Classifications

• • G—PHYSICS
  • G06—COMPUTING OR CALCULATING; COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce
  • G06Q30/02—Marketing; Price estimation or determination; Fundraising
  • G06Q30/0283—Price estimation or determination
• • G—PHYSICS
  • G06—COMPUTING OR CALCULATING; COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce
  • G06Q30/02—Marketing; Price estimation or determination; Fundraising
  • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
• • G—PHYSICS
  • G06—COMPUTING OR CALCULATING; COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce
  • G06Q30/02—Marketing; Price estimation or determination; Fundraising
  • G06Q30/0241—Advertisements
  • G06Q30/0242—Determining effectiveness of advertisements
• • G—PHYSICS
  • G06—COMPUTING OR CALCULATING; COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce
  • G06Q30/02—Marketing; Price estimation or determination; Fundraising
  • G06Q30/0241—Advertisements
  • G06Q30/0251—Targeted advertisements

Definitions

• Testing of the price may be completed by updating the electronic tags at a time when few consumers are present. In addition to updating the base price, testing may be performed on a wide range of promotional variables to determine what sorts of values for these variables yield the most effective promotions.
• the promotional variable values may include any of price, deal structure type, color, imagery, phrasing, smell and sound.
• Figures 1 1 A-C show, in accordance with some embodiments, an example illustration of user specific electronic displays for use in a retailer.
• test promotions can also reveal insights regarding which subpopulation performs the best, or well, with respect to test promotion responses.
• test promotion response analysis provides insights not only regarding the relative performance of the test promotion and/or test promotion variable but also insights regarding population segmentation and/or segmentation criteria.
• the segments may be arbitrarily or randomly segmented into groups and test promotions may be executed against these arbitrarily segmented groups in order to obtain insights regarding personal characteristics that respond well to a particular type of promotion.
• test promotion response data may be analyzed to answer questions related to specific subpopulation attribute(s) or specific test promotion variable(s).
• questions such as "How deep of a discount is required to increase by 10% the volume of potato chip purchased by buyers who are 18-25 year-old male shopping on a Monday?" or to generate test promotions specifically designed to answer such a question.
• Such data granularity and analysis result would have been impossible to achieve using the backward-looking, aggregate historical data approach of the prior art.
• the technology advantageously a) will constrain offers to only test "viable promotions", e.g., those that don't violate local laws, conflict with branding guidelines, lead to unprofitable concepts that wouldn't be practically relevant, can be executed on a retailers' system, etc., and/or b) link to the design of experiments for micro-testing to determine which combinations of variables to test at any given time.
• automated test promotion software automatically administers the test promotions to the segmented subpopulations using electronic contact data that may be obtained in advance from, for example, social media sites, a loyalty card program, previous contact with individual consumers, or potential consumer data purchased from a third party, etc.
• the test promotions may be administered via electronic pricing tags displayed within a physical retail location. Such physical test promotions may be constricted by deployment time due to logistic considerations.
• the responses may be obtained at the point of sale terminal, or via a website or program, via social media, or via an app implemented on smart phones used by the individuals, for example.
• ads are generated that highlight elements (the products on sale) within them, as shown in the example process 2000 of Figure 20.
• ads are containers with individual elements in them are optimized.
• An online carousel ad online may include five items.
• each item within the ad can be uniquely tailored to an individual by using lookalike modeling. For instance, if a retailer who has hundreds of items on sale in a particular week, these items may be provided to the system for consideration (at 2020).
• Optimizer 1850 can match the right subset of those sale items to an individual based on either what that individual has purchased before, or which products have the closest match to items that individual has purchased before (at 2040). This may be accomplished by looking at the historical Tlog and hash-key protected loyalty data of a retailer.
• the sale items are then offered to the consumer within the personalized carousel container (at 2060).

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• Business, Economics & Management (AREA)
• Development Economics (AREA)
• Engineering & Computer Science (AREA)
• Accounting & Taxation (AREA)
• Strategic Management (AREA)
• Finance (AREA)
• Game Theory and Decision Science (AREA)
• Entrepreneurship & Innovation (AREA)
• Economics (AREA)
• Marketing (AREA)
• Physics & Mathematics (AREA)
• General Business, Economics & Management (AREA)
• General Physics & Mathematics (AREA)
• Theoretical Computer Science (AREA)
• Management, Administration, Business Operations System, And Electronic Commerce (AREA)

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• 2018
  • 2018-09-01 EP EP18851705.6A patent/EP3676783A4/de not_active Withdrawn
  • 2018-09-01 WO PCT/US2018/049284 patent/WO2019046833A1/en not_active Ceased
  • 2018-09-01 CA CA3071719A patent/CA3071719A1/en active Pending

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