EP4305577A4 - System und verfahren zur bereitstellung einer personenbasierten publikumsplanung - Google Patents

System und verfahren zur bereitstellung einer personenbasierten publikumsplanung Download PDF

Info

Publication number: EP4305577A4
Authority: EP; European Patent Office
Prior art keywords: planning; based audience; providing person; audience; person
Prior art date: 2021-03-12
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.): Pending

Application number

EP22768129.3A

Other languages

English (en)

French (fr)

Other versions

EP4305577A1 (de

Inventor

Peter RANDAZZO

John Gajewski

John Lee

Nicholas ILLOBRE

Dionisio ESPINAL

Matthew Schultz

Michael Joyce

David YONCHAK

Kelly LEGER

Gerald BAVARO

Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)

Merkle Inc

Original Assignee

Merkle Inc

Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)

2021-03-12

Filing date

2022-03-11

Publication date

2024-11-13

2021-03-12 Priority claimed from US17/200,556 external-priority patent/US11783373B2/en

2022-03-11 Application filed by Merkle Inc filed Critical Merkle Inc

2024-01-17 Publication of EP4305577A1 publication Critical patent/EP4305577A1/de

2024-11-13 Publication of EP4305577A4 publication Critical patent/EP4305577A4/de

Status Pending legal-status Critical Current

Links

Classifications

- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/23—Updating
- G06F16/2358—Change logging, detection, and notification
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0243—Comparative campaigns
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0244—Optimization
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0246—Traffic
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement

Landscapes

Business, Economics & Management (AREA)
Engineering & Computer Science (AREA)
Strategic Management (AREA)
Accounting & Taxation (AREA)
Development Economics (AREA)
Finance (AREA)
Theoretical Computer Science (AREA)
Physics & Mathematics (AREA)
General Physics & Mathematics (AREA)
Economics (AREA)
Marketing (AREA)
Game Theory and Decision Science (AREA)
General Business, Economics & Management (AREA)
Entrepreneurship & Innovation (AREA)
Data Mining & Analysis (AREA)
Databases & Information Systems (AREA)
General Engineering & Computer Science (AREA)
Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Information Transfer Between Computers (AREA)
Traffic Control Systems (AREA)

EP22768129.3A 2021-03-12 2022-03-11 System und verfahren zur bereitstellung einer personenbasierten publikumsplanung Pending EP4305577A4 (de)

Applications Claiming Priority (2)

Application Number	Priority Date	Filing Date	Title
US17/200,556 US11783373B2 (en)	2016-10-17	2021-03-12	System and method for providing people-based audience planning
PCT/US2022/020035 WO2022192727A1 (en)	2021-03-12	2022-03-11	System and method for providing people-based audience planning

Publications (2)

Publication Number	Publication Date
EP4305577A1 EP4305577A1 (de)	2024-01-17
EP4305577A4 true EP4305577A4 (de)	2024-11-13

Family

ID=76546397

Family Applications (1)

Application Number	Title	Priority Date	Filing Date
EP22768129.3A Pending EP4305577A4 (de)	2021-03-12	2022-03-11	System und verfahren zur bereitstellung einer personenbasierten publikumsplanung

Country Status (7)

Country	Link
EP (1)	EP4305577A4 (de)
JP (2)	JP7802818B2 (de)
CN (1)	CN117677961A (de)
AU (2)	AU2022234435A1 (de)
CA (2)	CA3297425A1 (de)
MX (1)	MX2023010708A (de)
WO (1)	WO2022192727A1 (de)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number	Priority date	Publication date	Assignee	Title
US20250156900A1 (en) *	2023-11-10	2025-05-15	Pelatro Pte. Ltd.	System And Method For The Quantitative Measurement and Reduction Of Marketing Entropy Using Geometric Methods And Heuristics

Citations (2)

* Cited by examiner, † Cited by third party
Publication number	Priority date	Publication date	Assignee	Title
US20140279045A1 (en) *	2013-03-15	2014-09-18	Turn Inc.	Cross-domain id synchronization in online advertisement
US20190114674A1 (en) *	2016-10-17	2019-04-18	Merkle, Inc.	System and method for providing people-based audience planning

Family Cites Families (12)

* Cited by examiner, † Cited by third party
Publication number	Priority date	Publication date	Assignee	Title
US7769630B2 (en) *	1999-06-23	2010-08-03	Signature Systems Llc	Method and system for issuing, aggregating and redeeming rewards based on merchant transactions
DE10036421A1 (de) *	2000-07-26	2002-02-07	Olaf Wesler	Verfahren zur einhändigen Texteingabe in tastaturlose Mobilgeräte
US7398225B2 (en) *	2001-03-29	2008-07-08	American Express Travel Related Services Company, Inc.	System and method for networked loyalty program
US7318049B2 (en) *	2000-11-17	2008-01-08	Gregory Fx Iannacci	System and method for an automated benefit recognition, acquisition, value exchange, and transaction settlement system using multivariable linear and nonlinear modeling
US7437295B2 (en) *	2001-04-27	2008-10-14	Accenture Llp	Natural language processing for a location-based services system
US7698183B2 (en) *	2003-06-18	2010-04-13	Utbk, Inc.	Method and apparatus for prioritizing a listing of information providers
WO2015141931A1 (ko) *	2014-03-19	2015-09-24	에스케이플래닛 주식회사	광고 제공 장치 및 방법
US20170148051A1 (en) *	2015-11-19	2017-05-25	Groupm Worldwide Llc	Systems and methods for one-to-one advertising management
JP6397098B1 (ja) *	2017-09-01	2018-09-26	ヤフー株式会社	情報処理装置、情報処理方法、および情報処理プログラム
JP6590880B2 (ja) *	2017-09-01	2019-10-16	ヤフー株式会社	抽出装置、抽出方法及び抽出プログラム
CN111429163B (zh) *	2019-01-10	2023-08-15	百度在线网络技术（北京）有限公司	户外广告投放资源的推荐方法、装置及计算机设备
CN111784380B (zh) *	2020-06-05	2024-05-24	北京沃东天骏信息技术有限公司	广告投放归因方法和装置

2022
- 2022-03-11 JP JP2023555466A patent/JP7802818B2/ja active Active
- 2022-03-11 AU AU2022234435A patent/AU2022234435A1/en not_active Abandoned
- 2022-03-11 CA CA3297425A patent/CA3297425A1/en active Pending
- 2022-03-11 MX MX2023010708A patent/MX2023010708A/es unknown
- 2022-03-11 EP EP22768129.3A patent/EP4305577A4/de active Pending
- 2022-03-11 CA CA3213394A patent/CA3213394C/en active Active
- 2022-03-11 WO PCT/US2022/020035 patent/WO2022192727A1/en not_active Ceased
- 2022-03-11 CN CN202280021003.6A patent/CN117677961A/zh active Pending
2026
- 2026-01-07 JP JP2026001414A patent/JP2026062965A/ja active Pending
- 2026-03-10 AU AU2026201798A patent/AU2026201798A1/en active Pending

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number	Priority date	Publication date	Assignee	Title
US20140279045A1 (en) *	2013-03-15	2014-09-18	Turn Inc.	Cross-domain id synchronization in online advertisement
US20190114674A1 (en) *	2016-10-17	2019-04-18	Merkle, Inc.	System and method for providing people-based audience planning

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of WO2022192727A1 *

Also Published As

Publication number	Publication date
JP2024519254A (ja)	2024-05-10
CA3213394A1 (en)	2022-09-15
WO2022192727A1 (en)	2022-09-15
AU2026201798A1 (en)	2026-04-02
JP2026062965A (ja)	2026-04-10
EP4305577A1 (de)	2024-01-17
MX2023010708A (es)	2024-02-06
BR112023018409A2 (pt)	2024-02-15
JP7802818B2 (ja)	2026-01-20
CA3297425A1 (en)	2026-03-02
AU2022234435A1 (en)	2023-09-28
CA3213394C (en)	2026-02-24
CN117677961A (zh)	2024-03-08

Legal Events

Date	Code	Title	Description
2022-09-16	STAA	Information on the status of an ep patent application or granted ep patent	Free format text: STATUS: THE INTERNATIONAL PUBLICATION HAS BEEN MADE
2023-12-15	PUAI	Public reference made under article 153(3) epc to a published international application that has entered the european phase	Free format text: ORIGINAL CODE: 0009012
2023-12-15	STAA	Information on the status of an ep patent application or granted ep patent	Free format text: STATUS: REQUEST FOR EXAMINATION WAS MADE
2024-01-17	17P	Request for examination filed	Effective date: 20230831
2024-01-17	AK	Designated contracting states	Kind code of ref document: A1 Designated state(s): AL AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HR HU IE IS IT LI LT LU LV MC MK MT NL NO PL PT RO RS SE SI SK SM TR
2024-03-06	RAP1	Party data changed (applicant data changed or rights of an application transferred)	Owner name: MERKLE, INC.
2024-06-19	DAV	Request for validation of the european patent (deleted)
2024-06-19	DAX	Request for extension of the european patent (deleted)
2024-10-04	REG	Reference to a national code	Ref country code: DE Ref legal event code: R079 Free format text: PREVIOUS MAIN CLASS: G06Q0030020000 Ipc: G06Q0030024100
2024-11-13	A4	Supplementary search report drawn up and despatched	Effective date: 20241010
2024-11-13	RIC1	Information provided on ipc code assigned before grant	Ipc: G06Q 30/0251 20230101ALI20241004BHEP Ipc: G06Q 30/0242 20230101ALI20241004BHEP Ipc: G06F 16/23 20190101ALI20241004BHEP Ipc: G06Q 30/02 20230101ALI20241004BHEP Ipc: G06Q 30/0241 20230101AFI20241004BHEP

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