MX2014014886A - Seleccion de anuncio y fijacion de precios utilizando descuentos basados en colocacion. - Google Patents

Seleccion de anuncio y fijacion de precios utilizando descuentos basados en colocacion.

Info

Publication number
MX2014014886A
MX2014014886A MX2014014886A MX2014014886A MX2014014886A MX 2014014886 A MX2014014886 A MX 2014014886A MX 2014014886 A MX2014014886 A MX 2014014886A MX 2014014886 A MX2014014886 A MX 2014014886A MX 2014014886 A MX2014014886 A MX 2014014886A
Authority
MX
Mexico
Prior art keywords
placement
price fixing
ads
discounts based
announcement selection
Prior art date
Application number
MX2014014886A
Other languages
English (en)
Other versions
MX353783B (es
Inventor
Alon Amit
Yaron Greig
John Hegeman
Original Assignee
Facebook Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Facebook Inc filed Critical Facebook Inc
Publication of MX2014014886A publication Critical patent/MX2014014886A/es
Publication of MX353783B publication Critical patent/MX353783B/es

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/40—Business processes related to social networking or social networking services
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0283—Price estimation or determination

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Human Resources & Organizations (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

Se proporciona un sistema de selección y colocación de publicidad para un sistema de red social. Un módulo de selección de publicidad identifica anuncios candidato para que un usuario vea junto con el contenido de red social. Los anuncios candidato pueden colocarse en varias ventanas en la presentación del usuario. El valor esperado de varias disposiciones de los anuncios candidato en las ventanas se determina, y los anuncios pueden seleccionarse y colocarse para optimizar el ingreso al sistema. Cada anuncio se evalúa utilizando una función de descuento que ajusta el precio del anuncio basándose en su colocación.
MX2014014886A 2012-06-04 2013-06-03 Seleccion de anuncio y fijacion de precios utilizando descuentos basados en colocacion. MX353783B (es)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US13/488,294 US10607250B2 (en) 2012-06-04 2012-06-04 Advertisement selection and pricing using discounts based on placement
PCT/US2013/043922 WO2013184587A1 (en) 2012-06-04 2013-06-03 Advertisement selection and pricing using discounts based on placement

Publications (2)

Publication Number Publication Date
MX2014014886A true MX2014014886A (es) 2015-03-05
MX353783B MX353783B (es) 2018-01-29

Family

ID=48703126

Family Applications (1)

Application Number Title Priority Date Filing Date
MX2014014886A MX353783B (es) 2012-06-04 2013-06-03 Seleccion de anuncio y fijacion de precios utilizando descuentos basados en colocacion.

Country Status (12)

Country Link
US (1) US10607250B2 (es)
EP (1) EP2677485A1 (es)
JP (1) JP6130496B2 (es)
KR (1) KR101785599B1 (es)
CN (1) CN104350517B (es)
AU (1) AU2013271837A1 (es)
BR (1) BR112014030297A2 (es)
CA (1) CA2873133A1 (es)
IL (1) IL235884A0 (es)
MX (1) MX353783B (es)
TW (1) TWI570642B (es)
WO (1) WO2013184587A1 (es)

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Also Published As

Publication number Publication date
KR101785599B1 (ko) 2017-10-16
MX353783B (es) 2018-01-29
TWI570642B (zh) 2017-02-11
BR112014030297A2 (pt) 2017-06-27
CA2873133A1 (en) 2013-12-12
KR20150024847A (ko) 2015-03-09
EP2677485A1 (en) 2013-12-25
TW201351327A (zh) 2013-12-16
AU2013271837A1 (en) 2014-12-04
IL235884A0 (en) 2015-01-29
US10607250B2 (en) 2020-03-31
CN104350517B (zh) 2017-10-20
US20130325585A1 (en) 2013-12-05
JP2015525399A (ja) 2015-09-03
JP6130496B2 (ja) 2017-05-17
WO2013184587A1 (en) 2013-12-12
CN104350517A (zh) 2015-02-11

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