Classifications

• • G—PHYSICS
  • G06—COMPUTING OR CALCULATING; COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce
  • G06Q30/02—Marketing; Price estimation or determination; Fundraising
  • G06Q30/0201—Market modelling; Market analysis; Collecting market data
  • G06Q30/0204—Market segmentation
• • G—PHYSICS
  • G06—COMPUTING OR CALCULATING; COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce
  • G06Q30/02—Marketing; Price estimation or determination; Fundraising
  • G06Q30/0241—Advertisements
  • G06Q30/0251—Targeted advertisements
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
  • H04L67/00—Network arrangements or protocols for supporting network services or applications
  • H04L67/50—Network services
  • H04L67/535—Tracking the activity of the user
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
  • H04L67/00—Network arrangements or protocols for supporting network services or applications
  • H04L67/50—Network services
  • H04L67/55—Push-based network services

Definitions

• the invention is related to a system and method enabling the transmission of advertisements of commercial brands to end users by using anonymized and segmented customer data on end user screens which are connected to the Internet and allow interactivity of users (computer keyboard, TV controller, mobile phone touchscreen, etc. and screens of other household devices connected to the Internet).
• each channel (computer, smart TV, setup box and home devices connected to the Internet); interacted by the user is managed separately the data collected from these devices are not authorized and the users are shown advertisements without considering the customer segmentation.
• the patent application No. US2018018706 describes a system which collects the data of customers registered in user accounts, data of customers purchasing products or data of customers browsing a website of a business, places customer data in a data management platform and is able to provide targeted advertisements to certain customers.
• the invention includes a solution allowing displaying personalized advertisements to users on offline TVs through HBBTV broadcasts by means of deduplication of authorized data collected from different customer devices.
• the current invention is related to deduplicated data-triggered advertising system and method to eliminate the aforementioned disadvantages and bring new advantages to the relevant technical field.
• the main purpose of the invention is to develop a system and method enabling to create target groups within the scope of the data collected from users with their consent, and to show advertisements on smart television and STB with target group analysis within the scope of mobile device data for each user for whom HOUSEID is defined over the advertisement box.
• Another purpose of the invention is to provide a system and method allowing deduplicating the data collected from devices of all users with consent and in a matchable way within a single data repository and show customer segments identified from this data to users on relevant screens (TV, STB, mobile devices).
• Another purpose of the invention is to create a system and method which makes is possible to measure the platforms which are offline and not possible to be measured on digital platforms by brands such as television.
• Another purpose of the invention is to develop a system and method by means of which authorized and deduplicated customer data collected by brands can be uploaded to the stream through SHA256 encryption and customers of the brand can be shown personalized (and respectful to user rights) advertisements on the screens including the stream within the scope of the segments identified by the brand.
• the invention is a deduplicated data-triggered advertising system allowing commercial brands to convey advertisements to end users by using anonymized and segmented customer data collected from smart TV, mobile devices and STB user devices, in order to achieve the aforementioned objectives and all other objectives that may be derived from the following detailed description. Accordingly, the system includes;
• At least one advertising platform which collects and deduplicates authorized user data sets over smart TV, mobile devices and STB, defines the target group within the scope of authorized and deduplicated user data collected, and allows commercial brands to convey their advertisements to users over smart TV, mobile devices and STB.
• the invention also includes a deduplicated data-triggered advertising method allowing commercial brands to convey advertisements to end users by using anonymized and segmented customer data collected from smart TV, mobile devices and STB user devices. Accordingly, the method includes the following process steps;
• the STB (Set Top Box) (also called as set-top unit) mentioned is a device used to receive a numerical signal, decode and display it on television screen.
• the signal may be received over a television sign, Internet data or cable (cable TV or telecom line).
• User Agent may be defined as a code string which is hosted by all Internet browsers we use. The web server we attempt to connect by means of this code string learns the browser and operating system we use as in the IP address. User Agents may generally be used by website owners for their efforts to improve their websites.
• HBB TV is the abbreviation for Hybrid Broadcast Broadband Television and it is a new technology connecting television and Internet services.
• HbbTV Hybrid Broadcast Broadband TV
• HbbTV Hybrid Broadcast Broadband TV
• Figure 1 Provides a schematic view of the deduplicated data-triggered advertising system.
• Figure 2 Shows schematic data exchange relationship of smart TV, advertising platform.
• Figure 3 Shows schematic data exchange relationship of TV, advertising platform.
• Figure 4 Provides the schematic flow chart of the process of user agent for smart TV.
• Figure 5 Is a schematic view of the algorithm checking advertisements transmitted from the advertising platform.
• Figure 6 Provides the schematic flow diagram of the display of advertisements on the user device through the advertising platform.
• Figure 7 Shows the algorithm making the advertisement check on the advertisement request from the user device.
• Figure 8 Provides a schematic flow chart of the advertisement display to users through the advertising platform.
• Figure 9 Provides a schematic flow diagram of the process to create HOUSEID value for user devices.
• Figure 1 provides a schematic view of the deduplicated data-triggered advertising system.
• the invention is a deduplicated data-triggered advertising system allowing commercial brands to convey advertisements to end users by using anonymized and segmented customer data collected from smart TV (1 ), mobile devices (5) and STB (3) user devices. Accordingly, the system includes;
• At least one advertising platform (4) which collects and deduplicates authorized user data sets over smart TV (1 ), mobile devices (5) and STB (3), defines the target group within the scope of authorized and deduplicated user data collected, and allows commercial brands to convey their advertisements to users over smart TV (1 ), mobile devices (5) and STB (3).
• the smart TV (1 ), mobile devices (5) and STB (3) devices used by the user on the advertising platform (1 ) system of the invention are deduplicated over the HOUSEID value. Additionally, user-specific advertisements are shown within the scope of authorized data collected through user devices (smart TV (1 ), mobile devices (5) and STB (3)). Since the advertising platform (4) is used by television channels and broadcasters, the system user firms define an advertising platform (4) digital advertisement track specific to the advertising platform (4) through the TV channel. The purpose of this is to prevent any overlap of advertisements shown through the advertising platform (4) with RTUK tracks shown on normal broadcasts or with any other content. In this context, the channel can open the track by entering the beginning and ending time of the track on the advertising platform (4) for the relevant TV channel.
• HOUSEID deduplication is made by processing the HASHIP data received from user devices on the basis of frequently received HASHIP and as a result of this, matching each frequent HASHIP data.
• the user is shown an advertisement if there is an advertisement defined for the user on the defined advertising platform digital advertisement track timing running on the advertising platform (4). Since target group-specific advertisement campaigns created within the scope of data authorized by users are entered herein, the users are only shown relevant advertisements.
• target group-specific advertisement campaigns created within the scope of data authorized by users are entered herein, the users are only shown relevant advertisements.
• On mobile devices (5) side since it is possible to create target groups within the scope of the data collected from users with their consent, it is also possible to show advertisements on smart TV (1 ) and STB (3) according to target group analysis within the scope of mobile device (5) data for users for whom HOUSEID is defined on the advertising platform (4), and the main objective of this invention is to achieve this.
• This method developed allows to deduplicate the data collected from devices of all users with consent and in a matchable way within a single data repository and show customer segments identified from this data to users on relevant screens (smart TV (1 ), STB (3), mobile devices (5)). Additionally, this methodology has made it possible to measure the platforms which are offline and not possible to be measured on digital platforms by brands such as television.
• the advertising platform (4) creates a difference in the sector thanks to its functions such as seeing the number of people viewing the advertisement of the brand shown on television or displaying a different number (n) of advertisement content to a different number (n) of people on the same television channel at the same time or displaying advertisements of a brand, e.g.
• the invention solves one of the current problems of brand and makes it possible for brands to upload authorized and deduplicated customer data they collect to the stream through SHA256 encryption and to show personalized but optimum (i.e., respectful to user rights) advertisements to consumers of the brand on the screens including the stream within the scope of the segments identified by the brand. Time travel on the data platform as another part of the methodology allows to make analyses and modeling according to actual past details as a result of uploading past data and modeling of such data.
• data (collected by consent) modeling is made for a tourism company during the early reservation period in September according to data movements on determined dates at skiing center locations to be identified to target winter vacationers of the previous year, and a winter vacationers segment is created so that the brand can announce its early reservation offer for the coming winter holiday to such people on smart TV (1 ), STB (3), mobile devices (5), etc.
• the users are shown advertisements over the advertising platform (4) as follows. It is checked whether the user device is registered on the advertising platform (4) (1001 ). If the user device is not registered on the advertising platform (4), the user device is defined on the advertising platform (4) (1002). It is checked if there is an advertisement track definition for that moment on the channel where the smart TV (1 ) and/or STB (3) entered the system (1005). If there is a defined advertisement track, the user device is checked if there is an advertisement (1004). If there is an advertisement, the advertising platform (4) transmits an advertisement link to the user device (1006). The relevant advertisement is shown to the user by means of FIBBTV technology on smart TV (1 ) and/or STB (3) (1007).
• HASHID value is created as follows for user devices (smart TV (1 ), STB (3), mobile devices (5)): The HASHIP value frequently receiving signals from the device is found on the HASHIP defined for the user device (smart TV (1 ), STB (3), mobile devices (5)) (1008). User devices are matched over HASHIP values frequently received and a FlouselD value is created on the advertising platform (4).
• Figure 4 gives a schematic view of the process of user agent data for smart TV (1 ) and TV (2) within the advertising platform (4). Accordingly, the user agent data coming to the advertising platform (4) is separated (4001 ). Following the separation process, the brand of smart TV (1 ) and/or TV (2) is determined (4002), the model of smart TV (1 ) and/or TV (2) is determined (4003), the screen size of smart TV (1 ) and/or TV (2) is determined (4004), specifications of smart TV (1 ) and/or TV (2) is determined (4005), PDF of smart TV (1 ) and/or TV (2) is separated (4006), the data obtained is uploaded to the database (4.1 ) (4007), smart TV (1 ) and/or TV (2) is defined (4008), respectively.
• the brand of smart TV (1 ) and/or TV (2) is determined (4002)
• the model of smart TV (1 ) and/or TV (2) is determined (4003)
• the screen size of smart TV (1 ) and/or TV (2) is determined (4004)
• Figure 5 provides a schematic view of the algorithm checking advertisements transmitted from the advertising platform (4). Accordingly, the accuracy of advertisement URL received over the server (6) where the advertisements are uploaded is checked (5001 ) and the advertisement is shown to the user (5002) after the accuracy of the URL is determined.
• Figure 6 provides a schematic flow diagram of the process of sending advertisements to the user device (smart TV (1 ), mobile devices (5), STB (3)) through the advertising platform (4). Accordingly, advertisement slot check is made on the advertising platform (4) (6001 ) and advertisement user check is made after the advertisement slot check is confirmed (6002). Once the slot check and user check are completed successfully, the advertisement is sent to the user through user devices (smart TV (1 ), STB (3)).
• FIG. 7 shows a schematic flow diagram of the algorithm making the advertisement check on the advertisement request from the user device (smart TV (1 ), STB (3)).
• advertising platform (4) ID (RPID) and channel ID (CHID) data are received by the advertisement engine of the advertising platform (4) (7001 ).
• the time of request is determined (7002).
• the channel ID (CHID) on which the request is made it is checked whether there is an advertising platform (4) advertisement track defined on the channel on which the request is made (7003). If there is a defined advertisement track, it is checked whether there is an advertisement for the advertising platform (4) ID (RPID) sent (7004). If here is an advertisement for the advertising platform (4) ID (RPID) sent, campaign details are received from the database (4.1 ) (7005) and the advertisement link (URL) is sent to the user device (7006).

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• Engineering & Computer Science (AREA)
• Business, Economics & Management (AREA)
• Strategic Management (AREA)
• Accounting & Taxation (AREA)
• Development Economics (AREA)
• Finance (AREA)
• Entrepreneurship & Innovation (AREA)
• Marketing (AREA)
• Theoretical Computer Science (AREA)
• Economics (AREA)
• Signal Processing (AREA)
• Physics & Mathematics (AREA)
• General Business, Economics & Management (AREA)
• General Physics & Mathematics (AREA)
• Game Theory and Decision Science (AREA)
• Computer Networks & Wireless Communication (AREA)
• Data Mining & Analysis (AREA)
• Computer Hardware Design (AREA)
• General Engineering & Computer Science (AREA)
• Management, Administration, Business Operations System, And Electronic Commerce (AREA)
• Information Transfer Between Computers (AREA)
• Telephonic Communication Services (AREA)

Applications Claiming Priority (2)

Publications (2)

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Family Applications (1)

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• 2019
  • 2019-03-15 EP EP19795821.8A patent/EP3676975A4/de not_active Withdrawn
  • 2019-03-15 WO PCT/TR2019/050169 patent/WO2019212444A2/en not_active Ceased

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