EP2561472A4 - Procédé et appareil destinés à l'optimisation créative - Google Patents

Procédé et appareil destinés à l'optimisation créative

Info

Publication number: EP2561472A4
Authority: EP; European Patent Office
Prior art keywords: creative optimization; optimization; creative
Prior art date: 2010-04-20
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.): Withdrawn

Application number

EP11772526.7A

Other languages

German (de)

English (en)

Other versions

EP2561472A2 (fr

Inventor

Serge Ioffe

Aleksey Studnev

Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)

WEBAMG SARL

Original Assignee

WEBAMG SARL

Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)

2010-04-20

Filing date

2011-04-19

Publication date

2014-10-01

2011-04-18 Priority claimed from US13/089,235 external-priority patent/US20110258036A1/en

2011-04-19 Application filed by WEBAMG SARL filed Critical WEBAMG SARL

2013-02-27 Publication of EP2561472A2 publication Critical patent/EP2561472A2/fr

2014-10-01 Publication of EP2561472A4 publication Critical patent/EP2561472A4/fr

Status Withdrawn legal-status Critical Current

Links

Classifications

- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0243—Comparative campaigns

Landscapes

Business, Economics & Management (AREA)
Strategic Management (AREA)
Engineering & Computer Science (AREA)
Accounting & Taxation (AREA)
Development Economics (AREA)
Finance (AREA)
Economics (AREA)
Game Theory and Decision Science (AREA)
Entrepreneurship & Innovation (AREA)
Marketing (AREA)
Physics & Mathematics (AREA)
General Business, Economics & Management (AREA)
General Physics & Mathematics (AREA)
Theoretical Computer Science (AREA)
Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Feedback Control In General (AREA)

EP11772526.7A 2010-04-20 2011-04-19 Procédé et appareil destinés à l'optimisation créative Withdrawn EP2561472A4 (fr)

Applications Claiming Priority (3)

Application Number	Priority Date	Filing Date	Title
US32617710P	2010-04-20	2010-04-20
US13/089,235 US20110258036A1 (en)	2010-04-20	2011-04-18	Method and Apparatus for Creative Optimization
PCT/US2011/032985 WO2011133507A2 (fr)	2010-04-20	2011-04-19	Procédé et appareil destinés à l'optimisation créative

Publications (2)

Publication Number	Publication Date
EP2561472A2 EP2561472A2 (fr)	2013-02-27
EP2561472A4 true EP2561472A4 (fr)	2014-10-01

Family

ID=44834756

Family Applications (1)

Application Number	Title	Priority Date	Filing Date
EP11772526.7A Withdrawn EP2561472A4 (fr)	2010-04-20	2011-04-19	Procédé et appareil destinés à l'optimisation créative

Country Status (2)

Country	Link
EP (1)	EP2561472A4 (fr)
WO (1)	WO2011133507A2 (fr)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number	Priority date	Publication date	Assignee	Title
DE102012019726A1 (de) *	2012-10-09	2014-04-10	GAN Technologies UG (haftungsbeschränkt)	Verfahren zur Einblendung von Videowerbemitteln in Browseranwendungen
CN106487824A (zh) *	2015-08-25	2017-03-08	阿里巴巴集团控股有限公司	一种规则灰度发布方法及装置

Citations (3)

* Cited by examiner, † Cited by third party
Publication number	Priority date	Publication date	Assignee	Title
US7007020B1 (en) *	2000-03-10	2006-02-28	Hewlett-Packard Development Company, L.P.	Distributed OLAP-based association rule generation method and system
US20060271507A1 (en) *	2005-05-25	2006-11-30	Experian Marketing Solutions, Inc.	Software and metadata structures for distributed and interactive database architecture for parallel and asynchronous data processing of complex data and for real-time query processing
US20080306987A1 (en) *	2007-06-07	2008-12-11	International Business Machines Corporation	Business information warehouse toolkit and language for warehousing simplification and automation

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number	Priority date	Publication date	Assignee	Title
GB2373347B (en) *	2001-03-07	2006-11-22	Touch Clarity Ltd	Control system to actuate a robotic operating system
US20050182676A1 (en) *	2004-02-17	2005-08-18	Chan Brian K.K.	Method and system for advertisement campaign optimization
US20060242014A1 (en) *	2005-04-25	2006-10-26	Marshall Charles T	Contacts networking technology
US9082125B2 (en) *	2006-01-11	2015-07-14	Cc Serve Corporation	System and method for managing a telemarketing campaign
US20080228576A1 (en) *	2007-03-13	2008-09-18	Scanscout, Inc.	Ad performance optimization for rich media content

2011
- 2011-04-19 WO PCT/US2011/032985 patent/WO2011133507A2/fr not_active Ceased
- 2011-04-19 EP EP11772526.7A patent/EP2561472A4/fr not_active Withdrawn

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number	Priority date	Publication date	Assignee	Title
US7007020B1 (en) *	2000-03-10	2006-02-28	Hewlett-Packard Development Company, L.P.	Distributed OLAP-based association rule generation method and system
US20060271507A1 (en) *	2005-05-25	2006-11-30	Experian Marketing Solutions, Inc.	Software and metadata structures for distributed and interactive database architecture for parallel and asynchronous data processing of complex data and for real-time query processing
US20080306987A1 (en) *	2007-06-07	2008-12-11	International Business Machines Corporation	Business information warehouse toolkit and language for warehousing simplification and automation

Also Published As

Publication number	Publication date
WO2011133507A3 (fr)	2012-02-23
EP2561472A2 (fr)	2013-02-27
WO2011133507A2 (fr)	2011-10-27

Legal Events

Date	Code	Title	Description
2013-01-25	PUAI	Public reference made under article 153(3) epc to a published international application that has entered the european phase	Free format text: ORIGINAL CODE: 0009012
2013-02-27	17P	Request for examination filed	Effective date: 20121119
2013-02-27	AK	Designated contracting states	Kind code of ref document: A2 Designated state(s): AL AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HR HU IE IS IT LI LT LU LV MC MK MT NL NO PL PT RO RS SE SI SK SM TR
2013-07-24	DAX	Request for extension of the european patent (deleted)
2014-10-01	A4	Supplementary search report drawn up and despatched	Effective date: 20140829
2014-10-01	RIC1	Information provided on ipc code assigned before grant	Ipc: G06Q 30/02 20120101AFI20140825BHEP
2016-11-09	17Q	First examination report despatched	Effective date: 20161006
2017-02-06	STAA	Information on the status of an ep patent application or granted ep patent	Free format text: STATUS: EXAMINATION IS IN PROGRESS
2017-09-01	STAA	Information on the status of an ep patent application or granted ep patent	Free format text: STATUS: THE APPLICATION IS DEEMED TO BE WITHDRAWN
2017-10-04	18D	Application deemed to be withdrawn	Effective date: 20170419

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