IN2014CH01177A - - Google Patents

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Publication number
IN2014CH01177A
IN2014CH01177A IN1177CH2014A IN2014CH01177A IN 2014CH01177 A IN2014CH01177 A IN 2014CH01177A IN 1177CH2014 A IN1177CH2014 A IN 1177CH2014A IN 2014CH01177 A IN2014CH01177 A IN 2014CH01177A
Authority
IN
India
Prior art keywords
viewers
advertising
advertisers
viewer
targeting
Prior art date
Application number
Other languages
English (en)
Inventor
Ayyappan Sankaran
Jayant Kadambi
Halim Damerdji
Original Assignee
Yume Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Yume Inc filed Critical Yume Inc
Publication of IN2014CH01177A publication Critical patent/IN2014CH01177A/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0203—Market surveys; Market polls
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Theoretical Computer Science (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Testing, Inspecting, Measuring Of Stereoscopic Televisions And Televisions (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
IN1177CH2014 2013-03-14 2014-03-07 IN2014CH01177A (fr)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
US13/831,524 US9930424B2 (en) 2013-03-14 2013-03-14 Proxy channels for viewing audiences

Publications (1)

Publication Number Publication Date
IN2014CH01177A true IN2014CH01177A (fr) 2015-05-29

Family

ID=50342145

Family Applications (1)

Application Number Title Priority Date Filing Date
IN1177CH2014 IN2014CH01177A (fr) 2013-03-14 2014-03-07

Country Status (6)

Country Link
US (1) US9930424B2 (fr)
EP (1) EP2779072A1 (fr)
CN (1) CN104050585A (fr)
CA (1) CA2845507A1 (fr)
HK (1) HK1198492A1 (fr)
IN (1) IN2014CH01177A (fr)

Families Citing this family (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20150149279A1 (en) * 2013-11-22 2015-05-28 Cellco Partnership D/B/A Verizon Wireless Targeted advertising for broadcasted content
US10091076B2 (en) 2015-08-25 2018-10-02 Google Llc Systems and methods for configuring a resource for network traffic analysis
CN107230274B (zh) * 2017-07-06 2019-07-16 广州艾美网络科技有限公司 一种现场音乐比赛的方法、系统和设备
US20230289815A1 (en) * 2020-09-28 2023-09-14 Nec Corporation Measure assistance device, measure assistance method, and recording medium
JP7247415B1 (ja) 2022-11-25 2023-03-28 株式会社ビデオリサーチ 情報処理装置、及び情報処理方法

Family Cites Families (16)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7802276B2 (en) * 1997-01-06 2010-09-21 At&T Intellectual Property I, L.P. Systems, methods and products for assessing subscriber content access
US6918131B1 (en) * 2000-07-10 2005-07-12 Nokia Corporation Systems and methods for characterizing television preferences over a wireless network
ATE321422T1 (de) * 2001-01-09 2006-04-15 Metabyte Networks Inc System, verfahren und software für die bereitstellung einer gezielten werbung durch benutzerprofildatenstruktur basierend auf benutzerpräferenzen
US20060224445A1 (en) * 2005-03-30 2006-10-05 Brian Axe Adjusting an advertising cost, such as a per-ad impression cost, using a likelihood that the ad will be sensed or perceived by users
US7797186B2 (en) * 2005-10-18 2010-09-14 Donnelly Andrew Dybus Method and system for gathering and recording real-time market survey and other data from radio listeners and television viewers utilizing telephones including wireless cell phones
US8073013B2 (en) * 2006-03-01 2011-12-06 Coleman Research, Inc. Method and apparatus for collecting survey data via the internet
US8209729B2 (en) * 2006-04-20 2012-06-26 At&T Intellectual Property I, Lp Rules-based content management
US8234152B2 (en) * 2007-06-12 2012-07-31 Insightexpress, Llc Online survey spawning, administration and management
US9135627B2 (en) * 2007-07-11 2015-09-15 Dynamic Logic, Inc. Method and system for on-line survey recruitment
US8752110B2 (en) * 2008-01-10 2014-06-10 At&T Intellectual Property I, Lp System for managing media content for a personal television channel
US20090276235A1 (en) * 2008-05-01 2009-11-05 Karen Benezra Methods and systems to facilitate ethnographic measurements
US8495682B2 (en) * 2010-03-26 2013-07-23 Google Inc. Exposure based customization of surveys
EP2622431A4 (fr) * 2010-09-27 2015-07-01 Hulu Llc Procédé et appareil pour une sélection par l'utilisateur de combinaisons publicitaires
US10034034B2 (en) * 2011-07-06 2018-07-24 Symphony Advanced Media Mobile remote media control platform methods
US10290017B2 (en) * 2011-11-15 2019-05-14 Tapad, Inc. Managing associations between device identifiers
US8943135B2 (en) * 2012-07-24 2015-01-27 Fard Johnmar System and method for measuring the positive or negative impact of digital and social media content on intent and behavior

Also Published As

Publication number Publication date
HK1198492A1 (en) 2015-05-08
CN104050585A (zh) 2014-09-17
CA2845507A1 (fr) 2014-09-14
EP2779072A1 (fr) 2014-09-17
US9930424B2 (en) 2018-03-27
US20140282710A1 (en) 2014-09-18

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