WO2001009779A1 - Procede et systeme de messagerie - Google Patents

Procede et systeme de messagerie Download PDF

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Publication number
WO2001009779A1
WO2001009779A1 PCT/AU2000/000897 AU0000897W WO0109779A1 WO 2001009779 A1 WO2001009779 A1 WO 2001009779A1 AU 0000897 W AU0000897 W AU 0000897W WO 0109779 A1 WO0109779 A1 WO 0109779A1
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WO
WIPO (PCT)
Prior art keywords
user
locations
accessed
message
messaging method
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Ceased
Application number
PCT/AU2000/000897
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English (en)
Inventor
William Dennis Lang
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
SHARINGA NETWORKS Inc
Original Assignee
SHARINGA NETWORKS Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by SHARINGA NETWORKS Inc filed Critical SHARINGA NETWORKS Inc
Priority to AU59558/00A priority Critical patent/AU5955800A/en
Publication of WO2001009779A1 publication Critical patent/WO2001009779A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a messaging method and system for a communications network, such as the Internet.
  • Advertising revenue can also be used to support the infrastructure used to handle traffic to sites.
  • Some sites such as amazon.com, send and install a cookie file on a user's computer when the user visits the site. The site is then able to use the cookie file to determine when the user revisits the site and send advertisements to the user at different revisits.
  • Other web sites such as hotmail.com, require a user to log on to the site by entering unique personal details, such as a username and password, and the site maintains a limited profile on the user. When the user logs on. the site then sends advertisements based on the user's profile.
  • DoubleClick Inc enters into agreements with web site publishers for the placement of advertisements on the published sites, who are then considered to be affiliates.
  • the ads have links to a DoubleClick advertising server that delivers the advertising content to a browser as part of the affiliate page requested by the browser.
  • a messaging method executed by an access system for a communications network, said method including: monitoring locations of a communications network accessed by a user of the network as said locations are accessed; and sending an advertising message to said user, in response to access of at least one of said locations, said message being based on personal information stored for said user.
  • the present invention also provides claim a messaging system, including: a database storing personal preference information for said user and a plurality of advertising messages for said user determined on the basis of said preference information; and a switch system and web server system for recording and categorising locations of a communications network accessed by a user of the network as said locations are accessed, and sending one of said advertising messages to said user when the message matches a location category for a currently accessed location.
  • a messaging system including: a database storing personal preference information for said user and a plurality of advertising messages for said user determined on the basis of said preference information; and a switch system and web server system for recording and categorising locations of a communications network accessed by a user of the network as said locations are accessed, and sending one of said advertising messages to said user when the message matches a location category for a currently accessed location.
  • the present invention provides claim a communications access system having: switch means and a web server system for monitoring locations of a communications network accessed by a user of the network as said locations are accessed: and sending advertising messages, including an offer for products or services, to said user when the probability of said user accepting an offer of said message is high based on said monitoring and personal information.
  • Figure 1 is a block diagram of a preferred embodiment of a communications network access and messaging system
  • Figure 2 is a flow diagram of a preferred embodiment of a messaging method executed by the system.
  • a communications access system includes a plurality of remote access servers (RASs) 4, a layer four or higher switch 6, a database server 8, a web server system 10 and a router 12.
  • the RASs 4 are provided to allow the computers 14 of remote users to dial into the system using standard telecommunication lines and modems and connect to the input ports of the RASs 4, respectively.
  • On connection to a port of a RASs On connection to a port of a
  • the RAS 4 and the user's computer 14 establish a unique TCP/IP session and the IP traffic for that session is switched by the switch 6. Once the user is authenticated or approved, the user's computer 14 is allowed to access requested data on the Internet 16.
  • the web server system 10 is used to control pages presented to a user 14 connected to the
  • a RADIUS (Remote Authentication Dial In User Service) authentication server 11 is also provided for use in authentication.
  • the equipment 4, 6, 8, 10, 11 and 12 of the access system is part of the Internet.
  • the equipment 4 to 12 preferably includes standard commercially available hardware and basic database, web server and Internet access software which is known to those skilled in the art and is used in the access systems of most ISPs. The equipment 4 to 12 then also includes unique program code to manage and control each session.
  • the layer four or higher switch 6 is another exception.
  • the switch 6 is normally used by ISPs to balance the traffic handled by the RASs 4.
  • An example of a suitable layer four switch is the AceDirector AD3TM produced by Alteon WebSystems Inc.
  • the layer four switch 6 is used to connect users to the web server system 10 and control access to the Internet 16 for the users 14 on the basis of a limited number of access states encoded in the switch 6.
  • the access system is the same as that described in the specification of International Patent Application No.
  • the access system specification PCT/AU00/00418, herein incorporated by reference and referred to as "the access system specification”.
  • the system further includes software components executed by either the database server 8 or the web server system 10 to execute the charging method described below.
  • the unique program code and the equipment 4 to 12 could be substituted, entirely or in part, by unique integrated circuits, such as ASICs, to execute the same functions.
  • Parties wishing to send advertisements to users of the access system are able to provide details of their products or services and any particular special offers or marketing information to the provider of the system. These details are then stored in a sponsor product database maintained by the database server 8. Additional information is also collected by the provider of the access system for the member profile database which holds personal information for each user of the system.
  • the personal information stored includes: (a) Personal details such as name, address and bank account numbers, such as credit card numbers and details. Sufficient details need to be stored in order to allow the system to include the details in a transaction message which can be sent to a transaction system, such as EFT network, to complete a commercial transaction in response to acceptance of an offer by the user. (b) Personal interest and preference details for the user. This is information which is kept private and includes information provided by the user. The information may also be generated from data held in a member location record for the user which records locations access by the user.
  • an offer message is compiled to send or display an advertisement in relation to a product or service.
  • the offer message may simply be a HTTP message which instructs the web browser on the user's machine 14 to open a new browser window and directs that window to a web page stored on the web server system 10.
  • the web page when transmitted to the user's machine 14 generates a display in the new browser window which conveys the product or service offer to the user.
  • the offer message may also be delivered by insertion into data requested by the user.
  • the offer can then be displayed with the requested data by the user's browser.
  • Other mechanisms can also be used to send the offer message in real-time, ie immediate , or near real-time, ie within 3-5 minutes, such as by email and chat services.
  • the user 14 can respond to the offer by selecting a location on the offer display to send a message back to the server system 10 to accept the offer.
  • the server 10 is then able to access the commercial transaction details held for the user in the member profile database.
  • the offer messages which are compiled for the user are added to the user's profile at step 24 with condition data.
  • the condition data is part of the offer message and designates a condition which needs to occur before the message is sent to the user.
  • the condition data is important as it designates a time to send the message when the probability of the user accepting the offer is higher than normal or relatively high. For example, if the user is at a toy site and has accessed a location which allows the user to purchase a certain toy, the condition data can designate that the offer message is then to be sent if the offer message relates to a toy purchase. Also the manner in which the user is accessing locations is also monitored to determine a time when the user is most likely to be receptive to an offer.
  • an offer should not be sent to the user to interrupt their rapid browsing. Instead the offer will be sent when there is a lull in the browsing activity of the user, for example if a page has not been accessed for a predetermined period of time, such as 1 to 5 minutes. Accordingly the user's behaviour is tracked for an entire TCP/IP session for the user by monitoring the users' activity on the network during the session, as described below.
  • the steps 20 to 24 of the messaging method can be executed whether users are offline or online, ie whether they are connected or not to the access system.
  • the user's personal profile is accessed from the member profile database, at step 28, with any stored offer messages.
  • the locations accessed by the user on the Internet are recorded and added to the member location record.
  • the access system does this by trapping the URLs of web sites accessed by the user and then converting them to a URL category or type, such as retailing children's products, children service provider, local clothing retailer, local clothing retailer purchase order, etc.
  • the URL categories are constantly monitored at step 32 and if a category matches the condition data of an offer message stored in the user's personal profile, as determined at step 32. then the offer message is sent at step 34, to cause display of the offer as described above. If a match is not determined at step 32 then the operation reverts back to the monitoring step 30. Accordingly offer messages are delivered without the cooperation or permission of any specific web site publishers, or specific Internet application providers, eg chat services.
  • the system is able to ensure offer messages are sent when they are more likely to be accepted by users. This is achieved by a combination of matching offers with user profiles and then matching the offers with the location categories accessed. This allows the system to present advertisements for alternative products when a user is about to purchase another product. For example, if the user is accessing a location at amazon.com where the user is about to purchase a certain book, this can be detected by the messaging method so as to generate a browser window which displays an offer for the same book by a competing book retailer or simply generate a browser window which accesses the site of the alternative book retailer.

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

La présente invention concerne un système de messagerie comprenant un système de base de données qui stocke les informations de préférences personnelles pour l'utilisateur et un groupe de plusieurs messages publicitaires pour l'utilisateur sur la base des informations de préférence, et un système de commutation et un système de serveur Web pour enregistrer et catégoriser les emplacements d'un réseau de communications auxquels accède l'utilisateur du réseau lors de l'accès à ces emplacements, et pour envoyer un des messages publicitaires à l'utilisateur lorsque le message correspond à une catégorie d'emplacements pour un emplacement en cours d'accès. En outre, un procédé de messagerie exécuté par le système envoie à l'utilisateur des messages publicitaires, pouvant comprendre une offre de produits ou de services, lorsque la probabilité que cet utilisateur accepte l'offre est élevée, telle que déterminée par l'emplacement, ou la page Web sur Internet, auquel l'utilisateur accède actuellement.
PCT/AU2000/000897 1999-07-29 2000-07-28 Procede et systeme de messagerie Ceased WO2001009779A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU59558/00A AU5955800A (en) 1999-07-29 2000-07-28 A messaging method and system

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
AUPQ1912 1999-07-29
AUPQ1912A AUPQ191299A0 (en) 1999-07-29 1999-07-29 A messaging method and system

Publications (1)

Publication Number Publication Date
WO2001009779A1 true WO2001009779A1 (fr) 2001-02-08

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Application Number Title Priority Date Filing Date
PCT/AU2000/000897 Ceased WO2001009779A1 (fr) 1999-07-29 2000-07-28 Procede et systeme de messagerie

Country Status (2)

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AU (1) AUPQ191299A0 (fr)
WO (1) WO2001009779A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8838475B2 (en) 2001-08-28 2014-09-16 Inventio Ag Apparatus and method for using equipment remote monitoring to generate automated product sales offerings

Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5854897A (en) * 1996-12-27 1998-12-29 Quantum Systems, Inc. Network communications marketing system

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5854897A (en) * 1996-12-27 1998-12-29 Quantum Systems, Inc. Network communications marketing system

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8838475B2 (en) 2001-08-28 2014-09-16 Inventio Ag Apparatus and method for using equipment remote monitoring to generate automated product sales offerings

Also Published As

Publication number Publication date
AUPQ191299A0 (en) 1999-08-19

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