EP2873050A4 - DETERMINING MEASUREMENT OF ENHANCED ADVERTISING SERVICES - Google Patents

DETERMINING MEASUREMENT OF ENHANCED ADVERTISING SERVICES

Info

Publication number: EP2873050A4
Authority: EP; European Patent Office
Prior art keywords: advertising services; determining measurement; enhanced advertising; enhanced; measurement
Prior art date: 2012-07-13
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.): Withdrawn

Application number

EP13817503.9A

Other languages

German (de)

French (fr)

Other versions

EP2873050A2 (en

Inventor

Martin Smith

Ron Hill

Greg Neal

David Olson

Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)

Trueffect Inc

Original Assignee

Trueffect Inc

Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)

2012-07-13

Filing date

2013-07-15

Publication date

2016-01-20

2013-07-02 Priority claimed from US13/934,204 external-priority patent/US20140108131A1/en

2013-07-15 Application filed by Trueffect Inc filed Critical Trueffect Inc

2015-05-20 Publication of EP2873050A2 publication Critical patent/EP2873050A2/en

2016-01-20 Publication of EP2873050A4 publication Critical patent/EP2873050A4/en

Status Withdrawn legal-status Critical Current

Links

Classifications

- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

Business, Economics & Management (AREA)
Strategic Management (AREA)
Engineering & Computer Science (AREA)
Accounting & Taxation (AREA)
Development Economics (AREA)
Finance (AREA)
Economics (AREA)
Game Theory and Decision Science (AREA)
Entrepreneurship & Innovation (AREA)
Marketing (AREA)
Physics & Mathematics (AREA)
General Business, Economics & Management (AREA)
General Physics & Mathematics (AREA)
Theoretical Computer Science (AREA)
Information Transfer Between Computers (AREA)
Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Computer And Data Communications (AREA)

EP13817503.9A 2012-07-13 2013-07-15 DETERMINING MEASUREMENT OF ENHANCED ADVERTISING SERVICES Withdrawn EP2873050A4 (en)

Applications Claiming Priority (6)

Application Number	Priority Date	Filing Date	Title
US201261671646P	2012-07-13	2012-07-13
US201361767802P	2013-02-22	2013-02-22
US13/934,204 US20140108131A1 (en)	2012-07-13	2013-07-02	Enhanced adserving metric determination
US13/934,203 US20140122223A1 (en)	2012-07-13	2013-07-02	Enhanced adserving metric determination
US13/934,206 US20140108092A1 (en)	2012-07-13	2013-07-02	Enhanced adserving metric determination
PCT/US2013/050572 WO2014012118A2 (en)	2012-07-13	2013-07-15	Enhanced adserving metric determination

Publications (2)

Publication Number	Publication Date
EP2873050A2 EP2873050A2 (en)	2015-05-20
EP2873050A4 true EP2873050A4 (en)	2016-01-20

Family

ID=52471881

Family Applications (1)

Application Number	Title	Priority Date	Filing Date
EP13817503.9A Withdrawn EP2873050A4 (en)	2012-07-13	2013-07-15	DETERMINING MEASUREMENT OF ENHANCED ADVERTISING SERVICES

Country Status (6)

Country	Link
EP (1)	EP2873050A4 (en)
CN (1)	CN104641389A (en)
AU (1)	AU2013289916A1 (en)
CA (1)	CA2879152A1 (en)
HK (1)	HK1210851A1 (en)
WO (1)	WO2014012118A2 (en)

Families Citing this family (6)

* Cited by examiner, † Cited by third party
Publication number	Priority date	Publication date	Assignee	Title
US9783628B2 (en)	2009-04-23	2017-10-10	ATRP Solutions, Inc.	Dual-mechanism thickening agents for hydraulic fracturing fluids
WO2014036498A2 (en)	2012-08-30	2014-03-06	ATRP Solutions, Inc.	Dual mechanism thickening agents for hydraulic fracturing fluids
CN110097389A (en) *	2018-01-31	2019-08-06	上海甚术网络科技有限公司	A kind of anti-cheat method of ad traffic
CN110415045A (en) *	2019-08-02	2019-11-05	秒针信息技术有限公司	A kind of method, apparatus, equipment and medium to browser advertisement
CN114943024B (en) *	2022-05-31	2023-04-25	北京永信至诚科技股份有限公司	Fingerprint acquisition method and device based on browser
CN119476202A (en) *	2024-11-12	2025-02-18	云袭网络技术河北有限公司	Browser fingerprint storage method and fingerprint acquisition method based on the storage method

Citations (2)

* Cited by examiner, † Cited by third party
Publication number	Priority date	Publication date	Assignee	Title
US20060282327A1 (en) *	2005-06-09	2006-12-14	Greg Neal	First party advertisement serving
US20120150641A1 (en) *	2010-12-09	2012-06-14	Jeffrey Brooks Dobbs	Method and apparatus for linking and analyzing data with the disintermediation of identity attributes

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Publication number	Priority date	Publication date	Assignee	Title
US7958224B2 (en) *	1999-02-17	2011-06-07	Catalina Marketing Corporation	Incentive network for distributing incentives on a network-wide basis and for permitting user access to individual incentives from a plurality of network servers
AU2005277210A1 (en) *	2004-08-19	2006-03-02	Claria, Corporation	Method and apparatus for responding to end-user request for information
WO2009156988A1 (en) *	2008-06-23	2009-12-30	Double Verify Ltd.	Automated monitoring and verification of internet based advertising
CA2737930A1 (en) *	2008-10-15	2010-04-22	Contextweb, Inc.	Method and system for displaying internet ad media using etags
US20110137721A1 (en) *	2009-12-03	2011-06-09	Comscore, Inc.	Measuring advertising effectiveness without control group
US20120084349A1 (en) *	2009-12-30	2012-04-05	Wei-Yeh Lee	User interface for user management and control of unsolicited server operations
KR101650117B1 (en) *	2010-03-23	2016-08-22	구글 인코포레이티드	Conversion path performance measures and reports
US20110314114A1 (en) *	2010-06-16	2011-12-22	Adknowledge, Inc.	Persistent Cross Channel Cookie Method and System
US9760905B2 (en) *	2010-08-02	2017-09-12	Visa International Service Association	Systems and methods to optimize media presentations using a camera

2013
- 2013-07-15 WO PCT/US2013/050572 patent/WO2014012118A2/en not_active Ceased
- 2013-07-15 AU AU2013289916A patent/AU2013289916A1/en not_active Abandoned
- 2013-07-15 CA CA2879152A patent/CA2879152A1/en not_active Abandoned
- 2013-07-15 CN CN201380043688.5A patent/CN104641389A/en active Pending
- 2013-07-15 EP EP13817503.9A patent/EP2873050A4/en not_active Withdrawn
- 2013-07-15 HK HK15111428.2A patent/HK1210851A1/en unknown

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number	Priority date	Publication date	Assignee	Title
US20060282327A1 (en) *	2005-06-09	2006-12-14	Greg Neal	First party advertisement serving
US20120150641A1 (en) *	2010-12-09	2012-06-14	Jeffrey Brooks Dobbs	Method and apparatus for linking and analyzing data with the disintermediation of identity attributes

Non-Patent Citations (3)

* Cited by examiner, † Cited by third party
Title
ANONYMOUS: "Geolocation software - Wikipedia, the free encyclopedia", 3 October 2009 (2009-10-03), XP055235453, Retrieved from the Internet <URL:https://en.wikipedia.org/w/index.php?title=Geolocation_software&oldid=317588280> [retrieved on 20151210] *
AVINASH \| KAUSHIK: "A Primer On Web Analytics Visitor Tracking Cookies", 24 July 2008 (2008-07-24), XP055236532, Retrieved from the Internet <URL:http://www.kaushik.net/avinash/web-analytics-visitor-tracking-cookies/> [retrieved on 20151215] *
WIKIPEDIA: "Device fingerprint", INTERNET CITATION, 19 May 2009 (2009-05-19), pages 1 - 3, XP002603492, Retrieved from the Internet <URL:http://en.wikipedia.org/w/index.php?title=Device_fingerprint&oldid=291052510> [retrieved on 20100928] *

Also Published As

Publication number	Publication date
AU2013289916A1 (en)	2015-03-05
CA2879152A1 (en)	2014-01-16
WO2014012118A2 (en)	2014-01-16
CN104641389A (en)	2015-05-20
HK1210851A1 (en)	2016-05-06
EP2873050A2 (en)	2015-05-20
WO2014012118A3 (en)	2014-07-10

Legal Events

Date	Code	Title	Description
2015-04-17	PUAI	Public reference made under article 153(3) epc to a published international application that has entered the european phase	Free format text: ORIGINAL CODE: 0009012
2015-05-20	17P	Request for examination filed	Effective date: 20150211
2015-05-20	AK	Designated contracting states	Kind code of ref document: A2 Designated state(s): AL AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HR HU IE IS IT LI LT LU LV MC MK MT NL NO PL PT RO RS SE SI SK SM TR
2015-05-20	AX	Request for extension of the european patent	Extension state: BA ME
2015-10-21	DAX	Request for extension of the european patent (deleted)
2016-01-20	A4	Supplementary search report drawn up and despatched	Effective date: 20151223
2016-01-20	RIC1	Information provided on ipc code assigned before grant	Ipc: G06Q 30/02 20120101AFI20151217BHEP
2017-01-11	17Q	First examination report despatched	Effective date: 20161213
2018-06-08	STAA	Information on the status of an ep patent application or granted ep patent	Free format text: STATUS: THE APPLICATION IS DEEMED TO BE WITHDRAWN
2018-07-11	18D	Application deemed to be withdrawn	Effective date: 20180201

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