Classifications

• • G—PHYSICS
  • G06—COMPUTING OR CALCULATING; COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce
  • G06Q30/02—Marketing; Price estimation or determination; Fundraising
  • G06Q30/0241—Advertisements
  • G06Q30/0251—Targeted advertisements
  • G06Q30/0265—Vehicular advertisement
• • G—PHYSICS
  • G06—COMPUTING OR CALCULATING; COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce
  • G06Q30/02—Marketing; Price estimation or determination; Fundraising
  • G06Q30/0241—Advertisements
  • G06Q30/0242—Determining effectiveness of advertisements
• • G—PHYSICS
  • G06—COMPUTING OR CALCULATING; COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce
  • G06Q30/02—Marketing; Price estimation or determination; Fundraising
  • G06Q30/0241—Advertisements
  • G06Q30/0272—Period of advertisement exposure
• • G—PHYSICS
  • G06—COMPUTING OR CALCULATING; COUNTING
  • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
  • G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
  • G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
  • G06V40/16—Human faces, e.g. facial parts, sketches or expressions
  • G06V40/161—Detection; Localisation; Normalisation
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
  • H04N9/00—Details of colour television systems
  • H04N9/12—Picture reproducers
  • H04N9/31—Projection devices for colour picture display, e.g. using electronic spatial light modulators [ESLM]
  • H04N9/3179—Video signal processing therefor
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
  • H04N9/00—Details of colour television systems
  • H04N9/12—Picture reproducers
  • H04N9/31—Projection devices for colour picture display, e.g. using electronic spatial light modulators [ESLM]
  • H04N9/3191—Testing thereof
  • H04N9/3194—Testing thereof including sensor feedback
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
  • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
  • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
  • H04N21/41—Structure of client; Structure of client peripherals
  • H04N21/4104—Peripherals receiving signals from specially adapted client devices
  • H04N21/4122—Peripherals receiving signals from specially adapted client devices additional display device, e.g. video projector
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04W—WIRELESS COMMUNICATION NETWORKS
  • H04W84/00—Network topologies
  • H04W84/02—Hierarchically pre-organised networks, e.g. paging networks, cellular networks, WLAN [Wireless Local Area Network] or WLL [Wireless Local Loop]
  • H04W84/10—Small scale networks; Flat hierarchical networks
  • H04W84/12—WLAN [Wireless Local Area Networks]

Definitions

• This invention generally relates to portable media platforms and, more particularly, to systems and methods for tracking the presentation of media presented on portable billboards.
• Another measurement is actual enablement, meaning the times and duration that the media is actually seen by the pubhc.
• the entities owning or managing the portable billboards are rewarded based upon these efficacy measurements.
• the billboards may act as an advertising platform that seeks to expand and capture market share the outdoor advertising market segment by directing the selective deployment of media and WLAN/WPAN services to preferred target locations.
• the system may transmit the following information: (i) a unique identifier for the device in use (for example, radio-frequency identification), (ii) the time, date, duration, and location (using global positioning satelhte (GPS) or cellular triangulation systems), (iii) an indication that the media projection subsystem has been deployed, and (iv) an indication that the WLAN/WPAN access point is in use.
• a unique identifier for the device in use for example, radio-frequency identification
• the time, date, duration, and location using global positioning satelhte (GPS) or cellular triangulation systems
• GPS global positioning satelhte
• cellular triangulation systems cellular triangulation systems
• a verifier receives the enablement signal, the identification code, and the geographic location, and supplies verification information responsive to the enablement signal, the identification code, and the geographic location. The verifier also supplies an indication that the media has been projected from a stationary location for a predetermined minimum duration of time.
• a communications subsystem receives verification information and either stores the information for subsequent downloads, or transmits the information to a central controlling server.
• a targeting subsystem permits an entity to select a target stationary location from a plurality of value weighted target stationary locations.
• the communications subsystem receives media uploads from the server, which are provided to the media projection subsystem for presentation.
• a camera supplies images of the geographic location proximate to the media projection subsystem.
• a monitoring subsystem may measure public exposure to projected media and a handicap subsystem may offset a media value associated with the enablement of the media projection subsystem, calculated in response to the exposure measurements.
• the monitoring subsystem may include a camera and a facial direction detection subsystem that accepts images from a camera, selects faces from camera images, and measures the duration of time the faces are directed towards the media projection subsystem.
• the system may further include a publically accessible access point, configured for attachment to the media projection subsystem, such as a WLAN, e.g., a WiFi hotspot, a WPAN, e.g., Bluetooth AP, or both a WLAN and WPAN access point.
• a WLAN e.g., a WiFi hotspot
• WPAN e.g., Bluetooth AP
• the system may include a communication gauge to measure communication subsystem communication statistics, and the above-mentioned handicap subsystem may offset a communication value associated with the access point in response to the communication statistics.
• the system may include a plurality of portable media projection subsystems, so that the combination of media projection subsystems supplies a coordinated mobile media integrated display, with a first portion of the coordinated media being hnked to a second portion of the coordinated media.
• at least one of the media projection subsystems is mounted on a ground-based, water-based, or airborne mobile platform.
• Figs. 1A through ID are diagrams depicting a portable billboard system.
• Fig. 2 is a schematic block diagram depicting a portable access point system.
• Fig. 3 is a schematic block diagram of the server depicted in Figs. 1A and 2.
• Fig. 5 is a flowchart illustrating a portable billboard method.
• Fig. 6 is a flowchart illustrating a method for supplying a portable access point.
• Fig. 9 is a drawing depicting a portable billboard media projection subsystem enabled as a holographic image on the roof of a building.
• Fig. 11 is a drawing depicting a portable billboard media projection subsystem enabled as an imaging projector.
• Fig. 12 is a drawing depicting a “bird’s nest” drone recharging station.
• Figs. 1A through ID are diagrams depicting a portable billboard system.
• the term “portable” may be inferred to mean that the system is light enough so that it can be manipulated by one or two persons. It should also be understood that the term means that the system is not necessarily a fixed permanent fixture wherever currently mounted. However, there is nothing that prevents the system from being permanently or semi-permanently mounted. The term “portable” may also be interpreted to mean that the billboard is not mounted in a predetermined location.
• the system 100 comprises a media projection subsystem 102, which may be selectively engaged, and which supplies an enablement signal on bus line 104 when enabled.
• the system may be understood to comprise a chassis, with the media projection subsystem embedded in the chassis.
• the media projection subsystem 102 has an interface, represented by reference designator 106, to project a form of media 108.
• Some examples of the media projection subsystem 102 include an image projector, a retractable screen, a liquid crystal display (LCD) or light emitted diode (LED) TV monitor type display, a wallscape, holographic display, switchable glass display (such as made by Gauzy), and combinations thereof.
• a screen deployment mechanism may wrap and unwrap a flexible screen material around a roller.
• the media projection subsystem 102 is not limited to any particular type of screen material or deployment means.
• the media projection subsystem 102 may be selectively engageable to project an image onto the deployed viewing screen.
• the media projection subsystem 102 may also broadcast audio messages, or a combination for audio and visual messages.
• the media projection subsystem 102 may be an image projector enabled as a liquid crystal (LC) or LED display similar to a home theater type video projector. Alternatively, high performance (e.g., mercury arc or xenon arc) lamps, cathode ray tube (CRT), digital light processing (DLP), plasma, silicon X-tal reflective display (SXRD), or red- green-blue (RGB) lasers may be used.
• the media projection subsystem 102 may also be a persistent image fan or an electroluminescent (EL) display. In other words, the media projection subsystem 102 may be a 2- dimensional or 3-dimensional image, which may or may not be transitory. Transitory images include a series of still images, videos, or combinations thereof.
• the media projection subsystem 102 may also include an internal battery and/or cables for attachment to an external power source.
• the media projection subsystem 102 typically includes miscellaneous electronic circuitry required to support the major components described below, as would well understood in the art.
• the media projection subsystem 102, or media projection subsystem chassis may include components for attachment to a wall, window, or balcony, or a stand for mounting on a sidewalk or lawn.
• the system 100 further comprises a location subsystem 110 having an output on line 104 to supply a geographic location of the media projection subsystem.
• Some examples of a Long Range Wireless system include Digital Enhanced Cordless Telecommunications (DECT), Evolution -data Optimized (EVDO), General Packet Radio Service (GPRS), High Speed Packet Access (HSPA), IEEE 802.20 (iBurst), Multichannel Multipoint Distribution Service (MMDS), Muni WiFi, commercial satelhte, and IEEE 802.16 Worldwide Interoperability for Microwave Access (WiMAX (WiBro)).
• the communication subsystem may store verification information and other communication messages in the system local memory 114 as data 124, which may be periodically downloaded using a wireless or hardwire connection.
• the system 100 is not limited to any particular type of communication subsystem.
• the communications subsystem 120 receives media uploads from the server 118, which it provides to the media projection subsystem 102, via hne 104, for presentation.
• the entities receiving rewards may include the entity managing the media projection subsystem, an entity managing the server, an entity owning the property upon which the media projection subsystem is located, or combinations of the above-mentioned entities.
• the rewards subsystem 128 is typically enabled as software application stored in server memory 116, and includes a sequence of processor executable steps. Alternatively as shown in phantom, the rewards subsystem may be stored in local memory 114.
• a “publically accessible” AP is an AP that can be accessed by the general public without a password or similar security measures, or where the password is publically distributed.
• a publically accessible AP is the WiFi hotspot service provided by a typical Starbucks coffee shop.
• the password may be printed on the mobile platform, displayed by the media projection subsystem, or made available through a media projection phone application or website.
• a communication gauge 134 has an output on line 104 to supply a measurement of communication subsystem communication statistics.
• components of the communication gauge may be enabled at least partially as a software application stored in either local memory or the server memory.
• a handicap subsystem 136 has an interface to offset a communication value associated with the access point 130, or with communications subsystem 120, in response to the communication statistics.
• the handicap subsystem 136 is enabled as a software application stored in either local memory 114 (as shown in phantom) or server memory 116.
• the rewards apphcation 128 may provide a reward to an entity in response to the communication value offset by the communication statistics.
• the reward may be calculated in combination with the value of the target location, efficacy, and presentation times and durations.
• One link is between the AP enabled media projection subsystem 102 and the central controller server 118, via communications subsystem 120. This hnkage, and thus the communication statistics, should remain relatively consistent as long as the media projection subsystem remains stationary in one particular location.
• the other linkage is between the AP 130 and user devices 138, such as smartphones, laptops, and personal communication devices. These communication statistics are more likely to vary in that users may only be connected to the AP 130 for short periods of time, and the users may be changing their locations while they are connected.
• the system may further comprise a monitoring subsystem 142 having an interface represented by reference designator 144 to measure public exposure to projected media and an output on line 104 to supply exposure measurements.
• the monitoring subsystem 142 may be enabled through the use of a component such as a camera, sonar, LIDAR, a photodetector ranging subsystem, and combinations thereof. Typically, these components are mounted with media projection subsystem 102 or the media projection subsystem chassis.
• Other exposure factors may include ambient light, the angle of the sun (making the display hard to read), or traffic. For example, if traffic is stopped with a car blocking the media projection subsystem display, that might be considered an exposure degradation. Further, if traffic is going by faster that a predetermined hmit, that might also be considered an exposure degradation. Weather and traffic related data may also be obtained from external monitoring systems, conventional Internet websites, or conventional mobile phone applications.
• a facial direction detection subsystem 146 has an interface to accept images from the camera 138, and is able to select faces from camera images and measure the duration of time the faces are directed to the media projection subsystem. This “face-time” measurement is another means of measuring media exposure.
• the facial direction detection subsystem 146 may be enabled as a software application stored in server memory 116, with processor executable steps for measuring face direction duration. Less likely due to memory and processor constraints, the facial direction detection application may be embedded in local memory 114, as shown in phantom.
• the system may further comprise a media projection subsystem 102c mounted on a mobile platform such as a ground-based (e.g., automobile) or water-based (e.g., boat) mobile platform, or as shown, an airborne (e.g., drone) mobile platform 156.
• a media projection subsystem 102c mounted on a mobile platform such as a ground-based (e.g., automobile) or water-based (e.g., boat) mobile platform, or as shown, an airborne (e.g., drone) mobile platform 156.
• media projection subsystems 102a and 102c also form the coordinated media integrated display.
• Fig. 2 is a schematic block diagram depicting a portable access point system.
• the system 200 comprises a publically accessible access point 130, which may be selectively engaged.
• the AP 130 may be a WLAN (e.g., WiFi hotspot)), a WPAN (e.g., Bluetooth), or both a WLAN and WPAN access point.
• the AP 130 has an interface on line 104 to supply an enablement signal in response to being enabled.
• a location device 120 supplies the AP geographic location on hne 104.
• a verifier 112 has an interface on line 104 to receive the enablement signal, the identification code, the geographic location, and to supply verification information including an identification code, the enablement signal, the geographic location, in response to the AP being enabled in a stationary location for a predetermined minimum duration of time.
• a communications subsystem 120 has an interface on line 104 to receive verification information and an interface connected to antenna 122 to communicate the verification information. In some aspects, the communications subsystem 120 also transceives AP communications with a central control server 118.
• a targeting subsystem 126 permits an entity to select a target stationary location from a plurality of value weighted target stationary locations.
• a rewards subsystem 128 may provide a reward to an entity in response to the selected stationary location. As shown, the rewards subsystem 128 and targeting subsystem 126 are enabled as software applications in server memory 116. Alternatively but not shown, the targeting and rewards subsystems may be stored in local memory 114.
• the client goals and targeting may be responsive to factors such as location, local demographics, traffic, population density, length of deployment, and combinations thereof.
• An operating system 154 works in cooperation with the processor 152 to enable software applications in memory 116 and to process information to-and-from communications device 302.
• the access point 130 and communications subsystem 120 can be used to support a type of data mapping.
• the access point is publically accessible to user devices 138 that include smartphones, personal devices, or generally any type of computing device.
• the user devices 138 are enabled for WiFi and Bluetooth communications. If left enabled, as is the typical case for many users, the user device is able to interact with a nearby access point even if a communication data link is not estabhshed.
• the term data mapping includes the collection of data from the user devices 138.
• Fig. 4 is a plan view of geographic regions cross-referenced to the weighted value of various stationary positions. As shown, regions along Main Street have a value of 1, the highest rated value. The regions along Broadway have a value of 2. The regions along Oak have a value of 3. The region along Elm near Main Street have a value of 3, which decreases to a value of 4 near Sinclair Street, and the regions along Sinclair Street have a value of 5.
• the systems described above can be adapted for use in a model where an advertiser or commercial entity pays for service based upon performance.
• an advertising (server) client may contract with a system provider stipulating a target market and deployment hours/rate.
• the system provider (intermediary organization) determines geo-fenced locations that meet or exceed the advertiser’s target market based on location, demographics, traffic, population density, and other variables.
• Platform deployment time, location, quality code, and user information are recorded by the server.
• a system provider algorithm determines platform performance based on length of deployment, contracted rate, maintenance cost reimbursement, and location quahty code.
• the systems described above support a targeted location system, where the portable billboard or access point may be selectively deployed.
• an organization or associated user In cooperation with the deployment of the display and/or access point, an organization or associated user is directed to preferred locations. For example, the deployment of the sign along a busy urban thoroughfare is likely to have a greater value than deployment on a suburban side- street. Other factors that may be used to calculate target value may include the time of day and the length of deployment. Thus, some key features to the system are determining that the display and/or access point have actually been deployed, and once deployed, the location of the system.
• Fig. 5 is a flowchart illustrating a portable billboard method. Although the method is depicted as a sequence of numbered steps for clarity, the numbering does not necessarily dictate the order of the steps. It should be understood that some of these steps may be skipped, performed in parallel, or performed without the requirement of maintaining a strict order of sequence.
• the method steps are supported by the above system descriptions and, generally, the method follows the numeric order of the depicted steps. The method starts at Step 500.
• Step 502 provides a portable media projection subsystem capable of being stationarily mounted.
• an identifier is associated with the media projection subsystem and/or a first entity.
• an entity selects a target stationary location from a plurality of value weighted target stationary locations.
• an entity managing the billboard or mounting the billboard selects the location.
• the portable media projection subsystem is mounted in the selected stationary location.
• Step 508 selectively enables the media projection subsystem.
• Step 507 receives media uploads from a server and in Step 508 the media projection subsystem projects the media uploads.

Landscapes

• Engineering & Computer Science (AREA)
• Business, Economics & Management (AREA)
• Strategic Management (AREA)
• Accounting & Taxation (AREA)
• Development Economics (AREA)
• Finance (AREA)
• Multimedia (AREA)
• Signal Processing (AREA)
• General Physics & Mathematics (AREA)
• Theoretical Computer Science (AREA)
• Physics & Mathematics (AREA)
• Game Theory and Decision Science (AREA)
• General Business, Economics & Management (AREA)
• Marketing (AREA)
• Economics (AREA)
• Entrepreneurship & Innovation (AREA)
• Health & Medical Sciences (AREA)
• General Health & Medical Sciences (AREA)
• Oral & Maxillofacial Surgery (AREA)
• Human Computer Interaction (AREA)
• Computer Networks & Wireless Communication (AREA)
• Mobile Radio Communication Systems (AREA)

Applications Claiming Priority (3)

Publications (2)

Family

ID=83640577

Family Applications (1)

Country Status (4)

Family Cites Families (10)

• 2022
  • 2022-03-21 EP EP22719769.6A patent/EP4100907A4/de active Pending
  • 2022-03-21 JP JP2023562805A patent/JP7709228B2/ja active Active
  • 2022-03-21 WO PCT/US2022/021101 patent/WO2022220994A1/en not_active Ceased
  • 2022-03-21 KR KR1020237039194A patent/KR20230170751A/ko active Pending

Also Published As

Similar Documents

Legal Events