TW201926181A - Interactive advertising system - Google Patents

Abstract

Disclosed is an interactive advertising system which includes an advertising module and a cloud server. The advertising module includes an advertising unit, an advertisement displaying unit and a near-field communication unit. The advertising unit is used to advertise for advertising information and display the advertising information by the advertisement displaying unit. The near-field communication unit builds a website corresponding to the advertising information. The cloud server is connected to the advertising module with signals and builds a database where the advertising information is stored. The cloud server displays the advertising information advertised by the advertising module on a mobile device simultaneously according to the website when the mobile device is actuated by the near-field communication unit of the advertising module within a specific distance.

Description

Interactive advertising system

The present invention relates to an advertising system, and more particularly to an interactive advertising system that can interact with a viewer.

The advertising machine broadcasts advertising messages through text, video, animation or pictures in a medium-sized TV or display medium for advertising. Compared with the mass broadcast of general TV programs, it is more able to satisfy the advertising needs of specific ethnic groups and categories. For example, an advertising machine installed at the entrance of a restaurant can broadcast in-store meal information to pedestrians and wait-and-see customers, which not only achieves advertising effects, but also improves the efficiency of ordering.

However, the current advertising machine is a single way of information transmission, that is to say, the advertising machine continuously broadcasts the advertising message to the viewer, and the audience passively receives the advertising messages, making the advertising delivery tedious without interaction between the two parties. Therefore, the conventional advertising machine has the necessity of improvement.

Accordingly, the present invention provides an interactive advertising system that can interact with viewers.

The technical means for solving the problems of the prior art provides an interactive advertising system, comprising: an advertisement playing module, comprising an advertisement playing unit, an advertisement display unit and a near field communication unit, the advertisement playing The unit is configured to play an advertisement information and display the advertisement information for viewing through the advertisement display unit, and the near field communication unit establishes a website corresponding to the advertisement information; and a cloud server, The signal is connected to the advertisement playing module, and the database is configured to store the advertisement information, wherein the cloud server is received by the mobile device in a near field communication of the advertisement playing module within a certain distance. When the unit is activated, the advertisement information played by the advertisement playing module according to the website is simultaneously displayed on the mobile device.

In an embodiment of the present invention, an interactive advertisement system is provided. The cloud server includes an advertisement information matching unit, and the signal is connected to the advertisement playing module, and a plurality of mobile devices corresponding to different screen attributes are built. a version of the advertisement information, and the advertisement information matching the mobile device is transmitted to the mobile device according to a screen attribute of the mobile device.

In an embodiment of the present invention, an interactive advertisement system is provided. The cloud server includes an advertisement scheduling unit, and an advertisement information schedule is established for the advertisement information, and the advertisement information schedule corresponds to the The playback schedule of the advertisement information played by the advertisement playing unit.

In an embodiment of the present invention, an interactive advertisement system is provided. The cloud server includes an advertisement information extension unit, and displays another advertisement information according to the website address and/or an instruction received from the mobile device. The mobile device.

In an embodiment of the invention, an interactive advertising system is provided, the mobile device comprising a smart phone, a tablet, a notebook or a smart watch.

In an embodiment of the invention, an interactive advertising system is provided, the advertising display unit comprising a digital signage.

Through the technical means adopted by the present invention, the public who views the advertisement can connect to the advertisement message through the near field communication unit and the website corresponding to the advertisement information, so that the advertisement message can be displayed on the mobile device, and then the advertisement information can be displayed on the mobile device. Download the relevant information of the advertisement or the discounted volume and so on to the mobile device. The way of presenting advertisements through the interactive advertisement system of the present invention makes the advertisement information break the dull mode of one-way play, and can improve the interest of the public to actively browse advertisements, and the advertisement promotion is more immediate, and achieves good advertisement promotion effect.

Hereinafter, embodiments of the present invention will be described based on Fig. 1 . This description is not intended to limit the embodiments of the invention, but is an embodiment of the invention.

As shown in FIG. 1 , an interactive advertising system 100 according to an embodiment of the present invention includes an advertisement playing module 1 and a cloud server 2 .

As shown in FIG. 1 , the advertisement playing module 1 includes an advertisement playing unit 11 , an advertisement display unit 12 and a near field communication unit 13 . The advertisement playing unit 11 is configured to play an advertisement information and display the advertisement information through the advertisement display unit 12 for viewing. The near field communication unit 13 is configured to have a web address corresponding to the advertisement information. In detail, the advertisement display unit 12 includes a digital kanban, such as a liquid crystal screen, and can be placed in a public place for viewing the advertisement information displayed thereon.

The cloud server 2 signal is connected to the advertisement playing module 1 and is provided with a database 21, and the database 21 stores the advertisement information. When the mobile server 3 is actuated by the near field communication unit 13 of the advertisement playing module within a certain distance, the cloud server 2 displays the advertisement information to be played by the advertisement playing module 1 according to the website address. The mobile device 3. In detail, the mobile device 3 includes a smart phone, a tablet computer, a notebook computer or a smart watch, and has a processing unit 32 and has a near field communication function. The near field communication unit 13 can be subjected to the advertisement playing module. Actuated.

Preferably, the cloud server 2 includes an advertisement scheduling unit 22, an advertisement information matching unit 23, and an advertisement information extension unit 24.

The advertisement scheduling unit 22 establishes an advertisement information schedule for the advertisement information, and the advertisement information schedule corresponds to a play schedule of the advertisement information played by the advertisement playing unit 11, thereby using a plurality of advertisements Loop in a specific order for a period of time.

The advertisement information matching unit 23 is connected to the advertisement playing module 1 and has a plurality of versions of the advertising information corresponding to the mobile device of different screen attributes, and the screen attribute according to a mobile device is matched to the mobile device. The advertising information is transmitted to the mobile device. For example, the same content of advertising information has two versions corresponding to mobile phones and tablets, to adapt to the screen size of mobile phones and tablets, to achieve a perfect advertising display.

The advertisement information extension unit 24 displays another advertisement information on the mobile device 3 based on the website address and/or an instruction received from the mobile device 3. For example, when a viewer clicks on a web address and links to an advertisement, the advertisement information extension unit 24 displays the advertisement, other information, ticket, and the like related to the advertisement together to the viewer according to the web address. To choose whether to view it together.

The above description and description are only illustrative of the preferred embodiments of the present invention, and those of ordinary skill in the art can make other modifications in accordance with the scope of the invention as defined below and the description above, but such modifications should still be It is within the scope of the invention to the spirit of the invention.

100‧‧‧ interactive advertising system

1‧‧‧Advertising Module

11‧‧‧Advertising unit

12‧‧‧Advertising display unit

13‧‧‧ Near Field Communication Unit

2‧‧‧Cloud Server

21‧‧‧Database

22‧‧‧Ad scheduling unit

23‧‧‧Advertising Information Matching Unit

24‧‧‧Advertising Information Extension Unit

3‧‧‧Mobile devices

31‧‧‧ Near Field Communication Unit

32‧‧‧Processing unit

1 is a block diagram showing an interactive advertising system in accordance with an embodiment of the present invention.

Claims (6)

An interactive advertising system comprising: an advertisement playing module comprising an advertisement playing unit, an advertisement display unit and a near field communication unit, wherein the advertisement playing unit is configured to play an advertisement information and use the advertisement display unit to The advertisement information is displayed for viewing, and the near field communication unit is provided with a web address corresponding to the advertisement information; and a cloud server is connected to the advertisement playing module, and a database is built. The database stores the advertisement information, wherein when the mobile server is activated by the near field communication unit of the advertisement playing module within a certain distance, the cloud server is based on the website. The displayed advertising information is also displayed on the mobile device. The interactive advertising system of claim 1, wherein the cloud server comprises an advertisement information matching unit, the signal is connected to the advertisement playing module, and a plurality of advertising information corresponding to the mobile device with different screen attributes are built. And transmitting an advertisement information matching the mobile device to the mobile device according to a screen attribute of a mobile device. The interactive advertising system of claim 1, wherein the cloud server comprises an advertisement scheduling unit, wherein an advertisement information schedule is established for the advertisement information, and the advertisement information schedule corresponds to playing through the advertisement. The playback schedule of the advertising information played by the unit. The interactive advertising system of claim 1, wherein the cloud server comprises an advertisement information extension unit, and displaying another advertisement information on the mobile device according to the website address and/or an instruction received from the mobile device. . The interactive advertising system of claim 1, wherein the mobile device comprises a smart phone, a tablet, a notebook or a smart watch. The interactive advertising system of claim 1, wherein the advertisement display unit comprises a digital signage.