JPH0820181A - Storage medium and its manufacturing system - Google Patents

Abstract

(57) [Summary] [Purpose] To provide a storage medium that can be additionally distributed with an invitation ticket, a telephone card, and the like, and a manufacturing system therefor, which does not need to be reprinted for each region and each time variation information changes. [Structure] Character information is extracted from a print image tape (PIT) and graphic image information is extracted from a fixed magnetic storage device by an information processing unit with consistency, and is printed by an information processing system using a predetermined printer. A storage medium 10 in which a storage portion E for cards is formed by folding and processing three continuous form pieces 1 to 3 in which the character information and the image information of 1 are continuously printed by two printers, and a manufacturing system thereof.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a storage medium that can store cards, invitation tickets, etc. and has an advertising function, and a manufacturing system thereof.

[0002]

2. Description of the Related Art Conventionally, advertisement media distributed to an unspecified number of potential customers include leaflets, pamphlets, and tri-fold mail with reply postcards. Furthermore, advertising media with premiums, cards, or actual samples attached is used. The information posted on them varies depending on the product name, product characteristics, price, campaign information, etc. Generally, when the information is distributed slightly depending on the distribution period and region according to the advertiser's sales strategy. There are many.

[0003]

However, most of the advertising media are printed by the general printing method regardless of the number of copies distributed every time the content of the advertisement is changed. Therefore, it is necessary to prepare a printing plate, make a plate, and print each time the fluctuation information changes for each region. However, there is a problem that the delivery time may not meet the advertiser's request. On the other hand, general leaflets, pamphlets, booklet-shaped media
Although each has its own merits, it is not easy to add invitation tickets, discount cards, telephone cards, etc., so there is a problem that services and impressions are weak. The present invention has been made in view of the above problems, using a printer to output and print variable information and fixed information at the same time with characters and graphic patterns so that invitation tickets and cards can be stored and distributed. A storage medium and a manufacturing system for the storage medium are provided.

[0004]

The present invention made to solve the above problems has the following points. (1) Among the sheet blanks composed of the first, second, and third form pieces connected through the fold line, the second and third form pieces are folded along the fold line so as to face each other, and Two sides that are orthogonal to the fold line should adhere to each other irremovably to form a storage part. (2) The first form piece constitutes a reply postcard. (3) At least the character information and the graphic image information are printed at the same time by printing by the printer on the surface of the accommodating portion as an advertising information posting surface. (4) In printing by the printer, character information from a print image tape (PIT) and graphic image information from a fixed magnetic storage device are simultaneously output with consistency and are printed by the printer. (5) Two printers are installed in series, and the front surface and the back surface of the form piece which is connected are continuously printed. (6) The serial number should be output at the same time and printed for each storage medium.

[0005]

According to the present invention, the variable information and the fixed information can be printed at the same time by the printer by the character and the graphic image, and the advertisement medium can be distributed with the reply postcard and the invitation ticket or the service card attached. It is possible to increase the impression and impact on the recipient, and to print the serial number at the same time, so that it is possible to analyze the advertising effect.

[0006]

DESCRIPTION OF THE PREFERRED EMBODIMENTS The present invention will be described in detail below with reference to the drawings. FIG. 1 is a perspective view of the storage medium 10, and FIG. 1A shows the storage portion E of the storage medium 10 and a part of the stored card K. The storage medium 10 is 1 as shown in FIG.
3 to 3 are connected first, second and third form pieces, and the opposite form pieces 2 and 3 are folded at a fold line m3 and both sides are strongly adhered to each other at an adhesive portion B1 to form a storage portion E. Further, the first form piece forming the reply postcard is folded back along the folding line m2 and is weakly releasably adhered to the storage section E by the adhesion section B2. FIG. 1B is a perspective view of the storage medium viewed from the back side. Character information M and image information I are printed on the surface of the storage section E shown in FIGS. 1 (a) and 1 (b).

FIG. 2 shows an information processing system according to the present invention. As shown in FIG. 2, the character information M and the image information I printed on the storage medium are the print image tape (PIT) 11 and the fixed magnetic storage device 1, respectively.
Stored in 2. The information processing unit 13 extracts from the PIT 11 and the fixed magnetic storage device 12 predetermined information necessary for each region and each time the information fluctuates, and outputs it to the printing unit 14 to output all information from one printer. To be printed at the same time. In this case, the character information M is the character output of the font provided in the printer used,
The graphic image information I is read by the image scanner with the graphic design and is temporarily stored in the fixed magnetic storage device having a large storage capacity, so various graphic image information such as maps, illustrations, and specially designed characters can be printed. Is. With the above information processing system, it is possible to deal with detailed advertisement contents. Explaining in more detail with a specific example, assuming that the storage medium according to the present invention is distributed as an advertising medium for a campaign sale of a retail store that deals with a product in a certain field, the advertised product name, product code, special sale price In addition to character information such as product characteristics, product mark, illustration with eye catching effect, eye catching copy with special characters, store map, etc. are printed, and further, a reply postcard and appropriate invitation tickets and discount cards Is enclosed,
It will be distributed to potential customers. In general, for retail stores operating in chains in each region, the sales strategy varies from region to region, and the campaign sale period, the content of products advertised, the product lineup, etc. often change depending on the store. Therefore, the information content of the advertising medium is inevitably diversified in consideration of the temporal fluctuation of prices and the like. In the present invention, a map of each branch, a business mark, a logo mark peculiar to a product, an illustration for advertisement, special decorative characters, etc. are read in advance by a scanner and stored in a fixed magnetic storage device. On the other hand, during the campaign period,
Fluctuation information such as product price and new product description content is stored in the PIT. Further, in the PIT, symbol information necessary for screen editing such as the position where characters and patterns are printed is also recorded. The necessary information stored in the PIT and the information storage device is controlled by the information processing unit according to the advertisement content,
It is pulled out with consistency, and output and printed by the same printer at the determined position. Therefore, according to the information processing system of the present invention, it is not necessary to re-perform the plate-making, plate-making, and printing each time the information content to be posted on the advertising medium is finely changed, and it is extremely economical, and in a short period of time, a variety of fine-grained detailed information can be obtained. Advertisement media can be provided. On the back side of the enclosed storage medium, a catch copy that keeps the customer's attention printed is printed to show the advertising effect.

Next, the entire flow of the storage medium manufacturing system according to the present invention will be described with reference to the storage medium manufacturing system process chart of FIG. First, in the first step, a continuous form is manufactured. This manufacturing method is almost the same as the conventional business form. The continuous form 20 for the storage medium 10 is shown in FIG.
As shown in (a), it is a two-row horizontal sprocket hole S having left and right sprocket holes S.
Sheets 1 to 3 are connected and a perforation m6 is provided in the center. As shown in FIG. 4A, the second and third form pieces form an advertisement information printing section, and the first form piece forms a reply postcard section H. In addition, on the back surface of the continuous form shown in FIG. 4 (b), both sides of the second and third form pieces indicated by diagonal lines form an adhesive portion B1, and a spot is formed on a part of the reply postcard of the first form piece. The adhesive portion B2 is formed. The above-mentioned adhesive portions are provided with an adhesive layer at the time of the continuous form printing process, in which the adhesive portions are pressure-bonded to each other so as to be strongly adhered irremovably and the adhesive portion and the paper surface are pressure-bonded to be weakly adhered to each other so as to be peelable. Continuous form 2
The printing with the processing of 0 has commonality such as the advertiser name, the business mark, the format, etc., and only the fixed information that does not change in the long term is kept, and at least all the changing information is printed in the next step. When the number of distributions of the storage medium is small, there may be a case in which printing is not performed at all and only plain output paper is used to record all information by printing. Further, the continuous form 20 does not necessarily have to be two horizontal rows, and may be three horizontal rows as long as it is within the allowable range of the business form printing machine, and if the manufacturing lot is small, it may be a horizontal series. May be.

Next, regarding the printer output in the second step, by passing the continuous form 20 processed as described above through two printers placed in series, the front and back sides thereof are continuously connected to the information processing system. Printed by. The content of the printed information is as described above. As for the first form piece, a portion to be a postcard H for reply is formed, so if long-term use can be expected only with fixed information on both the front and back sides, it may be printed from the beginning in the first step. If the address of the reply postcard changes for each region, or if the specifications of the reply column from the customer are changed regionally or temporally, it is better to print the form piece 1 with a printer. Further, a serial number can be output to the reply postcard portion under the control of the information processing unit 14. How to use this serial number, for example, distribution date and time, time zone, distribution number (○ ~ ○
If you have records such as (○○), you can collate with the actual results of the response and develop tactics such as more effective distribution methods. It can also be effectively used as management data for sorting, delivery, and distribution work.

Next, in the third step of slit / burst processing, both ends of the continuous form 20 on which the sprocket S has been printed are cut off at the perforation m5 and slit at the central perforation m6. 2 sheets of left and right continuous forms are stacked and burst processing is performed at perforations m1 and m4, and further perforations m7 and m4 provided on the third form piece.
When the paper between them is removed, the storage medium sheet blank 30 processed into the pocket shape shown in FIG. 5 is obtained. continue,
In the fourth step, as described with reference to FIG. 1, the second and third form pieces of the storage medium sheet blank 30 are folded and pressed, and the adhesive portions B1 of both pieces are strongly adhered to each other to form the accommodating portion E. In the fifth step, the card K or the like prepared in advance is enclosed in the storage medium, the first form piece is folded back and weakly adhered to the storage portion E so that it can be re-separated at the spot adhesion portion B2, and the storage medium according to the present invention is obtained. Finished. The enclosed storage media are sorted and shipped for each region.

Further, according to the advertising medium of the present invention,
For example, an invitation discount card, a telephone card, etc. can be enclosed and distributed to customers, so the advertising effect can be further enhanced by the synergistic effect with the advertising characteristics of the card itself, which has a great impact on customers. Becomes

The storage medium and its manufacturing system according to the present invention have the following effects. (1) The advertising medium, which has been printed separately for each region every time the fluctuation information such as the product price and the discount rate is changed, changes the fluctuation information from the PIT, and also the mark, illustration, and map of each product. It is only necessary to read such graphic image information from the fixed magnetic storage device in a consistent manner and print the required number of copies for each region with a printer, and the advertising medium can be supplied at a reasonable cost. Furthermore, the number of prospective productions for collecting print lots is reduced, so that waste of unused portions is eliminated. (2) After the fluctuation information is confirmed, if only that part is replaced on the stored data, it can be printed out immediately.
It will lead to shorter delivery times. (3) Since the consistency between the area to be distributed and the information to be published in each area is accurately set by the setting in the program, there is no fear of mismatching. (4) Since the serial number for each area is printed on the reply postcard, it is effective for the response effect analysis. (5) By attaching a discount card, prepaid card, etc., the synergistic effect with the advertising property of the card itself works and the advertising effect is further enhanced. Furthermore, the impact on the customer can be increased and the impression can be improved.

[Brief description of drawings]

FIG. 1 is a perspective view of a storage medium.

[Figure 2] Print information processing system explanatory diagram

[Figure 3] Storage medium manufacturing system process diagram

[Figure 4] Continuous form plan view

FIG. 5 is a plan view of a storage medium sheet blank.

[Explanation of symbols]

 1-3 1st-2nd form piece 10 Storage medium 11 PIT 12 Fixed magnetic storage device 13 Information processing part 14 Printing part 20 Storage medium continuous form 30 Storage medium sheet blank m2, m3 Folding line m1, m4 Cut perforation m5- m7 Cut perforation B1, B2 Adhesive part E Storage part H Reply postcard I Image information K Card M Character information S Sprocket hole

Claims (6)

[Claims] 1. A first, a second, and a third connected to each other through a fold line.
In the sheet blank consisting of the three sheet pieces, the second and third sheet pieces are folded along the fold line so that the second and third sheet pieces face each other, and the two sides orthogonal to the fold line are non-separably bonded to form a storage portion. A storage medium that is formed. 2. The storage medium according to claim 1, wherein the first form piece constitutes a reply postcard. 3. The storage medium according to claim 1, wherein the surface of the storage portion is an advertisement information posting surface, and at least character information and graphic image information are simultaneously printed by printing by a printer. 4. In the printing of the printer, character information from a print image tape (PIT) and graphic image information from a fixed magnetic storage device are extracted by an information processing unit with consistency, and printed by the same printer. A storage medium manufacturing system characterized by the above. 5. The storage medium manufacturing system according to claim 4, wherein two printers are installed in series, and the front surface and the back surface of the form piece connected to each other are continuously printed. 6. The storage medium manufacturing system according to claim 4, wherein the serial numbers are simultaneously output and printed for each storage medium.