EP2297721A1 - Printed structure for making various products, containers for products, tags, labels and the like - Google Patents

Printed structure for making various products, containers for products, tags, labels and the like

Info

Publication number
EP2297721A1
EP2297721A1 EP09768963A EP09768963A EP2297721A1 EP 2297721 A1 EP2297721 A1 EP 2297721A1 EP 09768963 A EP09768963 A EP 09768963A EP 09768963 A EP09768963 A EP 09768963A EP 2297721 A1 EP2297721 A1 EP 2297721A1
Authority
EP
European Patent Office
Prior art keywords
perfume
structure according
printed structure
paint
printed
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP09768963A
Other languages
German (de)
English (en)
French (fr)
Inventor
Giorgio Viappiani
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Viappiani Printing Srl
Original Assignee
Viappiani Printing Srl
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Viappiani Printing Srl filed Critical Viappiani Printing Srl
Publication of EP2297721A1 publication Critical patent/EP2297721A1/en
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/02—Forms or constructions
    • G09F3/0291—Labels or tickets undergoing a change under particular conditions, e.g. heat, radiation, passage of time
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G09F23/06—Advertising on or in specific articles, e.g. ashtrays, letter-boxes the advertising matter being combined with articles for restaurants, shops or offices
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/02—Forms or constructions
    • G09F3/0291—Labels or tickets undergoing a change under particular conditions, e.g. heat, radiation, passage of time
    • G09F3/0294—Labels or tickets undergoing a change under particular conditions, e.g. heat, radiation, passage of time where the change is not permanent, e.g. labels only readable under a special light, temperature indicating labels and the like
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/02—Forms or constructions
    • G09F2003/0214—Stock management
    • G09F2003/0216—Stock management for containers
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/02—Forms or constructions
    • G09F2003/0272—Labels for containers
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/02—Forms or constructions
    • G09F2003/028—Labels containing microcapsules, e.g. ink microcapsules for indicia transfer

Definitions

  • the present invention relates to a printed structure for making various products, containers for products, tags, labels and the like.
  • the sense of smell despite being present in lower animals, reaches its maximum development in vertebrates and especially in mammals.
  • the aim of the present invention is to provide a printed structure which, used in the manufacture of various products, of containers for products, of tags, labels and the like, allows to utilize this faculty of converting an odorous stimulus into a sensation in order to induce to purchase the product.
  • a particular object of the invention is to provide a printed structure that allows the consumer to make a choice based not only on tactile or visual sensations but also on olfactory sensations.
  • Another object of the invention is to provide a structure that can be used in any sector both for the product itself and for its packaging.
  • Another object of the invention is to provide a structure that optionally can be integrated with an anti-counterfeiting system.
  • Another object of the present invention is to provide a structure which, by virtue of its particular constructive characteristics, is capable of giving the greatest assurances of reliability and safety in use.
  • Another object of the present invention is to provide a structure that can be provided easily by using commonly commercially available elements and materials and is also
  • a printed structure for making various products, containers for products, tags, labels and the like, characterized in that it has a fragrancing, i.e., said structure releases a scent or perfume that corresponds to the specific product.
  • the perfume or scent that is released can be the same one of the corresponding product or it can be a perfume in some way linked to the product itself by analogy, convention, tradition, etcetera.
  • Figure 1 is a perspective view of a bottle provided with a label according to the present invention
  • Figure 2 is a view of a so-called shopper according to the present invention
  • Figure 3 is a view of a holy picture according to the present invention
  • Figure 4 is an identification tag according to the present invention.
  • Figure 5 is a view of a bottle with a label according to the present invention.
  • Figure 6 is a view of a box according to the present invention.
  • Figure 7 is a perspective view of a Wood's lamp that is switched off and of a label according to a further aspect of the present invention.
  • Figure 8 similar to the preceding one, is a view of the Wood's lamp switched on, illustrating the anti-counterfeiting markers incorporated in the label according to the present invention.
  • the invention relates in particular to printed elements such as labels and wrappers, also for food, which are normally produced on a paper or plastic medium.
  • the printed structure has a dedicated fragrance, i.e., the structure releases a pleasant odor that corresponds to the specific product.
  • corresponding perfume is understood to reference a perfume or, more generically, an odor that can be the same as the corresponding product or a perfume that in some way is tied to the product itself by analogy, convention, tradition, etcetera.
  • the printed structure according to the present invention can be used advantageously for marketing a wide range of products.
  • the printed structure can be used to provide labels, wrappers for food, identification tags, shopping bags, bags and packaging in general, as well as the products themselves, such as for example holy pictures and postcards.
  • the structure can be used for example to provide labels for packages of detergents, softeners and/other household products, which can be provided so as to release the same perfume as the detergent contained in the package.
  • Deodorants and other products for personal hygiene can have labels that are perfumed so as to correspond to the content, with the advantage of preventing the consumer from opening the package to check its perfume.
  • Food products of course can be packaged with structures according to the present invention, such as for example labels or wrappers that wrap chocolate with the perfume of the chocolate contained in the wrapper.
  • Labels or tags that are hung on flowers of nurseries or cut flowers or plants for the home in order to be able to distinguish the type of plant can have the perfume of the flower shown on the tag.
  • Other examples are labels for fruit juices with the perfume of the juice, strawberry juice with strawberry perfume, etcetera. Labels for wines or spirits, olive oil or others, with the perfume of the spirit/wine contained in the bottle. Labels for fruit or vegetables with the perfume of the fruit and/or vegetable contained in the package. Labels for yogurt with the perfume of the contained flavor. Labels, sleeves or booklets for CDs, DVDs, optical discs in general and the like, with a perfume that is optionally correlated to the illustrated subject or to the title of the work.
  • Fragrancing of the printed structure according to the present invention can be performed by special painting on the medium of the printed product. Microcapsules, each containing perfumed essences, are mixed into the paint that is used. This special paint, usually applied solid to the entire surface of the label or also in a smaller region, contains microcapsules which, if rubbed or touched and therefore broken, release the given fragrance.
  • fragrances that can be produced very broad, and in any case is the one determined by ordinary commercially available essences or essences provided specifically with the perfume/essence required by the user, which corresponds to the marketed or otherwise advertised product.
  • the printed structure according to the present invention can include an anti- counterfeiting system.
  • the anti-counterfeiting system is provided by using, during the printing process, a special paint that is invisible to the human eye when it is lit by natural light or by ordinary artificial light but is evident when it is lit with an ultraviolet (UV) lamp or Wood's lamp.
  • UV ultraviolet
  • the structure of the printed item according to the present invention can also have anti-counterfeiting systems of a different type, which can be special inks with different optical or chemical reactions or holograms, numberings of various kinds, both numeric and alphanumeric.
  • Figure 1 is a view of a bottle 2 provided with a label 1 according to the present invention.
  • Figure 2 illustrates a so-called shopper, designated by the reference numeral 3.
  • Figure 3 is a view of a holy picture, designated by the reference numeral 4, according to the present invention.
  • Figure 4 is a view of an identification tag, according to the present invention and used for example to sell a particular plant, and for subsequent application to the pot or to the soil, which might also be an envelope that contains the seeds for subsequent applications in a pot or in soil.
  • Figure 5 is a view of a bottle provided with a label according to the present invention.
  • Figure 6 is a view of a box provided with a label or with a region 101 according to the present invention.
  • Figures 7 and 8 illustrate a label provided with an anti-counterfeiting system.
  • the printed structure according to the present invention can be provided in practice according to one or more manufacturing methods as exemplified hereinafter.
  • the structure is provided by printing initially the image with a per se known method.
  • the optional anti-counterfeiting system is printed, either inline or offline, for example with lettering or logos that represent the trademark of the manufacturer or other images or writing. It is possible to use an offset printing method, with yellow UV Wood's paint 129934, manufactured by the company COLORGRAF, code 3151.
  • the code of the ink used will change.
  • both the Wood's ink and the microcapsules are mixed together with the glossy or matt beauty and/or protective paint and/or with the ink and then, while the work is printed online or offline, in the subsequent inline or offline step the paint mixed with the fragrance and Wood's ink is printed.
  • the invention achieves the intended aim and objects, providing an important social and technological innovation that guides the consumer in a choice that is based no longer only on tactile or visual sensations but also on olfactory ones.
  • the present invention offers a new dimension to all printed matter, especially in the packaging sector, integrating therein also the perfume related to the product that is contained therein or otherwise represented or that one seeks to evoke.
  • the printed structure according to the present invention can be applied to all labels normally used, made of paper or plastics, of the paper-and-paste, wraparound, R.O.S.O. self-adhesive heat-shrink type, individual or in reels, to so-called sleeves, to plastics or cardboard cases, to bags of the shopper type and in so-called "mold labels" in bags (for example for seeds).
  • the fragrance can be applied both internally and externally thereto, so that it is diffused upon opening the bag and upon insertion or extraction of the content, predisposing well the person who removes its content.
  • An important advantage of the present invention is constituted by the fact that the fragrancing of the labels or of the external part of the container prevents the purchaser of the product from opening the package to check its perfume, which occurs frequently in department-store shops, allowing to provide exactly the same fragrance with the same essences as the content, and in this context the testing of the fragrance remains free from the contamination from the sweat of the skin, where it would be normally tested on the hand as usual.

Landscapes

  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Printing Methods (AREA)
  • Details Of Rigid Or Semi-Rigid Containers (AREA)
  • Wrappers (AREA)
  • Fats And Perfumes (AREA)
  • Credit Cards Or The Like (AREA)
EP09768963A 2008-06-25 2009-06-23 Printed structure for making various products, containers for products, tags, labels and the like Withdrawn EP2297721A1 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
ITMI20081146 ITMI20081146A1 (it) 2008-06-25 2008-06-25 Struttura stampata, per la realizzazione di prodotti vari, contenitori di prodotti, cartellini, etichette e simili
PCT/EP2009/004502 WO2009156114A1 (en) 2008-06-25 2009-06-23 Printed structure for making various products, containers for products, tags, labels and the like

Publications (1)

Publication Number Publication Date
EP2297721A1 true EP2297721A1 (en) 2011-03-23

Family

ID=40301847

Family Applications (1)

Application Number Title Priority Date Filing Date
EP09768963A Withdrawn EP2297721A1 (en) 2008-06-25 2009-06-23 Printed structure for making various products, containers for products, tags, labels and the like

Country Status (5)

Country Link
EP (1) EP2297721A1 (pt)
BR (1) BRPI0914583A2 (pt)
CO (1) CO6331392A2 (pt)
IT (1) ITMI20081146A1 (pt)
WO (1) WO2009156114A1 (pt)

Families Citing this family (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2963466A1 (fr) * 2010-07-30 2012-02-03 Patrick Maranon Pendentif aromatique pour bouteille et contenants hermetiques
US9968209B2 (en) * 2012-02-02 2018-05-15 Julien-Maxime Maranon Aromatic identification for a food container
EP2810272A1 (fr) 2012-02-02 2014-12-10 Julien-Maxime Maranon Identification aromatique pour un contenant alimentaire
CN104700748B (zh) * 2015-04-03 2018-04-24 马千里 一种白酒广告装置
JP7398751B2 (ja) * 2019-03-13 2023-12-15 パナソニックＩｐマネジメント株式会社 情報提供方法、情報提供システム、香料付与装置、香料検出装置及び情報管理装置

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN2298573Y (zh) * 1996-07-29 1998-11-25 周臻 擦保真多功能综合防伪标识
FR2767597B3 (fr) * 1997-08-25 1999-11-05 Editions Benoit France Support de communication sur le vin et procede de fabrication
US6755350B2 (en) * 2001-12-21 2004-06-29 Eastman Kodak Company Sensual label
JP2006342205A (ja) * 2005-06-07 2006-12-21 Nakajima Kogyo:Kk 発光性と芳香性とを有する合成樹脂シートおよび織布並びにその製品
FR2903522B1 (fr) * 2006-07-04 2008-09-19 Etta Sa Etiquette adhesive renfermant un produit volatil et son procede de fabrication

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See references of WO2009156114A1 *

Also Published As

Publication number Publication date
CO6331392A2 (es) 2011-10-20
WO2009156114A1 (en) 2009-12-30
ITMI20081146A1 (it) 2009-12-26
BRPI0914583A2 (pt) 2015-12-22

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