JP2000200077A - Advertisement and information providing system for traffic such as taxicab - Google Patents

Abstract

PROBLEM TO BE SOLVED: To enable sales promotion by means of traffic media such as taxicab by starting telecasting pictures of a video package in response to a signal of a passenger presence sensor indicating that passengers get on board the traffic media such as taxicab. SOLUTION: The device for performing an advertisement and information providing system on a traffic medium such as taxicab is arranged in a taxi, and when passengers get on board the taxi and are seated on a passenger seat 31, an automatic reproducing detector 7 is activated by a signal of a passenger presence sensor 6. Thus, a video CD player 1 and a liquid crystal TV 2 are turned on to start operating the video CD player 1 for reproducing the programs recorded in the V-CD, and telecasting the video and sound information. A basic program structure of the V-CD is set as to complete the telecasting approximately in 18 minutes. This is a time permitting to efficiently provide passengers with information within a mean travelling time (about 18.4 minutes) of them and a time to keep the viewers interested in the information.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] 1. Field of the Invention [0002] The present invention relates to a system for providing advertisements and information in a transportation medium such as a taxi car. Advertising in transportation media such as inside a taxi car of the present invention,
The information providing system combines the video information from the television and the video CD player with print information such as leaflets as necessary, thereby providing appeal to passengers and high effects.

[0002]

2. Description of the Related Art Since a traffic medium such as the inside of a taxi is a closed space, advertisements in the inside of a taxi or the like have hitherto attracted attention as having high appeal to passengers.
According to a survey by the Taxi Modernization Center, about 80% of all taxi passengers are business people in their 30s or older.
There are about 1.5 million taxi passengers a month.
For this reason, ads on transportation, such as inside a taxi, are effective for pre-segmented targets,
It is possible to appeal intensively. However, the advertising systems for transportation media such as in taxi cars that have been realized to date are only FM text broadcasting and print information (stickers, flyers, etc.). FM teletext is a system in which an FM receiver is installed in a taxi and the text information of the transmitted CM and news is displayed on an electronic bulletin board, while the print information is an advertisement or the like unrelated thereto, and the video information and The related print information has not been realized.

[0003]

For this purpose, it is necessary to realize a new advertisement and information providing system which enables sales promotion activities in a transportation medium such as a taxi car using video information and related print information. Have been. That is,
Video information and related print information enable consistent sales promotion activities on transportation media such as in taxi cars, from advertising activities (CM) to sales promotion activities (flyer, DM), which were not possible until now. Advertisement and information providing system. In other words, video information includes commercials and various information programs (movie information, music information, overseas information, tourist information, restaurant information, game information, business information, health information, mail order information, etc.)
A leaflet that prints numerical values, characters, graphs, and still photographs, such as commentary and supplementary explanations of the above-mentioned programs as print information, is installed, and passengers can freely take it away from the leaflet storage case installed near the video display It is even more effective if a coupon or a discount coupon is attached.

[0004]

SUMMARY OF THE INVENTION The present invention relates to a video package in which advertisements and information are stored on a transportation medium such as a taxi car, a display device for displaying an image of the video package, and a program content of the video package. A leaflet box containing a leaflet, which is a print medium of characters, photographs, graphs, etc., and a passenger presence / absence sensor that detects that a passenger has boarded and generates a signal. A new system that enables sales promotion on transportation media such as in a taxi car is realized by starting to display the video of the video package in response to a signal from a passenger presence / absence sensor indicating that the user has boarded. In the present invention, a system for providing advertisements and information in a transportation medium such as a taxi car, displays a video package image on a display device having a structure in which a television and a leaflet storage case are integrated, and displays character information. The contents of the program and leaflets (characters, photographs, graphs, etc.), which are print media related to the program contents, can be integrated with each other to provide passengers with a high appeal and a high media effect.

[0005]

BEST MODE FOR CARRYING OUT THE INVENTION

FIG. 1 is a block diagram showing an embodiment of the configuration of a video display system of a system for providing advertisements and information in a transportation medium such as a taxi car according to the present invention. In FIG. 1, reference numeral 1 denotes a video CD player. Video CD
The player 1 is a device for reproducing a program recorded on a video CD, has a higher durability than a video tape, and is capable of interactive reproduction unique to an optical disk. As the video CD player 1, a DVD player can be used, and in the future, it can be changed to a memory stick without a drive unit.

Reference numeral 2 denotes a liquid crystal television. LCD TV 2
Broadcasts video and audio information of the video CD player 1. Reference numeral 3 denotes a teletext receiver such as an FM. FM
Is a device for receiving character information transmitted by radio waves such as FM, and a method of receiving a mobile phone or a PHS radio wave is also possible. 4 is a signal switch.
The signal switcher 4 switches between the video signal of the video CD player 1 and the character signal of the teletext receiver 3 such as FM and supplies the same to the liquid crystal television 2. 5 is a video ON / OFF-audio volume. Video ON / OFF, audio volume 5 enables passengers to freely turn on / off video,
In addition, voices that hinder conversation during use in a car or when using a mobile phone or the like can be adjusted with a voice volume.

Reference numeral 6 denotes a passenger presence / absence sensor. The passenger presence / absence sensor 6 detects that a passenger has boarded and generates a signal. 7 is an automatic reproduction sensor. Automatic playback detector 7
Controls the power supply (DC12V) of the video CD player 1 and the liquid crystal television 2 in response to the signal of the passenger presence sensor 6, and is reset by the automatic reproduction sensor 7 even if the previous passenger turns off the image. Is done. When the car is empty, the power of the video CD player 1 and the LCD TV 2 is always turned on.
FF state. Reference numeral 8 denotes a television screen brightness automatic adjustment sensor. The TV screen brightness automatic adjustment sensor 8 is based on the fact that the viewing environment inside a taxi car is quite different between day and night.
On a television screen set to normal daytime, it is too bright at night and becomes very dazzling. It has a function to automatically optimize brightness by day / night brightness switching sensor.

Reference numeral 9 denotes a program select switch. The program select switch 9 is a switch that allows a passenger to select from a plurality of programs according to his / her preference. For example, sponsors are provided for each information program such as movie information, restaurant information, businessmen information, event information, and tourist information. Can be viewed in combination with CM or Infomercial. Instead of a program, various methods that do not bore the passengers, such as a car navigation system that indicates the current position, a CM, and services related to infomercials, are also possible.

The operation of the video display system of FIG. 1 having such a configuration will be described below. When a passenger gets on the taxi, the passenger presence sensor 6 detects that the passenger has got on and sends a signal to the automatic reproduction sensor 7,
Activating the automatic playback detector 7 to activate the video CD player 1
Then, the power of the liquid crystal television 2 is turned on, and the operation of the video CD player 1 is started. When the video CD player 1 operates, the program recorded on the V-CD is reproduced, and the liquid crystal television 2 broadcasts video and audio information. When the taxi passenger starts broadcasting the V-CD, the program select switch 9 activates a plurality of V-CD programs such as movie information, restaurant information, businessman information, event information, and tourist information. You can select from inside according to your tastes.

When the passenger is not interested in any of the plurality of programs on the V-CD, the video can be arbitrarily turned off by the switch of the video ON / OFF audio volume 5. If the sound of the V-CD broadcast is loud and hinders conversation in a car or use of a mobile phone, etc.
Audio of CD broadcast is turned on / off by audio volume 5
It can be adjusted to any size with the audio volume. Also, since the viewing environment in a taxi car is quite different between day and night, a television screen set to normal daytime is too bright at night and very dazzling. In order to prevent such a situation from occurring, the television screen automatic brightness adjustment sensor 8 automatically controls the brightness to the optimum brightness by the day / night brightness switching sensor.

[0011] The passenger operates the program select switch 9 to
When a text broadcast such as FM is selected, a text broadcast receiver 3 such as FM operates, receives text information transmitted by radio waves such as FM, and transmits the text signal by a signal switch 4 to a liquid crystal television. 2 is displayed on the screen. When the passenger gets off, the passenger presence sensor 6 detects that the passenger has got off and stops the signal to the automatic reproduction sensor 7, so that the automatic reproduction sensor 7 turns off the power of the video CD player 1 and the liquid crystal television 2.
Then, the broadcast of the video is stopped, the video CD player 1 is reset, and the operation is started again. Also, when the passenger turns off the image, the video CD player 1 is reset by the automatic reproduction sensor 7. Further, when the vehicle is empty, the passenger is not detected by the passenger presence / absence sensor 6, so that the video CD player 1 and the liquid crystal television 2 are kept in the OFF state. Thus, the video display system of FIG.
Various media information can be displayed in an optimal state according to the passenger's selection.

FIG. 2 is a diagram showing an external appearance of an example of a device that implements the system for providing advertisements and information in a transportation medium such as a taxi car according to the present invention. 2, the same parts as those of FIG. 1 are denoted by the same reference numerals, and detailed description of the functions will be omitted. In FIG. 2, reference numeral 12 denotes a case of the apparatus main body. The video CD player 1 shown in FIG. 1, the teletext receiver 3 such as FM, various amplifiers, and the like are housed inside the case 12 of the apparatus main body. Reference numeral 2 denotes a liquid crystal television, which is mounted in the center of the front surface of a case 12 of the apparatus main body. Reference numeral 21 denotes a speaker, which is attached to a position below the liquid crystal television 2 on the front surface of the case 12 of the apparatus main body.

Reference numeral 5 denotes an image ON / OFF-audio volume, which is mounted on the upper front surface of a case 12 of the apparatus main body. Reference numeral 8 denotes a television screen brightness automatic adjustment sensor which is attached to the front of the case 12 of the apparatus main body and beside the liquid crystal television 2. Reference numeral 9 denotes a program select switch, which is attached to the front of the upper part of the case 12 of the apparatus main body, beside the video ON / OFF-audio volume 5. Reference numeral 10 denotes a dedicated refrigerating box, which is attached to a lower portion of the front of a case 12 of the apparatus main body. The exclusive leaflet stored in the exclusive re-fret box 10 is the video CD player 1
At the same time as supplementing the content related to the video of
It is equipped with contents that can further appeal to passengers, such as attaching movie discount tickets and coupon tickets.

Reference numeral 11 denotes a money tray, which is attached to the upper part of the case 12 of the apparatus main body, behind the video ON / OFF-audio volume 5 and the program select switch 9. The money receiving tray 11 is a receiving tray required for the passenger and the crew to transfer the fare. Reference numeral 13 denotes a sensor cable drawn from the case 12 of the apparatus main body, and is connected to the passenger presence / absence sensor 6 shown in FIG. Reference numeral 14 denotes a power cable drawn from the case 12 of the apparatus main body, which is connected to a power supply source such as a cigarette lighter in a vehicle to supply power to the entire apparatus. As described above, the apparatus that implements the system for providing advertisements and information in the transportation medium such as the inside of a taxi car according to the present invention includes the image display system of FIG.
And the money tray 11 are integrated into a compact shape that is integrated into the case 12 of the apparatus body. For this reason, even when installed in a transportation medium such as a taxi car, it does not occupy a large space, so that it can be easily installed in any car.

FIG. 3 is a diagram showing the appearance of another embodiment of an apparatus implementing the system for providing advertisements and information in a transportation medium such as a taxi car according to the present invention. 3, the same parts as those in FIG. 2 are denoted by the same reference numerals, and description thereof will be omitted. In the embodiment of FIG. 3, the case 12 of the main body of the apparatus shown in the embodiment of FIG. 2 is rounded to give a soft feeling to the whole apparatus. Is the same as

FIG. 4 is a diagram showing the appearance of still another embodiment of the apparatus implementing the system for providing advertisements and information in a transportation medium such as a taxi car according to the present invention. The embodiment of FIG. 4 shows a case in which a video display unit and its related parts are housed, a special dedicated re-fret box 10, a money tray 11, a video CD player 1, a text broadcast receiver 3 such as an FM, and various other devices. Are separated from each other, and the two parts are connected by connecting parts. 4, the same components as those in FIG. 2 are denoted by the same reference numerals, and description thereof will be omitted. In FIG. 4, reference numeral 15 denotes a first case.
In the first case 15, the liquid crystal television 2 is mounted in the center of the front surface thereof, and the image display unit such as the image ON / OFF-audio volume 5, the television screen brightness automatic adjustment sensor 8 and the like and the related parts are housed. I have.

Reference numeral 16 denotes a second case. The second case 16 is provided with a dedicated re-fret box 10 on the entire surface thereof, a money receiving tray 11 mounted on an upper portion thereof, and a teletext receiver 3 such as a video CD player 1 or an FM inside the case 16. And various amplifiers are stored. Reference numerals 17 and 18 denote connecting parts for connecting the first case 15 and the second case up and down at regular intervals. Attachment screws 172 for attaching the coupling component to the second case 16 and height adjusting screws 171 for attaching the first case 15 to the coupling component and adjusting the height of the coupling components 17 and 18.
And an elevation angle adjusting screw 19 for adjusting the elevation angle of the screen of the liquid crystal television 2 of the first case 15.

In the apparatus of the embodiment shown in FIG. 4, a liquid crystal television 2 for displaying an image, a first case 15 accommodating a portion related to the liquid crystal television 2 and another dedicated re-fret box 10,
Since the money tray 11 and the second case 16 accommodating the video CD player 1 and the like are separated from each other and are connected to each other by connecting parts, the liquid crystal television 2 and the dedicated re-fret box 10 and the money tray 11 are connected to each other. Can be freely set by the height adjusting screw 171 of the coupling parts 17 and 18. Further, the angle of the screen of the liquid crystal television 2 can be freely adjusted by the angle adjusting screw 19 of the coupling parts 17 and 18. For this reason, even in the case of installation in a traffic medium such as in a taxi car, the set position can be freely adjusted according to the state in the car, so that it can be easily installed in any car.

FIG. 5 is an explanatory view showing a state in which a device implementing the system for providing advertisement and information in a transportation medium such as a taxi car according to the present invention is mounted in a taxi room. In FIG. 5, reference numeral 30 denotes an apparatus for implementing the system for providing advertisements and information in a taxi car of the present invention as shown in FIGS. 2, 3, and 4. The device 30 is mounted on a console box next to the driver's seat in the interior of a taxi. Reference numeral 31 denotes a rear passenger seat in a taxi room. A passenger presence / absence sensor 6 shown in FIG.
It is connected to the. A pressure sensor is used as the passenger presence / absence sensor 6, and is configured to generate a signal according to the pressure when the passenger sits on the passenger seat 31.
32 is a taxi driver's seat, and 33 is a taxi cabin door.

When a device implementing the system for providing advertisement and information in a transportation medium such as a taxi car according to the present invention is installed in a taxi car as shown in FIG. 5, when a passenger gets on a taxi and takes a seat 31 in a customer seat, The automatic reproduction sensor 7 is operated by the signal of the passenger presence / absence sensor 6. As a result, the power of the video CD player 1 and the liquid crystal television 2 is turned on, the operation of the video CD player 1 is started, and the program recorded on the V-CD is reproduced. Broadcast of. V-CD
Is set so that all broadcasts can be completed in about 18 minutes. This is a time during which the information can be efficiently provided within the average taxi ride time (about 18.4 minutes) and the viewer is not bored.

When the passenger is not interested in the V-CD program, the video can be arbitrarily turned off by the switch of the video ON / OFF audio volume 5. Also, VC
When the sound of the broadcast of D is loud, the passenger turns on the video ON / O.
The audio volume of the FF audio volume 5 can be adjusted to an arbitrary size. The TV screen in the taxi car is automatically and always controlled to the optimum brightness by the TV screen brightness automatic adjustment sensor 8. When the passenger selects the text broadcast such as FM by the program select switch 9, the text broadcast receiver 3 such as FM operates, receives the text information transmitted by the radio wave such as FM, and receives the text. The signal is displayed on the screen of the liquid crystal television 2 by the signal switch 4.

When the passenger gets off, the passenger presence sensor 6
Detects that the passenger gets off, turns off the power of the video CD player 1 and the liquid crystal television 2, stops the display of the video, resets the video CD player 1, and returns to the state where the operation can be started. Also, when the passenger turns off the image, the video CD player 1 is reset by the automatic reproduction sensor 7. When the vehicle is vacant, the passenger is not detected by the passenger presence / absence sensor 6, so that the video CD player 1 and the liquid crystal television 2 are kept OFF. In the above description, the embodiment using the pressure sensor as the passenger presence / absence sensor 6 has been described. However, the passenger presence / absence sensor 6 may be any sensor capable of detecting the presence / absence of a passenger such as an infrared sensor or an ultrasonic sensor. May be used. In this way, advertisements and information in the taxi car are automatically performed according to the presence or absence of passengers, so that advertisements and information in the taxi car can be provided without bothering the taxi crew. I can do it.

Further, since the transfer of the fare between the passenger and the crew is performed using the money receiving tray 11, the work of transferring the fare of the crew becomes easy. There is a lot of sales promotion (SP) related information that cannot be covered only by video information by a video CD player. To this end, the system for providing advertisements and information in a transportation medium such as a taxi car according to the present invention produces a dedicated leaflet which is a print medium such as characters, photographs, and graphs related to the contents of the video information of the video information video package. And this is stored in the leaflet box. The dedicated leaflet can be used in various ways related to images, such as postcards for ordering products, coupons as a tool for attracting customers to stores, and questionnaires for collecting marketing data.

[0024] The leaflet box in which the dedicated leaflet is stored is mounted at a position where anyone in the taxi car can see, so that a high-density appeal can be made to passengers. Also, since about 80% of taxi passengers are businessmen in their thirties or more, it is possible to effectively and intensively appeal to previously segmented targets. In this way, the entire advertising activity, such as the advertisement of the video information by the video CD player through the commercial of the video information → the explanation of the product by the infomercial → the promotion of the sales by the exclusive leaflet, can be totally and effectively developed in the taxi car.

As described above, the system for providing advertisements and information in a transportation medium such as a taxi car according to the present invention is provided on the center console (between the driver's seat and the passenger seat) in the taxi car.
Equipped with an LCD monitor and a video CD player, it broadcasts original information programs, commercials, and infomercials and other video information to passengers. A dedicated leaflet, sales promotion information that cannot be supplemented with video alone It is a completely new system that can provide information such as matching destinations, questionnaires, etc., and can perform everything from video advertisements to infomercials and sales promotions in taxi cars.

[0026]

As is apparent from the above description, the system for providing advertisements and information in a traffic medium such as a taxi car according to the present invention comprises a video package storing advertisements and information in a traffic medium such as a taxi car. , A display device that broadcasts a video package image, a leaflet box containing a leaflet that is a print medium such as characters, photographs, and graphs related to the program content of the video package, and a signal that senses that a passenger has boarded the vehicle. A passenger presence sensor that generates a traffic signal, and the video of the video package is started to be broadcast by the signal of the passenger presence sensor indicating that the passenger has boarded the traffic medium such as the inside of a taxi car. It has realized a new system that enables sales promotion activities.

As a result, in the system for providing advertisement and information in a transportation medium such as a taxi car according to the present invention, a display device having a structure in which a television and a leaflet storage case are integrated is located at a position where anyone in the taxi car can see. Since it is mounted on the center console (between the driver's seat and the passenger seat), original information programs and commercials, video information such as infomercials, etc. that are broadcast from the display device can provide a high-density appeal to passengers. . In addition, exclusive leaflets (characters, photographs, graphs, etc.), which are print media related to the program contents, and sales promotion information (product matching destinations, questionnaires, etc.) related to the program contents which cannot be supplemented with video information alone. By providing the print medium with a dedicated leaflet (characters, photographs, graphs, etc.), it is possible to provide passengers with a higher density appeal. For this reason, a completely new media service can be developed in a taxi car, in which all advertising activities, such as advertising in commercials → description of products in infomercials → sales promotion in exclusive leaflets, can be deployed in a taxi car in a total and effective manner.

[Brief description of the drawings]

FIG. 1 is a block diagram showing one embodiment of a configuration of a video display system of a system for providing advertisement and information in a transportation medium such as a taxi car of the present invention.

FIG. 2 is a diagram showing an external appearance of an example of an apparatus implementing a system for providing advertisements and information in a transportation medium such as a taxi car according to the present invention.

FIG. 3 is a diagram showing the appearance of another embodiment of the device implementing the system for providing advertisements and information in a transportation medium such as a taxi car of the present invention.

FIG. 4 is a diagram showing an external appearance of still another embodiment of the device implementing the system for providing advertisements and information in a transportation medium such as a taxi car according to the present invention.

FIG. 5 is an explanatory diagram showing a state in which a device implementing the system for providing an advertisement and information in a transportation medium such as a taxi car of the present invention is mounted in a taxi room.

[Explanation of symbols]

1 ... Video CD player 2 ... LCD television 3) Teletext receiver such as FM
4 ... Signal switch, 5 ... Video ON / OF
F-Audio volume, 6 ... Passenger presence / absence sensor, 7 ... Automatic playback sensor, 8 ... TV screen brightness automatic adjustment sensor, 9 ... Program select switch, 12 ... Case of device body,
21 ... speaker, 10 ... exclusive re-fret box, 11 ... money tray,
13 ... Sensor cable pulled out of case 12 of the device main body, 14 ... Power cable drawn out of case 12 of the device main body, 15 ...
First case, 16 ... Second case, 17,
... A connecting part for connecting the first case 15 and the second case up and down at regular intervals, 171.
A height adjusting screw for attaching the first case 15 to the joint part and adjusting the height thereof; 172: an attaching screw for attaching the joint part to the second case 16;
... Elevation angle adjustment screw for adjusting the elevation angle of the screen of the liquid crystal television 2, 30 ... A device implementing the system for providing advertisement and information in a taxi car of the present invention as shown in FIGS. , 31: the passenger seat in the rear of the taxi room, 32: the driver's seat of the taxi, 33: the door of the taxi cabin

Claims (11)

[Claims] 1. A video package in which an advertisement and information are stored in a transportation medium such as a taxi car, a display device for displaying an image of the video package, and a passenger presence / absence sensor for detecting that a passenger has boarded and generating a signal. A system for providing advertisements and information in a traffic medium such as a taxi car, which starts displaying a video package image in response to a signal from a passenger presence sensor indicating that a passenger has boarded a traffic medium such as a taxi car. . 2. A video package in which an advertisement and information are stored in a transportation medium such as a taxi car, a display device for displaying an image of the video package, and the brightness of a screen of the display device is automatically optimized. It has a display screen automatic brightness adjustment sensor and a passenger presence sensor that detects when a passenger has boarded and generates a signal, and a video package based on the signal of the passenger presence sensor indicating that the passenger has boarded a traffic medium such as a taxi car. A system for providing advertisements and information in a transportation medium such as a taxi car, which starts broadcasting of a video of a vehicle. 3. A video package in which an advertisement and information are stored in a traffic medium such as a taxi car, a display device for displaying the video of the video package, and the screen brightness of the display device is automatically optimized. A display screen brightness automatic adjustment sensor, an image ON / OFF that allows the passenger to arbitrarily adjust the image on / off, an image ON / OFF that allows the volume to be adjusted, an audio volume, and a signal generated by sensing that the passenger has boarded. Advertisement and information in a traffic medium such as a taxi car, which is equipped with a passenger presence sensor and starts displaying the video package image in response to a signal from the passenger presence sensor indicating that a passenger has boarded a traffic medium such as a taxi car. Offer system. 4. A video package in which an advertisement and information are stored in a transportation medium such as a taxi car, a display device for displaying an image of the video package, and the brightness of the screen of the display device is automatically optimized. Automatically controls display screen brightness, receives ON / OFF of the image on the display device, and adjusts the volume of the image. The ON / OFF of the image, the sound volume, and the text information transmitted by FM and other radio waves are received. A text broadcast receiver such as an FM, and a passenger presence / absence sensor that detects that a passenger has boarded and generates a signal, and uses a signal from the passenger presence / absence sensor indicating that the passenger has boarded a traffic medium such as a taxi car. Start broadcasting the video of the video package, switch the broadcast content of the video package according to the passenger's selection, Advertising in traffic media, providing of information systems such as car taxi of was to be switched to the character broadcast. 5. A video package in which advertisements and information are stored in a transportation medium such as a taxi car, a display device for displaying an image of the video package, and characters, pictures, graphs and the like related to the program contents of the video package. A leaflet box containing a leaflet that is a print medium, and a passenger presence / absence sensor that detects that the passenger has boarded and generates a signal to indicate that the passenger has boarded a traffic medium such as a taxi car. A system for providing advertisements and information in a transportation medium such as a taxi car in which the video of a video package is started to be broadcast by a signal of a sensor. 6. A video package in which advertisements and information are stored in a transportation medium such as a taxi car, a display device for displaying an image of the video package, and the screen brightness of the display device is automatically optimized. A leaflet box containing an automatic display screen brightness adjustment sensor, a leaflet that is a print medium such as characters, photographs, and graphs related to the program content of the video package, and a passenger who senses that the passenger has boarded and generates a signal. A presence / absence sensor, and start broadcasting of video package images in response to a signal from the passenger presence / absence sensor indicating that a passenger has boarded a transportation medium such as a taxi vehicle. Delivery system. 7. A video package in which an advertisement and information are stored in a transportation medium such as a taxi car, a display device for displaying an image of the video package, and the screen brightness of the display device is automatically optimized. A display screen brightness automatic adjustment sensor, a video ON / OFF that allows the passenger to arbitrarily control the display ON / OFF, a volume ON / OFF, an audio volume, and characters, pictures, It is equipped with a leaflet box in which leaflets, which are print media such as graphs, are stored, and a passenger presence / absence sensor that detects that a passenger has boarded and generates a signal, and detects that the passenger has boarded a traffic medium such as a taxi car. The start of broadcasting the video of the video package according to the signal of the passenger presence sensor Advertising in traffic media of Sea-vehicle, etc., the information providing system. 8. A video package in which an advertisement and information are stored in a transportation medium such as a taxi car, a display device for displaying an image of the video package, and the screen brightness of the display device is automatically optimized. Automatically controls display screen brightness, receives ON / OFF of the image on the display device, and adjusts the volume of the image. The ON / OFF of the image, the sound volume, and the text information transmitted by FM and other radio waves are received. And a leaflet box containing a text broadcast receiver such as FM, a leaflet that is a print medium such as text, photographs, and graphs related to the program content of the video package, and generates a signal by detecting that a passenger has boarded. A passenger presence / absence sensor that indicates that the passenger has boarded a traffic medium such as a taxi car. So as to initiate the broadcast of the video of the video package by Sir signals, advertisements in traffic medium taxi vehicle or the like so as to be switched to broadcast video package Teletext FM or the like by choice of the passengers, provides the information system. 9. A display device having a structure in which a video package storing advertisements and information and a television and a leaflet storage case are integrated in a transportation medium such as in a taxi car, and the image of the video package is displayed on the television of the display device. A system for providing advertisements and information in transportation media such as in a taxi car, including a print medium such as characters, photographs, and graphs related to the program contents of the video package in a leaflet storage case. 10. A display device having a structure in which a video package in which an advertisement and information are stored, a TV, a leaflet storage case, and a change tray are integrated in a transportation medium such as a taxi car, and the brightness of the display is determined by the surrounding conditions. A passenger presence sensor that includes a television screen brightness automatic adjustment sensor that adjusts according to the condition, and a passenger presence sensor that senses that the passenger has boarded and generates a signal, and indicates that the passenger has boarded a traffic medium such as inside a taxi car. The video of the video package is started to be broadcast by the signal of, and the leaflet storage case is equipped with a leaflet that is a print medium such as characters, photographs, graphs, etc. related to the program contents of the video package, a transportation medium such as inside a taxi car Advertising and information provision system in Japan. 11. A display device having a structure in which a video package storing advertisements and information and a positional relationship between a television and a leaflet storage case can be installed on a transportation medium such as a taxi car, and the display device has a television. A taxi that broadcasts the image of the video package and has a leaflet storage case with print media such as letters, photos, and graphs related to the program content of the video package, and can be adjusted to a position where passengers can easily view the TV and take the leaflet. A system for providing advertisements and information in transportation media such as in cars.