ES1057590U

ES1057590U - Advertising panel (Machine-translation by Google Translate, not legally binding)

Info

Publication number: ES1057590U
Application number: ES200400821U
Authority: ES
Inventors: Lucio Villalba Parages
Original assignee: Individual
Current assignee: Individual
Priority date: 2004-04-02
Filing date: 2004-04-02
Publication date: 2004-09-01
Anticipated expiration: 2014-04-02
Also published as: ES1057590Y

Abstract

Advertising panel (1) with a front part for displaying images or other information, characterized in that it comprises two or more adjacent prismatic elements (2) aligned on said front part whose edges (3, 4) perpendicular to the direction of alignment they are located at different depths in an alternative way, thus forming recesses (5) and projections (6) that alternate, the recesses (5) being of greater height than the projections (6). (Machine-translation by Google Translate, not legally binding)

Description

Panel publicitario.Advertising panel

La presente invención se refiere a un panel publicitario de los que pueden exhibir imágenes y texto.The present invention relates to a panel advertising of those who can display images and text.

Se conocen de la técnica anterior numerosos paneles y soportes publicitarios que muestran la información de diferentes maneras. Algunos de ellos pueden presentar figuras en relieve que den mayor realismo a sus imágenes.Numerous prior art are known advertising panels and stands that show the information of different ways. Some of them may present figures in highlight that give more realism to your images.

También hay algunas propuestas, como el Modelo de Utilidad español 226.567, referido a un panel publicitario con movimiento simulado, en las que se simula el movimiento de figuras al recibir una luz de un foco ante el que se dispone un disco giratorio con material polarizador. Otros sistemas aprovechan el efecto estroboscópico, consistente en que el ojo humano, al recibir una serie de impulsos luminosos a un ritmo rápido de sucesión, los percibe superpuestos como si formaran parte de un movimiento. Otros sistemas presentan directamente en el propio panel elementos móviles.There are also some proposals, such as the Model Spanish utility 226,567, referred to an advertising panel with simulated movement, in which the movement of figures is simulated upon receiving a light from a spotlight before which a disk is arranged rotating with polarizing material. Other systems take advantage of the strobe effect, consisting of the human eye receiving a series of light pulses at a rapid rate of succession, the perceive overlays as if they were part of a movement. Others systems present elements directly on the panel itself mobile phones

Todos estos sistemas resultan atractivos al público pero presentan cierta complejidad en su ejecución.All these systems are attractive to public but have some complexity in its execution.

El objeto de la presente invención es proporcionar un panel publicitario que logre de manera sencilla atraer más la atención del público que los paneles convencionales de la técnica anterior.The object of the present invention is provide an advertising panel that achieves in a simple way attract more public attention than conventional panels of the prior art.

La invención se refiere a un panel publicitario que comprende dos o más elementos prismáticos adyacentes alineados sobre dicha parte frontal cuyas aristas perpendiculares a la dirección de alineamiento son de diferente altura y se encuentran situadas a diferente profundidad de manera alternativa, formando así huecos y salientes que se alternan con diferentes alturas.The invention relates to an advertising panel comprising two or more adjacent prismatic elements aligned on said front part whose edges perpendicular to the alignment direction are of different height and meet located at different depths alternately, forming thus hollows and projections that alternate with different heights.

La existencia de dichos elementos prismáticos adyacentes produce una sensación visual engañosa, ya que a cierta distancia los salientes (de menor altura) dan la impresión de estar a mayor profundidad que los entrantes (de mayor altura), que parecen estar en primer plano. Esa disposición, unida a la decoración con imágenes en perspectiva inversa (es decir, situando más próximas a los salientes las partes que en la perspectiva aparecen más lejanas y, por tanto, más pequeñas), aumenta la sensación visual engañosa, incluso se produce un efecto de movimiento de las imágenes representadas en las superficies al variar el observador su posición con respecto al panel. Ello consigue atraer de manera muy efectiva y simple la atención del viandante que pasea por delante del panel, sin necesidad de que se mueva nada en el propio panel.The existence of such prismatic elements adjacent produces a deceptive visual sensation, since to certain distance overhangs (smaller) give the impression of being deeper than the starters (of greater height), which They seem to be in the foreground. That provision, together with the decoration with inverse perspective images (that is, placing closer to the outgoing parts than in the perspective appear farther and, therefore, smaller), increases the deceptive visual sensation, even an effect of movement of images represented on surfaces at vary the observer's position with respect to the panel. It manages to attract very effectively and simply the attention of pedestrian walking in front of the panel, without needing to Move anything on the panel itself.

Otras características y ventajas de la presente invención se obtendrán a partir de la descripción detallada que se realiza a continuación haciendo referencia a los dibujos que se acompañan, en los cuales:Other features and advantages of this invention will be obtained from the detailed description that is performed below referring to the drawings that are accompany, in which:

La figura 1 muestra una vista en perspectiva de un panel según una realización preferida de la presente invención.Figure 1 shows a perspective view of a panel according to a preferred embodiment of the present invention.

La figura 2 muestra una sección transversal del panel de la figura 1.Figure 2 shows a cross section of the panel of figure 1.

La figura 3 muestra una vista superior del panel de la presente invención.Figure 3 shows a top view of the panel of the present invention.

La figura 4 muestra una vista frontal del panel de la presente invención, con imágenes en perspectiva inversa sobre él.Figure 4 shows a front view of the panel of the present invention, with reverse perspective images about him.

La figura 5 muestra una vista lateral del panel de la presente invención.Figure 5 shows a side view of the panel of the present invention.

La figura 6 muestra una vista inferior del panel de la presente invención.Figure 6 shows a bottom view of the panel of the present invention.

En la figura 1 se representa en perspectiva el panel 1 publicitario, que comprende varios elementos 2 prismáticos adyacentes que se encuentran alineados y presentan aristas verticales 3, 4, siendo las aristas entrantes 3 de mayor altura que las aristas salientes 4. Los entrantes 5 así formados son de mayor altura que los salientes 6, y ambos se van alternando sucesivamente. El panel 1 representado muestra asimismo una superficie 7 superior inclinada y una superficie 8 inferior asimismo inclinada, ambas convergentes hacia la parte central del panel 1, en cuya intersección forman una línea quebrada. También aparecen elementos 10 prismáticos laterales cuyas respectivas aristas 13 exteriores se encuentran sobre la superficie posterior 11, penetrando a mayor profundidad que la parte central del panel 1. Unas superficies 9 poligonales (en este caso, rectangulares) se sitúan entre algunos de los elementos 2 prismáticos.Figure 1 shows in perspective the advertising panel 1, comprising several binoculars 2 elements adjacent that are aligned and have edges vertical 3, 4, the incoming edges 3 being higher than the outgoing edges 4. The incoming 5 formed in this way are larger height than the projections 6, and both alternate successively. The panel 1 shown also shows a inclined upper surface 7 and lower surface 8 also inclined, both converging towards the central part of the panel 1, at whose intersection they form a broken line. Too 10 side prismatic elements appear whose respective outer edges 13 lie on the back surface 11, penetrating deeper than the central part of the panel 1. Polygonal surfaces 9 (in this case, rectangular) are they place between some of the elements 2 binoculars.

La figura 2 muestra una sección transversal del panel de la figura 1 con los elementos mencionados anteriormente y el contorno correspondiente a la superficie 11 posterior.Figure 2 shows a cross section of the panel of figure 1 with the elements mentioned above and the contour corresponding to the rear surface 11.

En las figuras 3, 4, 5 y 6 se representan cuatro vistas del panel 1 de la invención; la vista frontal (correspondiente a la figura 4) muestra sobre las superficies exteriores de uno de sus elementos 2 prismáticos una imagen 12 en perspectiva inversa, a modo de ejemplo.In figures 3, 4, 5 and 6 four are represented views of panel 1 of the invention; front view (corresponding to figure 4) shows on surfaces exteriors of one of its elements 2 binoculars an image 12 in reverse perspective, by way of example.

Los elementos 2 prismáticos pueden ser de sección transversal triangular (como se observa, por ejemplo, en la figura 2), siendo variables sus ángulos.The prismatic elements 2 can be sectional triangular transverse (as seen, for example, in the figure 2), their angles being variable.

La parte frontal del panel 1 puede presentar también superficies poligonales 9 (preferentemente cuadradas o rectangulares) en las que también se incluyen imágenes o información o superficies de otro tipo (por ejemplo, circulares).The front of panel 1 may have also polygonal surfaces 9 (preferably square or rectangular) which also include images or other information or surfaces (for example, circular).

En las figuras se observa también que el panel 1 puede comprender al menos un elemento prismático 10 lateral que presenta su arista exterior 13 sobre la superficie posterior 11.The figures also show that panel 1 it can comprise at least one lateral prismatic element 10 that presents its outer edge 13 on the back surface eleven.

En la figuras 1 y 4 puede observarse que los salientes 6 (de menor altura) dan la impresión de estar a mayor profundidad que los entrantes 5 (de mayor altura), que parecen estar en primer plano. Las imágenes 12 en perspectiva inversa que aparecen sobre las superficies entrantes y salientes de uno de los elementos 2 prismáticos del panel 1 de la figura 4 aumentan dicha impresión, produciendo así efecto de movimiento.In figures 1 and 4 it can be seen that the 6 projections (smaller) give the impression of being larger depth than the incoming 5 (of greater height), which seem be in the foreground The images 12 in reverse perspective that appear on the incoming and outgoing surfaces of one of the prismatic elements 2 of panel 1 of figure 4 increase said printing, thus producing movement effect.

También está previsto que el panel pueda disponer de medios de iluminación interior que permitan llamar más la atención al público.It is also planned that the panel can arrange of interior lighting means that allow to call more the Public attention.

Una de las principales aplicaciones de este panel es su utilización sobre soportes publicitarios, en especial vallas publicitarias de las existentes en vías públicas o en recintos cerrados.One of the main applications of this panel is its use on advertising media, especially fences advertising of the existing ones in public roads or in enclosures closed.

La superficie posterior 11 puede ser plana e incluir medios para que el panel 1 pueda ser colgado sobre la superficie de apoyo del soporte.The rear surface 11 can be flat and include means for panel 1 to be hung over the support surface of the support.

Aunque se ha descrito y representado una realización del invento, es evidente que pueden introducirse en ella modificaciones comprendidas dentro del alcance del mismo, no debiendo considerarse limitado éste a dicha realización, sino únicamente al contenido de las reivindicaciones siguientes.Although it has been described and represented a embodiment of the invention, it is evident that they can be introduced into her modifications within the scope of the same, no this should be considered limited to said realization, but only to the content of the following claims.

Claims

1. Advertising panel (1) with a front part to display images or other information, characterized in that it comprises two or more adjacent prismatic elements (2) aligned on said front part whose edges (3, 4) perpendicular to the alignment direction they are located at different depths in an alternative way, thus forming recesses (5) and projections (6) that alternate, being the recesses (5) of greater height than the projections (6).

2. Advertising panel (1) according to claim 1, characterized in that said prismatic elements (2) are triangular in cross-section.

3. Advertising panel (1) according to any of the preceding claims, characterized in that it has an inclined upper surface (7) and a lower surface (8) whose connecting edges with the central prismatic elements (2) form broken lines.

4. Advertising panel (1) according to any of the preceding claims, characterized in that it also comprises in its front part one or more polygonal surfaces (9).

5. Advertising panel (1) according to claim 4, characterized in that it comprises in its front part one or more square surfaces.

6. Advertising panel (1) according to claim 4, characterized in that it comprises in its front part one or more rectangular surfaces.

7. Advertising panel (1) according to any of the preceding claims, characterized in that it also comprises circular surfaces on its front.

8. Advertising panel (1) according to any of the preceding claims, characterized in that it comprises at least one lateral prismatic element (10) having its outer edge (13) on the rear surface (11).

9. Advertising panel (1) according to any of the preceding claims, characterized in that its rear surface (11) is flat.

10. Advertising panel (1) according to any of the preceding claims, characterized in that it comprises interior lighting means.

11. Advertising panel (1) according to any of the preceding claims, characterized in that it is placed on an advertising support.

12. Advertising panel (1) according to claim 11, characterized in that the support is a billboard.

13. Advertising panel (1) according to claims 11 and 12, characterized in that it has on its rear surface (11) means for hanging said panel (1) on the support surface of the support.