RU2625732C2 - Management method of interactive bulletin board system - Google Patents

Abstract

FIELD: information technology.

SUBSTANCE: management method of interactive bulletin board system in which the request for adding an advertisement is obtained from the user, after which the advertisement parameters, its location and virtual grid of ads are determined, depending on the above request, then the advertisement is displayed along with the identifier of this advertisement in one of the sections of the interactive board ads virtual grid, and ultimately sent to the user a notice of the advertising status.

EFFECT: improved ad distribution effectiveness, expanded scope and increased ease of use.

21 cl, 3 dwg

Description

FIELD OF TECHNOLOGY

This technical solution relates to electronic means of processing, transmitting and displaying information, in particular, to bulletin boards with an external communication channel, intended for placement of advertising and information messages of users (individuals and legal entities, as well as municipal organizations) and visual informing citizens in public places .

BACKGROUND

Currently, there are various technical solutions used to place private, commercial and municipal announcements. As a rule, these are wooden, plastic, glass or metal structures, which are an information stand for posting ads by gluing; fastening with clamps, buttons, tape or frames; location in special pockets and trays, fixing under glass, etc.

Often, private and commercial paper ads are pasted up spontaneously and unauthorized on fences, walls of buildings and structures, structural elements of public transport stops, in transport itself, on street lighting poles, etc. This leads to an untidy appearance of streets and public places, additional expenses of the municipal budget for the removal of announcements, cleaning of garbage associated with them, painting and construction of means of protection from sticking (netting, etc.). Due to the placement of paper ads in the open air, they usually quickly get wet, warp and become unreadable. Tear-off ads containing contact information are often lost or do not contain complete information. Many stickers tear down competitors' ads. Permanently posted ads have to be rewritten manually or photographed, and then manually enter the specified contact information.

As a result, the efficiency, payback and usability of using paper ads is very low both for those who place them and for those who are looking.

There are no commercial services, software products or technical solutions for placing private announcements on electronic media in public places on the market.

Ads placed on specialized sites on the Internet do not have offline access. As a result, potential customers who do not have Internet access or do not use such sites do not see these ads.

The patent for utility model CN 203232671U ʺ Intelligent information indicating board известен, publication date: 10/09/2013 is known from the prior art. The utility model contains a display for displaying information located in the housing, a power supply, solar panels. This patent does not contain information about the possibility of users placing ads on this advertising and information stand, which is intended only for the purpose of centralized information.

Also known from the prior art is a patent for utility model RU 144374U1 ʺ Advertising and information stand ’, patent holder: Ixtronic (RU), limited liability company, published: 08/20/2014, IPC: G09F 21/00.

An advertising and information stand containing interconnected control and monitoring unit, power supply unit connected to the vehicle’s battery, interconnected monitor, wireless access modem for connecting to virtual networks and an infrared heater additionally includes an electronic computer and LED indicators, and temperature and humidity sensors are included in the control and monitoring unit, and the control and monitoring unit itself is connected to the power supply unit, we connect battery to the vehicle battery.

This patent does not contain information about the possibility of users placing ads on this advertising and information stand, which is intended only for the purpose of centralized information. In addition, the described utility model is designed for use on vehicles, which significantly limits the scope.

ESSENCE OF TECHNICAL SOLUTION

This technical solution is aimed at eliminating the disadvantages inherent in existing solutions from the prior art.

The technical result of this technical solution is to increase the efficiency of distribution of announcements, expanding the scope and improving ease of use.

The specified technical result is achieved due to the method of managing an interactive electronic bulletin board, in which they receive a request from a user to add an advertisement, after which they determine the advertisement parameters, its location and virtual ad grid depending on the above request, then display the advertisement together with the identifier of this advertisement in one from sections of the virtual grid of announcements of an interactive whiteboard and as a result send a notification to the user about the status of placement of the announcement Niya.

In some embodiments of the technical solution, the display consists of one or more matrices based on "electronic paper" (Ge-paper), or LCD matrices, or plasma screens, or LED displays, or projection screens, or LED displays (LED), or organic light emitting diode displays (OLEDs), or polymer light emitting diode displays (PLED), or active matrix organic light emitting diode displays (AMOLED), or field emission displays (FED), or displays based on interferometric modulation (IMOD), or flexible OLED displays (FOLED), or transparent OLED displays (TOLED), or multi-layer OLED displays (SOLED), etc.

In some embodiments of the technical solution, the display has a square, or rectangular, or round, or oval, or trapezoidal, or triangular, or polygonal shape.

In some embodiments, the display has a flat, or curved, or concave, or convex surface.

In some embodiments of the technical solution, the display has a monochrome or color matrix.

In some embodiments of the technical solution, the display has a backlight.

In some embodiments, the display is touch-sensitive.

In some embodiments of the technical solution, the communication unit has an Ethernet, or fiber optic, or Wi-Fi, or GPRS, or 3G or 4G or 5G or VHF, or Bluetooth interface.

In some embodiments, a webcam is present.

In some embodiments of the technical solution, there is a payment terminal for quick payment of services and services.

In some embodiments, a thermal printer is present.

In some embodiments of the technical solution, there is a Bluetooth beacon for interactive interaction with mobile devices of users located next to the bulletin board.

In some embodiments, a 3D sensor is present.

In some embodiments, a motion sensor is present.

In some embodiments of the technical solution, a light sensor is present.

In some embodiments, a NFC sensor and / or an RFID sensor is present.

In some embodiments of the technical solution, an IR sensor and / or an ultrasonic sensor is present.

In some embodiments of the technical solution, solar cells are present.

In some embodiments of the technical solution, the power supply is connected to a stationary power network; vehicle on-board network (when installed in transport); or a battery that can be charged by an external power source or solar cells.

In some embodiments of the technical solution, the housing is made of metal, and / or plastic, and / or wood, and / or glass, and / or carbonate, and / or composite material.

In some embodiments of the technical solution, the housing provides for mounting an interactive electronic bulletin board to supports, or walls, or suspensions, or handrails, or structural elements of buildings, structures, or vehicles.

In some embodiments of the technical solution, the housing has a vandal proof, or frost-resistant, or waterproof, or dustproof design.

In some embodiments of the technical solution, the housing is equipped with heat and ventilation to protect against overheating.

In some embodiments of the technical solution, the display is an element of architecture, or a building, or structure.

BRIEF DESCRIPTION OF THE DRAWINGS

The signs and advantages of this technical solution will become apparent from the following detailed description of the invention and the accompanying drawings, in which:

in FIG. 1 is a front view of the device;

in FIG. 2 is a side view of the device;

in FIG. 3 is a diagram of user interaction.

DETAILED DESCRIPTION OF THE TECHNICAL SOLUTION

In this technical solution, a system is meant, including a computer system, a computer (electronic computer), CNC (numerical control), PLC (programmable logic controller), computerized control systems and any other devices that can perform a given, clearly defined sequence of operations (actions, instructions).

By a command processing device is meant an electronic unit or an integrated circuit (microprocessor) that executes machine instructions (programs).

The command processing device reads and executes machine instructions (programs) from one or more data storage devices. Hard disk drives (HDD), flash memory, ROM (read only memory), solid state drives (SSD), optical drives can be used as storage devices.

A program is a sequence of instructions intended for execution by a control device of a computer or a device for processing commands.

To build computer networks, communication channels using a different physical environment are used. Depending on the physical environment of the data transfer, communication channels can be divided into: wired communication channels without insulating and shielding braids, cable, where channels such as twisted pair cables, coaxial cables or fiber optic cables, wireless (terrestrial and satellite radio channels are used for signal transmission) ), using electromagnetic waves to transmit signals, which propagate through the ether.

The specialist in this level of technology it is obvious that in the claimed technical solution can be used any communication channels that do not affect the essence of the technical solution.

In one embodiment of a technical solution, a method for managing an interactive electronic bulletin board consists of the following steps:

get the identifier of the electronic bulletin board;

To start working with the electronic bulletin board, the user scans the graphic identifier of this board 303 (Fig. 3) displayed on the board using the camera of his mobile device 305 (Fig. 3) (smartphone, tablet, smart glasses, etc.) or receives the identifier of the electronic board via a wireless communication channel (for example, Bluetooth, or Wi-Fi, or GPRS, GSM, or 3G, or 4G, or 5G, or VHF, etc.). Basic instructions for scanning identifiers and downloading a mobile application can be placed directly on the bulletin board (printed) or displayed in a separate area on the display.

send an authorization request to add an ad from a mobile device via a communication channel to a computer system;

The user request may contain the identifier of the ads 303 (Fig. 3) and the user identifier in the system. Also, the request may contain information about the category of the user account (free, standard paid, premium, etc.). Depending on the category of account, the user is provided with a different set of functionality.

form a new ad and set the display settings of the ad on the mobile device;

The user generates an ad on the mobile device 305, which allows you to create individual customized ads using the styles, templates, fonts, design elements, infographics and graphic tools built into the mobile application.

In addition to graphical settings, it is possible to choose the size and location of the advertisement in a specific display area, set the ad schedule, select specific bulletin boards located at different points of the city, along a specific route or in specified geofences, choose additional conditions for the targeted display of ads (subject to equipment electronic boards by means of recognition of people that determine gender, age, etc.), place an ad on social networks and on various website x personal ads, connected to the system.

send the generated ad via a communication channel to a computer system;

The user sends the created ad to the system 306 (Fig. 3) via the communication channel 308 of his mobile device 305.

The near field communication module (Bluetooth, NFC or equivalent) integrated in the communication unit 202 (FIG. 2) of the electronic board enables the user to send an ad created in the application without using the Internet to the system 306 (FIG. 3).

receive a notification about the status of the announcement on the communication channel from the computer system;

After checking the contents of the announcement in the system, it is added to the general database and sent in real time to the selected boards, and the user is sent a notification via channel 308 (Fig. 3) using CMC, email, push-notification or message in your personal account .

Verification can be carried out both automatically and with the help of a system moderator.

If there is no free space on the bulletin board selected by the user at the time of placement, the ad is placed in the queue, and the corresponding notification about queuing is sent to the user. In this case, the user can use the service of increasing the priority of placing an advertisement.

If the content of the advertisement does not meet the conditions of use of the service, the advertisement is rejected, and the user is sent a corresponding notification explaining the reason for the refusal.

In one embodiment of a technical solution, a method for managing an interactive electronic bulletin board consists of the following steps:

receive a request from a user to add an ad;

To start working with the electronic bulletin board, the user scans the graphic identifier of this board displayed on the board using the camera of his mobile device (smartphone, tablet, smart glasses, etc.) or receives the identifier of the electronic board via a wireless communication channel (for example, Bluetooth, or Wi-Fi, or GPRS, GSM, or 3G, or 4G, or 5G, or VHF, etc.). Basic instructions for scanning identifiers and downloading a mobile application can be placed directly on the bulletin board (printed) or displayed in a separate area on the display.

determine the parameters of the ad, its location and virtual grid of ads, depending on the aforementioned request;

The parameters can be as follows: the size and location of the advertisement in a certain area of the display, the schedule of the ad, the ability to add graphic images or video images, additional conditions for the targeted display of advertisements (provided that electronic boards are equipped with means of recognition of people that determine gender, age, etc.) , the ability to place ads on several electronic boards, on social networks and on various websites of private ads connected to the system. The user is given the opportunity to enter the ad text, contact details and additional visual information in accordance with the parameters of the account.

The virtual network of announcements can be visually delimited depending on the subject of announcements (rental housing; tutor; host / accordion player and so on), placement conditions (paid / free), as well as the category of users (individual / legal entity / municipal authority) controls, etc.).

display an ad together with a graphic identifier in one of the sections of the virtual grid of announcements of an interactive whiteboard;

A graphic identifier is added to each ad. The graphic identifier is intended for automatic scanning and recognition of information encoded in it regarding a specific advertisement using a digital camera of a user's mobile device and a special mobile application. As a graphical identifier, 1D / Linear barcodes (for example, linear codes of the GS1 DataBar ™ family, etc.), 2D Two-dimensional barcodes (Aztec Code, Chinese 2D Han Han Code, Data Matrix, MaxiCode, Micro QR Code, QR Code, etc.), Stacked Codes (Compound EAN / JAN, Compound GS1 DataBar, Expanded GS1 DataBar on the stack, Omnidirectional GS1 DataBar on the stack, GS1 DataBar on the stack, MacroPDF, MicroPDF417, PDF417, Compound UPC A / E, etc. )

In the case of an orderly placement when adding a new ad, it is placed on a free field in the corresponding area of the screen. In the case of an even distribution of ads on the screen, when you add a new ad, the rest of the ads are compressed until the screen is full. If the entire screen is busy, a new advertisement is queued (Fig. 1).

send the user a notification about the status of ad placement;

The notification contains the date and time of the announcement, the identifier of the announcement in the system, the placement period, the placement status (размещения in line ’/ ʺ rejected’), etc.

This technical solution can be implemented in the form of a system or computer-readable medium containing instructions for performing the aforementioned method.

The technical solution can be implemented as a distributed computer system.

Description of the functional elements of the technical solution

The display 201 (Fig. 2) provides the display placed in this electronic bulletin board in graphical form.

The control and monitoring unit 203 (Fig. 2) is connected to the display 201 and the communication unit 202 by internal communication interfaces and provides the processing of information received on the interactive electronic bulletin board from an external database, and controls the display of information on the display 201 in the appropriate format and in the specified time. Internal interfaces (buses) can be of various standards, for example: ISA, EISA, LPC, PCI, PCI-X, PCI Express, AGP, AGP PRO, HT (Hyper Transport), etc. The internal interface standards are described in more detail in [1] .

Data exchange between the interactive electronic bulletin board and the external database is carried out using the communication unit 202 via external communication interfaces. External interfaces can have the following standards: USB 2.0, USB 3.0, PS / 2, IEEE 1394, S / PDIF, Jack 3.5, eSATA, RJ-45, HDMI, D-SUB (VGA), DVI-D, DVI-I, LPT, COM, Thunderbolt and others. It is obvious to a person skilled in the art that this list of external interfaces is not limiting, but shows the unity of the design of the system units.

The power supply unit 204 is connected to the control and monitoring unit 203 and provides power to all elements of the electronic bulletin board from an external or internal source.

The case provides a mechanical connection of all functional elements that make up the electronic bulletin board, fastening to supports and protection from external influences.

The blocks used in the system can be implemented using electronic components used to create digital integrated circuits. Not limited to, microcircuits can be used, the logic of which is determined during manufacture, or programmable logic integrated circuits (FPGA), the logic of which is set by programming. For programming, programmers and debugging environments are used that allow you to specify the desired structure of a digital device in the form of a circuit diagram or programs in special equipment description languages: Verilog, VHDL, AHDL, etc. Alternative FPGAs are: programmable logic controllers (PLCs), base matrix crystals ( BMK) requiring a factory production process for programming; ASIC - specialized custom large integrated circuits (LSI), which are much more expensive in small-scale and single-unit production.

Blocks can also be implemented using read-only memory devices (see O. Lebedev. Memory microcircuits and their application. - M.: Radio and communications, 1990. - 160 s; Large integrated circuits of memory devices: Reference / A.Yu. Gordenov et al. - M.: Radio and Communications, 1990. - 288 p.).

Thus, the implementation of all used blocks is achieved by standard means based on the classical principles of implementing the foundations of computer technology.

The drawings show only one embodiment of the present invention.

The present detailed description is made up of various non-limiting and exhaustive embodiments. At the same time, for specialists having an average level of competence in the considered field of technology, it is obvious that various substitutions, modifications or combinations of any of the embodiments disclosed herein (including partially) can be reproduced within the scope of this technical solution. Thus, it is understood and understood that the present description includes additional embodiments, the essence of which is not set forth here in an explicit form. Such embodiments may be obtained by, for example, combining, modifying, or transforming any actions, components, elements, properties, aspects, characteristics, limitations, etc., related to the embodiments described herein and not limiting.

USED SOURCES

[1] .Internet resource: http://sd-company.su/article/computers/internal_interfaces_personal_computer

Claims (30)

1. The way to manage an interactive electronic bulletin board, characterized by: - receive the identifier of the electronic bulletin board displayed on it in the form of a graphic image by scanning it with the user's mobile device in order to place the advertisement on this bulletin board; - send a request for authorization via the communication channel from the user's mobile device to the computer system to add a new advertisement to the bulletin board, the identifier of which has been scanned; - using the user's mobile device, a new advertisement is formed and settings for its display on the display of this electronic bulletin board are set with the possibility of choosing at least the size, shape and display area of the advertisement, font, graphic image; - send the generated ad via a communication channel to a computer system; - after checking the contents of the announcement, they receive a notification about the status of the announcement on the communication channel from the computer system. 2. The method according to claim 1, in which the user receives the identifier of the board by scanning its graphic image displayed on the board using the camera of his mobile device. 3. The method of claim 2, wherein the mobile device is a smartphone, or tablet, or smart glasses. 4. The method according to p. 1, in which the identifier of the electronic board via a wireless communication channel. 5. The method of claim 4, wherein the wireless communication channel is Bluetooth, or Wi-Fi, or GPRS, or GSM, or 3G, or 4G, or 5G. 6. The method according to p. 1, in which the identifier of the board is attached to the coordinates of the location of the board on the electronic map and verified with the coordinates of the user to exclude the possibility of scanning by a user who is not present in the immediate vicinity of the electronic bulletin board. 7. The method according to claim 1, in which the identifier of the board is updated after a specified period of time to exclude the possibility of its scanning by a user who is not present in the immediate vicinity of this electronic bulletin board. 8. The method according to claim 1, in which the user's announcement contains the name, text or graphic content and one or a combination of the following attributes: size and format of the advertisement, form and color of the advertisement, location of the advertisement on the board, category of advertisement, contact details and category of user, board identification number, terms and conditions of placement. 9. The method according to claim 1, in which the display settings of the advertisement are the size and format of the advertisement, the form and color of the advertisement, location on the board, category of the advertisement, name, text or graphic content, contact information and user category, identification number of the board, term and terms of placement. 10. The method according to claim 2, in which the graphic identifier of the board is a one-dimensional, or two-dimensional, or three-dimensional barcode. 11. The method according to p. 10, in which the barcode is encoded in the format of a QR code, or Micro QR Code, or Aztec Code, or Data Matrix, or MaxiCode, or Microsoft Tag (HCCB). 12. The method of claim 2, wherein the graphic identifier is color or monochrome. 13. The method according to p. 1, in which the status of the advertisement contains information about the fact and time of the advertisement, rejection of the advertisement, queuing of the advertisement, the number of readings of the advertisement identifier, the number of times the advertisement was viewed via the web interface, the expiration of the advertisement term, the number and content of responses . 14. A method of managing an interactive electronic bulletin board, characterized in: - they receive from the user a request to add an advertisement to the electronic bulletin board selected by the user by scanning the mobile identifier of the graphic identifier displayed by this electronic bulletin board; - determine the parameters of the announcement, including at least the size, shape, font, graphic image and display area of the announcement on the display of the electronic board, depending on the aforementioned request, as well as a common virtual grid of all announcements on this board; - display the advertisement together with the assigned identifier of this advertisement in one of the sections of the virtual grid on the display of the interactive electronic bulletin board; - send the user a notification about the status of the ad. 15. The method of claim 14, wherein the ad identifier is graphic or text. 16. The method according to p. 14, in which the user request contains the identifier of the bulletin board on which the user plans to place the ad, the user identifier in the system, information about the user account category (free, standard paid, premium, etc.). 17. The method according to p. 14, in which the parameters of the announcement are the size and format of the announcement, the form and color of the announcement, the location on the board, the category of the advertisement, name, text or graphic content, contact information and user category, identification number of the board, terms and conditions placement. 18. The method of claim 15, wherein the graphic identifier of the advertisement may be a one-dimensional, or two-dimensional or three-dimensional barcode. 19. The method according to p. 18, in which the barcode can be encoded in the format of a QR code, or Micro QR Code, or Aztec Code, or Data Matrix, or MaxiCode, or Microsoft Tag (HCCB), etc. 20. The method of claim 15, wherein the graphic identifier may be color or monochrome. 21. The method according to claim 14, in which the status of the advertisement contains information about the fact and time of the advertisement, rejection of the advertisement, queuing of the advertisement, the number of readings of the advertisement identifier, the number of times the advertisement was viewed via the web interface, the expiration of the advertisement term, quantity and content feedback.

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