US9232865B2 - Multi-configurable end display - Google Patents

Multi-configurable end display Download PDF

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Publication number
US9232865B2
US9232865B2 US13/906,637 US201313906637A US9232865B2 US 9232865 B2 US9232865 B2 US 9232865B2 US 201313906637 A US201313906637 A US 201313906637A US 9232865 B2 US9232865 B2 US 9232865B2
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Prior art keywords
wall panel
channel
frame
line frame
display
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Active, expires
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US13/906,637
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US20140353269A1 (en
Inventor
Nick Q. Trinh
Daniel K. McDowell
Blake M. Johnson
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Target Brands Inc
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Target Brands Inc
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Priority to US13/906,637 priority Critical patent/US9232865B2/en
Assigned to TARGET BRANDS, INC. reassignment TARGET BRANDS, INC. ASSIGNMENT OF ASSIGNORS INTEREST (SEE DOCUMENT FOR DETAILS). Assignors: JOHNSON, BLAKE M., MCDOWELL, DANIEL K., TRINH, NICK Q.
Priority to CA 2819991 priority patent/CA2819991C/fr
Publication of US20140353269A1 publication Critical patent/US20140353269A1/en
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    • A—HUMAN NECESSITIES
    • A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F5/00—Show stands, hangers, or shelves characterised by their constructional features
    • A47F5/10—Adjustable or foldable or dismountable display stands
    • A—HUMAN NECESSITIES
    • A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F5/00—Show stands, hangers, or shelves characterised by their constructional features
    • A47F5/08—Show stands, hangers, or shelves characterised by their constructional features secured to the wall, ceiling, or the like; Wall-bracket display devices
    • A47F5/0807—Display panels, grids or rods used for suspending merchandise or cards supporting articles; Movable brackets therefor
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
    • Y10T—TECHNICAL SUBJECTS COVERED BY FORMER US CLASSIFICATION
    • Y10T29/00—Metal working
    • Y10T29/49—Method of mechanical manufacture
    • Y10T29/49716—Converting

Definitions

  • Businesses such as retail stores, use a variety of types of display structures to present products and related information to customers for purchase.
  • An end cap is one type of display structure that displays product at an end of an aisle. Such products situated on an end cap often sell at a much faster pace than products not on an end cap.
  • An end display includes a base, an end panel coupled to a rear of the base, at least one channel mounted to the base and having an open top, a first wall panel and a spanner.
  • the first wall panel is received by the at least one channel when the first wall panel is in a display position and is removed from the at least one channel when the first wall panel is in a storage position.
  • the spanner is mounted to the end panel and includes at least one flange.
  • the at least one flange has a first through hole for receiving a fastener that secures the first wall panel in the display position and a second through hole for receiving a fastener for securing at least the first wall panel in the storage position.
  • the end panel has a pair of uprights and a back wall extending between the pair of uprights.
  • the first wall panel has a pair of uprights and a wall member extending between the pair of uprights.
  • a second wall panel has a pair of uprights and a wall member extending between the pair of uprights.
  • the first wall member is mounted to the base such that the wall member of the first wall panel is substantially perpendicular to the back wall of the end panel.
  • the second wall panel is mounted to the base such that the wall member of the second wall panel abuts with one of the pair of uprights of the first wall panel and the wall member of the second wall panel is oriented substantially perpendicular to the wall member of the first wall panel.
  • the first wall panel and the second wall panel are positioned adjacent to each other such that the wall member of the first wall panel and the wall member of the second wall panel are in substantially parallel orientations and are secured to the back wall of the end panel.
  • FIG. 1 is a front perspective view of an end display that is configurable into multiple display configurations according to one embodiment.
  • FIG. 2 is a front perspective view of the end display illustrated in FIG. 1 undergoing an installation step.
  • FIG. 3 is a front perspective view of the end display illustrated in FIG. 1 undergoing an installation step.
  • FIG. 4 is an enlarged view of a portion of the installation step illustrated in FIG. 3 .
  • FIG. 5 is a front perspective view of the end display illustrated in FIG. 1 in a first display configuration according to one embodiment.
  • FIG. 6 is a front perspective view of a step in configuring the end display illustrated in FIG. 1 into the first display configuration illustrated in FIG. 5 .
  • FIG. 7 is an enlarged view of a portion of FIG. 6 .
  • FIG. 8 is a back perspective view of another step in configuring the end display illustrated in FIG. 1 into the first display configuration illustrated in FIG. 5 .
  • FIG. 9 is an enlarged view of a portion of FIG. 8 .
  • FIG. 10 is an enlarged view of another portion of FIG. 8 .
  • FIG. 11 is a front perspective view of the end display illustrated in FIG. 1 in a second display configuration according to one embodiment.
  • FIG. 12 is a front perspective view of a step in configuring the end display illustrated in FIG. 1 into the second display configuration illustrated in FIG. 11 .
  • FIG. 13 is a front perspective view of another step in configuring the end display illustrated in FIG. 1 into the second display configuration illustrated in FIG. 11 .
  • display structures are used to display products or merchandise.
  • An end display or end cap is one type of display structure that displays merchandise at an end of an aisle. Merchandise situated on an end display often sells at a much faster pace than merchandise that is not. Since real estate on an end display is highly desirable, the ability to quickly change the layout or configuration of an end display to accommodate different types of products is important.
  • the end display described in detail below is configurable into multiple different display configurations.
  • a first display configuration products are displayed on the end display so that they are viewable from one of three directions.
  • a second display configuration products are displayed so that they are simultaneously viewable from all three directions.
  • FIG. 1 is a front perspective view of an end display 100 that is configurable into multiple display configurations according to one embodiment.
  • end display 100 can be any type of structure that exists at an end of an aisle in a business or retail store, in one embodiment and as illustrated, end display 100 is a gondola.
  • a gondola is a freestanding display fixture used to display products and merchandise. Gondolas include flat, substantially horizontal bases or base decks and a substantially vertical back wall supported by a pair of slotted uprights. The substantially vertical back wall can feature notches, pegboards and/or slat walls. In addition, the vertical back wall can be fitted with shelves, peg hooks or other display components. Gondolas placed side-by-side form rows that define aisles.
  • the vertical back wall of a gondola that is placed at an end of a row of side-by-side gondolas is oriented substantially perpendicular to the vertical back walls of the side-by-side gondolas to be used as an end display or end cap.
  • End display 100 includes an end deck 102 (e.g., a base deck or base of a gondola) and an end frame or end panel 104 (e.g., a back wall supported by a pair of uprights of a gondola).
  • End deck 102 includes a substantially flat, horizontal base 106 defined by a pair of opposing sides 108 and 110 and an end 112 .
  • end deck 102 When products displayed on end display 100 face the left side, they are facing side 108 .
  • Coupled to a rear of end deck 102 which is opposite end 112 , is end frame 104 .
  • End frame 104 is a substantially vertical wall that includes a pair of uprights or upright standards 114 and 116 that support a back wall 118 .
  • back wall 118 is illustrated as having fragmented depictions of a pattern of holes. It should be understood that in this embodiment these fragmented depictions of holes repeat throughout back wall 118 , such as like a pegboard.
  • end display 100 includes a frame mount 120 and a spanner or cross support 122 .
  • Frame mount 120 includes a first elongated channel 124 and a second elongated channel 126 that are mounted to base 106 of end deck 102 .
  • Spanner 122 extends across end frame 104 and includes a first end 125 coupled to upright 114 and a second end 127 coupled to upright 116 .
  • end display 100 can be configured into multiple different display configurations, which allows products to be viewed from one of three directions as will be described in a first display configuration or allows products to be simultaneously viewed from all three directions as will be described in a second display configuration.
  • FIGS. 2-4 illustrate the installation of frame mount 120 and spanner 122 and such installation of these components is described in detail below.
  • FIG. 2 is a front perspective view of end display 100 illustrated in FIG. 1 undergoing an installation step.
  • intersecting first elongated channel 124 and second elongated channel 126 of frame mount 120 are positioned on and secured to base 106 of end deck 102 .
  • First channel 124 is defined by a pair of opposing sides 132 and 134 coupled together by a bottom 138 and includes an open top.
  • Second channel 126 is defined by a pair of opposing sides 128 and 130 coupled together by a bottom 136 and includes an open top.
  • the pair of opposing sides 132 and 134 of first channel 124 are configured to receive a first wall panel in a display position and the pair of opposing sides 128 and 130 of second channel 126 are configured to receive a second wall panel in a display position.
  • first channel 124 Although opposing sides 132 and 134 of first channel 124 are continuous and uninterrupted and terminate at ends that are substantially equally aligned, one end of bottom 138 extends beyond first ends 145 of opposing sides 132 and 134 , while the opposing end of bottom 138 terminates at second ends 147 of opposing sides 132 and 134 so that bottom 138 is substantially equally aligned with opposing sides 132 and 134 .
  • first ends 145 of opposing sides 132 and 134 are spaced apart from back wall 118 of end frame 104 by a distance 139 and second ends 147 abut opposing side 130 of second channel 126 .
  • first channel 124 When first channel 124 is positioned on base 106 , the opposing sides 132 and 134 of first channel 124 are oriented substantially perpendicular to back wall 118 of end frame 104 and the protruding end of bottom 138 is located proximal to end frame 104 .
  • the opposing sides 128 and 130 of second channel 126 are oriented substantially perpendicular to opposing sides 132 and 134 of first channel 124 .
  • side 128 of second channel 126 is continuous and uninterrupted
  • opposing side 130 of second channel 126 has a discontinuous section 141 that aligns with the pair of opposing sides 132 and 134 of first channel 124 .
  • bottom 138 of first channel 124 communicates with or connects to bottom 136 of second channel 126 at discontinuous section 141 of second channel 126 so that when second channel 126 receives a second wall panel in the display position the second wall panel abuts with and is substantially perpendicular to the first wall panel received by first channel 124 in the display position.
  • side 130 of second channel 126 includes a pair of brackets 131 and 133 centered over a pair of holes 135 and 137 that extend through side 130 .
  • Brackets 131 and 133 and holes 135 and 137 are located on either side of discontinuous section 141 of side 130 and protrude rearward from channel 126 .
  • Brackets 131 and 133 and holes 135 and 137 are configured to receive fasteners for mounting components to second channel 126 that will be discussed in detail below.
  • frame mount 120 is t-shaped and is centered on base 106 of end deck 102 so that the end of bottom 138 that extends beyond the terminating ends of opposing sides 132 and 134 of first channel 124 are located in a position that is centered on end frame 104 and the terminating ends of opposing sides 128 and 130 and bottom 136 of second channel 126 are located at substantially equal distances from opposing sides 108 and 110 of end deck 102 .
  • First channel 124 and second channel 126 are secured to base 106 of end deck 102 using a plurality of fasteners that extend through bottoms 136 and 138 . More particularly, fasteners can be placed proximate to the terminating end of bottom 138 of first channel 124 that is located proximate to end frame 104 and proximate to the terminating ends of bottom 136 of second channel 126 .
  • FIG. 3 is a front perspective view of end display 100 illustrated in FIG. 1 undergoing an installation step.
  • ends 125 and 127 of spanner 122 are mounted to uprights 114 and 116 of end frame 104 at a height 123 relative to a bottom of end frame 104 or a base 106 of end deck 102 .
  • Spanner 122 includes a substantially vertical component or flange 140 and a substantially horizontal component or flange 142 .
  • Substantially vertical component 140 includes ends 125 and 127 that are mounted to uprights 114 and 116 .
  • Substantially horizontal component 142 includes a depth that is greater at the center of spanner 122 than at the ends of substantially horizontal component 142 .
  • the depth of substantially horizontal component 142 extends from substantially vertical component 140 towards end 112 of end deck 102 .
  • FIG. 4 is an enlarged view of a portion of the installation step illustrated in FIG. 3 . More specifically, FIG. 4 is an enlarged view of left end 125 of spanner 122 being mounted to upright standard 114 of end frame 104 . It should be understood that right end 127 of spanner 122 mirrors left end 125 of spanner 122 . Each end 125 and 127 of spanner 122 includes a spanner hook (only left end spanner hook 144 is illustrated in FIG. 4 ) that is oriented substantially perpendicular to substantially vertical component 140 and a spanner aperture (only left end spanner aperture 146 is illustrated in FIG. 4 ).
  • left end spanner hook 144 is inserted into a slot in upright standard 114 and a right end spanner hook is inserted into a slot in upright standard 116 .
  • Each of left end spanner hook 114 and the right end spanner hook is tilted into a corresponding slot on the corresponding upright standard.
  • a left end hook locking clip 148 having a receiving hole 149 .
  • a right end hook locking clip having a receiving hole.
  • Left end spanner aperture 146 located in substantially vertical component 140 is aligned with receiving hole 149 in left end hook locking clip 148 and receives a fastener for fastening substantially vertical component 140 to left end hook locking clip 148 .
  • a right end spanner aperture (not shown) in substantially vertical component 140 is aligned with the receiving hole in the right end hook locking clip and receives a fastener for fastening substantially vertical component 140 to the right end hook locking clip.
  • FIG. 5 is a front perspective view of the end display illustrated in FIG. 1 in a first display configuration according to one embodiment.
  • the first display configuration provides a way for products to be displayed on end display 100 so that they are viewable from one of three different directions (i.e., viewable from right side 108 , left side 110 or end 112 ).
  • FIG. 6 is a front perspective view of a step in configuring the end display illustrated in FIG. 1 into the first display configuration illustrated in FIG. 5 .
  • a first in-line frame or first wall panel 150 is mounted to end display 100 . More specifically, first channel 124 receives a bottom of first in-line frame 150 and a top of first in-line frame 150 is secured to spanner 122 so as to place first in-line frame 150 in a display position.
  • First in-line frame or first wall panel 150 is a substantially vertical wall component that has a height 151 that is less than a height 153 of end frame 104 .
  • First in-line frame 150 includes a pair of upright standards 152 and 154 that support a wall or wall member 156 .
  • wall or wall member 156 is illustrated as having fragmented depictions of a pattern of holes. It should be understood that in this embodiment these fragmented depictions of holes repeat throughout wall 156 , such as like a pegboard.
  • upright standard 152 should abut substantially vertical component or flange 140 of spanner 122 so that first in-line frame 150 or wall 156 of in-line frame 150 is oriented substantially perpendicular to end frame 104 or back wall 118 of end frame 104 .
  • FIG. 7 is an enlarged view of a portion of FIG. 6 illustrating the securing of first in-line frame 150 to spanner 122 .
  • a top of upright standard 152 includes a weldnut 158 .
  • Weldnut 158 includes a threaded hole 159 for receiving a fastener.
  • substantially horizontal component or flange 142 of spanner 122 includes a first through hole 160 for receiving a fastener and a second through hole 162 for receiving a fastener.
  • First through hole 160 and second through hole 162 are located at the center of spanner 122 where the depth of substantially horizontal component 142 is the greatest.
  • First through hole 160 and second through hole 162 are spaced apart from each other so that first through hole 160 is proximal to end frame 104 and second through hole 162 is distal to end frame 104 .
  • threaded hole 159 is aligned with first through hole 160 in spanner 122 so that threaded hole 159 and first through hole 160 receive a fastener 161 ( FIG. 6 ) to secure first in-line frame 150 to spanner 122 in the display position.
  • FIG. 8 is a back perspective view of another step in configuring the end display illustrated in FIG. 1 into the first display configuration illustrated in FIG. 5 .
  • a second in-line frame or second wall panel 164 is mounted to end display 100 . More specifically, second channel 126 receives a bottom of second in-line frame 164 and a top of second in-line frame 164 is secured to first in-line frame 150 so as to place second in-line frame 164 in a display position.
  • Second in-line frame or second wall panel 164 is a substantially vertical wall component that has a height 165 that is less than height 153 of end frame 104 and is substantially equal to height 151 of first in-line frame 150 .
  • Second in-line frame 164 includes a pair of upright standards 166 and 168 that support a wall or wall member 170 .
  • wall or wall member 170 is illustrated as having fragmented depictions of a pattern of holes. It should be understood that in this embodiment these fragmented depictions of holes repeat throughout wall 170 , such as like a pegboard.
  • second in-line frame 164 When inserting second in-line frame 164 into second channel 126 , the bottom of second in-line frame 164 should extend between ends of the opposing side walls 128 and 130 of second channel 126 so that second in-line frame 164 or wall 170 of second in-line frame 164 is oriented substantially perpendicular to first in-line frame 150 or wall 156 of first in-line frame 150 . In addition, wall member 170 of second in-line frame 164 abuts upright 154 of first in-line frame member 150 .
  • FIG. 9 is an enlarged view of a portion of FIG. 8 illustrating the securing of second in-line frame 164 to first in-line frame 150 .
  • a top of upright standard 154 of first in-line frame 150 includes an open end 172 .
  • upright standard 154 is a hollow frame member that is open-ended on both the top and bottom of upright standard 154 .
  • Second in-line frame 164 includes a fastener or central hook 174 affixed to its top. When lowering second in-line frame 164 into second channel 126 , central hook 174 is aligned with and inserted into open end 172 in upright standard 154 such that a front of central hook 174 is in contact with an inner surface of upright standard 154 .
  • FIG. 10 is an enlarged view of another portion of FIG. 8 illustrating the further securing of second in-line frame 164 .
  • side 130 of second channel 126 includes a pair of brackets 131 and 133 centered over a pair of holes 135 and 137 that extend through side 130 of second channel 126 .
  • Brackets 131 and 133 and holes 135 and 137 are located on either side of the discontinuous section 141 of side 130 and protrude rearward from channel 126 .
  • FIG. 10 only illustrates bracket 133
  • each of brackets 131 and 133 and holes 135 and 137 are configured to receive a fastener, such as a fastener 149 ( FIG. 8 ), to secure second in-line frame 164 to end deck 102 or second channel 126 by pressing against second din-line frame 164 .
  • end display 100 is configured into its first display configuration.
  • FIG. 11 is a front perspective view of the end display illustrated in FIG. 1 in a second display configuration according to one embodiment.
  • the second display configuration provides a way for products to be displayed on end display 100 so that they are simultaneously viewable from all three directions (i.e., viewable from right side 108 , left side 110 and end 112 ).
  • FIG. 12 is a front perspective view of a step in configuring the end display illustrated in FIG. 1 into the second display configuration illustrated in FIG. 11 .
  • first in-line frame 150 and second in-line frame 164 are removed from frame mount 120 and are secured to back wall 118 of end frame 104 . More specifically, second in-line frame 164 is detached from upright 154 of first in-line frame 150 and removed from second channel 126 of frame mount 120 and upright 152 of first in-line frame 150 is detached from spanner 122 and removed from first channel 124 of frame mount 120 . Then, first in-line frame 150 and second in-line frame 164 are placed in a storage position adjacent to wall member 118 of end frame 104 .
  • first in-line frame 150 (illustrated in phantom lines) and second in-line frame 164 are stacked or positioned adjacent to each other such that wall member 156 of first in-line frame 150 and wall member 170 of second in-line frame are in substantially parallel orientations with each other and in substantially parallel orientation with wall member 118 of end frame 104 .
  • first in-line frame 150 and second in-line frame 164 are placed between first ends 145 of opposing sides 132 and 134 of first channel 124 and back wall 118 of end frame 104 .
  • First in-line frame 150 and second in-line frame 164 are secured in the storage position by fastening a top of second in-line frame 164 to substantially horizontal component 142 .
  • first in-line frame 150 and second in-line frame 164 are secured in the storage position by aligning a hole 176 (illustrated in FIG. 9 ) in fastener or central hook 174 of second in-line frame 164 with second hole 162 in substantially horizontal component 142 of spanner 122 .
  • a fastener is inserted through second hole 162 in spanner 122 and hole 176 in central hook 174 of second in-line frame 164 to secure first in-line frame 150 and second in-frame 164 to end frame 104 and therefore end display 100 .
  • fastener 161 that was inserted through first hole 160 in substantially horizontal component 142 of spanner 122 and through threaded hole 159 in weldnut 158 of upright standard 152 for securing first in-line frame 150 in the first display configuration can be reused to secure first in-line frame 150 and second in-line frame 164 in a storage position in the second display configuration.
  • FIG. 13 is a front perspective view of another step in configuring the end display illustrated in FIG. 1 into the second display configuration illustrated in FIG. 11 .
  • a cage fixture 178 is mounted to end display 100 .
  • Cage fixture 178 retains merchandise, such as play balls, so that the merchandise can be viewed from the left, the right and the front of end display 100 . It should be realized, however, that other types of fixtures besides cage fixture 178 providing the same viewing capability could be used.
  • Cage fixture 178 includes three side panels 180 , 181 and 182 each having a plurality of substantially horizontal members 184 and a plurality of substantially vertical member 186 that intersect with the substantially horizontal member 184 .
  • First side panel 180 is positioned on left side 108 of end deck 102
  • second side panel 181 is positioned on end 112 of end deck 102
  • third side panel 182 is positioned on right side 110 of end deck 102 .
  • the substantially horizontal and vertical members 184 and 186 of each of side panels 180 , 181 and 182 intersect at distances that prevent merchandise from falling outside of cage fixture 178
  • each of side panels 180 , 181 and 182 include openings 188 for accessing that are large enough to remove merchandise but include adjustable members 190 for preventing merchandise from being accessed.
  • Cage fixture 178 also includes a plurality of pins 192 that couple first side panel 180 to second side panel 181 and second side panel 181 to third side panel 182 as well as a pair of lower rear cross supports 194 and an upper rear cross support 196 for coupling first side panel 180 to third side panel 182 . All of the components of cage fixture 178 can be preassembled together and the cage fixture 178 can be folded down for storage.
  • lower rear cross supports 194 are removed from cage fixture 178 .
  • cage fixture 178 is set onto or stood on top of end deck 102 of end display 100 as illustrated in FIG. 12 so that cage fixture 178 is pushed all the way back, centered on end deck 102 and first side panel 180 extends along right side 108 of end deck 102 , second side panel 181 extends along end 112 of end deck 102 and third side panel 182 extends along left side 110 of end deck 102 .
  • Flanges 197 located on upper cross support 196 are secured to back wall 118 of end frame 104 using fasteners.
  • first in-line frame 150 which is located behind second in-line frame 164 and secured to first side panel 180 and third side panel 182 as shown.
  • end display 100 is configured into its second configuration.

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US13/906,637 US9232865B2 (en) 2013-05-31 2013-05-31 Multi-configurable end display
CA 2819991 CA2819991C (fr) 2013-05-31 2013-07-04 Tete de gondole a configurations multiples

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USD835925S1 (en) 2017-02-28 2018-12-18 Target Brands, Inc. Display fixture
US10905259B2 (en) * 2018-08-29 2021-02-02 American Display & Fixture, Llc Multiple configuration merchandising system
USD916536S1 (en) * 2019-05-29 2021-04-20 Target Brands, Inc. Display fixture
USD919706S1 (en) * 2019-04-17 2021-05-18 Target Brands, Inc. Display fixture
USD921759S1 (en) * 2019-04-17 2021-06-08 Target Brands, Inc. Display fixture
USD950256S1 (en) * 2019-05-29 2022-05-03 Target Brands, Inc. Display fixture

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US9192251B1 (en) * 2014-06-06 2015-11-24 Target Brands, Inc. Double end frame
US10448755B1 (en) * 2018-07-09 2019-10-22 Target Brands, Inc. Inline display focal
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US10722050B1 (en) * 2019-08-15 2020-07-28 Target Brands, Inc. Retail display unit with mounting bracket assembly
US12431041B2 (en) * 2021-03-23 2025-09-30 SignWay Corp Display bars and display bar assemblies for supporting display objects
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CA2819991C (fr) 2014-06-10

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