JPH05143653A - Article / advertising distribution device - Google Patents

Abstract

(57) [Summary] [Purpose] The present invention relates to an article / advertisement delivery device for controlling and delivering newspaper article and advertisement data by a computer, and an object thereof is to provide an advertisement delivery function. An advertisement retrieval unit 113 extracts an advertisement keyword matching an individual keyword stored in an individual keyword storage device 101 from the advertisement keyword storage device 108,
The article search means 110 extracts an article keyword matching the personal keyword from the article keyword storage device 106 and stores it in the keyword buffer 107. The transmission data synthesizing unit 111 reads the corresponding article data and advertisement data from the article storage device 102 and the advertisement storage device 130 using the article keywords and advertisement keywords extracted and stored in the keyword buffer 107. Charge calculation means 11
Reference numeral 2 calculates the charges for articles and advertisements transmitted for each individual from the data of article keywords and advertisement keywords extracted and stored in the keyword buffer 107, and stores them in the billing charge storage device 105.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an article / advertisement distribution apparatus for controlling and distributing newspaper article and advertisement data by a computer.

[0002]

2. Description of the Related Art FIG. 19 shows a conventional newspaper article distribution device. This device selects a newspaper article stored in a storage device of a computer according to a keyword registered by an individual and transmits it to the individual. In FIG. 19, reference numeral 1901 denotes an individual keyword storage device, which stores keywords for selecting newspaper articles that an individual wants to send. An article keyword storage device 1906 stores keywords attached to newspaper articles stored in the article storage device 1902. 1910 is an article search means 1901
A keyword that matches the personal keyword stored in the article keyword storage device 1906 is selected and stored in the keyword buffer 1907. Reference numeral 1911 denotes a transmission data synthesizing means, which selects a newspaper article corresponding to a keyword stored in the keyword buffer 1907 from 1902 and stores it in the transmission buffer 1903. 190
Reference numeral 4 denotes a transmission device for transmitting the data stored in the transmission buffer 1903 to an individual by using a communication line. 1912 is a charge calculation means, which calculates a charge for the entire data transmitted to the individual from the keyword stored in 1907, and stores it in the charge storage device 1905.

The device shown in FIG. 19 can be specifically realized on the device shown in FIG. That is, the personal keyword storage device 2001 of FIG. 20 corresponds to 1901.
The article storage device 2002 includes 1902, 1906 and 19
It corresponds to three of 07. The transmission buffer 2003 and the transmission device 2004 correspond to 1903 and 1904, respectively. The billing charge storage device 2005 corresponds to 1905. The program storage device 2021 and the processor 2020 that processes the program stored therein are
The functions of 0, 1911 and 1912 are realized. 2022 is a bus for connecting the above 2001 to 2021.

The operation of the newspaper article distribution apparatus configured as described above will be described below. First, in the personal keyword storage device 2001, keywords are stored as shown in FIG. That is, 301 stores the personal identification number X ₁ . 302 to 304 store individual keywords K _{1 to} K _n for searching articles that the individual X ₁ desires to send. That is, an article having a keyword that matches any of the individual keywords K _{1 to} K _n is transmitted to the individual X ₁ . An identification number of another individual X ₂ is stored in 311 and individual keywords K ₁ ′ to K _n ′ of the individual X ₂ are stored in 312 to 314.

FIG. 4 shows the article keyword storage device 1906.
The article keywords are stored as shown in. That is, 41
The article number N is stored in 0. This corresponds to article N stored in 430. 411 contains article N
The storage position on the storage device, that is, the address L _N is stored. The size of the article N, that is, the number of words is stored in 412. In 413, a charge C _N to be paid by the individual who receives the article N is stored. 414 to 416 are words related to the content of the article N, that is, article keywords I ₁ to
I _m is stored. Similar information is stored in 420 to 426 for other articles N + 1.
26 corresponds to 410 to 416, respectively.

The article retrieval means 1910 reads a personal keyword from 1901, finds an article keyword that matches the keyword from the article keywords stored in 1906, and creates data as shown in FIG.

[0007] These data are arranged with information about articles that match a keyword of a specific individual. That is, in FIG. 5, article N and article N'match one individual keyword.

In FIG. 5, 502 stores the article number N that matches the personal keyword. Numerals 503, 504, and 505 store the storage position L _N of the article N, the number of words S _N , and the charge C _N , respectively. These data are selected from the keyword data shown in FIG.

The article retrieval means 1910 is means for producing the data shown in FIG. 5 from the data shown in FIGS. 3 and 4, which is the processor 20 shown in FIG.
20 and a program stored in the program storage device 2021. 6 and 7 show this program.

The program of FIG. 6 is composed of triple loops. The outermost loop is the loop of 603-609. The loop first initializes the article keyword pointer at 603. That is, 440 of FIG. 4 is set to indicate the first article keyword of a particular article, for example, 414. After this, the second loop 604-
After repeating 607, the article number is incremented at 608 to prepare to repeat the same for the next article. After this, 6
At 09, it is checked whether or not there is a remaining article, and if there is any, the above-mentioned operation is repeated, and if there is not, the operation ends. Now, the operations of the second loops 604 to 607 have been performed for all the articles.

The second loop first reads the article keyword at 604. That is, an article keyword designated by 440 of 414 to 416 in FIG. 4, for example, 414
Is read. After that, 605 is executed, and at 606,
The value of the article keyword pointer 440 is increased. This prepares to read the next keyword, for example 415, of the keywords attached to the specific article. After this 6
At 07, it is checked whether there is a remaining article keyword, and if there is, the second loop is repeated, and if there is not, the second loop is exited. By this second loop, the processing 605 is executed for all article keywords 414 to 416, for example.

The third loop is the innermost loop 6
It is executed by 05. 611 to 612 in FIG. 6 are shown in FIG.
611-612. Therefore, the processing of the third loop will be described with reference to FIG. The third loop starts with 70
At 1, the personal keyword pointer is initialized. That is, 320 in FIG. 3 is set so as to indicate the head of the keyword of the individual X ₁ , that is, 302. Then this 320
The personal keyword instructed by is read and compared with the article keyword already read at the beginning of the second loop. If these keywords match, in 704, the article number to the article fee of this article keyword data, that is, 410 to 413 in FIG. 4 are stored in the keyword buffer area arranged in the article storage device 2002. Forward. If the above-mentioned two keywords do not match, 704 is not executed and the process proceeds directly to 705. In step 705, the individual keyword pointer is incremented to prepare for reading the next individual keyword. That is, 320 in FIG. 3 is set to indicate 403, for example. After this, in 706, it is checked whether or not there is a remaining personal keyword, and if there is, the third loop is executed, and if there is not, the loop is exited. As described above, by this third loop, it is checked whether or not all the personal keywords, for example, any of 302 to 304 in FIG. 3, match one article keyword, and if they match, the keyword data is extracted. .

By executing the above triple loop, the article number, storage position, and size article fee of an article having an article keyword that matches an individual keyword registered by an individual are extracted and stored in the article keyword buffer. .. That is, the data of FIG. 5 is extracted from the data of FIG. 3 and FIG. The personal keyword pointer 320 and the article keyword pointer 440 may use registers in the processor 2020, or the article storage device 2002.
You may use a specific address in. The above is the function and operation of the article search unit 1910.

Next, the function and operation of the transmission data synthesizing means 1911 will be described. 1911 is 2 as well as 1910
It is realized by the program stored in 021 and the processor 2020. The transmission data synthesizing means 1911
Based on the keyword data stored in the keyword buffer 1907, the article data to be transmitted is stored in the article storage device 1
It is extracted from 902 and stored in the transmission buffer 1903.
The contents of 1907 and 1902 are arranged as shown in FIGS. 5 and 4, respectively, as described above. The transmission data synthesizing unit 1911 synthesizes article data as shown in FIG. 21 into the transmission buffer from these data.

This function can be realized by a program as shown in FIG. That is, first, at 1402, the article number is initialized. As a result, the article pointer 520 in FIG. 5 points to the first keyword group extracted in the keyword buffer 1907. That is, 520 comes to indicate, for example, 502. After that, a loop from 1403 to 1405 is executed, and 1403 is applied to all the keyword groups extracted in the keyword buffer. In 1403, the article corresponding to the keyword extracted in 1907 is the article storage device 1
It is read from 902 and stored in the transmission buffer 1903. By the above operation, the transmission data to be transmitted to one individual is combined.

All the data combined in the transmission buffer 1903 is transmitted to the destination person by the transmission device 1904.

Next, the operation of the charge calculation means 1912 will be described. 1912 calculates the charge for the data transmitted to the individual and stores it in the charge storage device 1905 as the charge for the individual. This 1912 also comprises a processor 2020 and a program as shown in FIG. 17 stored in the program storage device 2021.

FIG. 17 is composed of three parts, that is, first parameter initialization operations 1702 and 1703, second accumulation loops 1704 to 1707, and a third storage operation 1708.

First, at 1702, the variable (individual charge) that should be the result of charge integration is cleared. Next, at 1703, the article keyword pointer is initialized. As a result, 520 in FIG. 5 indicates the beginning of the extracted keyword data, that is, 502, for example.

At the beginning 1704 of the loop, the article fee in the article keyword data pointed to by the article keyword pointer, that is, in the first loop, for example, 5 in FIG.
05 is read out. Next, in 1705, the value of the charge read out in 1704 is added to the variable of individual charge. After that, by increasing the article keyword pointer at 1706, the next article keyword data, that is, 520 in FIG.

At 1707, it is checked whether or not there is further extracted article keyword data, and if there is, the loop is repeated. When the above process is completed for all article keywords, the process proceeds from 1707 to 1708, and the value of the personal fee variable is stored in the article fee buffer. This calculates the total amount of all article charges sent to one individual, stores it in a buffer, and determines the amount charged.

[0022]

However, the above-mentioned conventional configuration has a problem in that it is possible to select and deliver desired articles to each individual, but it is not possible to send advertisements.

The present invention is intended to solve the above-mentioned problems of the prior art, and an object thereof is to provide an advertisement distribution function. When the advertisement can be transmitted, the distributor can obtain the advertisement fee as an income from the advertiser, and the article fee can be reduced accordingly. Therefore, each individual who receives the article can receive the article distribution service at low cost, and the number of recipients can be expected to increase. By extension, it can be expected that the article distribution service by communication networks will spread.

[0024]

To achieve the above object, the present invention provides an article keyword storage device, an article search means, an advertisement keyword storage device, an advertisement search means, a personal keyword storage device, a keyword buffer, and an article storage device. ,
The configuration includes an advertisement storage device, a transmission data synthesizing means, a transmission buffer, a transmission device, a charge calculation means, and a bill charge storage device.

[0025]

According to the present invention, the article keyword matching the personal keyword stored in the personal keyword storage device is extracted from the article keyword storage device by the article search means, and the advertisement keyword matching the personal keyword is constructed. Is extracted from the advertisement keyword storage device by the advertisement search means and stored in the keyword buffer. That is, the same personal keyword is used for both article search and advertisement search.

Using both the article keyword and the advertisement keyword extracted and stored in the keyword buffer, the article storage device and the corresponding article data and advertisement data from the advertisement storage device are read by the transmission data synthesizing means, and the transmission is performed. The data is stored in a buffer and transmitted to each individual by the transmitting device. On the other hand, the charge for the article and advertisement transmitted for each individual by the charge calculating means is calculated from the data of the article keyword and the advertisement keyword extracted and stored in the keyword buffer and stored in the billing charge storage device. With the above operation, desired articles and desired advertisements can be distributed to each individual.

[0027]

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a diagram for explaining the configuration of an article / advertisement distribution device according to an embodiment of the present invention.

Eight devices or means 101 to 107 in FIG. 1 respectively correspond to 1901 to 1907 in FIG. 19 and have similar functions. An advertisement keyword storage device 108 stores keywords related to the advertisement data stored in 130. The advertisement search unit 113 extracts an advertisement keyword that matches the personal keyword data stored in the personal keyword storage device 101 from 108 and stores it in the keyword buffer 107. The charge calculation means 112 calculates the charge charged to each individual from the keyword data stored in 107.

The apparatus of FIG. 1 configured as described above operates as follows. That is, the article search means 110 extracts article keywords that match the individual keywords stored in 101 from 106, and the keyword buffer 107
To store. Similarly, the advertisement search means extracts an advertisement keyword that matches the personal keyword from 108,
To store. As described above, the article keyword and the advertisement keyword are extracted for each individual in 107, but these are a set that matches the same individual keyword.

The transmission data synthesizing means 111 reads out articles and advertisements corresponding to the keywords stored in the keyword buffer 107 from the article storage device 102 and the advertisement storage device 130 and stores them in the transmission buffer 103. The articles and advertisements stored in the transmission buffer 103 are transmitted to an individual by the transmission device 104. The charge calculation means 112 calculates a charge according to an article and an advertisement transmitted for each individual from both the article keyword and the advertisement keyword stored in 107, and the charge storage device 105.
To store.

As described above, articles and advertisements that match the contents desired by each individual can be sent to each individual.

The apparatus of FIG. 1 can be specifically realized on the apparatus of FIG. That is, 101, 10 in FIG.
2, 103, 104, 105 and 130 are respectively shown in FIG.
Nos. 201, 202, 203, 204, 205 and 230. Further, 106, 107, and 108 in FIG. 1 are secured as areas in 202 in FIG. 110, 1 in FIG.
11, 112 and 113 are realized by the processor 220 shown in FIG. 2 and the program stored in the program storage device 221.

First, the article retrieval means 110 shown in FIG. 1 is the same as the conventional example, in contrast to the personal keyword data stored in 101 as shown in FIG. 3, the article keyword stored in 106 as shown in FIG. Only matching ones are extracted from among the above and stored in 107 as data as shown in FIG. This function is realized by the processor 220 executing the programs shown in FIGS. 6 and 7 as described in the conventional example.

The advertisement search means 113 of FIG. 1 is shown in FIG. 3 and FIG.
The data of FIG. 9 is extracted from the data of FIG.
It is realized by executing.

The advertisement keyword storage device 108 stores advertisement keywords as shown in FIG. That is, the advertisement number M is stored in 810 of FIG. This is 83
Corresponds to the advertisement M stored in 0. The storage position of the advertisement M on the storage device, that is, the address L _{M is} stored in 811. In 812, the size of the advertisement M, that is, the number of words is stored. 813 stores a charge C _M to be paid by an individual who has received the advertisement M. As mentioned in the section of the problem to be solved by the invention, lowering the charge for the recipient of the advertisement is easily achieved by making the value of C _M negative. In 814 to 816, words related to the content of the advertisement M, that is, advertisement keywords I _{J to} J _m are stored. Similar information 820 to 8 for other advertisements M + 1
It is stored in 26, and 820-826 is 810-81.
6 respectively.

The advertisement search means 113 reads out the personal keyword from 101, searches the advertisement keyword stored in 108 for the matching one, and creates the data as shown in FIG. These data are a list of information about advertisements that match a particular individual keyword. That is, in FIG. 9, the advertisement M and the advertisement M ′ match the keyword of one individual.

In FIG. 9, 902 stores an advertisement number M that matches the personal keyword. 903, 904, and 905 store the storage position L _M of the advertisement M, the number of words S _M , and the charge C _M , respectively. These data are selected from the keyword data shown in FIG.

Now, the advertisement search means 113 is means for producing the data as shown in FIG. 9 from the data shown in FIGS. 3 and 8, which is stored in the processor 220 and the program storage device 221 of FIG. It is realized with the stored program. 10 and 11 show this program.

The program of FIG. 10 has the same structure as the program of FIG. 6, and the program of FIG. 6 extracts article keywords, whereas the program of FIG. 10 only extracts advertisement keywords. different. The program of FIG. 10 thus consists of triple loops. The outermost loops are loops 1003-109. The loop first initializes the ad keyword pointer at 1003. That is, 840 of FIG. 8 is the first of a specific advertisement.
The second advertisement keyword, for example, 814 is set to indicate. After this, the second loop 1004-1007
After repeating, the advertisement number is increased at 1008 and the same operation is repeated for the next advertisement. After this, 100
At 9, it is checked whether or not there are remaining advertisements, and if there are any advertisements, the above operation is repeated, and if there are no advertisements, the processing ends. Now, the operations of the second loops 1004 to 1007 have been performed for all the advertisements.

The second loop first reads the advertisement keyword at 1004. That is, the advertisement keyword designated by 840 of 814 to 816 in FIG.
4 is read. After this, 1005 is executed, and at 1006, the value of the advertisement keyword pointer 840 is increased.
This prepares to read the next keyword, for example 815, of the keywords attached to the specific advertisement. After this, in 1007, it is checked whether or not there are remaining advertisement keywords, and if there is, the second loop is repeated.
Get out of the loop. Processing 1 by this second loop
005 is executed for all the advertisement keywords 814 to 816, for example.

The third loop is the innermost loop and is 1
005. 1011 to 101 in FIG.
2 corresponds to 1011 to 1012 in FIG. Therefore, the processing of the third loop will be described with reference to FIG. The third loop first initializes the personal keyword pointer at 1101. That is, 320 in FIG. 3 is set so as to indicate the head of the keyword of the individual X ₁ , that is, 302. Next, the personal keyword designated by 320 is read out and compared with the advertisement keyword already read out at the beginning of the second loop. 1 if these keywords match
At 104, the advertisement number to the advertisement fee of the advertisement keyword data, that is, 810 to 813 of FIG. 8 is transferred to the keyword buffer area arranged in the article storage device 202. If the above two keywords do not match, 1104 is not executed, and the process directly proceeds to 1105. In process 1105, the personal keyword pointer is incremented,
Prepare to read the next personal keyword. That is, 320 in FIG. 3 is set to indicate 403, for example. After this, in 1106, it is checked whether or not there is a remaining personal keyword, and if there is, the third loop is executed, and if there is not, the loop is exited. As described above, by this third loop, it is checked whether or not all the personal keywords, for example, any of 302 to 304 in FIG. 3 match one advertising keyword, and if they match, the keyword data is extracted. ..

By executing the above triple loop, the advertisement number, the storage position, and the size advertisement charge of the advertisement having the advertisement keyword that matches any of the individual keywords registered by the individual are extracted and stored in the advertisement keyword buffer. .. That is, the data of FIG. 9 is extracted from the data of FIG. 3 and FIG. The personal keyword pointer 320 and the advertisement keyword pointer 840 may use registers in the processor 220, or may use specific addresses in the advertisement storage device 230. The above is the advertisement search means 1
13 functions and operations.

Next, the function and operation of the transmission data synthesizing means 111 will be described. Similarly to the conventional example 1910, 111 is also realized by the program stored in 221 and the processor 220. The transmission data synthesizing unit 111 stores the article data to be transmitted based on the personal keyword data stored in the keyword buffer 107.
02, and stores it in the transmission buffer 103. Then, the advertisement data to be further transmitted is extracted from the advertisement storage device 130 based on the same personal keyword data and stored in the transmission buffer 103. Both the data of FIG. 5 and the data of FIG. 9 are stored in 107. As in the conventional example, 102 stores article data as shown in FIG.
Advertising data is stored in 130 as shown in FIG.
The transmission data synthesizing means 111 uses the data shown in FIG.
Articles like 2 and advertisement data are combined inside the transmission buffer.

This function can be realized by a program as shown in FIG. This program consists of two parts, 1302 and 1303.

The contents of 1302 are the same as the entire program of FIG. That is, 1310 and 1311 in FIG. 13 correspond to 1310 and 1311 in FIG. 14, respectively. The operation of the program of FIG. 14 is the same as that of the conventional example except that the execution subject is the processor 220 and the storage location is 221. This 130
5 reads the article data corresponding to the data of FIG. 5 from 102, and 1202-1 of FIG.
Data such as 204 is stored in 103.

The contents of 1303 are the same as those in FIG. That is, 1311 and 1312 in FIG.
It is the same as 311 and 1312. This program works as follows. That is, first, at 1502, the advertisement number is initialized. Accordingly, the advertisement pointer 920 of FIG.
Indicates the first advertisement keyword group extracted in the keyword buffer 107. That is, 920
Will indicate 902, for example. After this, 15
The loop from 03 to 1505 is executed, and 15 is applied to all the advertisement keyword groups extracted in the keyword buffer.
03 is given. In 1503, the advertisement corresponding to the keyword extracted in 107 is read from the advertisement storage device 130 and stored in the transmission buffer 103.

By the above operation, both the article data and the advertisement data to be transmitted to one person are combined as shown in FIG.

As in the conventional example, all the data combined in the transmission buffer 103 is transmitted to the destination person by the transmission device 104.

Next, the operation of the charge calculation means 112 will be described. 112 calculates a charge for the data transmitted to the individual and stores it in the charge storage device 105 as the charge for the individual. This 112 is the processor 22
0 and a program as shown in FIG. 16 stored in the program storage device 221. The program shown in FIG. 16 is composed of three parts. That is, there are three parts: an article fee calculation portion 1602, an advertisement fee calculation portion 1603, and a total fee calculation portion 1604.

The content of the article fee calculation portion 1602 is shown in FIG.
Is the same as the whole program. That is, 161 in FIG.
0 and 1611 are 1610 and 1611 in FIG. 17, respectively.
Is the same as The operation of the program of FIG. 17 is the same as the operation of the conventional example except that the execution subject is the processor 220 and the program storage location 221. By executing the program 1602, the total charge of the article data transmitted to each individual, that is, the article charge is calculated.

The contents of the advertisement fee calculation portion 1603 are shown in FIG.
Is the same as the whole program. That is, 161 in FIG.
1 and 1612 are 1611 and 1612 of FIG. 18, respectively.
Is the same as FIG. 18 shows three parts: a first parameter initialization operation 1802 and 1803, a second accumulation loop 1804 to 1807, and a third storage operation 1808.
Composed of and. First, at 1802, the variable (individual charge) that should be the result of charge integration is cleared. Then 18
At 03, the advertisement keyword pointer is initialized. As a result, 920 in FIG. 9 indicates the beginning of the extracted keyword data, that is, 902, for example.

At the beginning 1804 of the loop, the advertisement fee in the advertisement keyword data pointed by the advertisement keyword pointer, that is, for example, 905 in FIG. 9 is read in the first loop. Then in 1805, 1804
The value of the charge read in is added to a variable called personal charge. After that, by incrementing the advertisement keyword pointer at 1806, the next advertisement keyword data, that is, 920 in FIG.

At 1807, it is checked whether there is any further extracted advertisement keyword data, and if there is, the loop is repeated. When the above process is completed for all the advertisement keywords, the process proceeds from 1807 to 1808, and the value of the personal fee variable is stored in the advertisement fee buffer. Total charge calculation part 1
In 604, the total amount of the article fee and the advertisement fee calculated in the above-mentioned two parts is calculated to be the total fee.

With this, the total amount of all articles and advertisement charges transmitted to one individual is calculated, stored in the buffer, and the billing amount is determined.

As described above, according to this embodiment, it is possible to transmit an article and an advertisement that match the keyword registered by an individual. Therefore, each individual can receive not only articles but also advertisements in his / her field of interest. This allows the following:

That is, 1. Individuals can receive advertisements as well as articles.

2. Individuals can receive only advertisements in the fields of interest as well as articles.

3. Advertisements can be negatively charged because they are paid by the advertiser. Therefore, by receiving both the article and the advertisement, each individual recipient can obtain the information at a low charge overall.

The above points will bring about the following effects. That is, (a) it enables the service of the information providing system at a low price and spreads the information provision through the communication line. (B) Since the interest of each individual person is directly reflected in the degree of advertisement provision, the advertiser can place an effective advertisement.

As described above, according to this embodiment, the article keyword storage device, the article search means, the advertisement keyword storage device, the advertisement search means, the personal keyword storage device, the keyword buffer, the article storage device, the advertisement storage device, and the transmission data. The combination means, the transmission buffer, the transmission device, the charge calculation means, and the billing charge storage device are combined as shown in FIG. 1, and the article keywords matching the individual keywords stored in the individual keyword storage device are stored in the article keyword storage. The article retrieval unit extracts the advertisement keyword from the device, and the advertisement keyword matching the personal keyword is extracted from the advertisement keyword storage unit by the advertisement retrieval unit and stored in the keyword buffer. That is, the same personal keyword can be used for both article search and advertisement search.

Using both the article keyword and the advertisement keyword extracted and stored in the keyword buffer, the article storage device and the corresponding article data and advertisement data from the advertisement storage device are read out by the transmission data synthesizing means, and the transmission is performed. The data is stored in a buffer and transmitted to each individual by the transmitting device. On the other hand, the charge for the article and advertisement transmitted for each individual by the charge calculating means is calculated from the data of the article keyword and the advertisement keyword extracted and stored in the keyword buffer and stored in the billing charge storage device. With the above operation, desired articles and desired advertisements can be distributed to each individual.

[0062]

As described above, according to the present invention, the article keyword storage device, article search means, advertisement keyword storage device, advertisement search means, personal keyword storage device, keyword buffer, article storage device, advertisement storage device, transmission data composition. By providing the means, the transmission buffer, the transmission device, the charge calculation means, and the billing charge storage device, each individual can obtain the advertisement using the same keyword as the desired article via the communication means. Therefore, each individual has an excellent effect that they can obtain articles and advertisements in their own fields of interest. Also, this has an excellent effect for the advertiser that the advertisement can be delivered only to those who are interested in the advertisement that the advertiser puts out, and the advertisement can be effectively advertised.

[Brief description of drawings]

FIG. 1 is a diagram illustrating a system configuration of an embodiment of the present invention.

FIG. 2 is a diagram for explaining a connection relationship of specific devices according to an embodiment of the present invention.

FIG. 3 is a diagram illustrating the contents of a personal keyword storage device according to an embodiment of the present invention.

FIG. 4 is a diagram illustrating the contents of an article storage device and an article keyword storage device according to an embodiment of the present invention.

FIG. 5 is a diagram illustrating a part of contents of a keyword buffer according to an embodiment of the present invention.

FIG. 6 is a diagram for explaining the overall operation of article search means in an embodiment of the present invention.

FIG. 7 is a diagram for explaining a part of the operation of the article search means in the embodiment of the present invention.

FIG. 8 is an advertisement storage device according to an embodiment of the present invention;
The figure explaining the content of the advertisement keyword storage device.

FIG. 9 is a diagram illustrating a part of the contents of a keyword buffer according to an embodiment of the present invention.

FIG. 10 is a diagram for explaining the overall operation of the advertisement search means in the embodiment of the present invention.

FIG. 11 is a diagram illustrating a part of an advertisement search means according to an embodiment of the present invention.

FIG. 12 is a diagram illustrating the contents of a transmission buffer according to an embodiment of the present invention.

FIG. 13 is a diagram for explaining the overall operation of transmission data synthesizing means in one embodiment of the present invention.

FIG. 14 is a diagram for explaining a part of the operation of transmission data synthesizing means in one embodiment of the present invention.

FIG. 15 is a diagram for explaining a part of the operation of the transmission data synthesizing means in the embodiment of the present invention.

FIG. 16 is a diagram for explaining the overall operation of the charge calculation means in the embodiment of the present invention.

FIG. 17 is a diagram for explaining a part of the operation of the charge calculation means in the embodiment of the present invention.

FIG. 18 is a diagram for explaining a part of the operation of the charge calculation means in the embodiment of the present invention.

FIG. 19 is a diagram illustrating a system configuration in a conventional example.

FIG. 20 is a view for explaining the connection relationship of specific devices in the conventional example.

FIG. 21 is a diagram for explaining the contents of a transmission buffer in a conventional example.

Claims (1)

[Claims] 1. An article keyword storage device, an article search means, an advertisement keyword storage device, an advertisement search means, a personal keyword storage device, a keyword buffer, an article storage device, an advertisement storage device, and transmission data composition. Means and
An article keyword matching a personal keyword stored in the personal keyword storage device is provided from the article keyword storage device by the article retrieval means, which has a transmission buffer, a transmission device, a charge calculation means, and a billing charge storage device. The advertisement keyword matching the individual keyword is further extracted from the advertisement keyword storage device by the advertisement search means, stored in the keyword buffer, and the article keyword and the advertisement keyword stored in the keyword buffer are stored. Using the both, the corresponding article data and advertisement data are read from the article storage device and the advertisement storage device by the transmission data synthesizing unit, stored in the transmission buffer, and transmitted to the individual corresponding to the individual keyword by the transmission device. A note characterized by sending And advertising distribution device.