EP2544166A2 - Support publicitaire, notamment pour une bande de marchandise, et bande de roulement - Google Patents

Support publicitaire, notamment pour une bande de marchandise, et bande de roulement Download PDF

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Publication number
EP2544166A2
EP2544166A2 EP12174710A EP12174710A EP2544166A2 EP 2544166 A2 EP2544166 A2 EP 2544166A2 EP 12174710 A EP12174710 A EP 12174710A EP 12174710 A EP12174710 A EP 12174710A EP 2544166 A2 EP2544166 A2 EP 2544166A2
Authority
EP
European Patent Office
Prior art keywords
advertising medium
substrate
medium according
advertising
treadmill
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP12174710A
Other languages
German (de)
English (en)
Other versions
EP2544166A3 (fr
Inventor
Patrick Radde
Michael Fuchs
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of EP2544166A2 publication Critical patent/EP2544166A2/fr
Publication of EP2544166A3 publication Critical patent/EP2544166A3/fr
Withdrawn legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/08—Fastening or securing by means not forming part of the material of the label itself
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F11/00—Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position
    • G09F11/12—Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position the display elements being carried by endless belts, chains, or the like
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/02—Advertising or display means not otherwise provided for incorporating moving display members
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/12—Advertising or display means not otherwise provided for using special optical effects
    • G09F19/14—Advertising or display means not otherwise provided for using special optical effects displaying different signs depending upon the view-point of the observer
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G09F23/02—Advertising on or in specific articles, e.g. ashtrays, letter-boxes the advertising matter being displayed by the operation of the article
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/02—Forms or constructions
    • G09F2003/0223—Forms or constructions recyclable

Definitions

  • the present invention relates to an advertising medium, in particular for merchandise belts.
  • the invention further relates to a treadmill.
  • Advertising is an elementary part of human communication, eg. In social interaction, to attract individual attention or associations with a product, win favor, initiate social exchanges, or influence decisions.
  • stickers are widely used as an advertising medium.
  • Stickers as advertising media also known as adhesive labels, are flexible in their handling, easy to purchase and cost-effective. Nevertheless, stickers have some disadvantages. Stickers are very difficult to remove again from the object on which they were attached. A non-destructive removal of the sticker from the object is also hardly possible because the sticker usually enters into a material connection with the object. Also, the sticker is usually destroyed in a removal or is at least not reusable, because he has lost its adhesive effect.
  • the object of the present invention is to provide an improved advertising medium and an improved product line with an advertising medium.
  • the idea underlying the invention is to provide an advertising medium with a functional layer, which is a repeated attachment and removal on a strip of goods and / or any object.
  • the functional layer essentially establishes the connection between the advertising medium and the product band via van der Waals forces.
  • the functional layer is provided with a multiplicity of adhesive hairs, which increase the contact surface between the advertising medium and the product band.
  • a single adhesive hair is about 200 nanometers wide and long.
  • the functional layer uses roughly the same principle as the feet of a gecko.
  • the adhesive effect is achieved by various interactions between the advertising medium and the product band. This results in a Keesom interaction, a Debye interaction and / or a London dispersion interaction between the advertising medium and the article on which the advertising medium is to be arranged.
  • the Substart is formed of a plastic.
  • the Substart is formed of an elastomeric plastic and / or of a thermoplastic material
  • the 3D hologram is printed on the substrate.
  • the 3D hologram is formed as a white light transmission hologram, which is printed on the substrate.
  • the substrate has a thickness of less than 1 mm.
  • the substrate is less than 0.5 millimeters thick.
  • Particularly preferred is a formation of the substrate with a thickness of less than 0.1 millimeters.
  • the substrate can be made particularly flexible be so that a bending of the advertising medium can be done very easily.
  • the substrate has a minimum bending radius of 50 mm.
  • the substrate is provided with carbon fibers, which can absorb tensile stresses well.
  • connection is releasable by applying an electromagnetic field.
  • an electromagnetic field in the vicinity of the advertising medium, it is possible to realign the adhesive layers of the functional layer in their orientation. As a result, the adhesive hairs lose direct contact with the product band, thereby enabling a simple, non-destructive removal of the advertising medium from the product band.
  • the article is in particular a strip of goods of a shopping cart, an escalator, a poster, a traffic sign, a house wall, a paper, a vehicle body part, a packaging and / or a food packaging.
  • the use of the advertising medium is not limited, but may be applied to various other products, such as e.g. Furniture, coverings, etc. can be extended.
  • the Substart is formed insensitive to environmental influences.
  • the Substart is particularly scratch resistant.
  • the advertising medium is not intended exclusively for advertising purposes.
  • the advertising medium can also serve merely as an information carrier, which according to the invention can be arranged particularly easily on an object and can be removed from it again without damaging the advertising medium or the article.
  • the scope of the advertising medium is not limited to a specific field of application.
  • the advertising medium according to the invention can also be mounted, for example, on a baggage conveyor belt of a baggage conveyor system.
  • any furniture such as Tables, chairs and / or doors, Klodekel and / or shower cubicles are provided with the advertising medium according to the invention.
  • An application of the advertising medium as a band advertising in a stadium is possible. Furthermore, it is also possible, for example, petrol pumps, the cashier areas of self-service shops, Wings of an aircraft, pressurenitär Hoche, swimming pools or the like to be provided with the advertising medium according to the invention.
  • the advertising medium according to the invention is also outstandingly suitable in the food industry, e.g. for additional information on food packaging.
  • the advertising medium can also be used as a collecting sticker for football scrapbooks or the like.
  • the use of the advertising medium according to the invention is particularly advantageous because an incorrectly arranged collection image can be easily solved by the scrapbook and can be placed at a new location in the scrapbook again.
  • the advertising carrier according to the invention does not necessarily have to be provided with a 3D hologram.
  • the advertising medium can also be provided with another printing technique, such as, for example, high-pressure, intaglio, planographic printing, through-printing, pad printing, stamp printing, frottage, pigmentography, pochoir, embossing, gravure printing, direct thermal printing, thermal transfer printing, dye sublimation printing and / or laser inscription.

Landscapes

  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Adhesive Tapes (AREA)
  • Laminated Bodies (AREA)
EP12174710.9A 2011-07-06 2012-07-03 Support publicitaire, notamment pour une bande de marchandise, et bande de roulement Withdrawn EP2544166A3 (fr)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
DE202011102953U DE202011102953U1 (de) 2011-07-06 2011-07-06 Werbeträger, insbesondere für ein Warenband, und Laufbahn

Publications (2)

Publication Number Publication Date
EP2544166A2 true EP2544166A2 (fr) 2013-01-09
EP2544166A3 EP2544166A3 (fr) 2013-10-16

Family

ID=44731125

Family Applications (1)

Application Number Title Priority Date Filing Date
EP12174710.9A Withdrawn EP2544166A3 (fr) 2011-07-06 2012-07-03 Support publicitaire, notamment pour une bande de marchandise, et bande de roulement

Country Status (2)

Country Link
EP (1) EP2544166A3 (fr)
DE (1) DE202011102953U1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE102020004438A1 (de) 2020-07-23 2022-01-27 Gottlieb Binder Gmbh & Co. Kg Befestigungssystem

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
HRP20191395T1 (hr) * 2012-12-06 2019-11-01 Motion Icon Pty Limited Postupak proizvodnje oglasne ploče, navedena oglasna ploča bivajući operabilna za omogućavanje prikazivanja sadržaja na stepenici pokretnih stepenica

Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE202010015129U1 (de) 2010-11-04 2011-01-13 Multi Progress Deutschland Ug Warenförderer (Kassenlaufband) als Werbeträger

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5248536A (en) * 1991-12-13 1993-09-28 Serigraph Inc. Apparatus for displaying removable indicia
US5358094A (en) * 1994-05-13 1994-10-25 Molinaro Joseph J Conveyor belt with advertisements
GB0013242D0 (en) * 2000-05-31 2000-07-19 Ryman Alex L A paving member

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE202010015129U1 (de) 2010-11-04 2011-01-13 Multi Progress Deutschland Ug Warenförderer (Kassenlaufband) als Werbeträger

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE102020004438A1 (de) 2020-07-23 2022-01-27 Gottlieb Binder Gmbh & Co. Kg Befestigungssystem

Also Published As

Publication number Publication date
EP2544166A3 (fr) 2013-10-16
DE202011102953U1 (de) 2011-08-26

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