RU96121237A - VIDEO-RECEIVING DEVICE, TRANSMITTING VIDEO-DATA TRANSMISSION DEVICE (OPTIONS) AND BROADCASTING SYSTEM - Google Patents

Claims (13)

1. A video receiving device, characterized in that it comprises: a receiving device for receiving program data and for displaying a video of a program and data of an advertising insert for displaying a video of an advertising insert; an input device for inputting data of the insertion condition, which give a command about the timing of the insertion and / or the insertion amount of the insertion data inserted into the program data; a display device for displaying a video of a program and / or video of an advertising insert; and an insertion device for inserting advertising insertion data into the program data based on the insertion condition data, which give an instruction about the insertion timing and / or the indicated insertion amount and which are inputted by the indicated input device, and for providing data to the indicated display device.  2. The video receiving device according to claim 1, characterized in that the input device is configured to enter data indicating the number of times the video insert of the advertising insert inserted into the program data is displayed and the display period of the inserted video of the advertising insert as the insert conditions, which give command about the volume of insertion.  3. The video receiving device according to claim 1, characterized in that the input device is configured to input data indicating an equal time interval or an unequal time interval as insert condition data, which give an instruction about the insert timing.  4. The receiving video data device according to claim 1, characterized in that the receiving device is configured to receive advertising data containing a plurality of types of video recordings of an advertising insert, the input device is configured to input selector data to select a desired video recording of an advertising insert from among a plurality of types of video recordings advertising insertion, and the insertion means is configured to insert the advertising insertion data indicated in said selector data into program data and directions data to the display device.  5. The video receiving device according to claim 1, characterized in that the input device is configured to enter first data indicating the form of discarding program data while inserting data of the advertising insert, and second data indicating the form of the insert in which the output timing program data is delayed while selectively inserting data of an advertising insert, wherein the insertion device, when said first data is inputted by said input device, is configured to discard data programs during the time corresponding to the time when the data of the advertising insert is inserted, and the insertion of the data of the advertising insert into the program data, and when the second data is input by the input device, it delays the timing of the output of the specified program data for the time corresponding to the time during which the data is inserted ad insertion, and inserts ad insertion data into program data.  6. The video receiving device according to claim 1, characterized in that it further comprises: an output device for outputting said data to the communication line of the insertion condition, which give a command about the timing of the insert and / or volume of the insert and which are input by the input device.  7. A video data transmitting device, characterized in that it comprises a multiplexing device for multiplexing program data and for displaying a video of the program and data of the advertising insert, in order to display the video of the advertising insert so that it can be demultiplexed and the data of the advertising insert can be inserted into the data programs based on the data of the insertion condition, which give the command about the timing of the insertion and / or the insertion volume on the receiving side; a transmitter for transmitting program data and insertion data multiplexed by said multiplexing device to a receiving side; and a receiving device for receiving data indicating data of an insertion condition transmitted from the receiving side.  8. The video transmitting device according to claim 7, characterized in that it also comprises a storage device for storing data indicating said insertion condition data received by the receiving device.  9. The transmitting video data of the device according to claim 7, characterized in that the multiplexing device is configured to multiplex program data and data of the advertising insert in the form in which these program data are located behind the data of the advertising insert.  10. The transmitting device according to claim 7, characterized in that the multiplexing device is configured to multiplex the program data and the data of the advertising insert in the form in which these data of the advertising insert are located in the frame synchronization period of the program data.  11. The video data transmitting device according to claim 7, characterized in that the multiplexing device is configured to multiplex the data of the first channel containing program data and the data of the second channel, in which the data of the advertising insert is located in the form in which this data is received cycle.  12. A broadcasting system, characterized in that it comprises a multiplexing device for multiplexing program data for displaying a video of a program and data of an advertising insert in order to display a video of an advertising insert; a transmitting device for transmitting program data and insert data multiplexed by said multiplexing means; a receiver for receiving program data and insert data; an input device for inputting insertion conditions that give a command about the timing of the insertion and / or the insertion amount of the insertion data into the program data; an output device for outputting to the communication line data the insertion conditions that give the command about the timing of the insert and / or the insert volume and which are input by the input device; a display device for displaying a video of the program and / or said video of the advertising insert; an insertion device for inserting advertising insertion data into program data based on the insertion condition data, which give an instruction about the insertion timing and / or the indicated insertion amount and which are input by the input means, and for directing data to the display device; a receiving device for receiving data indicating data of an insertion condition transmitted by the output device on a communication line; and a storage device for storing data indicating these insertion conditions received by the receiving device.  13. A video transmitting device, characterized in that it comprises a multiplexing device for multiplexing program data and displaying program video and advertising insert data to display a video of the advertising insert based on the insert condition data, which instruct the insert timing and / or insert volume and which are transmitted from the receiving party; and a transmitting device for transmitting to the receiving side said program data and said advertising insert data multiplexed by said multiplexing device.