EP2873050A4 - Détermination de mesure de services de publicité améliorée - Google Patents

Détermination de mesure de services de publicité améliorée

Info

Publication number
EP2873050A4
EP2873050A4 EP13817503.9A EP13817503A EP2873050A4 EP 2873050 A4 EP2873050 A4 EP 2873050A4 EP 13817503 A EP13817503 A EP 13817503A EP 2873050 A4 EP2873050 A4 EP 2873050A4
Authority
EP
European Patent Office
Prior art keywords
advertising services
determining measurement
enhanced advertising
enhanced
measurement
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP13817503.9A
Other languages
German (de)
English (en)
Other versions
EP2873050A2 (fr
Inventor
Martin Smith
Ron Hill
Greg Neal
David Olson
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Trueffect Inc
Original Assignee
Trueffect Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US13/934,206 external-priority patent/US20140108092A1/en
Application filed by Trueffect Inc filed Critical Trueffect Inc
Publication of EP2873050A2 publication Critical patent/EP2873050A2/fr
Publication of EP2873050A4 publication Critical patent/EP2873050A4/fr
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Computer And Data Communications (AREA)
EP13817503.9A 2012-07-13 2013-07-15 Détermination de mesure de services de publicité améliorée Withdrawn EP2873050A4 (fr)

Applications Claiming Priority (6)

Application Number Priority Date Filing Date Title
US201261671646P 2012-07-13 2012-07-13
US201361767802P 2013-02-22 2013-02-22
US13/934,206 US20140108092A1 (en) 2012-07-13 2013-07-02 Enhanced adserving metric determination
US13/934,204 US20140108131A1 (en) 2012-07-13 2013-07-02 Enhanced adserving metric determination
US13/934,203 US20140122223A1 (en) 2012-07-13 2013-07-02 Enhanced adserving metric determination
PCT/US2013/050572 WO2014012118A2 (fr) 2012-07-13 2013-07-15 Détermination de mesure de services de publicité améliorée

Publications (2)

Publication Number Publication Date
EP2873050A2 EP2873050A2 (fr) 2015-05-20
EP2873050A4 true EP2873050A4 (fr) 2016-01-20

Family

ID=52471881

Family Applications (1)

Application Number Title Priority Date Filing Date
EP13817503.9A Withdrawn EP2873050A4 (fr) 2012-07-13 2013-07-15 Détermination de mesure de services de publicité améliorée

Country Status (6)

Country Link
EP (1) EP2873050A4 (fr)
CN (1) CN104641389A (fr)
AU (1) AU2013289916A1 (fr)
CA (1) CA2879152A1 (fr)
HK (1) HK1210851A1 (fr)
WO (1) WO2014012118A2 (fr)

Families Citing this family (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9783628B2 (en) 2009-04-23 2017-10-10 ATRP Solutions, Inc. Dual-mechanism thickening agents for hydraulic fracturing fluids
CN105189643B (zh) 2012-08-30 2019-01-15 派诺聚合物技术公司 用于水力压裂液的双重机制增稠剂
CN110097389A (zh) * 2018-01-31 2019-08-06 上海甚术网络科技有限公司 一种广告流量反作弊方法
CN110415045A (zh) * 2019-08-02 2019-11-05 秒针信息技术有限公司 一种向浏览器推送广告的方法、装置、设备和介质
CN114943024B (zh) * 2022-05-31 2023-04-25 北京永信至诚科技股份有限公司 一种基于浏览器的指纹采集方法和装置
CN119476202A (zh) * 2024-11-12 2025-02-18 云袭网络技术河北有限公司 浏览器指纹存储方法及基于该存储方法的指纹获取方法

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20060282327A1 (en) * 2005-06-09 2006-12-14 Greg Neal First party advertisement serving
US20120150641A1 (en) * 2010-12-09 2012-06-14 Jeffrey Brooks Dobbs Method and apparatus for linking and analyzing data with the disintermediation of identity attributes

Family Cites Families (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7958224B2 (en) * 1999-02-17 2011-06-07 Catalina Marketing Corporation Incentive network for distributing incentives on a network-wide basis and for permitting user access to individual incentives from a plurality of network servers
CA2577841A1 (fr) * 2004-08-19 2006-03-02 Claria Corporation Procede et appareil de reponse a une demande d'informations d'un utilisateur final
US8583482B2 (en) * 2008-06-23 2013-11-12 Double Verify Inc. Automated monitoring and verification of internet based advertising
CA2737930A1 (fr) * 2008-10-15 2010-04-22 Contextweb, Inc. Procede et systeme d'affichage de supports publicitaires internet a l'aide de balises d'entites
US20110137721A1 (en) * 2009-12-03 2011-06-09 Comscore, Inc. Measuring advertising effectiveness without control group
US20120084349A1 (en) * 2009-12-30 2012-04-05 Wei-Yeh Lee User interface for user management and control of unsolicited server operations
AU2010348960B2 (en) * 2010-03-23 2015-05-07 Google Llc Conversion path performance measures and reports
US20110314114A1 (en) * 2010-06-16 2011-12-22 Adknowledge, Inc. Persistent Cross Channel Cookie Method and System
US9760905B2 (en) * 2010-08-02 2017-09-12 Visa International Service Association Systems and methods to optimize media presentations using a camera

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20060282327A1 (en) * 2005-06-09 2006-12-14 Greg Neal First party advertisement serving
US20120150641A1 (en) * 2010-12-09 2012-06-14 Jeffrey Brooks Dobbs Method and apparatus for linking and analyzing data with the disintermediation of identity attributes

Non-Patent Citations (3)

* Cited by examiner, † Cited by third party
Title
ANONYMOUS: "Geolocation software - Wikipedia, the free encyclopedia", 3 October 2009 (2009-10-03), XP055235453, Retrieved from the Internet <URL:https://en.wikipedia.org/w/index.php?title=Geolocation_software&oldid=317588280> [retrieved on 20151210] *
AVINASH | KAUSHIK: "A Primer On Web Analytics Visitor Tracking Cookies", 24 July 2008 (2008-07-24), XP055236532, Retrieved from the Internet <URL:http://www.kaushik.net/avinash/web-analytics-visitor-tracking-cookies/> [retrieved on 20151215] *
WIKIPEDIA: "Device fingerprint", INTERNET CITATION, 19 May 2009 (2009-05-19), pages 1 - 3, XP002603492, Retrieved from the Internet <URL:http://en.wikipedia.org/w/index.php?title=Device_fingerprint&oldid=291052510> [retrieved on 20100928] *

Also Published As

Publication number Publication date
AU2013289916A1 (en) 2015-03-05
CN104641389A (zh) 2015-05-20
WO2014012118A2 (fr) 2014-01-16
WO2014012118A3 (fr) 2014-07-10
HK1210851A1 (zh) 2016-05-06
CA2879152A1 (fr) 2014-01-16
EP2873050A2 (fr) 2015-05-20

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