TW201610890A - Internet shopping and trading system, method of operating thereof, and communication platform using the system - Google Patents

Internet shopping and trading system, method of operating thereof, and communication platform using the system Download PDF

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TW201610890A
TW201610890A TW103130670A TW103130670A TW201610890A TW 201610890 A TW201610890 A TW 201610890A TW 103130670 A TW103130670 A TW 103130670A TW 103130670 A TW103130670 A TW 103130670A TW 201610890 A TW201610890 A TW 201610890A
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buyer
module
product
seller
commodity
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TW103130670A
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林廷勳
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剛谷科技股份有限公司
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Abstract

An internet shopping and trading system, a method of operating thereof, and a communication platform using the system are provided. Therein, the internet shopping and trading system includes a commodity management unit, a purchase displaying unit, and a background management unit. The commodity management unit is input with the commodity information by the seller for generating a corresponding shopping payment link, whereby the seller uploads the picture of the commodity and the link to a website. The purchase displaying unit displays a shopping interface for the buyer when the shopping payment link is clicked by the buyer, and allows the buyer to have a real-time conversation with the seller or the customer service personnel. When the buyer finishes the paying process, the background management unit delivers the fund to the seller and instructs the seller to deliver the commodity to the buyer.

Description

網路購物交易系統及其運作方法、以及應用該網路購物交易系統之社群通訊平台Online shopping transaction system and its operation method, and social communication platform using the online shopping transaction system

本發明係關於一種網路購物交易系統及其運作方法、以及應用該網路購物交易系統之社群通訊平台,以令賣家透過一社群平台即可賣出各個商品,並可藉由社群通訊平台推廣各個商品之促銷訊息給買家。The present invention relates to an online shopping transaction system and a method for operating the same, and a social communication platform using the online shopping transaction system, so that sellers can sell various products through a social platform, and can be used by the community. The communication platform promotes promotional messages for each product to buyers.

按,隨著現代網路科技日漸發達,各式各樣之現代商品逐漸發展成網路購物之型態,以販賣業者之角度探討,其可省下實體店面之租金,而對消費者而言,其可省去出門購物花費之時間及交通成本,以令消費者於任何地方,例如家中,即可利用通訊網路購買任何商品。According to the development of modern Internet technology, all kinds of modern goods have gradually developed into the form of online shopping. From the perspective of the sellers, it can save the rent of physical stores, but for consumers. It can save time spent on shopping and transportation costs, so that consumers can use the communication network to purchase any goods anywhere, such as at home.

而若販賣業者欲從事上述網路購物之型態以賣出其商品時,大致係具有兩種方法,其一者係利用現有之網路購物平台(如雅虎、樂天、露天等),以將所欲販賣商品之資訊上傳至網路購物平台上,供消費者瀏覽該網路購物平台之網站時,選購所需之商品,其二者則係自行架設一官方購物網站,以使消費者直接於該官方購物網站選購商品,然而,無論是利用何種方法,其實施之程序皆非常繁雜及不便,此外,若消費者對商品有任何疑問時,係無法於商品之購買介面即時向販賣業者提問並立即獲得解答。If a vendor wants to engage in the above-mentioned online shopping style to sell its products, there are basically two ways, one of which is to use existing online shopping platforms (such as Yahoo, Lotte, Open Air, etc.) to The information of the goods to be sold is uploaded to the online shopping platform for consumers to browse the website of the online shopping platform, and the required products are purchased, and both of them set up an official shopping website to make the consumers Buying products directly from the official shopping site. However, no matter which method is used, the procedures for implementing them are very complicated and inconvenient. In addition, if consumers have any questions about the products, they cannot immediately purchase the products. The sellers ask questions and get immediate answers.

為解決上述課題,本發明提供一種網路購物交易系統及其運作方法、以及應用該網路購物交易系統之社群通訊平台,以令賣家透過現有之社群平台即可賣出各個商品,並可讓買家於商品之購買介面即時向賣家提問並獲得解答,且賣家可藉由社群通訊平台推廣各個商品之促銷訊息給買過商品的買家。To solve the above problems, the present invention provides an online shopping transaction system and a method for operating the same, and a social communication platform using the online shopping transaction system, so that sellers can sell various products through the existing social platform, and The buyer can immediately ask questions and get answers from the seller's purchase interface, and the seller can promote the promotion information of each product to the buyer who bought the product through the social communication platform.

為達到上述目的,本發明提供一種網路購物交易系統及其運作方法、以及應用該網路購物交易系統之社群通訊平台,其中,網路購物交易系統係包含:一商品管理單元,其包含有一商品控管模組、一即時應答模組、一帳戶金額模組、以及連結商品控管模組之一商品輸入模組及一商品上傳模組,其中,商品輸入模組係用以供至少一賣家輸入各自至少一商品的相關資料,並可依各商品之相關資料產生相對應之一購物付款連結,而商品控管模組係用以儲存各商品之相關資料,商品上傳模組係供賣家將各商品之圖片連同其購物付款連結,即時上傳於一網站中;一購物顯示單元,其連結商品管理單元,並具有一購買輸入模組、及連結購買輸入模組之一即時通訊模組,當有一買家瀏覽該網站而點擊其中一商品之購物付款連結時,購買輸入模組可顯示商品之一購買介面,以供買家購買該商品,且即時通訊模組可令買家於購買介面,即時詢問該商品之相關資訊,而該商品之賣家則可透過即時應答模組即時與買家對話,以回答買家之問題;以及一後台管理單元,其連結商品管理單元及購物顯示單元,並包含有一交易管理模組,當買家付款完成後,交易管理模組可通知該商品之賣家出貨給買家,並將買家之匯款送至該商品之賣家之帳戶金額模組中。To achieve the above objective, the present invention provides an online shopping transaction system and a method for operating the same, and a social communication platform for applying the online shopping transaction system, wherein the online shopping transaction system includes: a commodity management unit, which includes There is a commodity control module, an instant response module, an account amount module, and a commodity input module and a product uploading module for connecting the commodity control module, wherein the commodity input module is used for at least A seller inputs relevant information of at least one product of each product, and generates a corresponding shopping payment link according to relevant information of each commodity, and the commodity control module is used for storing relevant information of each commodity, and the product uploading module is provided for The seller uploads a picture of each product together with its shopping payment link to a website; a shopping display unit, which is linked to the product management unit, and has a purchase input module and an instant messaging module for connecting the input module. When a buyer browses the website and clicks on the shopping payment link of one of the products, the purchase input module can display one of the goods purchased. Interface for buyers to purchase the product, and the instant messaging module allows the buyer to instantly ask for information about the product at the purchase interface, and the seller of the product can instantly talk to the buyer through the instant response module. Answering the buyer's question; and a back-end management unit, which links the product management unit and the shopping display unit, and includes a transaction management module. When the buyer's payment is completed, the transaction management module can notify the seller of the product to ship the product. The buyer sends the buyer's remittance to the account amount module of the seller of the item.

其中,後台管理單元更包含有一會員管理模組,其連結交易管理模組,用以進行賣家及買家之會員資料管理,以及登入身分驗證。The back-end management unit further includes a member management module, which is connected to the transaction management module for managing the member data of the seller and the buyer, and for logging in the identity verification.

其中,後台管理單元更包含有一後台應答模組,其連結交易管理模組,當買家詢問該商品之相關資訊時,後台應答模組可用以供複數個客服人員即時與買家對話,以回答買家之問題。The background management unit further includes a background response module, which is connected to the transaction management module. When the buyer queries the related information of the product, the background response module can be used for a plurality of customer service personnel to immediately chat with the buyer to answer Buyer's problem.

而網路購物交易系統之運作方法,係包含下列步驟:The operation method of the online shopping transaction system includes the following steps:

(1) 賣家由商品輸入模組輸入至少一商品之相關資料,並由商品輸入模組產生各該商品相對應之一購物付款連結;(1) The seller inputs at least one relevant item of the commodity by the commodity input module, and the commodity input module generates one of the corresponding shopping payment links of the commodity;

(2) 賣家將各該商品之圖片連同其購物付款連結,透過商品上傳模組上傳於一網站中,以將各該商品上架;(2) The seller uploads a picture of each item along with its purchase payment link and uploads it to a website through the product upload module to place each item on the shelf;

(3) 當有一買家瀏覽該網站而點擊其中一商品之購物付款連結時,購買輸入模組可顯示該商品之一購買介面,以供買家購買該商品,此時,買家可點擊購買介面之一即時問與答按鈕,即時通訊模組即可令購買介面跳出一對話框,以令買家可於對話框即時詢問該商品之相關資訊,之後,買家再填選所需該商品之數量、該商品及其發票之寄送資訊、並選擇付款方式進行付款,即完成購買該商品之動作;(3) When a buyer browses the website and clicks on the shopping payment link of one of the products, the purchase input module can display one of the purchase interfaces of the product for the buyer to purchase the product. At this time, the buyer can click to purchase. One of the interfaces is an instant Q&A button. The instant messaging module allows the purchase interface to pop up a dialog box so that the buyer can instantly ask the relevant information of the product in the dialog box. After that, the buyer fills in the required product. The quantity, the sending information of the goods and their invoices, and the payment method to make payment, that is, the action of purchasing the goods;

(4) 當買家付款完成時,交易管理模組即可將付款完成之訊息通知賣家,以令賣家執行該商品之出貨程序;(4) When the buyer's payment is completed, the transaction management module can notify the seller of the payment completion message to enable the seller to execute the shipment procedure of the product;

(5) 當買家收到該商品時,該商品之交易即完成。(5) When the buyer receives the item, the transaction for the item is completed.

而應用該網路購物交易系統之社群通訊平台,其係裝設於買家之行動裝置或電腦中,用以提供成為會員之買家與其他會員於線上聊天,並可互相分享訊息於一動態消息牆上,而商品管理單元更包含有一連結商品控管模組之商品推廣模組,商品推廣模組係供賣家編輯及新增各商品之一促銷訊息,各促銷訊息係具有各商品之購物付款連結,而商品推廣模組係可將各促銷訊息透過社群通訊平台,傳送給購買過其商品之買家。The social communication platform that uses the online shopping transaction system is installed in the buyer's mobile device or computer to provide the member who is a member to chat online with other members and share information with each other. On the dynamic message wall, the merchandise management unit further includes a merchandise promotion module for connecting the merchandise control module, and the merchandising module is for the seller to edit and add one of the promotional information of each product, and each promotional message has various commodities. The shopping payment link, and the product promotion module can transmit the promotional messages to the buyers who have purchased the products through the social communication platform.

其中,本發明網路購物系統之購買介面係具有一社群資訊欄位,可供買家勾選是否要將購買了該商品之一訊息分享至社群通訊平台之動態消息牆上,而該訊息係具有該商品之購物付款連結。Wherein, the purchase interface of the online shopping system of the present invention has a community information field for the buyer to check whether the message of purchasing one of the products is shared to the dynamic message wall of the social communication platform, and the The message has a shopping payment link for the item.

其中,社群資訊欄位亦可供買家勾選是否要訂閱賣家之商家資訊,以令商品推廣模組可將各商品之促銷訊息透過社群通訊平台,傳送給訂閱該商家資訊之買家。Among them, the community information field is also available for buyers to check whether they want to subscribe to the seller's business information, so that the product promotion module can transmit the promotion information of each product to the buyer who subscribes to the business information through the social communication platform. .

藉由上述,本發明可達成功效之一,係各商品之賣家不用透過現有之網路購物平台或是自行架設一官方購物網站,僅須利用現存之網站,如Facebook、Twitter、WeChat、Line、微博等社群平台,即可賣出各個商品,其不僅可節省許多人力成本,且透過現今社會大眾使用社群平台之普及率,亦可打響賣家之知名度。By the above, one of the effects of the present invention is that the seller of each product does not need to use an existing online shopping platform or set up an official shopping website by himself, and only needs to utilize existing websites such as Facebook, Twitter, WeChat, Line, A community platform such as Weibo can sell various products, which not only saves a lot of labor costs, but also popularizes the popularity of the community platform through the use of the social platform.

藉由上述,本發明可達成功效之二,係買家可於購買介面即時與該商品之賣家或客服人員對話,使得買家購買該商品前若有疑問時,可即時獲得解答,藉此,不僅可以加快買賣雙方交易之進行,亦可提升買家欲購買該商品之想法。By the above, the invention can achieve the second effect, the buyer can immediately talk to the seller or the customer service staff of the product in the purchase interface, so that the buyer can immediately get the answer if there is any doubt before purchasing the product, thereby, Not only can the transaction between buyers and sellers be accelerated, but also the buyer’s desire to purchase the product.

藉由上述,本發明可達成功效之三,係賣家可透過商品推廣模組及社群通訊平台,推廣各個商品之促銷訊息給買過其商品的買家、以及訂閱商家資訊之買家,藉此,賣家透過本發明係可即時推廣各商品之促銷訊息,而收到該促銷訊息之買家只要點擊該促銷訊息內之購物付款連結,即可進行商品之選購。By the above, the present invention can achieve the third effect. The seller can promote the promotion information of each product to the buyer who bought the product and the buyer who subscribes to the business information through the product promotion module and the social communication platform. Therefore, the seller can immediately promote the promotion information of each product through the invention, and the buyer who receives the promotion message can click on the shopping payment link in the promotion message to purchase the product.

藉由上述,本發明可達成功效之四,係買家於購買該商品時,可將購買了該商品之一訊息分享至社群通訊平台之動態消息牆上,以令買家之好友皆可在動態消息牆上得知該訊息,且該些好友點擊該訊息內之購物付款連結,即可進行商品之選購,藉此,更可助於該商品之賣家推廣其商品。By the above, the invention can achieve the fourth effect, when the buyer purchases the product, the information of one of the purchased products can be shared to the dynamic message wall of the social communication platform, so that the buyer's friends can The message is known on the dynamic message wall, and the friends click on the shopping payment link in the message to purchase the product, thereby facilitating the seller of the product to promote the product.

為便於說明本發明於上述發明內容一欄中所表示的中心思想,茲以具體實施例表達。實施例中各種不同物件係按適於說明之比例、尺寸、變形量或位移量而描繪,而非按實際元件的比例予以繪製,合先敘明。For the convenience of the description, the central idea expressed by the present invention in the column of the above summary of the invention is expressed by the specific embodiments. Various items in the embodiments are depicted in terms of ratios, dimensions, amounts of deformation, or displacements that are suitable for illustration, and are not drawn to the proportions of actual elements, as set forth above.

請參閱圖1及圖2所示,本發明提供一種網路購物交易系統及其運作方法、以及應用該網路購物交易系統之社群通訊平台,可供至少一買家透過其電腦或行動裝置40進行網路購物,其中,網路購物交易系統係包含:Referring to FIG. 1 and FIG. 2, the present invention provides an online shopping transaction system and a method for operating the same, and a social communication platform using the online shopping transaction system, which can be used by at least one buyer through his computer or mobile device. 40 for online shopping, wherein the online shopping transaction system includes:

一商品管理單元10,其包含有一商品輸入模組11、一商品控管模組12、一商品上傳模組13、一即時應答模組14、一帳戶金額模組15及一商品推廣模組16,其中,商品輸入模組11、商品上傳模組13及商品推廣模組16皆係連結於商品控管模組12。A product management unit 10 includes a product input module 11, a product control module 12, a product uploading module 13, an instant response module 14, an account amount module 15, and a product promotion module 16 The product input module 11 , the product uploading module 13 , and the product promotion module 16 are all connected to the commodity control module 12 .

商品輸入模組11,其係用以供至少一賣家輸入各自至少一商品的相關資料,並可依各商品之相關資料產生相對應之一購物付款連結,其中,各商品之相關資料係包含各商品之一商品敘述及一商品圖片,商品敘述可係商品之名稱、數量、價錢等,而購物付款連結可係一連結網址、一按鈕元件、一QR碼、或是其組合。The commodity input module 11 is configured to allow at least one seller to input related materials of at least one product, and generate a corresponding one of the purchase payment links according to the related information of each commodity, wherein the relevant data of each commodity includes each A product description and a product picture, the product description may be the name, quantity, price, etc. of the product, and the shopping payment link may be a link URL, a button component, a QR code, or a combination thereof.

商品控管模組12,其係用以儲存各商品之相關資料,以建立一商品資料庫,且商品控管模組12係可供賣家更新各商品之目前數量及上架下架狀態。The commodity control module 12 is configured to store related materials of each commodity to establish a commodity database, and the commodity control module 12 is configured for the seller to update the current quantity of each commodity and the status of the shelves.

商品上傳模組13,其係供賣家將各商品之圖片連同其購物付款連結,即時上傳於一網站中,而網站係任一可支援網頁語法之網路介面,例如一社群平台、一購物網站、一個人部落格網站、一聊天室網站、一討論區網站、或一電子佈告欄系統(BBS)等等,而於本發明之較佳實施例中,該網站係指社群平台,如Facebook、Twitter、WeChat、Line、微博等。The product uploading module 13 is for the seller to link the pictures of the products together with the shopping payment to the website, and the website is any web interface that supports the syntax of the webpage, for example, a social platform, a shopping a website, a personal blog website, a chat room website, a discussion forum website, or an electronic bulletin board system (BBS), etc., and in a preferred embodiment of the invention, the website refers to a social platform, such as Facebook. , Twitter, WeChat, Line, Weibo, etc.

一購物顯示單元20,其連結商品管理單元10,並具有一購買輸入模組21、及連結購買輸入模組21之一即時通訊模組22,當有一買家瀏覽該網站而點擊其中一商品之購物付款連結時,購買輸入模組21可顯示該商品之一購買介面23,以供買家購買該商品,且即時通訊模組22可令買家於購買介面23,即時詢問該商品之相關資訊,而該商品之賣家則可透過即時應答模組14即時與該買家對話,以回答該買家之問題。a shopping display unit 20, which is connected to the product management unit 10, and has a purchase input module 21 and an instant messaging module 22 that links the purchase input module 21, and clicks on one of the products when a buyer browses the website. When the payment link is purchased, the purchase input module 21 can display one of the purchase interfaces 23 for the buyer to purchase the product, and the instant messaging module 22 allows the buyer to immediately request information about the product at the purchase interface 23. The seller of the product can immediately chat with the buyer through the instant response module 14 to answer the buyer's question.

而購買介面23係包含有該商品之一商品敘述欄位24及一賣家資訊欄位25,以及供買家選擇填寫之一發票資訊填寫欄位26、一商品收件填寫欄位27、一付款方式選擇欄位28及一社群資訊欄位29,其中,商品敘述欄位24係具有該商品之名稱、圖片、數量、價格、運費及總價等,賣家資訊欄位25係具有賣家之名稱、圖片及評價,發票資訊填寫欄位26係供買家填寫發票格式、買受人、統一編號及發票寄送地址,商品收件填寫欄位27係供買家填寫收件人姓名、手機號碼及地址。The purchase interface 23 includes a product description field 24 and a seller information field 25 of the product, and a buyer fills in an invoice information filling field 26, a product receipt field 27, and a payment. The mode selection field 28 and a community information field 29, wherein the product description field 24 has the name, picture, quantity, price, shipping cost and total price of the product, and the seller information field 25 has the name of the seller. , picture and evaluation, the invoice information fill field 26 is for the buyer to fill in the invoice format, the buyer, the unified number and the invoice delivery address, the goods receipt field 27 is for the buyer to fill in the recipient's name, mobile phone number And address.

一後台管理單元30,其連結商品管理單元10及購物顯示單元20,並包含有一交易管理模組31,及連結交易管理模組31之一金流管理模組32、一會員管理模組33、一交易顯示模組34、一評價紀錄模組35及一後台應答模組36,其中,金流管理模組32係界接銀行金流付款渠道,包含信用卡、網路ATM、實體ATM或超商代收等,以供買家可於購買介面23之付款方式選擇欄位28中選擇商品之付款方式,而當買家付款完成後,交易管理模組31係可通知該商品之賣家出貨給買家,並將買家之匯款送至該商品之賣家之帳戶金額模組15中。a background management unit 30, which is connected to the product management unit 10 and the shopping display unit 20, and includes a transaction management module 31, and a gold flow management module 32, a member management module 33, and a link transaction management module 31. A transaction display module 34, an evaluation record module 35 and a background response module 36, wherein the gold flow management module 32 is connected to the bank's golden payment channel, including credit card, network ATM, entity ATM or super business. Collecting, etc., for the buyer to select the payment method of the item in the payment method selection field 28 of the purchase interface 23, and when the buyer payment is completed, the transaction management module 31 can notify the seller of the product to ship the product. The buyer sends the buyer's remittance to the account amount module 15 of the seller of the item.

會員管理模組33,其係用以進行賣家及買家之會員資料管理,以及登入身分驗證,以令賣家必須加入會員,以及繳交銀行帳戶資料及身分證影本進行實名認證後,才可將各商品之相關資料藉由商品輸入模組11輸入,並儲存於商品控管模組12中,而買家亦必須成為會員,才可進行付款之動作,以完成商品之購買。Member management module 33, which is used to manage the member data of the seller and the buyer, and to log in to the identity verification, so that the seller must join the member, and pay the bank account information and the identity card to perform real-name authentication. The relevant data of each product is input through the commodity input module 11 and stored in the commodity control module 12, and the buyer must also become a member to perform the payment action to complete the purchase of the commodity.

交易顯示模組34,其係用以供賣家查詢該商品之買家資料及其購買數量、及買家之付款狀況,並可供賣家更新該商品之出貨狀態,以令交易顯示模組34亦可供買家查詢該商品之目前出貨情形。The transaction display module 34 is configured for the seller to query the buyer information of the product and the quantity of the purchase, and the payment status of the buyer, and the seller can update the shipment status of the product to make the transaction display module 34 It is also available for buyers to check the current shipment status of the item.

評價紀錄模組35,其係用以供賣家及買家完成該商品交易後,發表給予對方之評價,且評價紀錄模組35係可管理雙方之評價儲存於會員管理模組33中,以令購買介面23之賣家資訊欄位25係可顯示賣家之目前評價結果,以供買家購買該商品時參考。The evaluation record module 35 is used for the seller and the buyer to complete the evaluation of the commodity, and the evaluation is issued to the other party, and the evaluation record module 35 is stored in the member management module 33 for the evaluation of both parties. The seller information field 25 of the purchase interface 23 can display the current evaluation result of the seller for reference when the buyer purchases the product.

後台應答模組36,其係用以供複數個客服人員使用,當買家於購買介面23詢問該商品之相關資訊時,該些客服人員係可透過後台應答模組36即時與該買家對話,以回答該買家之問題。The background response module 36 is used by a plurality of customer service personnel. When the buyer queries the purchase interface 23 for information about the product, the customer service personnel can immediately talk to the buyer through the background response module 36. To answer the buyer's question.

請參閱圖3至圖6所示,本發明網路購物交易系統之運作方法,係包含下列步驟:Referring to FIG. 3 to FIG. 6 , the method for operating the online shopping transaction system of the present invention comprises the following steps:

(1) 步驟S1,賣家由商品輸入模組11輸入至少一商品之相關資料,並由商品輸入模組11產生各商品相對應之一購物付款連結。(1) In step S1, the seller inputs the related information of at least one product by the commodity input module 11, and the commodity input module 11 generates a shopping payment link corresponding to each commodity.

(2) 步驟S2,賣家將各商品之圖片連同其購物付款連結,透過商品上傳模組13上傳於一網站中,以將各商品上架。(2) In step S2, the seller uploads a picture of each item together with the purchase payment link thereof, and uploads it to a website through the product uploading module 13 to put each item on the shelf.

(3) 步驟S3,當有一買家瀏覽該網站而點擊其中一商品之購物付款連結時,購買輸入模組21可顯示該商品之一購買介面23,以供買家購買該商品,此時,買家可點擊購買介面23之一即時問與答按鈕23a,即時通訊模組22即可令購買介面23跳出一對話框23b,以令買家可於對話框23b即時詢問該商品之相關資訊,此時,該商品之賣家或客服人員即可與買家對話,以回答買家之問題,如圖4所示即是買家與賣家於對話框23b進行對話之示意圖,之後,買家再填選所需該商品之數量、該商品及其發票之寄送資訊、並選擇付款方式進行付款,即完成購買該商品之動作。(3) Step S3, when a buyer browses the website and clicks on the shopping payment link of one of the products, the purchase input module 21 can display one of the purchase interfaces 23 of the product for the buyer to purchase the product. The buyer can click on the instant Q&A button 23a of the purchase interface 23, and the instant messaging module 22 can cause the purchase interface 23 to jump out of a dialog box 23b, so that the buyer can immediately query the relevant information of the product in the dialog box 23b. At this point, the seller or customer service staff of the product can talk to the buyer to answer the buyer's question. As shown in FIG. 4, the buyer and the seller have a dialogue in the dialog box 23b, after which the buyer fills in the same. Selecting the quantity of the item, the sending information of the item and its invoice, and selecting the payment method to make the payment, the action of purchasing the item is completed.

然而,需要注意的是,當買家選擇付款方式時,若買家尚未成為本發明網路購物交易系統之會員,購買輸入模組21係會由顯示購買介面23轉換顯示一加入會員介面,以令買家可進行加入會員之程序,而完成加入會員之程序後,購買輸入模組21才會再轉換顯示原先之購買介面23,以令買家選擇付款方式,以購買該商品。However, it should be noted that when the buyer selects the payment method, if the buyer has not become a member of the online shopping transaction system of the present invention, the purchase input module 21 is converted by the display purchase interface 23 to display a member interface. The buyer can proceed with the process of joining the member, and after completing the process of joining the member, the purchase input module 21 will then switch to display the original purchase interface 23, so that the buyer can select the payment method to purchase the product.

(4) 步驟S4,當買家付款完成時,交易管理模組31即可將付款完成之訊息通知賣家,以令賣家執行該商品之出貨程序。(4) Step S4, when the buyer's payment is completed, the transaction management module 31 can notify the seller of the payment completion message, so that the seller can execute the shipment procedure of the product.

(5) 步驟S5,當買家收到該商品時,該商品之交易即完成。(5) In step S5, when the buyer receives the item, the transaction of the item is completed.

而之後,交易管理模組31係可將買家之匯款送至該商品之賣家之帳戶金額模組15中,此時,賣家可由帳戶金額模組15中提領出現金,或係運用帳戶金額模組15中之金額,進行購買其他賣家之商品,若賣家買了其他賣家之商品時,交易管理模組31即可由賣家之帳戶金額模組15中直接扣款相對應之金額,以令賣家係無須進行其他付款之動作,即可完成購買商品之程序。Then, the transaction management module 31 can send the buyer's remittance to the account amount module 15 of the seller of the product. At this time, the seller can withdraw the cash from the account amount module 15, or use the account amount. The amount in the module 15 is used to purchase other seller's goods. If the seller buys other seller's goods, the transaction management module 31 can directly deduct the amount corresponding to the seller's account amount module 15 to make the seller The process of purchasing goods can be completed without any other payment action.

再者,本發明之應用該網路購物交易系統之社群通訊平台,其係裝設於買家之行動裝置40或電腦中,用以提供成為會員之買家與其他會員於線上聊天,且買家可設定其他會員成為其社群通訊平台中之好友,並可互相分享訊息於一動態消息牆41上,而本發明網路購物交易系統之商品推廣模組16係可供賣家編輯及新增各商品之一促銷訊息16a,各促銷訊息16a係具有各商品之購物付款連結,而商品推廣模組16係可將各促銷訊息16a透過社群通訊平台,傳送給購買過其商品之買家。Furthermore, the social communication platform of the present invention, which is applied to the online shopping transaction system, is installed in the mobile device 40 or the computer of the buyer to provide a member who is a member to chat online with other members, and Buyers can set other members to become friends in their community communication platform, and can share messages with each other on a dynamic message wall 41. The product promotion module 16 of the online shopping transaction system of the present invention can be edited and updated by the seller. One of the merchandise promotional messages 16a, each promotional message 16a has a shopping payment link for each product, and the merchandising module 16 can transmit the promotional information 16a to the buyer who purchased the merchandise through the social communication platform. .

而本發明網路購物系統之購買介面23之社群資訊欄位29,係可供買家勾選是否要將購買了該商品之一訊息41a分享至社群通訊平台之動態消息牆41上,而訊息41a係具有該商品之購物付款連結,且社群資訊欄位29亦可供買家勾選是否要訂閱賣家之商家資訊,以令商品推廣模組16可將各商品之促銷訊息16a透過社群通訊平台,傳送給訂閱該商家資訊之買家。The community information field 29 of the purchase interface 23 of the online shopping system of the present invention is for the buyer to check whether the message 41a for purchasing the product is to be shared on the dynamic message wall 41 of the social communication platform. The message 41a has a shopping payment link for the product, and the community information field 29 is also available for the buyer to check whether the merchant information of the seller is to be subscribed, so that the product promotion module 16 can transmit the promotional message 16a of each product. The social communication platform is transmitted to buyers who subscribe to the business information.

綜上所述,運用本發明之網路購物交易系統及其運作方法、以及應用該網路購物交易系統之社群通訊平台,各商品之賣家係不用透過現有之網路購物平台或是自行架設一官方購物網站,僅須利用現存之網站,如Facebook、Twitter、WeChat、Line、微博等社群平台,即可賣出各個商品,其不僅可節省許多人力成本,且透過現今社會大眾使用社群平台之普及率,亦可打響賣家之知名度。In summary, by using the online shopping transaction system of the present invention and its operation method, and the social communication platform using the online shopping transaction system, the sellers of each product do not need to use the existing online shopping platform or erect themselves. An official shopping site, you only need to use existing websites, such as Facebook, Twitter, WeChat, Line, Weibo and other social platforms, to sell various products, which not only saves a lot of labor costs, but also uses the society through today's society. The popularity of the group platform can also drive the popularity of the seller.

而透過本發明之即時通訊模組22及即時應答模組14,買家可於購買介面23即時與該商品之賣家或客服人員對話,使得買家購買該商品前若有疑問時,可即時獲得解答,藉此,不僅可以加快買賣雙方交易之進行,亦可提升買家欲購買該商品之想法。Through the instant messaging module 22 and the instant response module 14 of the present invention, the buyer can immediately chat with the seller or customer service personnel of the product at the purchase interface 23, so that the buyer can immediately obtain the question before purchasing the product. The answer is that not only can the transaction between the buyer and the seller be accelerated, but also the buyer’s desire to purchase the product can be enhanced.

此外,賣家係可透過社群通訊平台及網路購物交易系統之商品推廣模組16,推廣各商品之促銷訊息16a給買過其商品的買家、以及訂閱商家資訊之買家,以令買家透過行動裝置40或電腦而收到該促銷訊息16a時,如圖5所示,只要點擊該促銷訊息16a內之購物付款連結,即可顯示該商品之購買介面23,以進行商品之選購。In addition, the seller can promote the promotion information 16a of each product through the product communication module 16 of the social communication platform and the online shopping transaction system, to the buyer who bought the product, and the buyer who subscribes to the business information, so as to buy When the home receives the promotional message 16a through the mobile device 40 or the computer, as shown in FIG. 5, by clicking on the shopping payment link in the promotional message 16a, the purchase interface 23 of the product can be displayed to purchase the product. .

再者,任何買家於購買一商品時,係可將購買了該商品之一訊息41a分享至社群通訊平台之動態消息牆41上,以令買家之好友透過行動裝置50或電腦使用社群通訊平台時,皆可在動態消息牆41上得知該訊息41a,如圖6所示,且該些好友若點擊該訊息41a內之購物付款連結時,即可顯示該商品之購買介面23,以進行該商品之選購,藉此,亦可幫助該商品之賣家推廣其商品,實則非常方便。Moreover, when a buyer purchases a product, the message 41a of the purchased product can be shared with the dynamic message wall 41 of the social communication platform, so that the friend of the buyer can use the mobile device 50 or the computer. In the group communication platform, the message 41a can be known on the dynamic message wall 41, as shown in FIG. 6, and when the friends click on the shopping payment link in the message 41a, the purchase interface of the product can be displayed. In order to purchase the merchandise, it is also very convenient to help the seller of the merchandise to promote its merchandise.

以上所舉實施例僅用以說明本發明而已,非用以限制本發明之範圍。舉凡不違本發明精神所從事的種種修改或變化,俱屬本發明意欲保護之範疇。The above embodiments are merely illustrative of the invention and are not intended to limit the scope of the invention. Any modifications or variations that are made without departing from the spirit of the invention are intended to be protected.

10‧‧‧商品管理單元
11‧‧‧商品輸入模組
12‧‧‧商品控管模組
13‧‧‧商品上傳模組
14‧‧‧即時應答模組
15‧‧‧帳戶金額模組
16‧‧‧商品推廣模組
16a‧‧‧促銷訊息
20‧‧‧購物顯示單元
21‧‧‧購買輸入模組
22‧‧‧即時通訊模組
23‧‧‧購買介面
23a‧‧‧即時問與答按鈕
23b‧‧‧對話框
24‧‧‧商品敘述欄位
25‧‧‧賣家資訊欄位
26‧‧‧發票資訊填寫欄位
27‧‧‧商品收件填寫欄位
28‧‧‧付款方式選擇欄位
29‧‧‧社群資訊欄位
30‧‧‧後台管理單元
31‧‧‧交易管理模組
32‧‧‧金流管理模組
33‧‧‧會員管理模組
34‧‧‧交易顯示模組
35‧‧‧評價紀錄模組
36‧‧‧後台應答模組
40、50‧‧‧行動裝置
41‧‧‧動態消息牆
41a‧‧‧訊息
S1~S5‧‧‧步驟
10‧‧‧Commodity Management Unit
11‧‧‧Commodity input module
12‧‧‧Commodity Control Module
13‧‧‧Commodity upload module
14‧‧‧ Instant Response Module
15‧‧‧ account amount module
16‧‧‧Commodity Promotion Module
16a‧‧‧Promotional messages
20‧‧‧Shopping display unit
21‧‧‧ Purchase input module
22‧‧‧ Instant messaging module
23‧‧‧ purchase interface
23a‧‧‧Instant Q&A button
23b‧‧‧Dialog
24‧‧‧Commodity narrative field
25‧‧‧Seller information field
26‧‧‧Invoice Information Filling Field
27‧‧‧ Goods receipts fill in the fields
28‧‧‧ Payment method selection field
29‧‧‧Community information field
30‧‧‧Background Management Unit
31‧‧‧Transaction Management Module
32‧‧‧Gold Stream Management Module
33‧‧‧Member Management Module
34‧‧‧Transaction display module
35‧‧‧Evaluation record module
36‧‧‧Back-end response module
40, 50‧‧‧ mobile devices
41‧‧‧Dynamic Message Wall
41a‧‧‧Message
S1~S5‧‧‧Steps

圖1係本發明網路購物交易系統之方塊圖。 圖2係本發明網路購物交易系統之購買介面之示意圖。 圖3係本發明網路購物交易系統之運作流程圖。 圖4係本發明網路購物交易系統之運作示意圖,顯示購買介面跳出一對話框。 圖5係本發明網路購物交易系統及社群通訊平台之運作示意圖,顯示賣家將商品之促銷訊息透過社群通訊平台傳送給買家。 圖6係本發明網路購物交易系統及社群通訊平台之運作示意圖,顯示買家將購買商品之訊息分享至社群通訊平台之動態消息牆上。1 is a block diagram of an online shopping transaction system of the present invention. 2 is a schematic diagram of a purchase interface of the online shopping transaction system of the present invention. 3 is a flow chart showing the operation of the online shopping transaction system of the present invention. 4 is a schematic diagram of the operation of the online shopping transaction system of the present invention, showing a dialog box in which the purchase interface pops up. FIG. 5 is a schematic diagram of the operation of the online shopping transaction system and the social communication platform of the present invention, showing that the seller transmits the promotion information of the product to the buyer through the social communication platform. 6 is a schematic diagram of the operation of the online shopping transaction system and the social communication platform of the present invention, showing that the buyer shares the information of the purchased product on the dynamic message wall of the social communication platform.

10‧‧‧商品管理單元 10‧‧‧Commodity Management Unit

11‧‧‧商品輸入模組 11‧‧‧Commodity input module

12‧‧‧商品控管模組 12‧‧‧Commodity Control Module

13‧‧‧商品上傳模組 13‧‧‧Commodity upload module

14‧‧‧即時應答模組 14‧‧‧ Instant Response Module

15‧‧‧帳戶金額模組 15‧‧‧ account amount module

16‧‧‧商品推廣模組 16‧‧‧Commodity Promotion Module

20‧‧‧購物顯示單元 20‧‧‧Shopping display unit

21‧‧‧購買輸入模組 21‧‧‧ Purchase input module

22‧‧‧即時通訊模組 22‧‧‧ Instant messaging module

30‧‧‧後台管理單元 30‧‧‧Background Management Unit

31‧‧‧交易管理模組 31‧‧‧Transaction Management Module

32‧‧‧金流管理模組 32‧‧‧Gold Stream Management Module

33‧‧‧會員管理模組 33‧‧‧Member Management Module

34‧‧‧交易顯示模組 34‧‧‧Transaction display module

35‧‧‧評價紀錄模組 35‧‧‧Evaluation record module

36‧‧‧後台應答模組 36‧‧‧Back-end response module

Claims (15)

一種網路購物交易系統,其可供至少一買家透過其電腦或行動裝置進行網路購物,而該網路購買交易系統,係包含:         一商品管理單元,其包含有一商品控管模組、一即時應答模組、一帳戶金額模組、以及連結該商品控管模組之一商品輸入模組及一商品上傳模組,其中,該商品輸入模組係用以供至少一賣家輸入各自至少一商品的相關資料,並可依各該商品之相關資料產生相對應之一購物付款連結,而該商品控管模組係用以儲存各該商品之相關資料,該商品上傳模組係供該賣家將各該商品之圖片連同其購物付款連結,即時上傳於一網站中;         一購物顯示單元,其連結該商品管理單元,並具有一購買輸入模組、及連結該購買輸入模組之一即時通訊模組,當有一買家瀏覽該網站而點擊其中一商品之購物付款連結時,該購買輸入模組可顯示該商品之一購買介面,以供該買家購買該商品,且該即時通訊模組可令該買家於該購買介面,即時詢問該商品之相關資訊,而該商品之賣家則可透過該即時應答模組即時與該買家對話,以回答該買家之問題;以及         一後台管理單元,其連結該商品管理單元及該購物顯示單元,並包含有一交易管理模組,當該買家付款完成後,該交易管理模組可通知該商品之賣家出貨給該買家,並將該買家之匯款送至該商品之賣家之帳戶金額模組中。An online shopping transaction system for at least one buyer to conduct online shopping through his computer or mobile device, and the online purchase transaction system includes: a commodity management unit, which includes a commodity control module, An instant response module, an account amount module, and a commodity input module and a product uploading module connected to the commodity control module, wherein the commodity input module is used for at least one seller to input each at least a product related information, and a corresponding shopping payment link may be generated according to the relevant information of the commodity, and the commodity control module is used to store relevant information of each commodity, and the commodity uploading module is for the The seller uploads a picture of the item together with its purchase payment link to a website; a shopping display unit that links to the item management unit and has a purchase input module and an instant connection to the purchase input module a communication module, when a buyer browses the website and clicks on a shopping payment link of one of the products, the purchase input module can The purchase interface of the product is provided for the buyer to purchase the product, and the instant messaging module enables the buyer to immediately query the relevant information of the product on the purchase interface, and the seller of the product can The instant response module immediately talks with the buyer to answer the buyer's question; and a background management unit that links the item management unit and the shopping display unit and includes a transaction management module when the buyer pays Upon completion, the transaction management module can notify the seller of the item to ship to the buyer and send the buyer's remittance to the account amount module of the seller of the item. 如請求項1所述之網路購物交易系統,其中,該後台管理單元更包含有一金流管理模組,其連結該交易管理模組,並界接銀行金流付款渠道,包含信用卡、網路ATM、實體ATM或超商代收等,以供該買家於該購買介面選擇該商品之付款方式。The online shopping transaction system of claim 1, wherein the background management unit further comprises a gold flow management module, which is connected to the transaction management module and interfaces with the bank payment channel, including a credit card and a network. ATM, entity ATM or super-commercial collection, etc., for the buyer to select the payment method of the commodity at the purchase interface. 如請求項1所述之網路購物交易系統,其中,該後台管理單元更包含有一後台應答模組,其連結該交易管理模組,當該買家詢問該商品之相關資訊時,該後台應答模組可用以供複數個客服人員即時與該買家對話,以回答該買家之問題。The online shopping transaction system of claim 1, wherein the background management unit further comprises a background response module, which is linked to the transaction management module, and the background response is sent when the buyer queries related information of the product. The module can be used by a plurality of customer service personnel to immediately talk to the buyer to answer the buyer's question. 如請求項1所述之網路購物交易系統,其中,該購物付款連結可係一連結網址、一按鈕元件、一QR碼、或是其組合。The online shopping transaction system of claim 1, wherein the shopping payment link is a link URL, a button component, a QR code, or a combination thereof. 如請求項1所述之網路購物交易系統,其中,各該商品之相關資料係包含各該商品之一商品敘述及一商品圖片。The online shopping transaction system of claim 1, wherein the related information of each item includes a product description of each item and a product picture. 如請求項1所述之網路購物交易系統,其中,該購買介面係包含有該商品之一商品敘述欄位及一賣家資訊欄位,以及供該買家選擇填寫之一發票資訊填寫欄位、一商品收件填寫欄位及一付款方式選擇欄位。The online shopping transaction system of claim 1, wherein the purchase interface includes a commodity description field and a seller information field of the product, and an invoice information filling field for the buyer to fill in. , a product receipt field and a payment method selection field. 如請求項1所述之網路購物交易系統,其中,該網站可係一社群平台、一購物網站、一個人部落格網站、一聊天室網站、一討論區網站、或一電子佈告欄系統。The online shopping transaction system of claim 1, wherein the website is a social platform, a shopping website, a person blog website, a chat room website, a discussion area website, or an electronic bulletin board system. 如請求項1所述之網路購物交易系統,其中,該商品控管模組可供該賣家更新各該商品之目前數量及上架下架狀態。The online shopping transaction system of claim 1, wherein the commodity control module is configured to allow the seller to update the current quantity of each item and the status of the shelves. 如請求項1所述之網路購物交易系統,其中,該後台管理單元更包含有一會員管理模組,其連結該交易管理模組,用以進行該賣家及該買家之會員資料管理,以及登入身分驗證。The online shopping transaction system of claim 1, wherein the background management unit further comprises a member management module coupled to the transaction management module for performing member data management of the seller and the buyer, and Log in to identity verification. 如請求項9所述之網路購物交易系統,其中,該後台管理單元更包含有一評價紀錄模組,其連結該交易管理模組,用以供該賣家及該買家完成該商品交易後,發表給予對方之評價,而該評價紀錄模組可管理雙方之評價儲存於該會員管理模組中,該購買介面則可顯示該賣家之目前評價結果,以供該買家參考。The online shopping transaction system of claim 9, wherein the background management unit further comprises an evaluation record module coupled to the transaction management module for the seller and the buyer to complete the commodity transaction. The evaluation is given to the other party, and the evaluation record module manages the evaluation of both parties stored in the member management module, and the purchase interface displays the current evaluation result of the seller for reference by the buyer. 如請求項9所述之網路購物交易系統,其中,該後台管理單元更包含有一交易顯示模組,其連結該交易管理模組,用以供該賣家查詢該商品之買家資料及其購買數量、及該買家之付款狀況,並可供該賣家更新該商品之出貨狀態,以令該交易顯示模組亦可供該買家查詢該商品之目前出貨情形。The online shopping transaction system of claim 9, wherein the background management unit further comprises a transaction display module coupled to the transaction management module for the seller to query the buyer information of the product and the purchase thereof. The quantity, and the payment status of the buyer, and the seller can update the shipment status of the item, so that the transaction display module can also be used by the buyer to check the current shipment status of the item. 一種應用如請求項9所述之網路購物交易系統之社群通訊平台,其係裝設於該買家之行動裝置或電腦中,用以提供成為會員之該買家與其他會員於線上聊天,並可互相分享訊息於一動態消息牆上,而該商品管理單元更包含有一連結該商品控管模組之商品推廣模組,該商品推廣模組係供該賣家編輯及新增各該商品之一促銷訊息,各該促銷訊息係具有各該商品之購物付款連結,而該商品推廣模組可將各該促銷訊息透過該社群通訊平台,傳送給購買過其商品之買家。A community communication platform for an online shopping transaction system as claimed in claim 9, which is installed in the mobile device or computer of the buyer to provide the member who is a member to chat online with other members. And sharing information with each other on a dynamic message wall, and the product management unit further includes a product promotion module connected to the product control module, the product promotion module is for the seller to edit and add each product One of the promotional messages, each of which has a shopping payment link for each of the products, and the product promotion module can transmit the promotional message to the buyer who purchased the product through the social communication platform. 如請求項12所述之社群通訊平台,其中,該購買介面係具有一社群資訊欄位,可供該買家勾選是否要將購買了該商品之一訊息分享至該社群通訊平台之動態消息牆上,而該訊息係具有該商品之購物付款連結。The social communication platform of claim 12, wherein the purchase interface has a community information field for the buyer to check whether a message for purchasing the product is to be shared to the social communication platform. The dynamic message wall, and the message has a shopping payment link for the item. 如請求項12所述之社群通訊平台,其中,該購買介面係具有一社群資訊欄位,可供該買家勾選是否要訂閱該賣家之商家資訊,以令該商品推廣模組可將各該商品之促銷訊息透過該社群通訊平台,傳送給訂閱該商家資訊之買家。The community communication platform of claim 12, wherein the purchase interface has a community information field for the buyer to check whether the merchant information of the seller is to be subscribed to enable the product promotion module to The promotional message of each item is transmitted to the buyer who subscribes to the business information through the social communication platform. 一種如請求項1至11中任一項所述之網路購物交易系統之運作方法,其包含下列步驟: (1) 該賣家由該商品輸入模組輸入至少一商品之相關資料,並由該商品輸入模組產生各該商品相對應之一購物付款連結; (2) 該賣家將各該商品之圖片連同其購物付款連結,透過該商品上傳模組上傳於一網站中,以將各該商品上架; (3) 當有一買家瀏覽該網站而點擊其中一商品之購物付款連結時,該購買輸入模組可顯示該商品之一購買介面,以供該買家購買該商品,此時,該買家可點擊該購買介面之一即時問與答按鈕,該即時通訊模組即可令該購買介面跳出一對話框,以令該買家可於該對話框即時詢問該商品之相關資訊,之後,該買家再填選所需該商品之數量、該商品及其發票之寄送資訊、並選擇付款方式進行付款,即完成購買該商品之動作; (4) 當該買家付款完成時,該交易管理模組即可將付款完成之訊息通知該賣家,以令該賣家執行該商品之出貨程序; (5) 當該買家收到該商品時,該商品之交易即完成。A method for operating an online shopping transaction system according to any one of claims 1 to 11, comprising the steps of: (1) the seller inputs at least one relevant item of the commodity from the commodity input module, and The product input module generates a shopping payment link corresponding to each of the products; (2) the seller links each of the pictures of the product together with the shopping payment, and uploads the product to a website through the product uploading module to (3) When a buyer browses the website and clicks on the shopping payment link of one of the products, the purchase input module can display one of the purchase interfaces of the product for the buyer to purchase the product, at this time, The buyer can click on the instant Q&A button of the purchase interface, and the instant messaging module can cause the purchase interface to jump out of a dialog box, so that the buyer can immediately query the relevant information of the product in the dialog box, and then The buyer then fills in the required quantity of the goods, the delivery information of the goods and their invoices, and selects the payment method to make payment, that is, the action of purchasing the goods is completed; (4) when the buyer pays the payment The transaction management module to complete the payment of the message notifying the seller, the seller in order to make the implementation of the program delivery of goods; (5) when the buyer received the goods, the commodities transaction is complete.
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Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN107016546A (en) * 2017-03-31 2017-08-04 上海族蚂信息科技有限公司 A kind of system and method for the autonomous formulation transaction flow for possessing security mechanism
TWI649710B (en) * 2016-12-28 2019-02-01 網訊電通股份有限公司 Interactive ordering system
CN108280737B (en) * 2017-01-06 2021-05-04 网讯电通股份有限公司 Interactive ordering system
TWI853301B (en) * 2021-09-08 2024-08-21 韓商韓領有限公司 Electronic apparatus for processing information for settlement of sold items and method thereof
TWI901631B (en) * 2020-02-20 2025-10-21 韓商連加股份有限公司 Method, system and computer readable record medium for evaluating content on instant messaging application

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
TWI649710B (en) * 2016-12-28 2019-02-01 網訊電通股份有限公司 Interactive ordering system
CN108280737B (en) * 2017-01-06 2021-05-04 网讯电通股份有限公司 Interactive ordering system
CN107016546A (en) * 2017-03-31 2017-08-04 上海族蚂信息科技有限公司 A kind of system and method for the autonomous formulation transaction flow for possessing security mechanism
TWI901631B (en) * 2020-02-20 2025-10-21 韓商連加股份有限公司 Method, system and computer readable record medium for evaluating content on instant messaging application
TWI853301B (en) * 2021-09-08 2024-08-21 韓商韓領有限公司 Electronic apparatus for processing information for settlement of sold items and method thereof
TWI868045B (en) * 2021-09-08 2024-12-21 韓商韓領有限公司 Electronic apparatus for processing information for settlement of sold items and method thereof

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