EP2404263A4 - Modèle de publicité adheat pour réseau social - Google Patents

Modèle de publicité adheat pour réseau social

Info

Publication number
EP2404263A4
EP2404263A4 EP09840965.9A EP09840965A EP2404263A4 EP 2404263 A4 EP2404263 A4 EP 2404263A4 EP 09840965 A EP09840965 A EP 09840965A EP 2404263 A4 EP2404263 A4 EP 2404263A4
Authority
EP
European Patent Office
Prior art keywords
adheat
social network
advertising model
advertising
model
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP09840965.9A
Other languages
German (de)
English (en)
Other versions
EP2404263A1 (fr
Inventor
Dong Zhang
Edward Y Chang
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Google LLC
Original Assignee
Google LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google LLC filed Critical Google LLC
Publication of EP2404263A1 publication Critical patent/EP2404263A1/fr
Publication of EP2404263A4 publication Critical patent/EP2404263A4/fr
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/10—Office automation; Time management
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/40—Business processes related to social networking or social networking services
    • G06Q10/42—Determination of affinities or common interests between users
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/40—Business processes related to social networking or social networking services
    • G06Q10/46—Determination of level of influence of users within social networking services
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/40—Business processes related to social networking or social networking services
    • G06Q10/48—Business processes related to social networking or social networking services using social graphs

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Human Resources & Organizations (AREA)
  • Tourism & Hospitality (AREA)
  • Quality & Reliability (AREA)
  • Operations Research (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
EP09840965.9A 2009-03-03 2009-03-03 Modèle de publicité adheat pour réseau social Withdrawn EP2404263A4 (fr)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2009/000222 WO2010099631A1 (fr) 2009-03-03 2009-03-03 Modèle de publicité adheat pour réseau social

Publications (2)

Publication Number Publication Date
EP2404263A1 EP2404263A1 (fr) 2012-01-11
EP2404263A4 true EP2404263A4 (fr) 2014-01-08

Family

ID=42709187

Family Applications (1)

Application Number Title Priority Date Filing Date
EP09840965.9A Withdrawn EP2404263A4 (fr) 2009-03-03 2009-03-03 Modèle de publicité adheat pour réseau social

Country Status (8)

Country Link
EP (1) EP2404263A4 (fr)
JP (1) JP5385412B2 (fr)
KR (1) KR101616064B1 (fr)
CN (1) CN102414706A (fr)
AU (2) AU2009341524B2 (fr)
BR (1) BRPI0924431A2 (fr)
CA (1) CA2754120C (fr)
WO (1) WO2010099631A1 (fr)

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WO2014018678A2 (fr) * 2012-07-25 2014-01-30 Solavei, Llc Motivation de membres
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US10587705B2 (en) * 2012-10-24 2020-03-10 Facebook, Inc. Methods and systems for determining use and content of PYMK based on value model
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JP6110781B2 (ja) * 2012-12-12 2017-04-05 タタ コンサルタンシー サービシズ リミテッドＴＡＴＡ Ｃｏｎｓｕｌｔａｎｃｙ Ｓｅｒｖｉｃｅｓ Ｌｉｍｉｔｅｄ ソーシャルネットワークの解析
US9294576B2 (en) * 2013-01-02 2016-03-22 Microsoft Technology Licensing, Llc Social media impact assessment
KR101504816B1 (ko) * 2013-03-28 2015-03-23 서용창 소셜 네트워크 서비스를 통하여 광고 미니어처를 배포하는 방법
KR101509888B1 (ko) * 2013-06-12 2015-04-08 숭실대학교산학협력단 소셜 네트워크에서의 메시지 전파 방법 및 그 장치
JP5805157B2 (ja) * 2013-08-29 2015-11-04 ヤフー株式会社 広告システム、広告方法及びプログラム
JP5731608B2 (ja) * 2013-10-02 2015-06-10 グーグル・インコーポレーテッド ソーシャルネットワーク用Ａｄｈｅａｔ広告モデル
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JP6353396B2 (ja) * 2015-04-14 2018-07-04 ヤフー株式会社 広告提供装置、および広告提供方法
JP6646945B2 (ja) 2015-04-22 2020-02-14 Ｌｉｎｅ株式会社 ユーザへのランク付与サーバおよびその方法
CN106529985B (zh) * 2015-09-15 2021-06-08 腾讯科技（深圳）有限公司 一种推广信息的投放方法、装置和系统
CN106792076B (zh) * 2015-11-20 2020-04-21 腾讯科技（北京）有限公司 一种进行信息展示的方法、装置和系统
CN105677881B (zh) * 2016-01-12 2020-07-03 腾讯科技（深圳）有限公司 一种信息推荐方法、装置及服务器
KR101690167B1 (ko) * 2016-05-04 2017-01-02 주식회사 텐핑 콘텐츠 수용자의 행동을 분석하여 마케터별로 광고비를 배분하는 바이럴 마케팅 서비스 제공 시스템 및 그 방법
CN106909594B (zh) 2016-06-06 2020-05-05 阿里巴巴集团控股有限公司 信息推送方法及装置
CN107609984A (zh) * 2017-10-31 2018-01-19 北京科技大学 社交网络深层结构的挖掘方法
KR102149747B1 (ko) * 2018-02-22 2020-08-31 김우섭 블록체인 기반 소셜 네트워크 서비스 시스템 및 방법
WO2019164354A1 (fr) * 2018-02-22 2019-08-29 김우섭 Système et procédé de service de réseau social fondé sur des chaînes de blocs
JP7012755B2 (ja) * 2020-01-14 2022-01-28 Ｌｉｎｅ株式会社 サーバ、情報処理方法、プログラム
CN111882370B (zh) * 2020-09-27 2020-12-08 武汉卓尔数字传媒科技有限公司 一种广告推荐方法、装置和电子设备
JPWO2024236808A1 (fr) * 2023-05-18 2024-11-21
CN119249042B (zh) * 2024-12-04 2025-03-25 杭州司墨网络科技有限公司 一种游戏推广算法及系统

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Also Published As

Publication number Publication date
JP5385412B2 (ja) 2014-01-08
CA2754120A1 (fr) 2010-09-10
KR101616064B1 (ko) 2016-05-12
CN102414706A (zh) 2012-04-11
EP2404263A1 (fr) 2012-01-11
AU2009341524B2 (en) 2015-12-24
AU2016201887A1 (en) 2016-04-21
CA2754120C (fr) 2016-11-15
BRPI0924431A2 (pt) 2016-01-26
JP2012519335A (ja) 2012-08-23
AU2009341524A1 (en) 2011-09-22
WO2010099631A1 (fr) 2010-09-10
KR20110127245A (ko) 2011-11-24

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