 41, which screen provides an admin the ability to view the user's active credit card information, billing address information, billing history (e.g., by date range) as well as the ability to refund payments and provide credits or adjustments. The admin may download billing history in a variety of formats.
  • FIGURE 42 An exemplary audit trails screen is illustrated at FIGURE 42, wherein the audit trail screen provides an admin the ability to select date ranges for reports, download reports, etc. of the audit trail.
  • FIGURE 43 An exemplary admin reports screen is illustrated at FIGURE 43, which provides the admin the ability to generate reports as the advertiser would see them within the user's campaign management center.

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Abstract

L'invention porte sur une plateforme et un procédé de publicité en libre-service, comprenant une interface qui permet à des utilisateurs de s'inscrire, de créer des comptes, de créer, de personnaliser ou de télécharger vers l'amont des publicités, de créer des campagnes, comprenant la finition d'objectifs et de paramètres de campagne, de régler des limites de contraintes budgétaires temporelles sur la publicité, et d'analyser la performance d'une ou plusieurs campagnes publicitaires.
EP09700679A 2008-01-07 2009-01-07 Système et procédé de publicité en libre-service Withdrawn EP2243110A4 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US1035308P 2008-01-07 2008-01-07
PCT/US2009/030277 WO2009089250A2 (fr) 2008-01-07 2009-01-07 Système et procédé de publicité en libre-service

Publications (2)

Publication Number Publication Date
EP2243110A2 true EP2243110A2 (fr) 2010-10-27
EP2243110A4 EP2243110A4 (fr) 2012-08-22

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EP09700679A Withdrawn EP2243110A4 (fr) 2008-01-07 2009-01-07 Système et procédé de publicité en libre-service

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US (1) US20090177532A1 (fr)
EP (1) EP2243110A4 (fr)
AU (1) AU2009204280A1 (fr)
CA (1) CA2708519A1 (fr)
WO (1) WO2009089250A2 (fr)

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CA2708519A1 (fr) 2009-07-19
EP2243110A4 (fr) 2012-08-22
WO2009089250A2 (fr) 2009-07-16
WO2009089250A3 (fr) 2009-09-17
US20090177532A1 (en) 2009-07-09
AU2009204280A1 (en) 2009-07-16

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