JPH0349565Y2 - - Google Patents

Description

[Detailed explanation of the invention] <Purpose of the invention> Industrial application field The invention relates to a product case with an image, and in detail, it is possible to select a desired product from among the displayed products and display the contents of the product, e.g. A product case with a video that allows the user to fully understand the contents of the desired product and purchase it by viewing a video showing the characteristics, usage, etc., and eliminates the trouble of advertising the product using so-called mannequins during advertising sales. Pertains to.

BACKGROUND OF THE INVENTION In recent years, with the emergence of self-service-based supermarkets and the like, distribution channels for products have become more integrated, thereby reducing the cost of products.

In addition, product displays have been streamlined to accommodate self-service within the store.
In line with this, various types of product cases have been proposed and implemented.

That is, depending on the purpose of use, for example, a closed type reach-in case or an open type multi-stage case is used. The detailed specifications of these show cases are determined according to the size of the user and the type and nature of the products to be displayed, and are taken into consideration such things as external recognition of the product and reduction of power consumption. In order to know such things, it is necessary to read the product description such as the packaging, but when selling new products, other advertising methods such as flyer advertisements, newspaper advertisements, TV and radio advertisements, so-called mannequins, etc. are inevitable. There is a growing need for advertising and sales staff. For this reason, even though product costs have been reduced to some extent by streamlining distribution channels, advertising methods for new products have not been streamlined at all, so costs are high, especially advertising and sales using mannequins. However, compared to other advertising methods, advertising and sales using mannequins has the advantage of being able to convey product content in a thorough and thorough manner.
This is preferable from the standpoint of consumer protection, since consumers can confirm the contents of the product with certainty through the explanation provided by the mannequin before purchasing.

However, it costs a lot of money to carry out advertising and sales using mannequins over a wide area, and since the advertising and sales are usually localized, it is not practical to expect much sales promotion.

For this reason, this is done by including a detailed explanation of the product contents inside the product or its packaging, or by printing the product explanation on the packaging as mentioned above. In particular, it is difficult to fully understand the product contents before purchasing, and compared to explanations through conversations with mannequins, the explanations are inevitably insufficient. This has caused unforeseen damage, and there is a need for improvement.

Problems to be solved by the invention The invention aims to solve the above-mentioned drawbacks. Specifically, the invention aims to solve the above-mentioned drawbacks. Specifically, the contents of the displayed products are displayed on the top of the product case in which the products are displayed and stored in a frozen or cooled state. A product that is equipped with a video section that can carry out advertising and sales activities that are at least as good as those carried out by sales staff, but that does not impair the cooling or freezing conditions inside the product case. Suggest a case.

<Structure of the Invention> Means for Solving the Problems and Their Effects That is, the product case according to the present invention includes a product case body in which displayed products are stored in a cooled or frozen state, and a video showing the contents of each of the displayed products. A desired videotape is selectively imaged from among the tapes, and furthermore, it is provided with an image part disposed on the main body of the product case, and an insulating air layer is interposed between the image part and the product case. It is characterized by

The structure of this means and its operation will be explained in more detail with reference to the drawings as follows.

Note that FIG. 1 is a perspective view of a product case according to one embodiment of the present invention, and FIGS. 2 and 3 are longitudinal cross-sectional views of product cases according to other embodiments.

First, in FIG. 1, reference numeral 1 indicates a case body, and although this case body 1 can be constructed as a normal product display case, it can also be configured with a freezing function, as shown in FIGS. 2 and 3. , can be configured as a closed case or an open case. Further, the case body is attached with display shelves 2 divided into one row or several rows depending on the amount of stored products. The surface of the case body 1 is constructed with a door 3, which is usually made of transparent glass or the like, that can be opened and closed so that the displayed products can be recognized from the outside, and the consumer can take out the products by opening this door. It can be so.

This product case body 1 is configured as a frozen case as shown in FIGS. 2 and 3.

Next, a video section 4 is provided on the case body 1. This image section 4 has an image section 5 on its surface as usual, and through this image section 5 an image of a videotape (not shown, but usually inserted into an insertion section to be described later) corresponding to the contents of the displayed products is displayed. Photographed.
It is sufficient that the video section 4 has the same functions as a normal so-called video tape recorder (VTR). Further, the video tape can be housed in the video section, but it can also be housed in the insertion section 1b at the bottom of the case body.

Further, when the image section 4 is provided as an integral part on the upper part of the case body 1, a heat insulation zone (not shown) is provided between the case body 1 and the image section 4 because the case body 1 has a freezing function. In this heat insulating zone, a heat insulating material may be actively interposed between the tape body and the image portion 4, but they are appropriately spaced apart to form a heat insulating air layer as this air space. In other words, if the case main body 1 has a freezing function, the surrounding area can be covered with a heat insulating material, but if the case main body 1 itself is only covered, the upper part will be exposed to considerable heat from the image section 4. heated. Therefore, the refrigerant flowing inside the case body 1 is heated at the upper part and causes dew condensation, which reduces the cooling capacity, and the condensed refrigerant and water drip onto the product, impairing its properties.
However, if a heat insulating air layer is provided so that the product case 1 is not cooled by the image section 4, no condensation occurs within the product case 1 and the cooling ability is not impaired.

Next, the case body 1 and the image section 4 are configured to be portable or movable. This movable product case is usually provided with casters 6 on the lower surface of the product case body, and can be moved to a desired location by rotating the casters 6. Further, if the product case or the video unit is considerably smaller and can be easily transported, the product case or the video unit can be configured to be portable by attaching a handle to the product case or the video unit.

Further, the refrigeration mechanism of the case body 1, that is, the condenser 7a, the fan 7b, and the compressor 7c, are separated from the product storage section where the display shelf is provided and are arranged below.
A fan 8b is arranged. Therefore, in this case, the refrigerant 9 cooled by the cooler 8a rises along the side wall of the case body, cooling the products inside.
The cooled coolant 9 descends along the back surface of the door.

Further, although FIG. 3 shows an open type case, which is surrounded by a cover 10, it is normally used with this cover 10 removed, and the capacitor 7a, fan 7b,
Cooling mechanisms such as the compressor 7c are stored separately under the product storage section, and a cooler 8a is provided at the bottom of the display shelf 2. A refrigerant 9 rises from the cooler 8a, and the refrigerant 9 cools the products. As it cools, it also forms an air curtain on the surface. A videotape insertion part 1b is provided at the bottom of the case body of any of these shapes, and this insertion part 1b is connected to the terminal 11 of the video section 4 by a lead wire or the like. Also,
It is usually sufficient to connect the power source of the image section 4 to a power source close to the place of use.

Further, a normal selection switch 12 is provided on the front surface of the insertion portion 1b, and is connected to the selection switch 12 corresponding to each video tape. Therefore, when the consumer presses the selection switch 12 corresponding to the symbol or product name corresponding to the desired product, the corresponding image will appear on the image section 4, and the consumer will be able to see the content of the product shown therein. You can select the desired product.

<Effects of the invention> As explained in detail above, the present invention allows a user to select a desired videotape from among the videotapes showing the contents of the displayed products on the top of the main body of the product case that stores the displayed products in a frozen or cooled state. The product is equipped with a video part that can display a clear image, and a heat insulating air layer is interposed between the video part and the product case.

Therefore, condensation does not occur inside the product case due to influence from the image section, and the cooling capacity is not impaired.

In addition, since the product is explained in the image section at the top of the product case, it has the same function as when selling on mannequins, and can promote sales, especially for new products.
Alternatively, it is possible to focus on sales of products under development, ensure advertising and message areas, and allow customers to buy products while listening to explanations in the image section and watching videos.

[Brief explanation of drawings]

FIG. 1 is a perspective view of a product case according to one embodiment of the present invention, and FIGS. 2 and 3 are longitudinal sectional views of product cases according to other embodiments. Code, 1...Case body, 2...Display shelf, 3...
... Door, 4 ... Image section, 5 ... Image section, 6 ... Caster, 7a ... Condenser, 7b ... Fan, 7c ... Compressor, 8a ... Cooler, 8
b...Fan, 9...Refrigerant, 10...Cover, 1
1...Lead wire, 12...Selection switch.

Claims (1)

[Scope of utility model registration request] A product case body in which displayed products are stored in a cooled or frozen state, and a desired videotape from among the video tapes showing the contents of each of these displayed products are selectively imaged, and moreover, a desired videotape is displayed on the product case main body. What is claimed is: 1. A product case with an image, characterized in that the image part includes a video part, and a heat insulating air layer is interposed between the video part and the product case.