EP2707865B1 - Système d'étiquette de rayon - Google Patents

Système d'étiquette de rayon Download PDF

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Publication number
EP2707865B1
EP2707865B1 EP11729708.5A EP11729708A EP2707865B1 EP 2707865 B1 EP2707865 B1 EP 2707865B1 EP 11729708 A EP11729708 A EP 11729708A EP 2707865 B1 EP2707865 B1 EP 2707865B1
Authority
EP
European Patent Office
Prior art keywords
communication device
projecting element
strips
shelf
front projecting
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Not-in-force
Application number
EP11729708.5A
Other languages
German (de)
English (en)
Other versions
EP2707865A1 (fr
Inventor
Valerio Aprile Di Cimia
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Pea & Promoplast Srl
Original Assignee
Pea & Promoplast Srl
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Pea & Promoplast Srl filed Critical Pea & Promoplast Srl
Publication of EP2707865A1 publication Critical patent/EP2707865A1/fr
Application granted granted Critical
Publication of EP2707865B1 publication Critical patent/EP2707865B1/fr
Not-in-force legal-status Critical Current
Anticipated expiration legal-status Critical

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/08—Fastening or securing by means not forming part of the material of the label itself
    • G09F3/10—Fastening or securing by means not forming part of the material of the label itself by an adhesive layer
    • A—HUMAN NECESSITIES
    • A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F5/00—Show stands, hangers, or shelves characterised by their constructional features
    • A47F5/0043—Show shelves
    • A47F5/0068—Shelf extensions, e.g. fixed on price rail
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F13/00—Illuminated signs; Luminous advertising
    • G09F13/04—Signs, boards or panels, illuminated from behind the insignia
    • G09F13/0418—Constructional details
    • G09F13/0458—Interchangeable panels
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/08—Fastening or securing by means not forming part of the material of the label itself
    • G09F3/18—Casings, frames or enclosures for labels
    • G09F3/20—Casings, frames or enclosures for labels for adjustable, removable, or interchangeable labels
    • G09F3/204—Casings, frames or enclosures for labels for adjustable, removable, or interchangeable labels specially adapted to be attached to a shelf or the like
    • A—HUMAN NECESSITIES
    • A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F11/00—Arrangements in shop windows, shop floors or show cases
    • A47F11/06—Means for bringing about special optical effects
    • A47F11/10—Arrangements of light sources
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/02—Forms or constructions
    • G09F2003/0222—Features for removal or adhesion, e.g. tabs
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/02—Forms or constructions
    • G09F2003/023—Adhesive
    • G09F2003/0241—Repositionable or pressure sensitive adhesive

Definitions

  • the present invention generally refers to business activities, such as supermarkets or the like, provided with racks with shelves for displaying products on sale, for example food products packaged in jars and containers in general, or loose.
  • advertisement and promotional campaigns tending to draw the public attention of the customers towards the product, with the aim of increasing sales are usually activated.
  • Such systems may typically consist in panels or the like made of cardboard or plastic material simply placed on the shelves of the racks before the displayed products or, more conveniently, adhesives for example in form of labels applied on the front edges of the shelves.
  • Adhesive labels avoid such drawbacks, but they require relatively long operations for application thereof and above all for removal at the end of the promotion campaign.
  • Particularly keen and active producers periodically vary the campaigns so as to constantly keep the attention of the consumer alive hence further accentuating the problem related to the removal of the adhesives at the end of the campaign and replacement thereof with the new adhesives bearing the information regarding the subsequent campaign.
  • a plastic adaptor for mounting a J-hook bracket on the front of a merchandise supply shelf is known corresponding to the pre-characterising part of claim 1, which comprises a linear body having a plate-like base for stable but removable support and adhesion on a shelf, and a front projecting element.
  • the plate-like base is made of a plastic extrusion having a forwardly directed lip structure formed with a groove within which a snap-in label holder is secured.
  • the object of the present invention is that of overcoming the previously described drawbacks and providing a communication device for racks for displaying products on sale which, though preventing the risk of inadvertent removal, can be modified in a simple and quick manner so as to vary the information intended for the consumers.
  • This idea solution allows - on one hand - guaranteeing that the information intended for the consumers is kept stably unaltered over the entire duration of a given campaign to which such information refers and ensures - on the other hand - the possibility of modifying the information according to the subsequent campaigns.
  • the relative information may be applied to the underlying adhesive strips which shall then be displayed from time to time each after simply peeling off the immediately overlying one.
  • S is used to schematically indicate a rack for supermarkets and the like, provided with shelves R for displaying packaged products P on sale, such as for example beverage containers or spreadable confectionery paste jars.
  • the communication device consists in a linear body 1 formed by a flexible plate 2, usually a relatively thin sheet made of plastic, having a length substantially corresponding to the width of the shelf R and a width equivalent to at least one substantial portion of the depth of the shelf R.
  • the upper face 2a of the plate 2 may have decorations, for example made up of representations indicating the product displayed on the shelf, while the lower face 2b thereof is coated with a thin layer of polyurethane adapted to confer permanent but easily removable adhesion capacities, without entailing the use of an actual adhesive or glue.
  • a peelable protection film 3 is applied on the face 2b of the plate 2.
  • a front projection 4 constituted for example by an element made of plastic material, for example a prismatic longitudinal shape with triangular section (like in the case of the illustrated example) or quadrangular-shaped or any other geometric shape, fixed to the plate 2 for example by gluing, extends along the front side of the plate 2.
  • each linear body 1 when applying each linear body 1 the protection film 3 is removed and the plate 2 is positioned and adhered, in a stable but removable manner, with the face 2a thereof on the respective shelf R, so as to define a base on which the relative products shall then be placed, as represented in figure 1 .
  • the front projection 4 is positioned so as to extend along the front edge of the shelf R, immediately protruding thereabove.
  • the flat wall of the projecting element 4 facing the side opposite to the plate 2, indicated with 4a, has a relatively low height but sufficient to allow application along the extension thereof of a plurality of mutually superimposed adhesive strips 5 each of which bears - at the front part - respective promotional and/or advertisement information, usually different.
  • the strips 5, for example made of plasticised paper or analogous material can have parts projecting upwards and joined to each other in a non-permanent manner through a low tenacity adhesive applied on the back face of each of them, at contact with a partly anti-adhesive front face of the underlying strip.
  • the progressively outermost strip 5, i.e. the one exposed to view can be individually peeled off and removed from the others, which can thus in turn be exposed to view.
  • Such operation exemplified in figure 5 , may be performed in a simple and immediate manner whenever required, i.e. upon variation of the promotion or advertisement campaign of the products exposed for sale on the shelves R to which the devices according to the invention are associated.
  • the strips 5 have respective non-adhesive end gripping parts 6, conveniently arranged alternating at one end and at the opposite end.
  • the device according to the invention can also be provided to produce light and/sound information or signals.
  • the projecting element 4 which can be entirely or partly tubular i.e. hollow, allows housing possible light sources 7 or sound sources of the conventional type (not illustrated) for example of the electronic type, with the respective electrical power supply batteries and possible actuation sensors.
  • the front wall 4a of the projecting element 4 will be formed - in such case - with openings for the emission of light and/or sounds generated by such sources.

Landscapes

  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Display Racks (AREA)

Claims (5)

  1. Dispositif de communication pour rayonnages (S) pour exposer des produits (P) à vendre, comprenant un corps linéaire (1) comportant une base de forme plate (2) pour être posée et adhérer de manière amovible sur une étagère (R) du rayonnage (S) et un élément faisant saillie vers l'avant (4), caractérisé en ce que la base de forme plate consiste en une feuille flexible (2) sur la face inférieure de laquelle (2b) est appliqué un matériau adhérent qui peut être repositionné, c'est à dire qui a des capacités d'adhésion permanentes mais facilement amovibles, et en ce que l'élément faisant saillie vers l'avant (4), prévu pour être positionné au-dessus du côté avant de l'étagère (R), a une configuration longitudinale prismatique et est au moins en partie tubulaire ; des bandes adhésives pelables individuellement et mutuellement superposées (5), chacune d'elles portant une information visuelle publicitaire ou promotionnelle et autre, étant appliquées le long de l'extension dudit élément faisant saillie vers l'avant (4).
  2. Dispositif de communication selon la revendication 1, caractérisé en ce que ladite configuration longitudinale prismatique a une section transversale triangulaire ou quadrangulaire.
  3. Dispositif de communication selon la revendication 1, caractérisé en ce que l'élément faisant saillie vers l'avant (4) loge en outre des dispositifs de communication lumineux et/ou sonores (7).
  4. Dispositif de communication selon la revendication 1, caractérisé en ce que chacune desdites bandes mutuellement superposées et pelables (5) comporte une partie de saisie d'extrémité non adhésive (6).
  5. Dispositif de communication selon la revendication 4, caractérisé en ce que les parties de saisie d'extrémité (6) sont agencées de manière alternée avec une extrémité et l'extrémité opposée desdites bandes (5).
EP11729708.5A 2011-05-13 2011-05-13 Système d'étiquette de rayon Not-in-force EP2707865B1 (fr)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/IB2011/052113 WO2012156777A1 (fr) 2011-05-13 2011-05-13 Système d'étiquette d'étagère

Publications (2)

Publication Number Publication Date
EP2707865A1 EP2707865A1 (fr) 2014-03-19
EP2707865B1 true EP2707865B1 (fr) 2016-07-27

Family

ID=44627968

Family Applications (1)

Application Number Title Priority Date Filing Date
EP11729708.5A Not-in-force EP2707865B1 (fr) 2011-05-13 2011-05-13 Système d'étiquette de rayon

Country Status (2)

Country Link
EP (1) EP2707865B1 (fr)
WO (1) WO2012156777A1 (fr)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR200489514Y1 (ko) * 2019-01-30 2019-06-28 (주)고성디자인엔지니어링 물품전시대

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2297789B (en) * 1995-01-30 1998-08-05 Fast Ind Inc J-hook adapter/label holder
FR2745108B1 (fr) * 1996-02-15 1998-04-10 Cqfd Dispositif signaletique pour tablette
US6341755B1 (en) * 1998-04-02 2002-01-29 Fasteners For Retail, Inc. Shelf top adapter
US6649238B2 (en) * 2001-11-06 2003-11-18 Moore North America, Inc. Point of purchase label construction
US20080108491A1 (en) * 2007-02-01 2008-05-08 Mike Wilkinson Method of manufacturing a supplemental label

Also Published As

Publication number Publication date
EP2707865A1 (fr) 2014-03-19
WO2012156777A1 (fr) 2012-11-22

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